Hubbub #EatYourPumpkin Polling 2023 The following document outlines the results from polling commissioned by Hubbub that explores behaviours and attitudes to Halloween activities and eating pumpkins. A total of 2000 UK respondents completed the survey distributed by Censuswide in 2023. This was completed as part of our 10th annual #EatYourPumpkin campaign which encourages people to think about food waste alongside saving money by eating the pumpkin they traditionally use for decoration at Halloween. A summary of key findings from this year's research and comparison to those in previous years can be found below. You can find out more about the campaign here or get in touch at hello@hubbub.org.uk A brief comparison of findings over the years:
Predicted for 2023 2.08
2022
2021
2020
2019
2015
2.15
2.31
2.11
1.69
0.78*
Number of pumpkins carved in total Proportion that were not eaten Number of pumpkins that were not eaten
30.43 million1
38.64 million2
35.44 million3
32.65 million4
24.74 million5
21 million6
n/a
52%
49%
41%
54%
69%
11.89 million
13.36 million
15 million
Proportion that were composted Proportion that put their pumpkins in the food waste Proportion that put their
n/a
42%
14.5 million (if follow same 41% pattern as last year) 35%
32%
32%
30%
n/a
36%
33%
26%
28%
47%
n/a
13%
13%
16%
16%
27%
Mean no of pumpkins each household bought for carving
15.82 million 22.23 (if follow million same 52% pattern as last year)