The difference we made | Impact Report 2020 | Hubbub

THE DIFFERENCE WE MADE IN 2020

Hubbub I The difference we made 2019 -2020

Hubbub I The difference we made 2019 -2020

INTRODUCTION 2020 was a year like no other, and like every other organisation, the impact of COVID-19 was enormous. We were suddenly unable to deliver many of the projects we were planning, a major income stream was cut overnight, and we were forced to rethink how we deliver projects, and our role as an organisation. At the same time, we saw a huge increase in need for projects that tackle social issues as well as benefit the environment.

This, combined with our ambition to place people from all sections of society at the heart of environmental change, has led to the development of new campaigns, as well as new ways of working and connecting people.

It has been a challenging year, but, supported by a wealth of dedicated Hubbubers, board members, partners, funders, volunteers, and friends, Hubbub campaigns have achieved a remarkable amount, which helped us win Charity of the Year (Charity Times Awards). Here are a few highlights from the year.

the Hubbub team 4

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Hubbub I The difference we made 2019 -2020

Hubbub I The difference we made 2019 -2020

2020 IN NUMBERS

33 projects

O U R E N V I R O N M E N TA L A N D S O C I A L I M PA C T :

468 partners

focussing on food, fashion, homes and neighbourhoods.

collaborated with across the UK.

Over 1.25 billion opportunities to see our campaigns through

856,621 people engaged to start thinking

media reach.

and talking differently about environmental topics.

149,161 people activated to change a

461 people transformed their

behaviour, from getting growing, to wasting less food, to donating old phones, to recycling on-the-go.

lives and attitudes through involvement in Hubbub projects.

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We redistributed 2,116 tonnes of surplus food

400 people received doorstep food deliveries

538 unused phones were donated to digitally excluded people

16 tonnes of material was collected in city centres for recycling

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Hubbub I The difference we made 2019 -2020

Hubbub I The difference we made 2019 -2020

PROJECT HIGHLIGHTS Collaborating with businesses: Hubbub Explores In response to the first lockdown, we launched Hubbub Explores: a series of virtual workshops that brought together forward-thinking businesses, thought leaders and communities to examine different responses to the fast-changing world. We explored ways that communities, businesses and government could keep social and environmental issues are at the core of the COVID-19 recovery.

We ran 6 workshops, with 193 attendees, and as well as sharing ideas and information, we used the insights that came out of the workshops to inform policy makers. We submitted evidence to the ‘House of Lords COVID-19 Committee: Life beyond COVID’. We also used the insights to inform the development of our Greenprint.

Creating a vision for a more sustainable and just UK: A ‘Greenprint’ for a better Britain As COVID-19 fundamentally changed the way we work and think, we realised that we have a unique chance to change things for the better. We combined the results of our extensive public polling with the insights from the Hubbub Explores workshops and our own experiences to develop our Greenprint for a better Britain: a vision and a series of policy asks providing practical ideas for a more just and sustainable UK. We secured meetings with the Special Advisor for Energy and the Environment to No.10; five Shadow Secretaries & Ministers, and a Labour backbench DEFRA group. We also secured support from nine MPs and Peers, over 20 businesses, and 320 individuals for the Greenprint.

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Hubbub I The difference we made 2019 -2020

Hubbub I The difference we made 2019 -2020

Tackling digital isolation and reducing e-waste: Community Calling Perhaps the hardest hit by lockdowns in the UK have been the 11 million digitally excluded people. People who are unable to access education sites, health advice, employment services, home-schooling materials as well as connect with loved ones. At the same time an estimated 28 million smartphones are going unused in people’s homes. We partnered with O2 to invite people to donate their old phones and give someone a new lifeline.

In the first phase of Community Calling, over 500 second-hand phones were gifted by the public and rehomed to support the digitally excluded in Southwark, London, paving the way for a national roll out. We’re now well underway with this national expansion, which has been strengthened by the learnings from phase 1.

Cutting Food Waste The 110 open community fridges in our Community Fridge Network shared up to two million meals worth of surplus food with approximately 150,000 visitors. Members of the CFN showed resilience and creativity through the Covid crisis, carrying out doorstep deliveries for vulnerable households, outdoor fridge sessions and hot meal services. Our Food Connect project, which is trialling zero emission ways of delivering surplus food, redistributed over 100 tonnes of fresh, healthy food in Milton Keynes.

Tesco and Hubbub teamed up to help people across the UK tackle their food waste: through the No Time for Waste Challenge we enabled over 50 households to cut their food waste by an average of 76%, saving an average £66 per month. Resources from the campaign are available to all on a microsite which has had tens of thousands of visits.

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Hubbub I The difference we made 2019 -2020

Hubbub I The difference we made 2018 -2019

Tackling Plastic Through partnering with 12 schools representing 7,000 pupils and 1,300 staff, Plastic Pioneers saved nearly 500,00 items of single-use plastic being used per year. We also took 582 school children Plastic Fishing, removing 41 Kgs of recyclable plastic from the Docklands and educating them about the impact of litter in our rivers and oceans.

Waitrose & Partners created a £1 million grant fund from the 5p charge on plastic bags, and asked Hubbub to manage the fund. We helped them select 5 innovative projects that would tackle plastic pollution around the UK, spanning research, developing new technologies, community engagement, public education and awareness, and simple infrastructure creating instant impact. and supported the projects over the funded year.

Cigarette butts are the most littered item in the world, and are also a hidden single-use plastic. There are now over 3,000 Ballot Bins in 38 countries around the world and they collectively prevent an estimated 10 million cigarette butts from being littered per year.

Making Recycling Easier Following the success of our city-centre on-the-go recycling project Leeds By Example, we rolled out more city-wide recycling on-the-go campaigns in Swansea, Edinburgh and Dublin city centre, recycling over 16 tonnes of materials in the first 6 months, while establishing lasting legacies and long-term collaborations.

Using funds from Starbucks’ 5p cup charge, the Cup Fund established coffee cup recycling schemes in 12 locations across the UK, as well as supporting Network Rail to introduce cup recycling in all 19 of their mainline stations.

In partnership with innocent drinks, we transformed household recycling communications in the London borough of Kensington and Chelsea.

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Hubbub I The difference we made 2019 -2020

Hubbub I The difference we made 2019 -2020

Raising Awareness of Air Pollution Hubbub partnered with artists Climate and Cities, Grosvenor Estates and Capco to create the Pollution Pavilion, an installation, in London’s Covent Garden, which made the invisible visible using giant, coloured balloons to represent the varying levels of air pollution in different areas across London. It engaged over 40,000 people and encouraged visitors to consider how to reduce their exposure to air pollution and their contribution to it.

Sparking Debate in Fashion and Beauty Hubbub and the British Beauty Council published The Courage to Change, a landmark report which explored the impact of the beauty industry on climate change. The report revealed a significant need for a Sustainable Beauty Coalition and has led to a working relationship with the Department for Business, Energy and Industrial Strategy in the lead up to COP 26 in 2021.

In partnership with the All-Party Parliamentary Group on Ethics and Sustainability in Fashion, Hubbub launched a report setting out how the sector could follow a more sustainable route and the role that government, businesses and consumers might play. The recommendations are based on research conducted with 18 industry leaders and 3,000 consumers. Hubbub also submitted written evidence to the Environmental Audit Committee report on Fixing Fashion: Follow Up.

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Hubbub I The difference we made 2019 -2020

Hubbub I The difference we made 2019 -2020

AWA R D S 13 shortlisted 7 won

Charity Times Awards

Global Good Awards

Global Good Awards

Charity of the Year

Best Environmental Behaviour Change

Individual Leader of the Year

Campaign of the Year

Trewin Restorick

Leeds By Example

Leeds By Example - Silver

National Recycling Awards

NatWest SE100

Partnership Excellence Public/ Private Sector

Growth Champion Enterprise

Leeds By Example

National Recycling Awards

Corporate Engagement Awards Best environmental or sustainable programme Plastic Fishing - Silver

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Hubbub I The difference we made 2019 -2020

Inspiring ways of living that are good for the environment HELLO@HUBBUB.ORG.UK

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