TINO Motiva magazine (EN)

TINO About the process, the team, and the goals for the company.

DEAR READER...

In the first quarter of 2023, we were challenged to find an innovative strategy to support the significant challenges of the Motiva Group. While searching in the global market, we were introduced to HUMINT Solutions, the company that has developed a unique methodology for obtaining and utilizing information.

The decision to embark on a project that deviates from the conventional approach, where the consultancy does not directly execute activities but instead trains an internal team to make the project more sustainable, was crucial. This allows Motiva to continue applying the methodology without the need for external consultants.

The first step involved selecting a team, which was nominated by the Executive Board of the Motiva Group, and choosing ambassadors to support the initiative.

Subsequently, we underwent an intensive and highly enriching training for our team. It marked a shift in our mindset, as we recognized alternative ways to find solutions for corporate dilemmas in a light manner that adds value to all involved parties.

We also engaged in conversations with several leaders who were excited about the new methodology. This approach promises greater clarity in decision-making through the collection of perspectives from persons without conflicts of interest but possessing genuine knowledge to share.

Now, we would like to invite you to a quick immersion into our ongoing project through this magazine. This way, we can share with you some of the most important points. In this publication, you will find information about the following: The TINO methodology The TINO Motiva team The TINOs Pedro Sutter’s perspective on TINO Motiva Marilia Zulini da Costa Loosli’s perspective on TINO Motiva Experiences of the former TIKOs Closing words by Murilo Massaretto I'll be happy to address any questions you may have about our project!

TINO Motiva

THE TINO METHODOLOGY Information is the most valuable asset for organizations, and that is why the main focus of TINO Motiva is to identify and collect relevant information and apply it to solving various types of dilemmas that may arise for the Motiva Group. TINO has already been successfully implemented in Brazil, some European countries, and Israel and can be best described as a non-technological innovation methodology focusing on ‘learning from people you didn’t think you could learn from.’

Innovation is typically described as finding new solutions with existing resources (such as materials). With TINO, we seek existing knowledge and skills that have not yet been recognized. To the right of this page, you will see a graphical explanation.

The intelligent use of knowledge that is available ‘for free’ in the company's ecosystem will help us create solutions and connect them to their respective demands. This dynamic occurs in a light manner through conversations, where the TINO Motiva team seeks to learn from people about the subjects they unconsciously have knowledge of and, most importantly, do not have a direct conflict of interest with.

This valuable networking is what is behind the name TINO, which stands for Think Intelligence Network Owner. In other words, the TINO Motiva team aims to create a network of contacts. With each conversation, new perspectives are collected. This exchange also provides space for people to be genuinely heard and feel valued, generating benefits for the company and those participating in the process. This is what we call a "win-win game."

With the creation of this vast database of information and network, we can piece together the "puzzles" with validated hypotheses, important details, and different perspectives, which are continuously sent to decision-makers to contribute a second opinion on pre-selected topics.

It is important to emphasize that our goal is to identify possible areas for improvement or vulnerabilities (what we affectionately call "holes"), but not to investigate individuals. According to TINO, it is more effective to "close the holes" than to seek blame or involvement. The TINO project will remain active as long as it meets the expectations of Motiva and adds value to our processes.

Companies face costly risks because crucial knowledge often goes unrecognized.

Like an old building with blocked pipes, information flows poorly:

More PULL

LESS

INFORMATION

PUSH

We do this by finding & interviewing TIKOs Think Intelligence Knowledge Owners:

How to fix this? By completing push-based information with human, pull-based knowledge.

those at the top receive little, while valuable insights pool below.

the holes, not the rats!

individuals inside and outside the company, with relevant perspectives and minimal conflict of interest.

TIKOs are overlooked, but their unrecognized knowledge is like leaving money on the floor.

They help identify buracos (not chase ratos)—turning problems into opportunities.

THE TINO MOTIVA TEAM In recent months, under the guidance of HUMINT Solutions, we engaged in numerous conversations with various individuals within Motiva to carefully assemble the ideal team for TINO Motiva. Our selection

process

was

thorough,

taking

into

consideration

backgrounds (skills, experience, and personality), availability, and how well the selected individuals might complement each other. After forming the team, HUMINT Solutions provided comprehensive training, including on-site training focused on addressing specific challenges within Motiva, ensuring they gained hands-on experience that directly benefits our operations at Motiva.

Our TINO Motiva team members were trained in three information collection processes provided by HUMINT Solutions:

Type B: Information collected through interviews.

Type C: Information collected through observations Type D: Information from open-source platforms (e.g., social media)

Additionally, they trained the profile they call Type A, which generates intelligence through the integration and analysis of information collected by the other three profiles.

The interviews conducted by TINO Type B are carried out with individuals who have the profile of a 'TIKO,' which stands for 'Think Intelligence Knowledge Owners.' TIKOs possess valuable information that has not yet been recognized.

*In a business context, "intelligence" refers to the process of collecting, analyzing, and utilizing data to make informed decisions and gain insights to enhance the performance and competitiveness of an organization.

Another characteristic of this profile is the absence of a conflict of interest with the challenges the TINO team is facing. This enhances the reliability of the information they provide.

To support the process of collecting, validating, and integrating information, the TINO Motiva team is assisted by the features of Knowledge Yard Sale (KYS).

This online platform is developed by HUMINT Solutions and designed to streamline the entire process of systematic collection of unrecognized knowledge.

PEDRO SUTTER, VICE PRESIDENT FOR INNOVATION, TECHNOLOGY, AND RISK “TINO is a very special project because

it

begins

where

artificial intelligence ends. We already

have

a

lot

of

information from the different systems we use, but now we can connect them with those who

understand

the

challenges we face, to bring solutions more quickly and effectively to decision-making at Motiva.

In

this

way,

collaboration

through of

the

HUMINT

Solutions consultants and the inspired work of our team, we benefit from a flow of information to act in an integrated

manner,

in

line

with

culture

and

our

pillar

superior

our

strategic efficiency.”

of

MARILIA ZULINI, EXECUTIVE MANAGER OF COMPLIANCE We work daily with information and knowledge, which are valuable assets for

our

activities.

With

the

TINO

methodology, we have developed an innovative way to gather knowledge and different perspectives on topics that concern us in our daily work. We have realized that people from various areas

and

hierarchical

levels

can

contribute to building simple solutions and addressing vulnerabilities in our processes and controls. Sometimes, information

is

found

where

least

expected, and the TINO methodology has taught us where and how to seek the source.

Motiva's

leadership

highlights

concerns that are on its risk map. Our challenge

is

to

provide

possible

answers quickly and efficiently, with different

perspectives

and

reliable

information. Using the methodology, people

genuinely

contribute

their

viewpoints without conflicts of interest or fear of harming themselves. This is quite different from what we are accustomed to doing, and we believe it will generate value for Motiva.

During the preparation session for the climbing event for the ambassadors, together with the TINO Motiva team and the HUMINT Solutions team. Marília is the second person standing in the center, from right to left.

EXPERIENCE OF THE TIKOS Since its activation in 2023, the TINO team conducted interviews with hundreds of people, both within and outside Motiva. Here, you can explore the reflections of some of the individuals we interviewed in their role as TIKOs, sharing their perspectives on the experience.

"It's always good to talk about the actions and processes involving my area and, in this way, contribute even more to the

Lucas de Santana Barbosa Customer Service

development

of

ideas

that

will

add

up

to

the

improvement of processes in the Motiva Group."

“Regarding the visit, it was productive. I understood that the main idea is to share perspectives and perhaps contribute to the entire group, or even suggest whether it's worth

Rodrigo Andrade Souza Maintenance

implementing something that didn't work in another unit.”

"The best feeling we can have in projects of this nature is the certainty that we have been heard and understood through our experiences. The active listening and the ease of the interview were the key factors that allowed the conversation

Juliana Magalhães V. Salomão Procurement

and

contributions

to

process

improvements

to

flow.

Congratulations to everyone involved in the project!"

“It was an incredible experience, with the company willing to listen to employees about their personal and professional lives, asking for suggestions for the work environment. This is

Thiago Henrique Fazani Customer Service and Safety

great because it demonstrates the company's interest in providing an increasingly healthy and, above all, safe environment.”

“I started working with a formal employment contract at the age of 18, and since I began my journey here at Via Mobilidade, it has been my best professional experience. I have never felt as valued as I do today, and initiatives like this, reaching out to employees to hear their suggestions, only

Gabriel Vicente Alves de Miranda Ramos Customer Service and Safety

demonstrate how much the company cares about fostering a culture of safety and well-being. Such a gesture shows me that the corporate value "Safety is our condition of existence" is much more than a catchy and impactful phrase; it is indeed a corporate dogma.”

“It was very gratifying to be able to participate and provide suggestions for solutions and improvements to a problem that affects not only the maintenance area but various areas of the company. Additionally, being able to share a bit of our

Manoel Messias Santos Ribeiro Fazani Thiago Henrique Customer Service and Safety Atendimento e Segurança

work and field knowledge with everyone involved was valuable. The way the project team approached us and made us feel comfortable to express our perspectives was excellent.

Congratulations to everyone involved.”

“It was a pleasure to share the knowledge gained during these years of field operation with maintenance and actively contribute to the topic addressed by the project team, concerning issues that are prevalent and routine in open-air

Fabio Pompeu Maintenance

metro-rail operations.”

“The

surprisingly

innovative

and,

at

the

same

time,

welcoming and precise approach made the environment more conducive to open and unrestricted conversations. I felt a mix of pride and gratitude at that moment. Pride in being able to contribute, within my expertise, to the continuous

Julia Monturil Martins Governance

improvement of Motiva Group's processes. Gratitude for truly feeling respected as both a professional and an individual.

Congratulations to the TINO team.”

All participants of the TINO kickoff event, including the TINO Motiva team, members of HUMINT Solutions, and other guests.

FEEDBACK ON THE KICKOFF EVENT

“I loved it! The best part was the networking opportunity with the people of other Motiva departments.”

“It made me very enthusiastic and with a strong sense of purpose in the project.”

“I felt the energy of the people and the commitment.”

“I really enjoyed it!

Every stage, both the climbing and the final considerations.”

“It was a dynamic and very interesting event.”

“I loved it! Excellent dynamics, very important points to review in both personal and professional life.”

“The dynamics provided a practical insight into different perspectives, depending on the level at which one operates within the company.”

“I loved everything because I had never participated in any similar activity before.”

“A wonderful experience.

I exceeded my limits and loved sharing the experience!”

“I liked the integration with other colleagues, team spirit, and participation in the challenges.”

BURACO - A SONG WRITTEN

BY MURILO MASSARETTO Se você tem um buraco Que te deixa fraco É preciso contar Pode ser um bate-papo Não procuro rato Só quero ajudar O conhecimento é nato Mas ainda intacto Pode até desconfiar Basta calçar o sapato Buscar pelo fato Vamos encontrar Refrão Lá lá lalaiá Encontrar o buraco Fechar para os ratos E lá lá lalaiá São 8 perguntas Parecem muitas Mas vou explicar Quando? Quem? O que?

Onde? E Por que? É o 8WH Faço o micro e o macro

Refrão Lá lá lalaiá Encontrar o buraco Fechar para os ratos E lá lá lalaiá Uma perna esquerda Traz sempre a direita Pra compensar Buscando o equilíbrio, afinal você é um TINO Pratique falar Aprender quem é você Por que acordou hoje Onde deseja estar O diamante nasce bruto Mas vira valioso Depois de lapidar

Repito os passos Já posso perguntar O TINO escolhe o TIKO Faz sua entrevista E manda pro Tipo A

Listen to the music here!