Embargoed until 00.01 Thursday 1st December 2022
McDonald’s joins ‘Bristol’s Binning’ campaign to reduce litter McDonald’s join forces with Hubbub to boost campaign to reduce litter on the streets of Bristol Involvement includes an influx of cash prizes on LitterLotto app just for Bristolians, free coffees for Bristol’s litter pickers, and playful designs on restaurant bins. The recently launched anti-litter campaign “Bristol’s Binning” is increasing its efforts to get residents binning thanks to the involvement of local businesses.
McDonald’s restaurants across the city have joined forces with Hubbub to boost campaign efforts to reduce litter on the streets of Bristol. Campaign partners Bristol City Council, Hubbub and Bristol Waste launched Bristol’s Binning in early November with the roll-out of new eye-catching bins in litter hotspots. The creative bins feature bright colours, song lyrics, gaming motifs and playful puns to instil Bristolians with a sense of pride in keeping their city clean, with a focus of engaging with young people. McDonald’s has earmarked £5,000 worth of instant wins on the free-to-use prize draw app, LitterLotto, for people who dispose of their litter in areas around the stores and across the whole of Bristol. To take part, Bristolians are encouraged to download the app, submit a picture of themselves binning litter or recycling, and they’ll be in with the chance of winning prizes from £5 to £250. Alongside this, McDonald’s will encourage customers to bin their litter across six restaurants and drive-thrus in the Bristol area* with menu boards and bins dressed with the campaign’s puns and lyrics to draw attention. On December 13th between 12pm and 2pm, the public will be able to join staff in the first litter picks at hotspots close to the stores and be rewarded with free coffees for taking part and the chance for cash prizes through the app Litter Lotto. Anyone interested in joining the two-minute litter picks can register on the Eventbrite site: https://www. eventbrite.com/e/bristols-binning-2-minute-litter-picks-tickets-477251029677 Demonstrating that Bristolians can indeed be winning by binning, Emily won £100 by binning a discarded item of litter near one of the participating McDonald’s restaurants. She said: “I won £100 from LitterLotto in Bristol and I can’t believe how simple it was! Look around you and you’ll no doubt see plenty of litter on the ground...it’s so easy to pick it up and bin it - and even better when you win a prize for doing so!”