Huckberry 2018 Winter Catalog

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Gear and Inspiration

72 Hours in Iceland

‘‘ Seljavallalaug. Eldhraun. Hallgrímskirkja.

No, we didn't let a cat run across our keyboard, these are just a few of our pit-stops on a whirlwind tour of Iceland. If these names seem so exotic they verge on unapproachable, well, we're here to tell you that this adventure is more achievable than ever. During winter, round-trip flights to Reykjavík are under $300 from NYC. And here's a little globetrotter's secret: If you're flying to Europe, most airlines allow you to add a stopover in Iceland at no extra charge. It's the easiest way to check off a few bucket list items on a single trip. Not content to let the opportunity slip us by, we touched down in the Land of Fire and Ice fully-decked out with our latest delivery of gear and apparel for a 72-hour field test covering everything from a plane ride over a volcano to a midday hike on a 4,898 foot-tall glacier. Prepare yourself a nice snack of fermented shark (ok, maybe a hot dog instead—see pg. 37) and tag along for the ride. Then go set an alert for airfare prices.

Founded in 2011 by two ski buddies in their San Francisco apartments, Huckberry is a 21st century men’s retailer. We deliver the best prices on the coolest gear, inspirational stories, and a hell of a lot more to your inbox every week. To place an order, visit FREE SHIPPING $75+ FREE RETURNS BEST PRICE GUARANTEED Learn more about our Shipping, Returns, and Best Price Guarantee policies at


Otherworldy views of a glacial river from the passenger seat of a @volcanopilot three-seater Cessna. 3

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Peak Design

Travel Backpack 45L This sleek, convertible pack meets international carry-on size requirements, but expands to a roomy 45L and can be collapsed to a 35L day bag, making it perfectly suited for one-bag travel.


$299 Shop Peak Design at

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1. Ekster Parliament Minimal Wallet $119 2. This is Ground Mod5 Organizer $385 3. Schon DSGN Brass Pen $130 4. Field Notes Expedition Edition 3-Pack $13 5. Bellroy Key Cover Plus $45 6. W&P Design Carry On Cocktail Kit $24 7. Hohner Marine Band 1896 - Bob Dylan's Harmonica $64 8. Chicago Comb Co. Matte Finish Comb $39 9. Huckberry Explorer's Mug $20 10. UST Heritage Lensatic Compass $20 4


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Reversible French Terry Sweatshirt

Travel Folio

Explorer's Mug




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The Field Jacket, Upgraded

Heatseeker Jean

Inspired by arguably the most famous field jacket in history, Proof put a modern spin on the M-65, which is named after the year it was first introduced into U.S. military service. Designed to be your goto city jacket, the Proof Field Jacket is a smart mid weight option that pairs perfectly with a buttondown or sweater, and is versatile enough to take you from day into night, and work into weekend.

The Heatseeker Jean was designed for comfort in harsh conditions. Its interior NILIT yarns insulate and regulate your body temperature and its pure indigo Italian stretch fabric allows for a wide range of motion whether you're mountaineering or shoveling the drive. The ultimate cold weather pant has arrived. Shown here with: Danner Vertigo 917 $220

$248 - Huckberry Exclusive

$118 - Huckberry Exclusive

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The Mýrdalsjökull Glacier sits atop the Katla volcano, which is due for an eruption — it erupts roughly every 50 years, and the last one was in 1918.

Proof Field Jacket in Navy - more colors available online $248

Proof Rover Pants in Anthracite - more colors available online $98

Melin All-day Beanie in Heather Grey - more colors available online $79


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Mountain Pass Boots Given the chance to craft our very own colorway of a Danner boot, our first choice was the Mountain Pass, part of their Portland Select line of rugged, USA-made boots with a modern sensibility, inspired by their most iconic silhouettes. Our exclusive colorway features durable, patina-hungry full-grain leather uppers, expertly crafted to a lightweight Vibram sole built to grip any terrain in any condition. Shown here with: Proof Rover Pants $98

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Flint and Tinder

Slub Waffle Henley Cut and sewn in Los Angeles from an ultra-soft waffle-textured fabric, this henley from Flint and Tinder makes for a perfect winter wardrobe foundation—ideal as a base layer for warmth when things get blustery but handsome enough to be worn on its own. Show in: Olive

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Chup Socks

Heritage Boxers

Underhill Natural Deoderant

Starting at $32

3 for $69


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Proof Heatseeker Flannel in Indigo Check $88


Believe it or not, this kind of view while driving the Ring Road is the norm rather than the exception.

Jordan Rosen


When assembling a crew for this whirlwind tour of Iceland, we needed travel-mates who’d be game for just about anything at a moment’s notice. Fellow San Franciscan Jordan Rosen fit that bill to a T. Taking a page from Clark Kent, he’s got a pretty unassuming day job but is prone to drop everything and venture across the globe for his role as a freelance adventure photographer.


San Francisco, California Instagram: @jordanrosenphotography 12

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The most rugged part of this souped-up Land Cruiser was probably the bumper sticker: “No airbags — we die like real men.”

‘‘ I love making an

outlandish idea a reality — skiing off the side of a volcano, making basecamp in an abandoned hut for seven nights, and teaching photography in the evenings.

Opposite page: Melin All-day Beanie in Black - more colors available online $79

Proof Field Jacket in Navy - more colors available online $248


Jordan’s trained eye focuses in on a subject in the distance — Langjokull Glacier in Iceland’s western highlands.

Proof Storm Shield Parka in Navy $498

Melin All-day Beanie in Heather Grey - more colors available online $79 14

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Hestra Deerskin Primaloft Ribbed Glove $130

Give'r 4-Season Waxed Glove - Exclusive $114

Astis Short Cuff Glove $165 Black Diamond Spark Glove $80

Better Bundle Up When Old Man Winter rears his ugly head, you want to fight back. With these smart layers you can face the bitter cold head-on while looking your absolute best instead of looking like the kid from A Christmas Story who couldn't put his arms down. Pictured: Relwen Channel Boarder $328, Taylor Stitch The Maritime $188, Flint and Tinder Heavyweight Henley $62, Billy Reid Corduroy 5-pocket Pant $165 Shop this look and more at


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Choose the Perfect Pant

Pictured from left to right: Foehn Brise Pant $130, Coalatree Trailhead Pant $90, Proof Nomad Pant $98, Flint and Tinder 365 Pant - Slim $98

Each of these pants are tailor-made for skipping town and each have their own merits—from highly technical on the left to a bit more polished on the right.

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All-weather Sneakers Lightweight, breathable, and weatherproof sneakers — establishing themselves as all-year-round contenders in our shoe arsenal

Mark climbs up the side of the Rover in search of a better view of the breathtaking countryside on the approach to Seljavallalaug Hot Springs.

Proof Strong Shirt in Indigo Chambray $128

Pictured from top to bottom: Vessi Waterproof Knit $129, La Sportiva TX3 $135, On Running Cloudventure $170, Forsake Range Low $140

Proof Rover Pant in Dark Olive - more colors available online $98

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On Running Cloudventure Waterproof Sneaker

in Black $170


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Cold Weather Carry-on

1. Peak Design Travel Backpack - 45L $300 2. Flint and Tinder Micro-Bamboo Boxer Brief $28 3. XL Disposable Epic Wipes - 10 Pack $25 4. Peak Design Tech Pouch $60 5. Vuarnet Glacier XL Sunglasses $690 6. Patagonia Brodeo Beanie $35 7. Black Diamond Spot Headlamp - 300 Lumens $40 8. Matador FLATPAK Travel Toiletry Bottle $13 9. Lems Boulder Boot $125 10. Field Notes Expedition Edition 3-pack $13 11. Fisher Space Pen United States Thunderbirds $85 12. Peak LED Solutions Eiger Keychain Flashlight $70 13. Arcade YOSAR Adventure Belt - Exclusive $26 14. Proof Nova Series Insulated Jacket $198 15. Swiss Advance Hippus - Travel Knife and Fork Set $15 16. Hydro Flask 32 oz. Insulated Water Bottle $40

Trade your bulky layers and heavy boots for lightweight essentials and EDC that make cold-weather travel a hell of a lot easier.




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Proof Storm Shield Parka in Navy $498

Kristján’s 1,100 years of family roots make him not only a bona fide local but also an excellent guide to Stykkishólmur.

Loading up the truck before before we tag along on a day in the life of a kayak guide.

As a local fisherman during winter and a kayak guide in the summer, Kristján has a deep connection to the landscape, history, and weather patterns of this breathtaking country. He was like a walking encyclopedia of the area. Not surprising, given that his family tree reaches back to the year 850 when his relative Hrafnkell Freysgoði was one of the first settlers to arrive in Iceland.

Kristján Sveinsson

An 850 Year-old Family Tree Stykkishólmur, Iceland Instagram: @kontiki_kayak 24

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‘‘ The culture of

Iceland is free, easy-going, and proud. And I think it's pretty rad to be a part of a passionate community with our own secret language.

Opposite page: Proof Nova Series Insulated Vest in Black - more colors available online $148

Proof Heatseeker Flannel in Moss Check - more colors available online $88

Proof Rover Pant in Anthracite - more colors available online $98


The kayak and the ocean are more than just a way to make a living to Kristján — they are a way of life.

The Winter Workhorse At the first sign of see-your-breath temperatures, the first thing we reach for is a warm, cozy flannel — in tailored fits and blanket-soft fabrics, they’re a winter wardrobe staple

Proof Heatseeker Flannel in Moss Check - more colors available online $88

Pictured from left to right: Portuguese Flannel Lobo $130, Faherty Brand Belmar Shirt $188, Buffalo Jackson Fairbanks Flannel $60, Lisboa Francisco Shirt $118, Taylor Stitch The Yosemite $125

Proof Rover Pants in Anthracite - more colors available online $98

Shop all Flannels at Melin All-day Beanie

in Heather Grey - more colors available online $79


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The James Brand Elko $60

Santa Fe Stoneworks White Mammoth Tusk + Turquoise Vein Damascus Knife $225

Opinel No. 08 Padouk Wood Pocket Knife $30

Au Sabot Le Thiers - Manche Corne $99

Morakniv Cork Floating Knife - Serrated $28

Workwear for the Weekend Durable, functional, protection against the elements — there’s a reason guys have adopted workwear into their everyday winter wardrobes. Especially when they’re upgraded with technical fabrics for extra comfort, and look so good you could host a dinner party after a day in the field. Pictured: Proof Nova Series Insulated Vest $148, Outerknown Transitional Flannel $88, On Running Cloudventure $169, Klik Tactical Cobra Belt $65, Naked and Famous Duck Canvas Selvedge - Slim Fit $158, Dango Products T01 Spec Ops Wallet $99


The Knife Drawer From century-old French folders, to Damascus steel blades, to precision-machined knives that fit on your keychain, we think our shop’s pretty sharp. Pro tip: just don’t forget to check ‘em before you head through TSA.

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Mark drew the short straw, having to unload all the gear before jumping into the nearby Seljavallalaug Hot Springs.

‘‘ The time to repair a roof

is when the sun is shining. — John F. Kennedy

You never know what's around the corner, but with this gear you'll always be prepared—remember: better to have and not need than need and not have

Proof Strong Shirt in Indigo Chambray $128

Proof Rover Pants in Dark Olive - more colors available online $98


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Nordic Pocket Saw

Stealth Packable Shovel

Wave Plus Multi-Tool




The Zeus - Power Bank + Car Battery Jump Starter

Torch 250 Flashlight + USB Power Hub

First Aid VSSL




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The burly SAR off-road vehicle, equipped to handle even the gnarliest Icelandic terrain.

Retired and vintage gear from rescue missions past.

Gestur was more than game for a ride on his Zodiac inflatable boat, pointing out local landmarks along the way.

Ask around about Gestur and the most-commonly offered description you’ll hear is “jackof-all-trades.” His connection to the land began early in life at his family’s remote farm. From there, he followed his love of nature, becoming a glacier guide, a Search and Rescue volunteer, an EMT, a one-time yoga instructor, and a restaurant co-owner. All by age 25.

Gestur Þór Guðmundsson

The Glacier Guide

Siglufjörður, Iceland Instagram: @gestur_thor 32

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A former fishing boat stands guard over the town’s herring fishing heritage.

‘‘ The greatest thing

about the Search and Rescue volunteer group is that it’s like family — working together in extreme conditions, that bond is what keeps us going.

Opposite page: Proof Nova Series Jacket $198

Proof Heatseeker Jeans $118


For the Road Ahead Pictured from left to right: Astorflex Bitflex - Nubuck $195, Rhodes Dean Boot $220, Rancourt Wolf Boot - Exclusive $395, Chippewa Service Boot - Exclusive $280, Quoddy Wabanaki Chukka - Exclusive $270

Years after leaving the bookmaker’s workbench these winter classics will still be your favorites. With leather that takes on a handsome patina over time, and a fit that custom forms to your feet, they’ve got a long road ahead of them. Plus, they’re designed to be resoled — in case you wear ‘em through to your socks.

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U-turn Audio By focusing on the warm and rich sound and avoiding unnecessary features that only exist to pump up the sales brochure, U-Turn offers a high-performance sound for a price that leaves you enough cash to keep building your record collection. Assembled by hand in Massachusetts with primarily American components.

Feast, Hibernate, Repeat 1. 2. 3. 4. 5.

Material The Iconics Kitchen Tools $245 Farmhouse Wood Slice $125 Material The 8" Knife $75 Craighill Trophy Bottle Opener $95 Milo Dutch Oven $95

Pictured: Orbit Special Turntable with Preamp in Rift Walnut $479

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Iceland’s Famous Pylsur In a country where sheep outnumber people, it’s only fitting that Iceland’s famous take on a classic fast food staple includes lamb. While the lamb-beef-and-pork hot dog, or pylsur, is ubiquitous at gas stations and ferry buildings across the island nation, Bæjarins Beztu Pylsur (literally translating to “the best hot dog in town”) is the most popular stand in Iceland. A flagship of Reykjavik since 1937, Bæjarins Beztu is rumored to braise their pylsur in beer and has served everyone from Bill Clinton to Metallica. Here’s how to make ein með öllu (one with everything) like an Icelander.




Bæjarins Beztu Pylsur Reykjavik, Iceland

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• 6 hot dogs • 6 hot dog buns • 12 oz of beer (Viking or Gull are traditional but any lager will work) • 1 yellow onion • 1 fried onion • 4 tablespoons ketchup • 4 tablespoons sweet mustard • 4 tablespoons of remoulade Directions 1. Pour beer into wide skillet and braise hot dogs on medium heat until warmed through 2. Lightly toast open bun 3. Spread ketchup, mustard and remoulade on each bun before adding cooked hot dog and raw onion [Brand and Product Name] 4. Top with fried onions in xxx - more colors available online

$xxx No hot dog is complete without toppings. Get the recipe for Bæjarins Beztu Pylsur's signature add-ons at 36

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The Indoor/Outdoor Slipper

Cozy Up

In Denmark, where temperatures can dip to -20°, they know a thing or two about staying cozy. The best remedy for a chill is to pull on a pair of Denmark’s own Glerups. Each slipper is handcrafted from toasty 100% natural Merino and Gotland wool and enhanced with rubber soles for outside wear.

Big adventures call for a little R&R — and what’s a little downtime without a cozy blanket? These US-made selections offer woolen comfort, US provenance, and, of course, the ultimate in nap-worthiness.

Starting at $135

Starting at $110

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Field-ready Wristwatches Everyone’s heard that old Dad saying: “If you’re on time you’re late, and if you’re five minutes early you’re on time.” A solid wristwatch is key to keeping up with the day, and one that can stand up to the wear and tear of daily life — and take a little abuse on roads less traveled — is nothing less than crucial as far as we’re concerned. Pictured from left to right: Timex x Todd Snyder Blackjack $138, Luminox Official ICE-SAR Watch - Limited Edition $445, Huckberry x Lum-Tec Combat B-52 $499 Shop all Watches at

In travels far flung and close to home, there’s always one constant: coffee. Bergsson Mathus was cozy, warm, and inviting when we stopped in — and the coffee was piping hot.

Proof Strong Shirt in Indigo Chambray $128

Marathon Search and Rescue Automatic


Gameface Moisturizer 90ml Tube

Dakota Waxed Canvas Weekender

Astronaut Space Pen




With Black Silicon Strap $850

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The home of the Icelandic Symphony Orchestra was named by contest. Out of all the entries, a local citizen's suggestion of Harpa — an old Icelandic word that refers to the beginning of summertime — came out on top.

Proof Nova Series Insulated Jacket in Black - more colors available online $198

Proof Rover Pants in Dark Olive - more colors available online $98

Danner Vertigo 917 Boots in Grey - more colors available online $220


Performance Oxford With a structured, athletic fit that retains its shape even after hours of wear and a four-way stretch fabric with a stain-resistant finish, the Performance Oxford is just that — a well-built Oxford that's ready for everyday wear and outperforms the competition every time. Show in: Navy

$98 - Huckberry Exclusive


The Mehlville

CPL 24

Peak Bagging Soap




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Shown here: Palmi wearing the Proof Storm Shield Parka in Navy $498

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