HOW IS THE COST OF LIVING RISE AFFECTING THE NATION’S FOOD HABITS? POLLING SUMMARY MARCH 2022 Key stats on sustainable diets •
Two in five people say that having an environmentally friendly diet is not a priority for them at the moment
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Two thirds (64%) feel that eating food that is more environmentally friendly is more expensive
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42% would like to buy food that has less of an impact on the environment, but can’t afford to
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27% agree they would like their diet to be more environmentally friendly but they don’t know where to start
Key stats on affording food •
34% of respondents say they have never had to worry about whether they can afford to eat, until now
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16% of parents worry their children will go hungry
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The top three actions people say they are already taking in response to the rising cost of living are reducing their use of heating and electricity (61%), buying fewer clothes (59%) and buying less or cheaper food (55%).
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A quarter of respondents say they are shopping around to get the best prices for food. The same say they are buying more own-brand products.
Key stats on eating healthy •
More than a third of Brits (36%) say they’d like to eat more healthily but can’t afford to, as half feel that how healthily you eat is dependent on income
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58% of people feel that eating a healthily is more expensive