Canada & Alaska Special Feature March-May 2027
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Inspiring Queensland travellers to experience a journey of a lifetime As Queensland’s largest member organisation, RACQ is trusted by members across motoring, insurance, travel, roadside assistance and advocacy. The Road Ahead is RACQ’s flagship member magazine and one of Queensland’s most trusted travel and lifestyle publications, providing readers with credible advice, practical information and inspiration for their next adventure. The Canada & Alaska Special Feature will be designed to do far more than showcase travel products. This premium destination supplement will inspire readers to place Canada and Alaska at the top of their travel wish list through compelling storytelling, stunning imagery and expert travel insights. Canada and Alaska consistently rank among the world’s most spectacular travel destinations, offering breathtaking natural wonders, iconic wildlife, world-class cruising, legendary rail journeys and unforgettable wilderness experiences. From witnessing bears in their natural habitat, spotting whales along Alaska’s coastline and sailing through glacier-carved fjords, to experiencing the awe-inspiring Canadian Rockies aboard iconic rail journeys, these destinations represent the type of once-in-a-lifetime holiday Australians dream about for years before booking. Through a dedicated pull-out feature, readers will discover: • The breathtaking beauty of the Canadian Rockies. • Alaska’s glaciers, wildlife and untouched wilderness. • Bucket-list rail journeys including Rocky Mountaineer and VIA Rail. • Spectacular cruise experiences through Alaska’s Inside Passage. • Indigenous cultures, local communities and authentic encounters. • Seasonal highlights including wildlife viewing, autumn colours and northern lights opportunities. • Recommended itineraries and must-see experiences. • Expert planning advice on when to travel, how to travel and how to maximise the journey. By combining inspirational destination content with carefully curated travel offers, the feature will create a powerful environment where readers move from dreaming about Canada and Alaska to actively planning and booking their adventure. For participating partners, this creates an opportunity to showcase products and experiences alongside trusted editorial content that educates, inspires and motivates travellers during the critical holiday planning phase. This special supplement presents an opportunity to connect with more than 540,000 engaged print readers and more than 800,000 digital subscribers who value trusted information and premium travel experiences. Whether promoting destinations, cruises, rail journeys, tours, attractions, accommodation or travel services, partners can position their brand within a highly engaging and relevant environment while benefiting from a powerful multi-platform marketing campaign that extends beyond the printed publication.
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Why partner with the Canada & Alaska special feature? Unlike traditional advertising, this dedicated destination feature is designed to create demand for Canada and Alaska travel before presenting readers with opportunities to book. The special pull-out supplement will serve as an inspiring travel guide, helping readers imagine themselves experiencing the incredible landscapes, wildlife, culture and adventure that make Canada and Alaska such sought-after destinations. Rather than simply viewing an advertisement, readers will be immersed in rich destination content that fuels aspiration, builds destination awareness and encourages action.
Reach travellers during the inspiration phase The most influential stage of the booking journey occurs when travellers are deciding where to go. This feature places your brand in front of readers as they actively explore and evaluate future holiday options.
Align with Trusted RACQ content Partner brands benefit from appearing within one of Queensland’s most respected member publications, where readers actively seek trusted travel advice and recommendations.
Convert inspiration into action The combination of trusted editorial content and partner offers creates a natural pathway from destination inspiration to enquiry and booking.
Connect with a high-value travel audience Canada and Alaska are premium long-haul destinations that appeal to travellers seeking meaningful, experience-driven holidays. The feature enables partners to engage directly with consumers actively researching major international travel experiences.
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The Road Ahead: Trusted content, real-world relevance For more than 85 years, The Road Ahead has been RACQ’s flagship member publication, delivering trusted motoring, travel, lifestyle and club news to one of Queensland’s most engaged audiences. Published quarterly, the magazine combines practical advice and information with inspiring storytelling. Content spans vehicle reviews, road safety, travel destinations, lifestyle features and consumer topics alongside the latest RACQ member information. This highly relevant editorial approach creates a strong connection with more than 540,000 readers who turn to The Road Ahead as a trusted source of information when making travel and lifestyle decisions. As Queensland’s most widely read member publication, The Road Ahead provides advertisers with a credible and engaging environment in which to reach an audience that is actively researching and planning future travel experiences.
The Road Ahead audience • 451,500 Print Subscribers^ • 541,000 Print Readership* • 831,000 Digital Road Ahead (eDM) Delivered~ • 1,094,000 Club News (eDM) Delivered~
Male 47%
Female 53%
55+ years 38%
18-34 years 26% 35-54 years 36%
*Australian Magazine Readership, 12 months to March 2026 (Roy Morgan) ^September 2026 ~July 2026 **The Road Ahead Annual Survey 2025
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Canada & Alaska special feature partnership opportunities Platinum Package | $30,000+gst Exclusive destination leadership partner Position your brand as a leading authority within RACQ’s most comprehensive Canada & Alaska travel feature, benefiting from maximum visibility across print, digital and destination content. Ideal for organisations seeking category leadership and direct association with one of the world’s most soughtafter travel experiences. Package inclusions Double-page spread advertisement OR advertorial within The Road Ahead Canada & Alaska Special Feature. Premium positioning within the Canada & Alaska pull-out supplement. Premium inclusion on the dedicated RACQ.com Canada & Alaska Destination Hub. Promotion through Digital Road Ahead eDM campaigns directing traffic to the destination hub. Extended visibility through MREC placements across related RACQ travel content during the campaign period. Priority editorial exposure within relevant Canada & Alaska content, subject to editorial approval.* Recognition as a premier Canada & Alaska partner across campaign materials. Inclusion in up to 2 RACQ Travel eDM’s + RACT Travel Digital Screens + Subhero Banner on travel. racq.com.au + product/deal tagged *as “Featured in The Road Ahead”
Gold Package | $13,099 + gst Integrated print and digital presence Combine the impact of premium print exposure with targeted digital visibility across RACQ’s Canada & Alaska content ecosystem. An excellent solution for brands seeking strong destination association and broad audience reach. Package inclusions Full-page advertisement within The Road Ahead Canada & Alaska Special Feature. Inclusion on the dedicated RACQ.com Canada & Alaska Destination Hub. Promotion through Digital Road Ahead eDM campaigns. MREC advertising placements across related RACQ travel content during the campaign period. Editorial exposure within relevant Canada & Alaska content, subject to editorial approval.* Strong alignment with trusted destination content and travel planning resources. Inclusion in up to 2 RACQ Travel eDM’s + RACT Travel Digital Screens + Subhero Banner on travel. racq.com.au + product/deal tagged as “Featured in The Road Ahead”
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Canada & Alaska special feature partnership opportunities cont. Silver Package | $6,499 Targeted destination marketing package Establish your presence alongside trusted Canada & Alaska travel content and connect with highly engaged RACQ members researching the destination. Ideal for partners seeking cost-effective exposure within a premium destination campaign. Package inclusions Half-page advertisement within The Road Ahead Canada & Alaska Special Feature. Inclusion on the dedicated RACQ.com Canada & Alaska Destination Hub. Consideration for inclusion within relevant destination planning editorial, subject to editorial approval.* Inclusion in up to 2 RACQ Travel eDM’s + RACT Travel Digital Screens + Subhero Banner on travel. racq.com.au + product/deal tagged as “Featured in The Road Ahead”
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Partnership opportunities at a glance Platinum
Gold
Silver
$30,000
$13,099
$6,499
Print Advertising
Double-page spread
Full-page advertisement
Half-page advertisement
Canada & Alaska Destination Hub
Premium Inclusion
Inclusion
Inclusion
Digital Road Ahead eDM Promotion
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MREC Campaign Across RACQ Travel Content
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Editorial Opportunity*
Priority editorial exposure
Editorial exposure
Editorial consideration
Campaign Visibility
Maximum print and digital presence
Integrated print and digital presence
Targeted destination presence
Ideal For
Destination leaders and major brands
Strong market presence
Entry-level participation
Investment
*Any editorial exposure is subject to editorial relevance, suitability and final approval by RACQ’s editorial team and cannot be guaranteed. All rates are exclusive of GST.
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A destination feature designed to inspire The Canada & Alaska Special Feature will combine aspiration, education and practical travel planning in a way that few advertising environments can achieve. Through captivating editorial content, spectacular imagery, destination insights and carefully selected travel offers, readers will be encouraged to move from dreaming about Canada and Alaska to planning their own extraordinary journey. For partners, this creates a unique opportunity to engage travellers at every stage of the decision-making process while aligning your brand with one of the world’s most exciting, memorable and sought-after travel destinations.
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Next destination special feature Europe September – November 2027 • Europe’s most iconic cities, landmarks and cultural treasures. • Spectacular river cruising opportunities along the Danube, Rhine, Seine and Douro. • Bucket-list rail journeys through Switzerland, Italy, Scotland and beyond. • Mediterranean coastal escapes, island adventures and small-ship cruising experiences. • Historic towns, local communities and authentic cultural encounters. Renowned culinary experiences, wine regions and food-focused travel opportunities. • Seasonal highlights including spring blooms, summer festivals, autumn harvests, magical Christmas markets and cold season travel trends. • Recommended itineraries and must-see experiences across multiple European regions. • Expert planning advice on when to travel, how to travel and how to maximise the journey.
Bookings URL still to come
Enquiries E: Motoring.Magazines@htg.com.au T: (02) 4940 2255
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