WCA The Home Depot Kitchen Ideas Buyer's Guide Media Kit

WOMEN’S CHOICE AWARD®

BEST FOR HOME 2 016-2017

KITCHEN IDEAS

H O M E D E P OT B U Y E R ’ S G U I D E

Kitchinspiration

IDEAS That Will Get You Excited

25 BEST PINS

2016

Women’s Choice Award® The Voice of Women

for your kitchen

STYLE & COLOR

trends for your dream kitchen

GREAT KITCHEN SAVINGS! WOMENSCHOICEAWARD.COM

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WOMEN’S CHOICE AWARD®

BEST FOR HOME 2 016- 2 017

KITCHEN I DEAS

H O M E D EP OT BUY ER ’S GUID E

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Kitchinspiration

IDEAS That Will Get You Excited

STYLE & COLOR TRENDS FOR YOUR DREAM KITCHEN

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2016

25 BEST PINS

STYLE & COLOR

for your kitchen

trends for your dream kitchen

Women’s Choice Award®

GREAT KITCHEN SAVINGS!

>|

The Voice of Women

WOMENSCHOICEAWARD.COM

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HOME IMPROVEMENT. It’s become a family endeavor. We all like to jump in and get our hands dirty, and when the job is done, we love to admire our hard work with a healthy dose of pride.

The Women’s Choice Award® Best for Home Buyer’s Guide is an easy reference tool to inspire and assist you as you strive to make your home not just a house, but a haven. What makes this guide so special?

We’ve done the legwork for you. Women across the country have vetted their favorite and most relied-upon brands and awarded them with the Women’s Choice Award designation. We showcase them here—along with practical, insightful tips—so you can condense the research phase and dive right into the home-improvement fun.

The Women’s Choice Award gives a powerful voice to women and offers a selection of top products chosen by the people who use those products most often.

As you peruse the pages, remember that you are viewing products and services from the top-rated brands in their categories.

Let’s build it together.

AT THE HOME DEPOT, we have witnessed the explosive growth in homeimprovement projects championed by women. It only makes sense to carry Women’s Choice Award brands in our stores. Alongside these leading products, you have the backing and support of the world’s largest home improvement specialty retailer, The Home Depot.

All the best,

Warm regards,

·A ttend our weekly in-store Do-It-Yourself (DIY) Workshops—and Do-It-Herself Workshops. ·V isit The Home Depot service sites for decorating, measuring, and DIY project ideas. ·D o more on the go. Get the mobile app to buy products, view inventory, read and submit product reviews or scan in-aisle to access detailed product information.

The Home Depot is your place, partner and guide for home improvement. We support and encourage women in building, creating and imagining their homes as retreats where they have placed their hearts and hard work.

More saving, more doing.

Mike Hogenmiller

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Delia Passi Editor-in-Chief Founder, Women’s Choice Award

Mike Hogenmiller Merchandising Vice President Kitchen and Bath The Home Depot

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BEST FOR HOME

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WELCOME

contents

KITCHEN DESIGN CORNER

SMALL AND LARGE APPLIANCES

*CIAL SPE ONS TI S EC U D E D INCL

CABINETS & HARDWARE

*CIAL SPE ONS TI SEC UDED INCL

*CIAL SPE ONS TI S EC U D E D INCL

SINKS, FAUCETS, COUNTERTOPS AND MORE!

LOOK FOR THIS SEAL!

These brands have been selected by women like you!

2016

Women’s Choice Award® The Voice of Women

2015 WOMEN’S CHOICE AWARDS

DINING & ENTERTAINMENT

KITCHEN STORAGE & ORGANIZATION

Stick TO IT Successful DIY projects often hinge on finding the right adhesive for the job. Use this guide to make sure you have what you need—every time.

FEW THINGS CAN put a damper on a project like discovering you don’t have the proper adhesives or tools to do it right. Fortunately, we’ve got your back— here’s a checklist to ensure your workshop is stocked with everything you need to get the job done.

INTERIOR WOOD GLUE Water-borne wood glues are the strongest option for wood-based gluing projects. The temperature of all components must be above 55° F when gluing. The glue starts to harden after about 10 minutes but should usually set for about 24 hours before handling.

Sample projects: indoor furniture repair, wood craft projects

EXTERIOR WOOD GLUE This glue is designed to withstand outdoor weather elements such as temperature and moisture. The temperature of all components must be above 55° F when gluing. As with interior glue, it starts hardening after about 10 minutes but should set for roughly 24 hours.

Sample projects: exterior furniture, flower boxes, cutting boards, any wood surface exposed to moisture

MULTISURFACE GLUE Use this to attach a porous surface (wood, concrete, drywall) to a nonporous surface (metal, glass, ceramic). Buying tip: Most multi-purpose glues are made of polyurethane, which means during application they

produce a big, foamy mess that is hard to manage and can stain your hands. Solution: Try Elmer’s ProBond Advanced®, which provides an equally strong bond with zero foaming. It’s also waterproof with a translucent, paintable finish.

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Sample projects: making a bathroom-mirror frame, installing glass door panels

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CRAFT GLUE This is ideal for surfaces such as fabric, paper, cardboard, foam board and photos.

WOOD FILLER

Water-borne wood fillers are designed for filling holes and gouges, and you can find them for interior or exterior use. They come ready to use, and do Ever wonder not require mixing. They why… can be sanded, and then …there’s a cow on the Elmer’s logo? It’s stained and painted with how the company latex- or oil-based paints. got its name. It was originally part of the Borden corporation, which introduced the first commercial white glue in 1947.

Borden started as a dairy company, with Elsie the Cow as its iconic corporate symbol.

When Borden ventured into glues, it introduced her spouse, Elmer, as its spokesbull.

Sample projects: furniture repair and restoration; touching up baseboards, cabinets or decks

EPOXY Epoxy cement offers superior outdoor performance with structural strength. It is resilient, durable and

WOMENSCHOICEAWARD.COM

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Dream KITCHEN 36

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Keep It Clear

hat style, look or feel do you W want your kitchen to create?

an you renovate in stages C or does it need to be done all at once? o you need FREE layout D and installation help from The Home Depot team?

hat do you love about your W existing kitchen?

What is your budget?

hat doesn’t work in your W existing kitchen?

hat things are a “must” W and what’s a “nice” to have Turn the page to explore kitchen style ideas and link to how-to

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I s there a timeline for your renovations?

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hat do you think is most W important in a kitchen?

EAS

KITCHEN DESIGN CHECKLIST

No matter which kitchen personality defines you, you’ll enjoy your new space much more if it’s well organized. For ingenious and discreet ideas, visit thomasvillecabinetry.com and click on the “Organization & Storage” tile. Thomasville Cabinetry, available exclusively at The Home Depot, landed the 2015 Women’s Choice Award as “America’s Best for Home Kitchen Cabinetry.”

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kitchen exactly the way you want it!

Find your design personality using our tips, tools and links.

BEST FOR HOME

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YOU’RE READY TO TAKE THAT PLUNGE and make over your

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Before you tackle your kitchen renovation, you’ve got a vital question to answer: WHAT’S YOUR KITCHEN PERSONALITY?

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FOR THE KITCHEN

StyleTRENDS UPDATING YOUR KITCHEN DOESN’T HAVE TO BE A TEDIOUS PROJECT. In fact, it can be a project you and a helper can tackle in less than a day. Let us show you how to transform your kitchen and get the look you’ve always wanted for less.

TRADITIONAL KITCHENS

Classic. Time tested. Never out of fashion.

Enjoy sophistication that never feels outdated.

CASUAL KITCHENS

Versatile. Personal. In harmony with your existing rooms. Let the practical and beautiful co-exist.

2015 WOMEN’S CHOICE AWARDS

CONTEMPORARY KITCHENS

Hip. Hot. NOW. Energize your kitchen with clean and sleek designs.

TRANSITIONAL KITCHENS

Warm. Understated. Very laid back. Draw from the strengths of both traditional and contemporary design.

3 WAYS TO RENOVATE YOUR KITCHEN

You can do it...

1 REPLACE

ADD BEAUTY, STORAGE AND FUNCTIONALITY TO YOUR KITCHEN

Our Kitchen Designers can help you find the perfect cabinets that fit your kitchen, lifestyle and budget.

FREE DESIGN SERVICES WITH DESIGN CONNECT Your kitchen. Our experts.

REFRESH YOUR KITCHEN WITHOUT A MAJOR REMODEL

An affordable way to update your kitchen utilizing existing cabinets and surfaces.

3 RENEW

THE FASTEST WAY TO MAKE CABINETS LOOK NEW

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LE OF FE LAB RS

Repair and refinish your existing wood cabinets with N-HANCE® Revolutionary Wood Renewal™.

THE APRON BLOG BY THE HOME DEPOT DIY, Décor, Organization and Entertaining ideas

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2 REFACE

Cool tools: Virtual Kitchen; Appointment Maker; Countertop Estimator

Brought to you by

2013-2015 WINNER

Women’s Choice Award Winner

WOMENSCHOICEAWARD.COM

WOMEN’S CHOICE AWARD®

BEST FOR HOME

HOME DEPOT BUYER’S GUIDE

KITCHEN IDEAS

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Unique

OPPORTUNITY for your brand to engage women in the project-planning and buying process!

Full Page 8”W x 10.5”H Full Page Float 7.5” W x 10”H

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Useful, custom editorial to drive interest and purchase ✦ I ntelligent content = intelligent consumer Reputable, Women’s Choice Award, brands sponsor lifestyle content ✦ B uild brand loyalty and affinity Drive the conversation ✦ A lign your content with your customer’s goals, positioning your brand as a problem solver and thought leader

WINTER 2016 Sales Close – January 6, 2016 Materials Due – January 18, 2016 Live Date – March 30, 2016

1/3 PAGE FLOAT

Unbiased, relevant content educates consumers ✦ C hange and enhance behaviors

• Interactive linking included ONE FULL PAGE | $3,500 • (1) 1/3 page ad • (1) 2/3 page editorial

(1) ONE-THIRD PAGE AD | $2,250 Double or triple your exposure!

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MATERIAL SPECIFICATIONS Preferred File Format: PDF File Also accepted: Indesign, Photoshop (saved as a TIFF or EPS file), Adobe Illustrator (with type converted to outlines and saved as EPS file) Size: Build all full page ads to trim. For bleed ads, extend 1/8” beyond the document page. Include both printer and screen fonts. Convert Illustrator fonts to paths or provide both printer and screen fonts.

Graphics: Optimum resolution is 300 dpi at 100% of final print size.

Save linked graphics (line art, halftones, or images) as an EPS or TIFF.

Word Count Full page with photos: Max 400 words 2/3 page with photos and 1/3 page ad: Max 300 words

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Buyer’s Guide will be distributed through integrated media programs 2016

Women’s Choice Award® The Voice of Women

PLUS sweepstakes in Social Media!

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audience engagement, SEO optimized

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Delia Passi (954) 922-0846 info@womenschoiceaward.com www.womenschoiceaward.com