CONCEPT

The world we live in now seems to have entered a state where symbols and emblems, rather than the 'real' world as traditionally and high-speed efficiency, constantly generates 'simulacra'. distorting and inverting our reality.

Consider our news, where we can only learn what the news reporting and framing, making us as if we are in a meticulously reality. Look again at Balenciaga's bag inspired by a red-white-blue but its price is poles apart from a real red-white-blue bag. It imitates All of these are presented to us only after being packaged.

where simulation and reality intertwine, a world filled with traditionally defined. Modern media, with its powerful capabilities 'simulacra'. These simulacra shape our cognition while simultaneously news wants us to know. This is achieved through selective meticulously designed 'information cocoon', only seeing fragments of red-white-blue bag. It mimics the appearance of a red-white-blue bag, imitates the image of poverty but emits the symbol of wealth.