AR-PP

Augmented Reality

Huang Zirou

CONCEPT

The world we live in now seems to have entered a state where simulation and reality intertwine, a world filled with symbols and emblems, rather than the 'real' world as traditionally defined. Modern media, with its powerful capabilities and high-speed efficiency, constantly generates 'simulacra'. These simulacra shape our cognition while simultaneously distorting and inverting our reality.

Consider our news, where we can only learn what the news wants us to know. This is achieved through selective reporting and framing, making us as if we are in a meticulously designed 'information cocoon', only seeing fragments of reality. Look again at Balenciaga's bag inspired by a red-white-blue bag. It mimics the appearance of a red-white-blue bag, but its price is poles apart from a real red-white-blue bag. It imitates the image of poverty but emits the symbol of wealth. All of these are presented to us only after being packaged.

We live in a world full of simulation and symbols, as French philosopher Baudrillard pointed out, this is not the real world. What we see are merely the shadows in Plato's Allegory of the Cave, a blurred replica of the real world. So, what is the real world like? Can we approach the real world by deconstructing these packaged symbols and reconstructing our cognition? That is the question I aim to explore. I will attempt to build a world closer to 'real' by deconstructing and reconstructing objects, challenging our established perception of reality, guiding us to re-examine the world we live in, and searching for the reality concealed by