Page 1




Share this information with your friends, family and co-workers. Help them become supporters of workplace equality by factoring the information from this guide into purchasing decisions.

Advocate for equality in the workplace. If your company isn’t on this list or you think it can do better, go to to find out how to engage your employer. Get active about equality. Sign up for newsletters and Action Alerts at

More than ever, consumers are sending a message to businesses that they are watching. They are watching to see if the businesses they patronize understand and honor issues important to them, giving buying power to issues ranging from LGBT inclusiveness to environmental protection. Corporate social responsibility has become an imperative for a successful business. With Buying for Workplace Equality, we hope to harness that power by providing you with the most accurate review of a business’s workplace policies toward LGBT employees. From offering benefits to domestic partners to extending workplace protections to transgender workers, there is a tidal wave of business support for LGBT workplace inclusion. This year’s guide includes results from the 2012 Corporate Equality Index, which features 190 businesses that scored a perfect 100 percent. All scores are based on the same set of criteria, rating 40 LGBT-related policies, benefits and corporate practice among the largest U.S. businesses. This year, the CEI raised the bar across 32 of the criteria by requiring parity across all benefits offerings (both domestic partner benefits and transgender-inclusive benefits), a ramped-up category on internal diversity and inclusion best practices, and furthering the requirements of positive, respectful public engagement with the LGBT community. Whether you are buying a cup of coffee or renovating your home, by supporting businesses that support workplace equality you send a powerful message that LGBT inclusion is good for the bottom line. We hope that you will use this guide as one component when determining if a business’s social practices make it worthy of your dollars. The Buying for Workplace Equality guide is also available in web and mobile versions. For more information, visit


Where do the scores in this guide come from?

The information in this guide comes from the 2012 Corporate Equality Index, the Human Rights Campaign Foundation’s annual report card on corporate America’s treatment of lesbian, gay, bisexual and transgender employees.

How are the scores calculated?

Businesses are rated on a scale from 0 to 100, based on whether or not they have policies that support LGBT employees. These include anti-discrimination protections, domestic partner benefits, diversity training and transgender-inclusive benefits. We provide an estimated score to businesses that have not, after repeated attempts, responded to the survey. An estimated score is reflective of the information that HRC has been able to collect without help or input from a business.

Why don’t I see a business listed?

The Human Rights Campaign Foundation researches policies at more than 1,800 companies (including the Fortune 1000 and American Lawyer 200). However, we do not provide a business with an official score until we have collected and verified all the information we need. In all, we officially rated 636 companies in the 2012 CEI.

How can I get a business listed?

Any business with 500 or more U.S. employees can be rated. If you don’t see a company listed, contact the Human Rights Campaign Foundation with any information you have about its policies on LGBT issues. Or, contact and motivate businesses to participate by letting them know that you make purchasing decisions based on how they scored in this guide.






DuPont 100 GREEN (80-100): Businesses/brands that Corian receive our highest workplace equality scores. Kevlar Nomex Real Touch SentryGlas Human Rights Campaign National Corporate Sorona Partners The support of these businesses Teflon is directly tied to the Human Rights Tyvek Campaign’s success in ensuring equality Zodiaq for lesbian, gay, bisexual and transgender Herman Miller 100 Americans. All HRC National Corporate Mitchell Gold + Bob Williams 100 Partners are required to maintain a CEI score of 85 or above. SCORE: 46-79

GE 60 YELLOW (46-79): Businesses/brands that Café have taken steps toward a fair-minded Monogram workplace and receive a moderate Profile workplace equality score. John Deere 60 KB Home 50 SCORE: 0-45

Brown Shoe 45 RED (0-45): Businesses/brands that receive Famous Footwear our lowest workplace equality scores. Rite Aid 45 H-E-B 40 Italics (Non-responder): Businesses/ Central Market brands that have not responded to the H-E-Buddy survey despite repeated attempts and have Hill Country Fare been provided with an estimated score Ann Taylor 30 Ann Taylor Factory based on publicly available information LOFT Outlet that has been collected.




















44 47

















Barnes & Noble 100 Office Depot 100 Best Buy 100 Sears 100 Dynex Kmart Future Shop Staples 100 Geek Squad Corporate Express Insignia SUPERVALU 100 Magnolia Home Theater Acme Markets Rocketfish Albertsons Delhaize America 100 Cub Foods Bloom Farm Fresh Bottom Dollar Food Hornbacher’s Food Lion Jewel-Osco Hannaford Lucky Harveys Osco Pharmacy Healthy Accents Sav-on Home 360 Save-A-Lot My Essentials Shaws Nature’s Place Shop ‘n Save Reids Shoppers Food Sweetbay Star Market Taste of Inspirations TJX 100 eBay 100 HomeGoods 90 StubHub Limited Brands 100 Woot Bath & Body Works C.O. Bigelow Henri Bendel Costco 90 La Senza Hallmark Cards 90 Victoria’s Secret Walgreens 90 White Barn Candle Company Loaf ‘N Jug Duane Reade Owen’s Pay Less Kroger 85 Quality Food Centers Baker’s Quik Stop City Market Ralphs Scott’s Dillon Food Stores Smith’s Food 4 Less Tom Thumb Foods Co. Turkey Hill Minit Markets Fred Meyer Fry’s OfficeMax 85 Gerbes Safeway 85 Jay C Target 85 Home Depot 80 King Soopers Kwik Shop SCORE: 46-79 CVS 75 FAO Schwarz Caremark Pharmacy GameStop 75 PetSmart 60 EB Games Wal-Mart 60 Whole Foods 75 Marketside Hanover Direct 70 Sam’s Club Company Kids Ahold USA 55 Domestications Giant Scandia Home Martin’s The Company Store Peapod Harry & David 70 Stop & Shop REI 65 Toys ‘R’ Us 65 Babies ‘R’ Us


SCORE: 0-45

Winn-Dixie Stores 15 Brown Shoe 45 Thrifty Maid Famous Footwear Winn & Lovett Rite Aid 45 Zales 15 H-E-B 40 Gordon’s Jewelers Central Market Piercing Pagoda H-E-Buddy Belk 0 Hill Country Fare Discount Tires 0 Ann Taylor 30 Dollar General 0 Ann Taylor Factory HSN 0 LOFT Outlet Ballard Designs Cornerstone Bed Bath & Beyond 30 Frontgate buybuy BABY Garnet Hill Christmas Tree Shops Harmon Grandin Road Improvements Dillard’s 30 Smith + Noble Dollar Tree 30 Territory Ahead Deal$ TravelSmith Dollar Bills Liberty Interactive 0 Family Dollar 30 RadioShack 30 Trader Joe’s 30 Celebrate Interactive Holdings Wawa 30 Meijer 25 QVC Ace Hardware 15 O’Reilly Automotive 0 Bass Pro 15 Rent-A-Center 0 American Rod & Gun Co lorTyme Outdoor World Get It Now! Big Lots 15 The Great Atlantic & Pacific Tea Co. 0 BJ’s 15 Children’s Place 15 A&P Dick’s Sporting Goods 15 Food Basics Golf Galaxy Pathmark Stores Jo-Ann Stores 15 Superfresh Kohl’s 15 The Food Emporium Lowe’s 15 Waldbaums Michaels 15 The Pantry 0 Aaron Brothers Bean Street 15 Kangaroo Express Pier 1 15 True Value 0 Publix Super Markets 15 Grand Rental Station The Container Store 15 Home & Garden Showplace elfa Party Central Weis 15 Taylor Rental Full Circle Save-A-Lot Scot’s Lo-Cost Top Care Valu Time


SCORE: 80+

DuPont 100 Sears 100 Corian Country Living Kevlar Craftsman Nomex DieHard Real Touch Kenmore SentryGlas Weatherbeater Whirlpool 100 Sorona Amana Teflon Estate Tyvek Gladiator Zodiaq Jenn-Air Herman Miller 100 KitchenAid Mitchell Gold + Bob Williams 100 Owens Corning 100 Magic Chef AttiCat Maytag Berkshire Roper Duration Macy’s Inc. 90 EcoTouch Hotel Collection FOAMULAR Tools of the Trade INSUL-DRAIN Newell Rubbermaid 90 INSULPINK Amerock Oakridge Calphalon PINK Irwin PROPINK Kirsch QuietR Lenox QuietZone Levolor RapidFlow Pelouze Supreme Vise-Grip VentSure Target 85 WeatherGuard Room Essentials Smith & Hawken Woodcrest Classified Ventures 80 Woodmoor Replacements, Ltd. 100

10 Home Depot Behr Glacier Bay


Hampton Bay Husky TrafficMaster Vigoro Monsanto 80 Roundup

SCORE: 46-79

GE 60 John Deere 60 Café KB Home 50 Monogram Profile SCORE: 0-45

Margaritaville Cargo Realogy 45 Mr. Coffee Better Homes and Gardens Real Estate Oster Century 21 Patton Coldwell Banker Pine Mountain ERA Rival ONCOR International Seal-a-Meal Sotheby’s Sunbeam Emerson Electric 40 VillaWare ClosetMaid Zarfina Emerson Tool Company Stanley Black & Decker InSinkErator Baldwin Knaack Black & Decker Metro Bostitch ProTeam DeWALT RIDGID Emhart Teknologies Therm-O-Disk Facom WEATHER GUARD Kwikset White-Rodgers Mac Tools Ethan Allen 30 Porter Cable Jarden 30 Price Pfister Ball Proto Bernardin Stanley Hand Tools Bionaire Stanley Security Solutions Coleman Stanley Vidmar Crawford Weiser Crock-Pot Mohawk Industries Diamond Aladdin Dicon American Olean First Alert Bigelow FoodSaver Century Flooring Holmes Columbia Flooring Java Log Daltile Kerr Durkan Lehigh




Karastan Krylon Lees Martin-Senour Mohawk Minwax Quick·Step Red Devil Unilin Thompson’s WaterSeal Snap-on 15 Beazer Homes 15 Toll Brothers 15 Berkshire Hathaway 15 Kohler Co. 0 Benjamin Moore Ann Sacks Jordan’s Furniture Baker Nebraska Furniture Mart Hytec R.C. Willey Home Furnishings Kallista Shaw Industries McGuire Star Furniture Company Robern The Pampered Chef Sterling Fortune Brands 15 La-Z-Boy 0 American Lock American Drew Aristokraft Bauhaus Decorá England Homecrest Hammary Master Lock Kincaid MasterBrand La-Z-Boy Kidz Moen Lea Omega Leggett & Platt 0 Schrock Sealy 0 Simonton Windows Bassett Therma-Tru Embody Waterloo Stearns & Foster IKEA 15 Trump Organization 0 Lennar 15 40 Wall Street Cambridge 610 Park Avenue Village Builders The Estates at Trump National Masco 15 Trump Grande Alsons Trump Hollywood American Shower & Bath Trump International Hotel & Tower Aqua Glass Trump Palace BrassCraft Trump Parc Brasstech Trump Park Avenue Cobra Trump Park Residences Delta Faucet Trump Place KraftMaid Trump Plaza Liberty Hardware Trump Sales and Leasing Masterchem Trump Tower Merillat Trump World Tower Quality Cabinets Trump-Greenthal Sales and Leasing Vapor Technologies Urban Outfitters 0 Watkins Sherwin-Williams 15 Terrain ArmorSeal Dutch Boy

The total buying power of the ADULT U.S. lesbian, gay, bisexual and transgender population is projected AT

$743 billion.

Source: Witeck-Combs Communications and

SCORE: 80+


Northern Trust 100 American Express 100 American Express Gift Cards TD Bank 100 American Express OPEN TD Insurance American Express Travel TD Wealth Serve U.S. Bancorp 100 Ameriprise 100 Elavon Inc. Columbia Management The Private Client Reserve J.W. Seligman & Co. U.S. Bancorp Fund Services LLC RiverSource U.S. Bancorp Investments Inc. Threadneedle UBS 100 Bank of America 100 UBS Financial Services Bank of America Home Loans UBS Wealth Management US Bank of America Merrill Lynch Wells Fargo 100 Merrill Lynch Wealth Management Wachovia U.S. Trust Wells Fargo Advisors Bank of New York Mellon 100 Comerica 95 BNY Mellon Asset Management Wilson, Kemp & Associates Dreyfus World Asset Management, Inc Mellon Capital Management State Farm 95 Pershing State Farm Bank Barclays Capital 100 HSBC 90 BMO Bankcorp 100 Beneficial BMO Harris Bank HFC Capital One 100 KeyCorp 90 Capital One Auto Finance KeyBank Charles Schwab 100 Mastercard 90 optionsXpress Cirrus Windhaven Investment Management Maestro Citi 100 Mondex Banamex Morningstar 90 Citi Capital Advisors Ibbotson Associates Citi Cards Morningstar Direct Citi Institutional Clients Group Morningstar Investment Services Citi Investment Research PNC 90 Citi Microfinance Harris Williams & Co. Citi Private Bank National City Citibank Raymond James Financial 90 Citimortgage Ballast Pointe Ventures OneMain Financial Eagle Asset Management Women & Co. State Street 90 Credit Suisse 100 SunTrust 90 Deutsche Bank 100 Principal Financial 85 Freddie Mac 100 RBC Wealth Management 85 Goldman Sachs 100 Visa 85 J.P. Morgan Chase 100 Fannie Mae 80 Chase John Hancock 80 J.P. Morgan Morgan Stanley 100 Morgan Stanley Smith Barney


SCORE: 46-79

BB&T 70 GE 60 BB&T Financial, FSB GE Capital CIBC 70 GE Money CIBC Imperial Service Huntington Bancshares 60 CIBC Retail Markets Sky Financial Group CIBC Wood Gundy H&R Block 50 CIBC World Markets H&R Block Dollars & Sense Fifth Third Bancorp 70 The Tax Institute Fifth Third Bank Mirador Robert W. Baird & Co. 70 E*TRADE Financial 60 E*TRADE Bank SCORE: 0-45

Fidelity National Title Group Discover Financial Services 45 IPX1031 Diners Club ServiceLink Pulse Western Union 30 Sallie Mae 45 Invesco 15 Academic Management Services Corp Atlantic Trust Private Wealth Arrow Financial Services Management General Revenue Corporation Invesco Perpetual Nellie Mae Invesco PowerShares Pioneer Credit Recovery Inc WL Ross & Co. Sallie Mae Bank M&T Bank 15 Student Assistance Corporation Allfirst Bank Student Loan Finance Association NASDAQ 15 Student Loan Funding NASDAQ OMX BX Upromise NASDAQ OMX Commodities Franklin Resources 40 Clearing Corp Franklin Templeton NASDAQ OMX Futures Exchange T. Rowe Price 40 NASDAQ OMX PHLX D&B 30 NASDAQ OMX PSX AllBusiness NASDAQ Options Market DUNSRight The NASDAQ Stock Market Hoovers Sovereign Bancorp 15 Fidelity National Financial 30 USAA 0 Ceridian Corporation Fidelity National Property and Casualty Insurance Group



SCORE: 80+

Newell Rubbermaid Johnson & Johnson 100 Aprica Destin Berol Johnson’s Graco Bayer 90 Headsprout Flintstones Vitamins Teutonia One A Day Kids Procter & Gamble Bright Horizons Family Solutions 90 Luvs Brookfield Academies Pampers College Coach Horizons Workforce Consulting Lipton Child Care Tuition Advisory Services Kimberly-Clark 90 GoodNites Huggies Little Swimmers Pull-Ups

SCORE: 46-79

Abbott Laboratories EleCare Pedialyte PediaSure Similac





SCORE: 80+

T.J.Maxx Abercrombie & Fitch 100 Bon-Ton Stores abercrombie kids Bergner’s Gilly Hicks Boston Store Hollister Carson Pirie Scott Gap 100 Elder-Beerman Athleta Herberger’s babyGap Younkers Banana Republic Kenneth Cole GapBody Gentle Souls GapKids Kenneth Cole New York Old Navy Kenneth Cole Reaction Piperlime Le Tigre Levi Strauss 100 Unlisted Denizen Macy’s Inc. Dockers Alfani Levi’s American Rag Signature by Levi Strauss & Co. Bar III Limited Brands 100 Bloomingdale’s Henri Bendel Charter Club La Senza Club Room Pink Epic Threads Victoria’s Secret First Impressions Nike 100 Giani Bernini Cole Haan I.N.C. Converse Jenni by Jennifer Moore Hurley JM Collection NIKE Golf Martha Stewart Collection Umbro Style & Co. Nordstrom 100 Tasso Elba 1901 Tiffany & Co. Calibrate J.C. Penney Classiques Entier a.n.a Halogen Ambrielle HauteLook American Living Last Chance Arizona Nordstrom Direct Arizona Jean Co. Nordstrom Rack cooks Public Opinion Decree Trouvé east5th Zella Every Day Matters Sears 100 J. Ferrar Apostrophe Linden Street Covington Okie Dokie Jaclyn Smith St. John’s Bay Joe Boxer Stafford Lands’ End Studio Structure Worthington TJX 100 Marshalls





90 85


Liz Claiborne 85 Axcess Juicy Couture Kate Spade Kensie Lucky Brand Jeans Mac & Jac Mexx Monet Target 85 C9 by Champion

Cherokee Circo Gilligan & O’Malley Liz Lange Merona Mossimo Xhilaration American Eagle 77kids aerie


SCORE: 46-79

Hanover Direct International Male Silhouettes UnderGear Jones Apparel Anne Klein Bandolino Easy Spirit Enzo Angiolini Evan-Picone Gloria Vanderbilt Joan & David Jones New York Judith Jack Kasper l.e.i Le Suit



Napier Nine West Sam & Libby L.L. Bean 65 REI 65 Novara Hanesbrands 60 Bali Barely There Champion Duofold Hanes Just My Size L’eggs Outer Banks Playtex Wonderbra

SCORE: 0-45

Brown Shoe 45 Adidas 15 Reebok Buster Brown Rockport Dr. Scholl’s Shoes TaylorMade Famous Footwear American Apparel 15 Lifestride Berkshire Hathaway 15 Naturalizer Acme Boot Via Spiga Fruit of the Loom Ann Taylor 30 Garan LOFT H.H. Brown Shoe Company J. Crew 30 JERZEES crewcuts Justin Brands Madewell Russell Athletics The Men’s Wearhouse 30 Spalding K&G Burberry 15 Twinhill


Nautica Burlington Coat Factory 15 Red Kap MJM Designer Shoes Seven for all Mankind Coach 15 SmartWool Collective Brands 15 Splendid Airwalk The North Face Keds Timberland Payless ShoeSource Vans Saucony Wrangler Jeans Sperry Top-Sider Warnaco Group 15 Stride Rite Olga Donna Karan 15 Warner’s DKNY Aéropostale 0 Foot Locker 15 P.S. from Aéropostale CCS Cabela’s 0 Champs Sports Chico’s 0 Eastbay Boston Proper Footaction Kids Foot Locker Soma White House/Black Market Lady Foot Locker Dolce & Gabbana 0 Guess? 15 D&G G by GUESS Fossil 0 GUESS by Marciano Giorgio Armani 0 GUESS kids A/X Armani Exchange H&M 15 Armani Collezioni Neiman Marcus 15 Armani Jeans Bergdorf Goodman Emporio Armani CUSP Gucci 0 Last Call Alexander McQueen Polo Ralph Lauren 15 Quiksilver 0 Club Monaco DC Shoes Rugby Gnu PVH 15 Hawk Arrow Lib Tech Bass Radio Fiji Calvin Klein Roxy IZOD Rolex 0 Tommy Hilfiger Ross Stores 0 Van Heusen dd’s DISCOUNTS VF 15 Saks 0 Bulwark Off 5th Eagle Creek Saks Fifth Avenue Eastpak Urban Outfitters 0 Ella Moss Anthropologie JanSport BHLDN John Varvatos Free People Kipling Versace 0 Lee Lucy Activewear Majestic


Darden Restaurants Bahama Breeze LongHorn Steakhouse Olive Garden Red Lobster Seasons 52 The Capital Grille


Starbucks 90 Seattle’s Best Coffee BP 85 Wild Bean Café Carlson 85 T.G.I. Friday’s

SCORE: 46-79

Chipotle 75 McDonald’s 75 The Palm 65

Brinker 60 Chili’s Maggiano’s Little Italy Burger King 55

SCORE: 0-45

Caribou Coffee 15 Yum! Brands 45 Jack in the Box 15 A&W Qdoba Mexican Grill KFC OSI Restaurant Partners 0 Long John Silver’s Bonefish Grill Pizza Hut Carrabba’s Italian Grill Taco Bell Fleming’s Prime Steakhouse WingStreet Outback Steakhouse Cracker Barrel Old Country Store 35 Domino’s Pizza 35 Roy’s Hawaiian Fusion Cuisine Krispy Kreme 30 Wendy’s 30 Berkshire Hathaway 15 Dairy Queen Bob Evans 15 Mimi’s Café


Amoco Ultimate Chevron 100 Arco Caltex Shell Oil 85 Texaco BP 85 am/pm

SCORE: 46-79

ConocoPhillips 76 Conoco Phillips 66


SCORE: 0-45

Wawa 30 Hess 15 Sunoco 15 Tesoro 15 Valero Energy 15 Beacon Diamond Shamrock Shamrock Ultramar ExxonMobil 0 Esso Exxon Mobil


SCORE: 80+


Brown-Forman 100 Ketel One Red Stripe Bel Arbor RÖKK VODKA Bonterra Smirnoff Canadian Mist Sterling Vineyards Chambord Tanqueray Collingwood Wily Jack Don Eduardo General Mills 100 Early Times Betty Crocker el Jimador Bisquick Fetzer Bugles Finlandia Cascadian Farms Five Rivers Cheerios Gentleman Jack Chex Herradura Cinnamon Toast Crunch Jack Daniel’s Diablitos Underwood Jekel Fiber One Korbel Frescarini Little Black Dress Fruit by the Foot Old Forester Fruit Gushers Pepe Lopez Fruit Roll-Ups Sanctuary Gardetto’s Sonoma-Cutrer Gold Medal Southern Comfort Good Earth Tuaca Green Giant Woodford Reserve Häagen-Dazs Campbell Soup 100 Hamburger Helper Ecce Panis Jus-Rol Pace Kix Pepperidge Farm Larabar Prego Lucky Charms Swanson Mountain High V8 Muir Glen Clorox 100 Nature Valley Hidden Valley Old El Paso KC Masterpiece Pillsbury Kitchen Bouquet Progresso Diageo 100 Totino’s Bailey’s Trix Beaulieu Vineyard Wheaties Captain Morgan Yoplait Cîroc Johnson & Johnson 100 Crown Royal Benecol Dom Perignon Lactaid Don Julio Splenda Guinness Viactiv Harp Kellogg’s 100 Hennessey All-Bran Johnnie Walker Apple Jacks Jose Cuervo


Austin Bear Naked Carr’s Cheez-It Chips Deluxe Club Cocoa Krispies Corn Pops Crispix Eggo Famous Amos Froot Loops Frosted Flakes Gardenburger Gripz Honey Smacks Jack’s Kashi Keebler Mini Wheats Morningstar Farm Murray Nutri-Grain Pop-Tarts Ready Crust Rice Krispies Sandies Smart Start Special K Stretch Island Toasteds Town House Wheatables Zesta Kraft Foods 100 Calorie Packs A.1. Balance Bar Boca Burger Breakstone’s Cadbury Cheez Whiz Chips Ahoy! Claussen Cool Whip Corn Nuts Country Time Crystal Light Dentyne Easy Mac Grey Poupon


Honey Maid Jell-O Kool-Aid Louis Rich Lunchables Maxwell House Miracle Whip Nabisco Newtons Nilla Oreo Oscar Mayer Planters Premium Ritz Stove Top Teddy Grahams Toblerone Trident Triscuit Velveeta Wheat Thins MillerCoors 100 Blue Moon Coors Coors Light Foster’s Grolsch IceHouse Keystone Killian’s Irish Red Leinenkugel’s Mickey’s Miller Miller 64 Miller Genuine Draft Miller Lite Milwaukee’s Best Molson Olde English Peroni Pilsner Urquell Red Dog Sharp’s Sparks Steel Reserve Sodexo 100 SUPERVALU 100 Culinary Circle Essential Everyday SHOPPERS VALUE

Aquafina Stockman & Dakota Aunt Jemima Wild Harvest Cap’n Crunch The Coca-Cola Company 100 Cheetos Aquarius Spring! Cracker Jacks Barq’s Diet Pepsi Bright & Early Dole Juices Chaudfontaine Doritos Coca-Cola Flat Earth Coke Light Frito Lays Coke Zero Gatorade Dasani Lays Diet Coke Life Fanta Lipton Iced Tea Fresca Mountain Dew Full Throttle Mug Root Beer Fuze Naked Juices Gold Peak Near East Hi-C Pasta Roni Mello Yello Pepsi Minute Maid Pepsi Max Nestea Pepsi Natural NOS Pepsi One Odwalla Pepsi Throwback Pibb Xtra Pepsi Wild Cherry POWERade Propel Seagram’s Ginger Ale Quaker Oats Simply Orange Rice-A-Roni Smartwater Rold Gold Sprite Sierra Mist Natural Tab Smartfood Vault SoBe vitaminwater zero Stacy’s Unilever 100 SunChips Ben & Jerry’s Tostitos Bertolli Tropicana Breyers Ice Cream Walkers Country Crock Good Humor Anheuser-Busch Hellmann’s Alexander Keith’s I Can’t Believe It’s Not Butter! Bass Klondike Beck Knorr Boddington’s Lipton Bud Light Popsicle Budweiser Promise Busch Ragu Czechvar Skippy Peanut Butter Goose Island Slim-Fast Hoegaarden Wishbone Hurricane Malt Liquor PepsiCo 95 Kirin AMP Landshark Lager




Leffe Milk Duds Michelob Mounds Natural Ice Mr. Goodbar O’Douls Payday Redbridge Reese’s Rolling Rock Rolo Shock Top Skor Stella Artois Symphony Land O’Lakes 90 Twizzlers Alpine Lace York Dairy Ease Zagnut Eggland’s Best Zero Grip n’ Go Safeway 85 Mini Moo’s Eating Right Starbucks 90 Lucerne Ethos Water Mom to Mom Frappuccino O Organics Seattle’s Best Coffee Open Nature Starbucks Discoveries Primo Taglio Starbucks Doubleshot Rancher’s Reserve Starbucks VIA Sara Lee 85 Tazo Teas Ball Park Torrefazione Italia Coffee Bryan Hershey 85 Douwe Egberts 5th Avenue Earthgrains Almond Joy Hillshire Farm Breath Savers Jimmy Dean Bubble Yum State Fair Good & Plenty Target 85 Heath Archer Farms Icebreakers Choxie Jolly Rancher Market Pantry Kit Kat Sutton & Dodge Mauna Loa Wine Cube SCORE: 46-79

Coca-Cola Enterprises ConAgra Foods ACT II Alexia Andy Capps Banquet Blue Bonnet Chef Boyardee Crunch n’ Munch David Seeds Egg Beaters Fiddle Faddle Gulden’s

75 75

Healthy Choice Hebrew National Hunt’s Jiffy Pop Kid Cuisine La Choy Libby’s Manwich Marie Callender’s Orville Redenbacher’s Pam Parkay Penrose

SCORE: 46-79

Crush Peter Pan Dr Pepper Poppycock Hawaiian Punch Reddi-Wip Mott’s Ro*Tel Nantucket Nectars Slim Jim Royal Crown Cola Snack Pack Schweppes Swiss Miss Snapple Van Camp’s Squirt Wesson Sun Drop Hain Celestial Group 65 Sunkist Alba Welch’s Arrowhead Mills Yoo-Hoo Casbah E. & J. Gallo Winery Celestial Seasonings Alamos DeBoles André Earth’s Best Ballatore Estee Barefoot Garden of Eatin’ Barefoot Bubbly Greek Gods Yogurt Bartles & Jaymes Hain Pure Foods Bella Sera Health Valley Black Swan Imagine Boone’s Farm Linda McCartney Bridlewood MaraNatha Carlo Rossi Mountain Sun Cask & Cream Nile Spice Clarendon Hills Rice Dream Dancing Bull Rosetto DaVinci Sensible Portions Don Miguel Gascon Soy Dream E. & J. Spectrum Ecco Domani Sunspire Fairbanks Terra Chips Familia Camarena Tequila Walnut Acres Frei Brothers West Soy Gallo Family Vineyard Westbrae Natural Ghost Pines Yves Hornsby’s Heinz 65 La Marca Bagel Bites Las Rocas Classico Liberty Creek Delimex Livingston Cellars Lea & Perrins Louis M. Martini Ore-Ida MacMurray Ranch Poppers Martĩn Cõdax Weight Watchers Smart Ones Maso Canali Dr Pepper Snapple 60 Mattie’s Perch 7UP McWilliam’s A&W Root Beer Mirassou Canada Dry New Amsterdam Clamato




Peter Vella Mars 55 Pölka Dot 3 Muskateers Rancho Zabaco Altoids Red Bicyclette Big Red Redwood Creek Combos Red Rock Winery Dolmio Sebeka Doublemint Sheffield Cellars Dove Chocolate Starborough Eclipse The Naked Grape Extra Tisdale Vineyards Flavia Turning Leaf Galaxy Whitehaven Juicy Fruit William Hill Estate Kudos Wild Vines Life Savers Wycliff Sparkling M&M’s Hormel 60 Masterfoods Chi-Chi’s Milky Way Di Lusso Deli Orbit Dinty Moore Seeds of Change El Torito Skittles Farmer John Snickers Herb-Ox Starburst House of Tsang Twix Jennie-O Uncle Ben’s Lloyd’s Barbeque Wrigley Manny’s U.S. Foodservice 50 Not-So-Sloppy-Joe Chef’s Line Saag’s Glenview Farms SPAM Molly’s Kitchen Stagg Next Day Gourmet Valley Fresh Patuxent Farms Roseli Stock Yards SCORE: 0-45

VegeFull Dean Foods 40 Domino’s Pizza 35 Country Fresh Dole Food 30 Horizon Organic GNC 30 International Delight Chiquita 15 Meadow Gold Fresh Express Silk Del Monte 15 Swiss Premium College Inn TruMoo Contadina ADM 35 S&W Ambrosia Green Mountain Coffee 15 deZaan Emeril’s Merckens K-Cup NovaLipid Keurig NutriSoy


Nerds Timothy’s Coffee Nesquik Tully’s Coffee Nestea Hostess 15 Powerbar Beefsteak Raisinets Ding Dongs Stouffer’s Dolly Madison Sweet Tarts Drake’s The Skinny Cow Ho Hos Toll House Home Pride Tombstone J.J. Nissen Wonka Merita Brookshire Grocery 0 Nature’s Pride Chick-fil-A Inc. 0 Ring Dings Chick-fil-A Twinkies CHS 0 Wonder Constellation 0 McCormick 15 Club House Arbor Mist Corona Lawry’s and Adolph’s Negra Modelo Old Bay Svedka Simply Asia Thai Kitchen Woodbridge by Robert Mondavi Core-Mark Holding Company Inc. 0 Zatarain’s J.M. Smucker 0 Solo Cup 15 Crisco Tyson Foods 15 Eagle Brand Bonici Folgers Bruss Hungry Jack Chairman’s Reserve Jif Golden Trophy Knott’s Berry Farm Mexican Original Smuckers Tyson K-12 White Lily Weaver Wright Murdock Holding 0 Nestlé 10 Dole 100 Grand Pilgrim’s Pride 0 Baby Ruth EatWellStayHealthy Buitoni Fresh From Floriday Butterfinger Smithfield Foods 0 Carnation Armour Chunky Carando Coffee-Mate Cook’s Crunch Curly’s Food DiGiorno Eckrich Dreyer’s Farmland Drumstick Gwaltney Edy’s Healthy Ones Goobers John Morrell Hot Pockets Kretschmar Deli Juicy Juice Margherita Laffy Taffy SYSCO 0 Lean Cuisine Lean Pockets



SCORE: 80+


EA Casual Entertainment Caesars Entertainment 100 EA Games World Series of Poker EA Interactive Microsoft 100 EA Play Xbox EA Sports The Walt Disney Co. 100 Hallmark Cards 90 Disney Interactive Media Group Crayola Disney Interactive Studios Silly Putty Disney Online Sony 90 Disney Online Studios Playstation Playdom Electronic Arts 90 EA BioWare SCORE: 46-79

Matchbox Mattel 75 Monster High American Girl Pictionary Man Apples to Apples Polly Pocket Barbie Power Wheels Fisher-Price Radica Hot Wheels Tyco R/C Little People UNO Loopz SCORE: 0-45

Playskool Hasbro 25 Risk Battleship Scattergories Candy Land Scrabble Chutes and Ladders Sorry! Clue The Game of Life Connect Four Trivial Pursuit Easy-Bake Twister FurReal Friends Yahtzee GI Joe Jenga Lite-Brite Monopoly Mousetrap Mr. Potato Head My Little Pony Nerf Operation Pictionary Play-Doh


SCORE: 80+


AAA Northern California, Nevada GM 85 and Utah 100 Buick AAA Insurance-Home, Auto and Life Cadillac Chevron 100 Chevrolet Chevron Supreme GMC Delo OnStar Havoline Shell Oil 85 Chrysler 100 Black Magic Dodge Blue Coral Jeep Fix-A-Flat Ford 100 Jiffy Lube Lincoln Pennzoil Toyota 100 Quaker State Lexus Rain-X Scion Subaru 85 Cox Enterprises 90 Forester Impreza Manheim Legacy Volkswagen 90 Subaru Outback Audi Tribeca Bentley WRX-Sti Bugatti Classified Ventures 80 Lamborghini BP 85 Ryder 80 CarMax 85

SCORE: 46-79

Definity Bridgestone 70 Futura Firestone Pep Boys 70 Cornell SCORE: 0-45

AutoZone 15 Advance Auto Parts 30 Duralast Nissan 30 Valucraft Infiniti Goodyear Tire 15 Nissan Forklift Dunlop Nissan Marine Kelly Cooper Tire & Rubber 25 Harley-Davidson 15 Avon Tyres Buell Dean Dyna Mastercraft Starfire


of LGBT adults say they are likely to consider a brand that is known to provide equal workplace benefits for all of their employees, along with 75% of non-LGBT adults.

Source: Witeck-Combs Communications/Harris Interactive


SCORE: 80+


Sharpie 3M 100 Uni-ball Ace Waterman Command Procter & Gamble 90 Filtrete Ariel Futuro Bold Littmann Bounce Nexcare Bounty O-Cel-O Cascade Post-it Charmin Scotch Cheer Scotch-Brite Comet ScotchBlue Dawn Scotchguard Downy Scotchlite Dreft Thinsulate Duracell Clorox 100 Era Brita Febreze Clorox2 Gain Formula 409 Joy Glad Mr. Clean Green Works Puffs Handi-Wipes Swiffer Kingsford Tide Lestoil S.C. Johnson & Son 90 Liquid-Plumr Drano Pine-Sol Fantastik S.O.S. Glade Tilex Nature’s Source Wash’n Dri Kimberly-Clark 90 OFF! Oust Cottonelle Pledge Kleenex Raid Scott Saran Viva Scrubbing Bubbles Newell Rubbermaid 90 Shout CardScan Windex Dymo Ziploc Endicia Colgate-Palmolive 85 Expo Ajax Liquid Paper Dermassage Mimio Fabuloso Paper Mate Murphy Oil Soap Parker Palmolive Prismacolor Suavitel Rolodex Target 85 Rotring up & up Rubbermaid SCORE: 0-45

Tupperware 15

Energizer 0 Eveready


Os-Cal Avon Products 100 Panadol Advance Techniques Poli-Grip ANEW Polident Avon Clearskin Ribena Avon Color Sensodyne Avon Naturals Tums Avon Solutions Zovirax Foot Works Johnson & Johnson Jillian Dempsey Professional ACUVUE mark. AMBI Skin-So-Soft Aveeno Smooth Minerals BAND-AID Ultra Color Rich Lipstick Benadryl Clorox 100 BENGAY Burt’s Bees GlaxoSmithKline 100 Caladryl Carefree Abreva Clean & Clear Abtei Compeed alli CORTAID Aquafresh Daktarin Breathe Right Imodium Citrucel K-Y Commit LISTERINE Contac Lubriderm Corega Motrin Dr. Best Mylanta FiberChoice NEOSPORIN Horlicks Neutrogena Lucozade o.b. Macleans Pepcid NicoDerm CQ PURPOSE Nicorette REACH Odol




of lesbian and gay people say they would be likely to remain loyal to a brand that they believe to be very friendly and supportive of LGBT issues, even if it costs more or is less convenient.

Source: Witeck-Combs Communications/Harris Interactive

Zoloft REMBRANDT RoC SUPERVALU 100 Rogaine Equaline Rolaids Unilever 100 SHOWER to SHOWER Alberto VO5 skin iD AXE Stayfree Caress SUDAFED Consort TUCKS Degree TYLENOL Dove TYLENOL-PM FDS Visine Just For Me! ZYRTEC Lever 2000 Pfizer 100 Motions Advil Nexxus Alavert Noxema Anbesol Pond’s Caltrate Q-tips Celebrex Soft & Beautiful Centrum St. Ives Chantix Suave ChapStick TCB Depo Provera TIGI Detrol TRESemmé Dimetapp Vaseline Bayer 90 FiberCon Lipitor Aleve Lyrica Alka-Seltzer Preparation H Arctic Wonder Robitussin Bactine ThermaCare Bayer Asprin Viagra Beyaz Xanax Bronkaid


Campho-Phenique Citracal Climara Contour Domeboro Fergon Flintstones Vitamins Midol Mirena Natazia Neo-Synephrine One A Day Phillips’ Rid Vanquish Yasmin YAZ Boehringer Ingelheim Dulcolax Zantac Kimberly-Clark Depend Kleenex Kotex Poise Scott Newell Rubbermaid ACE Goody Solano Procter & Gamble Align Always Aussie Braun Clairol CoverGirl Crest DDF Fekkai Fixodent Fusion Gillette Head & Shoulders Herbal Essences Ivory MACH3 Max Factor

Metamucil Nice ‘n Easy Nioxin Olay Old Spice Oral-B Pantene Pepto-Bismol Prilosec OTC Puffs Scope Sebastian Professional Secret SK-II Tampax Venus Vicks Vidal Sassoon 90 Wella Bausch & Lomb 85 90 Advanced Eye Relief Alaway Biotrue Boston Collyrium Liposic Muro 90 Ocuvite Opcon-A Optima PreserVision 90 PureVision ReNu Sensitive Eyes Sight Saver SilSoft SofLens Soothe Colgate-Palmolive 85 Afta Colgate Irish Spring Lady Speed Stick Skin Bracer Softsoap Speed Stick Target 85 up & up

SCORE: 46-79

Estée Lauder 75 American Beauty Aramis Aveda Bobbi Brown Bumble and bumble Clinique Darphin Ermenegildo Zegna Flirt! GoodSkin Labs Grassroots Research Labs Jo Malone La Mer Lab Series Skincare for Men M.A.C. Ojon Origins Prescriptives Smashbox Novartis Pharmaceutical Corp. 75 4-Way AIR OPTIX AQuify Benefiber Buckley’s Bufferin Clear Care Comtrex

DAILIES Desenex Ex-Lax Excedrin FreshLook Color Contact Lenses Gas-X Habitrol Keri Lamisil AT Maalox No-Doz Prevacid24HR Slow Fe Tavist Theraflu Triaminic Vagistat Voltaren Hain Celestial Group 65 Alba Botanica AvalonOrganics JASON Natural Products Queen Helene Zia Natural Skincare Abbott Laboratories 60 AdvantEdge EAS-Myoplex Ensure ZonePerfect

SCORE: 0-45

L’Oréal 15 Energizer 0 Dermablend Banana Boat Garnier Hawaiian Tropic Kérastase Paris Playtex L’Oréal Paris Shick La Roche-Posay Matrix Maybelline New York MIZANI Pureology Redken SkinCeuticals SoftSheen-Carson Vichy



Clorox 100 Colgate-Palmolive 85 Ever Clean Hill’s Prescription Diet Fresh Step Hill’s Science Diet Safeway 85 Scoop Away Priority Pet Bayer 90 Advantage K9 Advantix Procter & Gamble 90 Eukanuba Iams

SCORE: 46-79

Mars 55 Novartis Pharmaceutical Corp. 75 Atopica Cesar Capstar Crave Clomicalm Greenies Deramaxx Nutro Fortekor Pedigree Interceptor Royal Canin Lopatol The Good Life Recipe Milbemax Whiskas Onsior Panolog Prac-tic Program Sentinel PetSmart 60 Authority Grreat Choice Sophisticat

SCORE: 0-45

Nestlé Purina Active Senior 7+ Alpo Beggin’ Beneful BREEZE Busy Cat Chow Chef Michael’s Deli-Cat Dog Chow Fancy Feast Fit & Trim Friskies FROSTY PAWS Kit & Kaboodle Kitten Chow Mighty Dog Moist & Meaty Pro Plan Puppy Chow


Purina ONE Purina Veterinary Diets secondnature Snackin Slices TBonz Tidy Cats Variety Snaps Whisker Lickin’s Yesterday’s News

Entertainment SCORE: 80+

The Walt Disney Co. A&E Television Networks ABC Family Channel ABC Television Network Disney Channel ESPN History Channel Lifetime Marvel Entertainment Miramax Films Pixar SOAPnet Toon Disney Touchstone Pictures Walt Disney Pictures Time Warner Adult Swim Boomerang Cartoon Network Cinemax CNN CW DC Entertainment HBO HLN New Line Cinema TBS TCM TNT truTV Turner Sports Warner Bros. AMC Entertainment AMC Theaters Loews Cineplex




CBS 90 CW Flix Showtime Simon Schuster The Movie Channel Cox Enterprises 90 Cox Communications Cox Digital Solutions Cox Media Group Cox Target Media Hallmark Cards 90 Hallmark Channel Starbucks 90 Starbucks Hear Music Time Warner Cable 90 Road Runner high-speed data Viacom 90 BET CMT Comedy Central LOGO MTV Nick at Nite Nick Jr. Nickelodeon Paramount Paramount Pictures Spike TeenNick TV Land Vh1 Comcast 80 Xfinity Bravo


NBCUniversal Oxygen Style Network Syfy Telemundo USA VERSUS Weather Channel

CNBC Comcast Sportsnet E! G-4 Videogame TV Golf Channel MSNBC NBC

SCORE: 46-79

Clear Channel iHeartRadio Katz Media


DIRECTV 75 Game Show Network Sirius XM Radio 75 Live Nation 70 House of Blues

SCORE: 0-45

Regal Entertainment 15 Blockbuster 20 Edwards Theatres Verizon 20 Regal Cinemas FiOS TV United Artists Cablevision 15 DISH Network 0 Clearview Cinemas Martha Stewart Living 0 Optimum Everyday Food Harpo 15 Harpo Films Netflix 0 OWN TV Scripps 0 The Oprah Winfrey Show Trump Organization 0 The Rosie Show Miss Teen USA News Corp. 15 Miss Universe 20th Century Fox Miss USA Blue Sky Studios Trump Golf Fox Fuel TV FX MyNetworkTV National Geographic Channel


Hotel Monaco American Airlines 100 Hotel Palomar American Eagle Caesars Entertainment 100 Orbitz 100 Bally’s Adventure Finder Flamingo Grand Biloxi Harrah’s Harveys Lake Tahoe GORP Horseshoe HotelClub Imperial Palace Rates To Go London Clubs International Paris Starwood Hotels & Resorts 100 Rio aloft Showboat element Tunica Roadhouse Four Points Choice Hotels 100 Le Meridien Ascend Collection Luxury Collection Cambria Suites Sheraton Clarion St. Regis Comfort Inn W Hotels Comfort Suites Westin Econo Lodge The Walt Disney Co. 100 MainStay Suites Adventures by Disney Quality Aulani Rodeway Inn Disney Cruise Line Sleep Inn Disney Vacation Club Suburban Extended Stay Hotel Disneyland Hyatt 100 Walt Disney World Resorts Andaz United Continental Holdings Inc. 100 Grand Hyatt Continental Airlines Hyatt Place MileagePlus Hyatt Regency United Airlines Hyatt Summerfield Suites United Vacations Park Hyatt Alaska Airlines 90 Kimpton Hotel & Restaurant Group 100 Delta Air Lines 90


Howard Johnson JetBlue Airways 90 Knights Inn Marriott International 90 Microtel Inns & Suites AC Hotels by Marriott Night Hotels Autograph Collection Ramada Bulgari Hotels & Resorts Super 8 Motel Courtyard Travelodge EDITION TRYP Fairfield Inn & Suites Wingate JW Marriott Wynn Resorts 90 Renaissance Encore Residence Inn Wynn Las Vegas SpringHill Suites Carlson 85 The Ritz-Carlton Carlson Wagonlit Travel TownePlace Suites Country Inns & Suites MGM Resorts International 90 Park Inn Aria Park Plaza Hotels & Resorts Beau Rivage Radisson Hotels & Resorts Bellagio US Airways 85 Circus Circus Dollar Thrifty 80 Crystals at CityCenter Dollar Rent A Car Excalibur Thrifty Car Rental Luxor Expedia 80 Mandalay Bay Classic Vacations MGM Grand Egencia Monte Carlo New York-New York ExpediaLocalExpert Vdara Southwest Airlines 90 Hotwire AirTran TripAdvisor Virgin America 90 Wyndham 90 Travel Impressions 80 Baymont Inn & Suites TI Gay & Lesbian Travel Days Inn Dream Hotels Hawthorn Suites


SCORE: 46-79

Budget Rent A Car Sabre Holdings 75 Budget Truck Rental Travelocity Hilton Worldwide 60 Hertz 65 Conrad Advantage Rent A Car Doubletree Connect Embassy Suites Donlen Hampton Inn Simply Wheelz Hilton Garden Inn InterContinental Hotels 65 Home2 Candlewood Suites Homewood Suites Crowne Plaza Waldorf-Astoria Holiday Inn Royal Caribbean Cruises 60 Holiday Inn Club Vacations Azamara Club Cruises Holiday Inn Express CDF Croisières de France Hotel Indigo Celebrity Cruises Staybridge Suites Pullmantur Cruises Travelport 65 Royal Caribbean International Galileo Enterprise 50 Worldspan Alamo Rent A Car Avis Budget 60 Enterprise Rent-A-Car Avis Rent A Car National Car Rental SCORE: 0-45

Suncoast Hotel & Casino Loews Corp. 35 The Orleans Hotel & Casino Host Hotels & Resorts 30 The Water Club SkyWest 15 Treasure Chest Casino Atlantic Southeast Airlines Vacations Hawaii ExpressJet Airlines Las Vegas Sands 0 Accor 0 Four Seasons Hotel Macao Ibis Sands Motel 6 The Palazzo Novotel The Venetian Sofitel 0 Studio 6 Boyd Gaming 0 Blue Chip Casino Hotel Spa TravelJigsaw Borgata Hotel Casino and Spa Trump Organization 0 California Hotel Casino Mar-a-Lago Club Delta Downs Racetrack Casino Hotel Trump International Hotel Eldorado Casino Trump International Hotel & Tower Fremont Hotel and Casino Trump SoHo Gold Coast Hotel & Casino IP Casino Resort Spa Jokers Wild Casino Main Street Station Casino Brewery Hotel Par-A-Dice Hotel Casino Sam’s Town Hotel & Gambling Hall



SCORE: 80+

XPS 15 Apple 100 iCloud eBay 100 iOS Bill Me Later iPad PayPal iPhone iPod iTunes StubHub Google 100 Mac Android OS X Blogger QuickTime Safari Chrome Gmail AT&T 100 U-verse Knol Orkut Barnes & Noble 100 NOOK Panoramio Picasa NOOK Color NOOK Simple Touch Picnik Cisco Systems 100 SketchUp Linksys YouTube Scientific Atlanta HP 100 Compaq WebEx Corning 100 Snapfish Intuit 100 Dell 100 GoPayment Adamo Alienware QuickBooks Inspiron Inspiron Duo Quicken TurboTax Inspiron R Kodak 100 Latitude OptiPlex EasyShare Precision Kodak Gallery Streak Microsoft 100 Studio XPS Bing Vostro Hotmail


Internet Explorer MSN Lexmark 90 Office Perceptive Software Skype Motorola Solutions 90 Windows Motorola Windows Live QUALCOMM 90 Windows Phone Sony 90 Zune Alpha Sprint Nextel 100 Bravia Assurance Wireless Handycam BB2Go Sony Tablet Boost Mobile VAIO Common Cents Texas Instruments 90 Virgin Mobile TI-Nspire Symantec 100 Thomson Reuters 90 Norton 360 Checkpoint Norton Antivirus CompuMark Norton Internet Security CS Professional Suite Norton Online Backup Elite Norton Online Family FindLaw PC Tools Hubbard One VeriSign ONESOURCE Xerox 100 PPC Yahoo! 100 Sweet & Maxwell Flickr Westlaw Intel 95 Comcast 80 McAfee Wind River Adobe 90 Acrobat AIR Connect Creative Suite Digital Editions Dreamweaver Flash Omniture Photoshop 90 A9 IMDb Kindle Kindle Fire Kindle Touch CDW 90 LexisNexis 90

SCORE: 46-79


AMD 70 EarthLink 55 ATI All-in-Wonder PeoplePC ATI Theater T-Mobile 55 ATI TV Wonder CenturyLink Inc. 50 Qwest Imation 70 Memorex Savvis TDK XtremeMac Nokia 70 Ovi

SCORE: 0-45 Acer 35 eMachines Smiley Central Gateway Smiley Creator Packard Bell The Daily Beast Verizon 20 Urbanspoon Alltel Vimeo CloudSwitch Virgin Media 15 Terremark Worldwide Virgin Broadband IAC/InterActiveCorp 15 Liberty Interactive 0 Evite Citysearch Monster 0 HotJobs CollegeHumor U.S. Cellular 0 Daily Burn Dictionary Boss Electus Excite Hatch Labs OKCupid OurTime Popular Screensavers Service Magic


SCORE: 80+

American Express Food & Wine Travel & Leisure The Walt Disney Co. Hyperion Publishing Time Warner All You Coastal Living Cooking Light Entertainment Weekly Essence Fortune InStyle Money People Real Simple Southern Living Sports Illustrated Time Cox Enterprises Cox Newspapers

100 100 100

McGraw-Hill 90 Architectural Record Avation Week JD Power & Associates Macmillan Standard & Poor’s Morningstar 90 Morningstar Advisor Magazine New York Times 90 The Boston Globe The International Herald Tribune


SCORE: 46-79

InformationWeek UBM 60 Internet Evolution Building Network Computing CRN Property Week EBN Psychiatric Times EE Times Pulse Farmers Guardian Game Developer




SCORE: 0-45

Gannett 45 Tribune 15 BNQT Baltimore Sun Captivate Network Chicago Magazine Clipper Magazine Chicago Tribune Daily Press Los Angeles Times Orlando Sentinel USA Today RedEye Scholastic 25 Sun Sentinel Encyclopedia Americana The Hartford Courant Harpo 15 The Morning Call O, The Oprah Magazine Martha Stewart Living 0 News Corp. 15 Everyday Food Barron’s Martha Stewart Weddings Dow Jones Whole Living HarperCollins Washington Post 0 Inside Out Cable ONE MarketWatch Express New York Post Foreign Policy SmartMoney Kaplan The Wall Street Journal Slate Reader’s Digest 15 The Root Allrecipes Birds & Blooms Country Farm & Ranch Living freshHOME Reminisce Taste of Home The Family Handyman Weekly Reader



When asked about factors to consider when choosing among private healthcare carriers, of LGBT adults say that it is important that their health insurance carrier provides domestic partner coverage in employer-offered plans. Source: Witeck-Combs Communications/Harris Interactive

SCORE: 80+


Aetna 100 UnitedHealthcare State Farm 95 Aon 100 CIGNA 90 Affinity Group Health Permanente 90 Hewitt Associates Hartford Financial Services 90 Ward Financial Group American Maturity Blue Cross Blue Shield of Florida 100 Humana 90 Comp Options Insurance Company Concentra Health Options LifeSynch Blue Cross Blue Shield RightSourceRx of Minnesota 100 Kaiser Permanente 90 Chubb 100 MassMutual Life Insurance 90 Executive Risk Indemnity Inc. Babson Capital Executive Risk Specialty Insurance Company Baring Asset Federal Insurance Company C.M. Life Insurance Great Northern Insurance Company Cornerstone Northwestern Pacific Indemnity Company MML Bay State Life Insurance Pacific Indemnity Company OppenheimerFunds Texas Pacific Indemnity Company Progressive 90 Vigilant Insurance Company Travelers 90 Group Health Cooperative 100 Constitution State Services Group Health Options Discover Re KPS Health Plans Northland Insurance ING 100 AIG 85 ReliaStar American General Security Life of Denver MetLife 100 Chartis Nationwide 100 SunAmerica Allstate 85 Allied Insurance American Heritage Life CalFarm Insurance Answer Financial Colonial County Mutual Insurance Castle Key Insurance Company Crestbrook Insurance Deerbrook Depositors Insurance Encompass DVM Insurance Esurance Farmland Mutual Insurance Lincoln Benefit Nationwide Insurance CNA Insurance 85 Scottsdale Insurance Harvard Pilgrim Health Care 85 Titan Insurance HCSC 85 Veterinary Pet Insurance Blue Cross Blue Shield of IL Victoria Insurance Blue Cross Blue Shield of NM Western Heritage Insurance Prudential 100 Blue Cross Blue Shield of OK Blue Cross Blue Shield of TX Sun Life Financial 100 Dearborn National MFS Investment Management TIAA-CREF 100 GHS Property and Casualty Insurance Company UnitedHealth Group 100 Hallmark Services Corporation Evercare HCSC Insurance Services Company Golden Rule Health Care Service Corp. Optum


Empire BlueCross BlueShield MedConnect, LLC UniCare MEDecision TMG Health, Inc Assurant 80 New York Life 85 Health Net 80 Principal Financial 85 Managed Health Network The Principal John Hancock 80 WellPoint 85 Manulife Anthem Blue Cross Pacific Mutual 80 Anthem Blue Cross and Blue Shield Pacific Life & Annuity Blue Cross and Blue Shield of Georgia Pacific Life Insurance SCORE: 46-79

Allianz Life Unum 70 Blue Cross Blue Shield of Colonial Life North Carolina Paul Revere Lincoln National Provident Mutual of Omaha Insurance Quest Diagnostics 65 American Family Insurance Group Selective Insurance 65 Northwestern Mutual Zurich 65 Russell Investments 21st Century Insurance Farmers


60 60 60 55 50

SCORE: 0-45

Auto-Owners Insurance 0 Vision Service Plan 45 Auto-Owners Insurance Company Guardian Life 35 Auto-Owners Life Insurance Company Berkshire Life Home-Owners Insurance Company Park Avenue Securities RS Investment Management Owners Insurance Company AFLAC 30 Property-Owners Insurance Company CUNA Mutual Insurance 30 Southern-Owners Insurance Company Genworth 30 CNO Financial 0 Owens & Minor 25 40|86 MediChoice Bankers Life AEGON 20 Colonial Penn Merrill Lynch Life Insurance Conseco Monumental Washington National Stonebridge Liberty Mutual 0 Transamerica America First Insurance Berkshire Hathaway 15 Colorado Casualty Central States Indemnity Golden Eagle Insurance GEICO Indiana Insurance General Re Liberty Agency Underwriters National Indemnity Liberty Northwest Hanover Insurance 15 Montgomery Insurance Citizens Insurance Company of America Ohio Casualty Citizens Management Peerless Insurance Opus Investment Management Safeco Insurance USAA 0



UPS 100 SCORE: 46-79

FedEx 75 SCORE: 0-45

DHL 15







Please support the companies that support workplace equality. For more information, visit


HRC engaged a printer, MOSAIC, for the production of this report that is 100% wind powered, carbon neutral and employs qualified union craftspeople. This report was printed with 100% environmentally friendly soy-based ink.


1640 Rhode Island Ave., N.W. Washington, D.C. 20036 800-777-4723 TTY: 202-216-1572

2012 Buyer's Guide  

Whether you are buying a cup of coffee or renovating your home, by supporting businesses that support workplace equality you send a powerful...

2012 Buyer's Guide  

Whether you are buying a cup of coffee or renovating your home, by supporting businesses that support workplace equality you send a powerful...