Nourish media kit 2015

B

How a simple shift in perception can change the world around you

MERC Y MEDICAL SYSTEM

BY

HEALTHY HAPPY& POSITIVE

T U G H T O YO

U

YOUR PARTNER IN HEALTH

RO

THE TIES THAT BIND

Why strong relationships lead to a more fulfilling life

STEP IT UP

Ten effortless ways to boost your activity level now!

EASY MEAL PLANS FOR A HEALTHY STRESS-FREE MONTH

YOUR FULLY CUSTOMIZED

CONTENT MARKETING CAMPAIGN Nourish is a custom-branded, 48-page quarterly health and wellness magazine that will connect your hospital with your target audience through highly engaging, educational content, establishing trust and brand allegiance within your community.

TARGETING ACTIVE MOMS, WORKING PROFESSIONALS, BABY BOOMERS AND BEYOND, NOURISH MAGAZINE DELIVERS ENGAGING AND ACTIONABLE CONTENT THAT CONNECTS YOUR COMMUNITY TO YOUR KEY SERVICE LINES AND RESOURCES. PRIMARY TARGET: Women; Ages 35+.

Whether she is a 35 year old working mother or a 65 year old retired school teacher, women make the majority of health care decisions for themselves, their children, their parents ‌ and even the men in their lives.

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OBJECTIVE: To become the trusted resource in wellness, prevention and health care information; and to help build a lasting relationship between the local community and hospital care providers.

THIS PAGE CAN BE CUSTOMIZED!

Welcome

Why Nourish?

Consumers today enjoy more choice than ever before when it comes to securing their health and well-being. Not only are there more healthcare providers and treatment options to choose from, but the increased flexibility offered by various healthcare plans and exchanges means that one-size-fits-all solutions don’t cut it anymore. Individuals are free to research and choose which of the countless options are best suited to their specific needs.

Coupled with this unprecedented amount of choice, however, comes an increased risk for feelings of anxiety and confusion—not to mention the proliferation of bad information. It is difficult to navigate an ever-increasing web of options without the right guidance and tools.

“We offer today’s savvy consumer a trusted resource for sound health advice and guidance."

That’s why Nourish was created. We offer today’s savvy consumers a trusted resource for medically sound advice and guidance. We educate our audience on the importance of preventing illness and injury through diet, exercise and other lifestyle choices; inform consumers on available resources in the event that they do become sick or injured; and act as a conduit through which local hospitals and healthcare providers can proactively reach out to consumers in their service areas with personalized, customizable content to cultivate a strong relationship and build trust in their expert care.

Together we can make a difference.

Yours in health,

Delia Passi Founder, Women’s Choice Award Former Publisher of Working Mother and Working Woman magazines

Our Mission The Women’s Choice Award’s mission is to empower women and their families to make smart consumer and healthcare choices. By giving women a collective voice, we are a trusted referral source for women who are searching for the most recommended hospitals, businesses, brands and services.

By making Nourish available to you, progressive hospitals support our mission to empower consumers like you, to make smart healthcare choices for a healthy, happy and positive life.

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SPRING 2015 42

“Many people are surprised to learn how much lifestyle choices impact overall wellness. I can't emphasize it enough: Your health is in your hands.” – Jane Doe

FEATURES Body: An 38 Your Owner’s Manual

From head to toe, a holistic approach to everything you need to know to care for nature’s most wonderful machine.

42 Turn Back the Clock

We’ve all made choices we wish we could undo. Here are five simple strategies to counteract the effects of aging, weight gain and cosmetic blemishes.

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It's never too late to make a fresh start. Turn to page 42 for surprising and effective ways to undo the effects of time.

CONTENTS 9

36

20 THE PULSE

NURTURE

FORTIFY

THRIVE

3 Welcome

16 Eat Right All Week: A tasty and well-

24 Step It Up: Easy

32 Lasting Relief:

26 Mind Games:

36 The Ties That Bind: Surprising new

9 Cutting Edge:

The latest tech and medical developments, need-to-know health news and more.

11 The Doctor Is In:

Our in-house doctors answer your health questions.

13 The Advocate:

Exert advice on successfully navigating healthcare coverage and payment options.

balanced five-day meal plan to help you avoid common pitfalls.

18 Inside Out:

Foods that heal your skin from within.

20 In Season: A

regional guide to growing, buying and preparing fresh local produce.

and effective ways to increase your activity level over the next three months.

Mental exercises and expert tips to help keep you sharp.

28 By the (Sleep) Numbers: The restorative

power of rest and why you should count your Zs.

Living well with chronic pain and how to avoid discomfort.

research shows how close, meaningful relationships keep you living happy and healthy longer.

50 The Power of Positivity: How a slight

shift in attitude can change the world around you.

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The Pulse

THIS PAGE CAN BE CUSTOMIZED!

11

THE DOCTOR IS IN

Dr. Timothy Oliphant of Denver Medical

Center answers your health questions Q: I’m a 50-year-old mom of two on-thego teenagers. I lead an active life and would like to keep it that way. What foods should I consider to help maintain my health?

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Q:

My first instinct with any kind of pain or ailment is to “Google” it – which usually results in more undue duress than relief. How can I better gauge the severity of my symptoms?

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BODY BOOSTERS

Include more of these superfoods in your diet to give your immune system a serious boost:

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20

IN SEASON

Nurture

It doesn’t take a Farmers Almanac to stay abreast of what’s sprouting locally. Here’s a quick and easy guide to eating with the seasons.

The greens are great too!

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Fresh-Cooked Meals

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Your THE HUMAN BODY IS A MARVEL. Powerful and dynamic, it's also a delicate and finely tuned machine. A number of intricate systems work together to keep your body moving, and if one of those components is out of step it can affect your overall performance. Here's a holistic look at areas to consider to maintain whole-body health and wellness.

Body An Owner's Manual

BY JANE DOE

SKELETAL SYSTEM

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KEEP IT MOVING: Ebis rehent aliquia aliasincto il extume sum sitatiam, optas quam, volorispi tecatetur. 7 N O U R I S H / S p r i n g 2 015

THE HEALTH CARE INDUSTRY IS CHANGING.

W

hile hospitals work to embrace new revenue channels and marketing strategies, consumers face more choices and responsibility than ever before. Amidst a sea of misinformation and shifting policies, the public longs for trustworthy guidance. The power of choice lies with the consumer – but who will help navigate their health care needs?

The key to building trust in this new environment is establishing brand loyalty through educational outreach and credible, actionable information. A custom branded content campaign will do just that.

CONTENT STRATEGY

MAKE THE CONNECTION

To deliver credible, insightful and actionable content promoting wellness and a healthy lifestyle. The content pillars include:

HOSPITALS

Impactful education and outreach

CONSUMERS

Trusted information and empowerment

THE PULSE: Fully customizable section promoting hospital news, doctors, and development.

NURTURE: Nutritional guidance and advice.

PROVIDERS

Prevention, early diagnosis, and effective treatment

HOSPITALS SEEK TO:

CONSUMERS SEEK:

• Acquire and retain patients

• A trusted resource in health care

• Grow market share for key service lines

• Credible and objective information

• Promote population health

• Help navigating the system

• Reduce costs and readmissions

• Education and guidance on prevention … to stay healthy and out of the hospital!

• Increase revenue through value-based services, educational efforts and preventive programs

FORTIFY: Fitness programs and prevention strategies.

THRIVE: Lifestyle stories to enhance personal wellness.

SE HABLA ESPAŃOL

Fully and professionally translated editions available in all markets, including full Spanish translation, re-flow and design of core magazine content. Ask for more details.

CUSTOM BRANDING OPPORTUNITIES As a fully customizable content platform, Nourish can be branded specifically to your hospital, and promoted as your very own health and wellness magazine … right down to the title.

OWN YOUR MAGAZINE

“Two-thirds of women feel misunderstood by hospital & healthcare marketers”

Your custom designed cover, personalized welcome letter and front-of-book content – including doctor profiles, community Q&A’s, hospital news, and more – is all anchored by our core content that speaks directly to your target audience.

(the AIO group 2012)

48 PA G E Q U A R T E R LY M A G A Z I N E (4 I S S U E M I N I M U M )

LEVEL 1

CORE CONTENT STRATEGY

LEVEL 2

CUSTOM CONTENT STRATEGY

DIGITAL PACKAGE

· National magazine quality

LEVEL 1 MAGAZINE, PLUS:

· Award-winning creative

· 6 pages custom editorial content inside the magazine, including:

Enhance your custom branded marketing campaign with a digital edition and monthly e-newsletter.

Package includes print magazine package of your choice, plus:

· Custom branded logo on cover “Your partner in health” · Two full-page house ads · Delivery of printed magazines to hospital

Pricing:

- - - -

Welcome letter Hospital & community news “The Doctor Is In” And more

· Fully customized front cover branded to hospital · Turnkey editorial and design services

10K COPIES // $11,500 per issue ($1.15 / copy)

Pricing:

25K COPIES // $19,500 per issue

25K COPIES // $29,000 per issue

($0.78 / copy)

($1.16 / copy)

50K COPIES // $30,500 per issue ($0.61 / copy)

50K COPIES // $40,000 per issue ($0.80 / copy)

75K COPIES // $51,500 per issue ($0.69 / copy) Call us to receive your per copy price over 50K copies

Call us to receive your per copy price over 75K copies

· Interactive online edition of Nourish Magazine · Custom-branded landing page for magazine · Embedded natively within hospital website · Monthly e-newsletter featuring magazine content

Pricing: ONE-TIME SET UP FEE // $5,000 (Introductory rate!)

MONTHLY SUBSCRIPTION: $950 which includes email distribution of up to 25K emails (anything over 25K is a flat fee of $100 a month) All pricing presented as estimates and subject to change.

Contact us for details.

BONUS Good until Nov. 15, 2014 • 1 retractable 6.5 foot high Nourish banner • Customized flyer creative • Digital Banner • Joint Press Release

TO LEARN MORE ABOUT NOURISH MAGAZINE AND A FULLY CUSTOMIZED CONTENT CAMPAIGN TO PROMOTE YOUR HOSPITAL, CONTACT:

Delia Passi

Courtney Gilligan

dpassi@womenschoiceaward.com

cgilligan@womenschoiceaward.com

954-922-0846

954-922-0846