The label: Dream Perfect Regime

In this way, an interpretation could be that the crew is trying his very best to fulfill his dream, ceaselessly overtaking the limit of their imagination; like a mantra, their aim is pretty much to revolutionize the music world

However, to understand better the origins of that overflowing ambition, it’s important to know how the crew has been created.

Then, DPR consists of around eight people, with five figureheads specialized in fields ranging from marketing, directing to production. It’s in 2015 that the crew took the shape we know today, but his roots are going way back.

One could say that DPR is first and foremost a friendship story. The story of DPR IAN (or Christian Yu – visual director) and DPR LIVE. Both would have met in Seoul around 2011 and they immediately become friends over their shared interest in breakdancing.

Afterward, IAN met DPR REM (Scott Kim – creative director/executive producer) who joined the duo. And, little by little the four other members joined the trio. One of the latest to join the crew being DPR CREAM (real name Kim Kyung-Mo – musical producer).

As for Lee Sung-Joo aka DPR CLINE who is known for his very special dance moves and that you can see in some MVs like Please and Playlist, he is none other than DPR LIVE’s favorite cousin. Happened by accident, those meetings have led to the creation of one of the most creative crews of the Korean musical scene, if not global; so much the crew is innovating in both a musical and visual scale.

However, in order to understand better how Dream Perfect Regime succeeded it’s important to bear in mind that the crew literally started out with nothing. Like for instance, for two years DPR REM and DPR IAN have worked for other artists. They worked on visual projects to earn money and finally be able to launch Dream Perfect Regime’ projects. “We started with zero capital. No investor, no fancy equipment, no nothing. That’s why we had to start as a visual team [...] For a good two years, DPR REM and DPR IAN busted their asses shooting for other artists in order to help fund any and all of our projects during that time.”

Started out with nothing materially as much as technically.

“The second biggest challenge, I guess, was the fact that we were completely clueless. I didn’t even know what it meant to “mix songs,” or how to get distribution for my music. It was all trial and error, because none of us had any prior experience. We had no money or any real knowledge as to how this music industry really works all we had was just a whole lot of untamed passion”