

About the process, the team, and the goals for the company



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About the process, the team, and the goals for the company



In the first quarter of 2023, we were challenged to find an innovative strategy to support the significant challenges of the Motiva Group. While searching in the global market, we were introduced to HUMINT Solutions, the company that has developed a unique methodology for obtaining and utilizing information
The decision to embark on a project that deviates from the conventional approach, where the consultancy does not directly execute activities but instead trains an internal team to make the project more sustainable, was crucial This allows Motiva to continue applying the methodology without the need for external consultants
The first step involved selecting a team, which was nominated by the Executive Board of the Motiva Group, and choosing ambassadors to support the initiative Subsequently, we underwent an intensive and highly enriching training for our team It marked a shift in our mindset, as we recognized alternative ways to find solutions for corporate dilemmas in a light manner that adds value to all involved parties.
We also engaged in conversations with several leaders who were excited about the new methodology This approach promises greater clarity in decision-making through the collection of perspectives from persons without conflicts of interest but possessing genuine knowledge to share.
Now, we would like to invite you to a quick immersion into our ongoing project through this magazine This way, we can share with you some of the most important points. In this publication, you will find information about the following:
The TINO methodology
The TINO Motiva team
The TINOs
Pedro Sutter’s perspective on TINO Motiva
Marilia Zulini da Costa Loosli’s perspective on TINO Motiva
Experiences of the former TIKOs
Closing words by Murilo Massaretto
I'll be happy to address any questions you may have about our project!
Information is the most valuable asset for organizations, and that is why the main focus of TINO Motiva is to identify and collect relevant information and apply it to solving various types of dilemmas that may arise for the Motiva Group. TINO has already been successfully implemented in Brazil, some European countries, and Israel and can be best described as a non-technological innovation methodology focusing on ‘learning from people you didn’t think you could learn from’ Innovation is typically described as finding new solutions with existing resources (such as materials) With TINO, we seek existing knowledge and skills that have not yet been recognized. To the right of this page, you will see a graphical explanation.
The intelligent use of knowledge that is available ‘for free’ in the company's ecosystem will help us create solutions and connect them to their respective demands This dynamic occurs in a light manner through conversations, where the TINO Motiva team seeks to learn from people about the subjects they unconsciously have knowledge of and, most importantly, do not have a direct conflict of interest with.
This valuable networking is what is behind the name TINO, which stands for Think Intelligence Network Owner In other words, the TINO Motiva team aims to create a network of contacts With each conversation, new perspectives are collected This exchange also provides space for people to be genuinely heard and feel valued, generating benefits for the company and those participating in the process. This is what we call a "win-win game." With the creation of this vast database of information and network, we can piece together the "puzzles" with validated hypotheses, important details, and different perspectives, which are continuously sent to decision-makers to contribute a second opinion on pre-selected topics
It is important to emphasize that our goal is to identify possible areas for improvement or vulnerabilities (what we affectionately call "holes"), but not to investigate individuals According to TINO, it is more effective to "close the holes" than to seek blame or involvement The TINO project will remain active as long as it meets the expectations of Motiva and adds value to our processes


















































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“It made me very enthusiastic and with a strong sense of purpose in the project.”
“I loved it! Excellent dynamics, very important points to review in both personal and professional life.”
“I really enjoyed it! Every stage, both the climbing and the final considerations ”
“I loved it! The best part was the networking opportunity with the people of other Motiva departments ”
“I felt the energy of the people and the commitment.”
“It was a dynamic and very interesting event.”
“The dynamics provided a practical insight into different perspectives, depending on the level at which one operates within the company ”
“I loved everything because I had never participated in any similar activity before.”
“A wonderful experience. I exceeded my limits and loved sharing the experience!”
“I liked the integration with other colleagues, team spirit, and participation in the challenges ”

