October 2021 Publication

COVER PHOTO COURTESY OF: TNT STAGING | CHARLOTTE NC

___ MAKE IT AUTOMATED PAGE 08

___

___

EMBRACING SEASONS OF CHANGE IN YOUR BUSINESS PAGE 12

BEEFING UP YOUR WEBSITE BIO PAGE 24

GROWTH OPPORTUNITIES

DEVELOPMENT PROGRAM 79 Modules, 155 Business Building Assignments, 100% Growth GDP | MENTORSHIP Experience the Growth Development Program with daily mentorship and Squad placement.

INCLUDES: Coach & Private Group shared with up to 10 Business Owners. $3000

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CONTENT INSIDE THIS ISSUE

5

FROM THE DESK OF JANA USELTON

6

TEAM INVOLVEMENT & CREATIVITY

8

MAKE IT AUTOMATED

12

EMBRACING SEASON OF CHANGE IN YOUR BUSINESS

16

SUPERCHARGE YOUR SOCIAL MEDIA WITH VIDEO

18

HSRA MEMBER SPOTLIGHT

24

BEEFING UP YOUR WEBSITE BIO

26

NEW HORIZONS AHEAD

Stay close to the movers

HSRA Elite Member: Joseph Sipp

HSRA Digital Coordinator: Jill Johnson

HSRA Fearless Founder: Jana Uselton

HSRA Digital Assistant: Ramon Reyes

TnT Staging

HSRA VP of Operations: Laurie Graham

HSRA Executive Member: Natalie Lorenz

Book of the Month OUTWITTING THE DEVIL

The Secrets to Freedom and Success Author: Napolean Hill, Annotated by Sharon Lechter

8TH ANNUAL HOME STAGING & REAL ESTATE SUMMIT

TOP LEADERS

LEARN FROM INDUSTRY

2

HOME STAGING, REAL ESTATE & SHORT-TERM RENTAL

MOMENTOUS DAYS

Of Valuabe Content to Grow Your Home Staging, Real Estate, & Short-Term Rental Business JOIN US IN-PERSON INTERACTIVE VIRTUAL EXPERIENCE AVAILABLE

NOVEMBER 13-14

TICKETS ARE ON SALE NOW!

MYSUMMITTICKET.COM

FROM THE DESK OF:

JanaUselton

WELCOME TO FALL We hope you have enjoyed the season so far and have incredible end of year plans ahead of you. So much has happened this year, and we believe it’s time to celebrate!

As you know, our Home Staging and Real Estate Summit is ahead of us, and we are gearing

up

for

this

tremendous

celebration! Although the Speakers will be experts, the content they will share will be second to none, no doubt.

One thing that I have learned this year is to stay close to the movers and the shakers. Normal is overrated.

Who in your world is doing big things?

Who

is

pushing

you

beyond

“normal think”?

This includes residential and commercial.

Who is making such a difference that

people

can’t

Sharon Lechter, Author of over 20+ New York Best Selling books, including this months book, Outwitting the Devil and Lisa Copeland, business leader and a dedicated pioneer in sales and brand strategy

ignore

the

impact they are making?

We are surrounding ourselves with people who are making a huge impact on the lives of others. Normal just won’t cut it.

We believe in big expectations and big results. Staging is a great industry to be in, and Interior Design will always be needed, but without real estate, we would all be out of business.

Real estate is the foundation and the focus! In the next few months, you will be meeting people that have big portfolios of income-producing properties.

You’ll

be

meeting

people

that

have

companies focusing on owner financing options. You’ll be meeting more and more short-term rental hosts and trainers. You’ll be meeting people in insurance, legal, and financial experts who focus on the real estate industry.

We as HSRA are committed to developing relationships and partners inside the real estate world who are the best of the best.

We are so glad you’re on this journey with us!

Buckle up; It’s going to be a great ride!

In this Together, Jana

TEAM INVOLVEMENT AND CREATIVITY HSRA EXECUTIVE LEADER: JOSEPH SIPP SYSTEMATIC HOME STAGING | SIPP HOME GROUP

At Systematic Home Staging, I strive to overcome obstacles by being innovative and creative. I also want to foster teamwork and promote an environment where everyone can

collaborate

and

their

problems

or

solutions can be heard.

I always tell my team that when they have problems, they should do their best to think of creative solutions or think of different ways to attack the hurdle. I do this not because I do not want to help, but rather to empower them to be leaders in their roles and find the best possible solution to their daily problems.

Recently, the team has been concerned about our rug inventory and having trouble prepping for stages because they cannot see the rugs. In one of our Morning Alignment Meetings, this subject came up again and the team brainstormed on how to overcome this issue. They decided to add QR codes to the rugs so they can see a full picture of the rolled-out rug. By uploading a photo into a Drive folder, they can create a QR code and once it is scanned you can view the design and color of the rug.

This has saved time in pulling the hard goods and made the job sites easier because the stagers prepare their art and decor to be cohesive design by having a clear picture of what items are going in the property.

This solution makes the team happy because they not only came up with it together, but they implemented and will keep it going without my involvement. They also improved the efficiency of the operation, which saves time in the warehouse and allows them more time out in the field!

Empowering team members to be leaders in their roles pays off in so many ways, but it mainly gives them pride in their roles and will help with growth in the company as well.

MAKE IT AUTOMATED

JILL JOHNSON DIGITAL COORDINATOR

If you have not read last month’s article in the publication yet, make sure to read that one first since I left y’all on a cliffhanger.

Now that you’ve read that one, let’s continue…

When it comes to automation, there are so many routes you can go. As a Staging or Design company, you may wonder what really can you automate… The majority of what is done is all physical labor. Office and admin positions have so many areas where automation is needed and extremely beneficial, but what about the Stagers out in the field and the communication that is needed between both field team and office team? Has anyone else had that struggle of “the lockbox isn’t here” or “somebody is living in the property!” Yes, we have ALL been there. We all can feel the pain!

Then comes the calling the office, then the office has to call the agent, then the agent has to call the seller, and so on and so forth. Too much calling, not enough easy “one-click” options.

If you listen to our Monday Motivation and

Let’s

give

an

example

(each

number

Trainings (which you all should because it is

represents what the steps in your pipeline)

a member-only perk!), then you will have heard me talking about HubSpot.

1. Quote Request in In this stage of the pipeline, the ticket will

If you haven’t heard of HubSpot, they are

automatically populate within this pipeline

the #1 CRM in our opinion and many

step once someone completes a quote

others around the world. Most of the time,

request. Here the sales team can call the

a

Record

client which can be logged within HubSpot

Management system. HubSpot is that

in their client profile. Once the call has

PLUS, sales, marketing, services, and so

been logged, it will automatically move the

much more. No wonder they are so high

“ticket” to the next step (call completed).

CRM

is

just

a

Contact

up there in the CRM world along with Keap (formerly known as Infusion Soft) and

2. Call Completed

Salesforce.

Once the call is completed, the ticket will land here, as stated above. The sales team

Moving forward, HubSpot is, in a nutshell,

knows now to create the contract, which

what will solve so many problems within

can also be sent from HubSpot if you wish

automation,

to

marketing,

contact

use

their

services.

management, project management, and all

automatically

move

of the other resources that are needed in

“contract sent” stage.

the

It

will

ticket

to

then the

our industry. I have talked with plenty of our members and others in the Staging

3. Contract Sent

Industry that talk about how they have so

Once the contract has been sent, we are

many different platforms they are using

now in the waiting game. You can set up

and everyone just wants 1 streamlined

automation along with all of the others

place to go. A one-stop-shop.

where when the contract is signed and paid, it will automatically move the “ticket”

As I mentioned earlier, the field team and

to the next stage in the pipeline

the office team need to have stream lined, easy, one-click ways to communicate with

4. Contract and Payment Received

each other. Within this platform, you have

Yay! The contract and payment have been

the ability to create a “ticket” which is

received. The sales team sees this and now

accessible to your whole team. Within this

adds the productions team to the “ticket”.

ticket, you are able to move it down the

They now are able to see that it has been

pipeline and make comment and notes

paid. Now it’s time for the project to be

that will in real time show up to the rest of

scheduled, which then moves the ticket

the team.

down the pipeline to project schedule.

5. Project Scheduled

9. Project Stop down

Within the ticket, you are able to put what

This is going to be a crucial stage to have. If

type of job, what is needed, images, etc. so

the lockbox is not there, the ticket can be

the Stagers are able to know what to pull.

moved and the office team can immediately

Now once the Stagers begin to prep, they

take action and reach out to the agent or

will drag and drop the ticket to the next

whomever the contact is. This is great for

step

everyone because it does not stop down a phone call from another potential client and

6. Project Prepping

it is just a one-click solution.

Stagers or designers can take this moment to ask their questions here if they have any

10. Project Completed

and the office team will see it real-time.

Once the project is completed, it can be

They can go back and forth as needed if this

moved here and can automatically trigger

is the route you want to go

an email to be sent to the client that it has been completed.

7. Project Loaded on truck Here is where the logistics team can come

There is SO much more automation and

in. Once the project has been loaded on the

stream lined ways you can use this amazing

truck, they can move the ticket to this stage

tool. There are surely other tools that use

in the pipeline. They also can give an

this same methodology when it comes to

estimated time of arrival on the ticket so the

the pipeline and tickets, but it is not all

office team can notify anyone who needs to

within one place of a CRM and team contact

be notified.

and project management.

8. Project In Process

If you are interested in learning more about

In this stage, the ticket will have been

HubSpot and the other automations and

moved so everyone knows the project is in

tools that it offers, please reach out to be

process. Here we can have a better

and I can take you through a demo.

understanding of when we can expect the project to be completed.

Let’s get automated!

Jill Johnson

EMBRACING SEASONS OF CHANGE IN YOUR BUSINESS: Employees, Services, Finances, Clients

“Life and business are like the changing seasons. You cannot change the seasons, but you can change yourself."

Jim Rohn

As I write this article, I’m on my balcony looking down at a planter that previously had a plant within it. Unfortunately, the plant died. And yes, it was my fault. I am also at our new condo 38 stories high in Downtown Dallas. This move definitely forced us out of our comfort zone into a whole new level of possibility. These are both great reminders that within our lives there are seasons of change. Some are good and some are bad, but the one thing you can count on is the seasons will come.

In our businesses, these changes may be in the form of people, services, finances, and clients. And there is no doubt, you’ve made it through seasons of change within these past 24 months. And the good news is, unlike this plant, your business is still alive. Whether it is thriving or existing week by week, our companies must have the proper essentials.

The first focus is Profit.

If our companies do not have profit, they cannot exist. One basic principle of profit is understanding expenses in the form of labor, inventory, and carrying costs.

Once we know our expenses, we know what we must charge to be a profitable company. Without doing the math, our company can die a slow death. There are no greater examples of this than those shared in the book Profit First.

Next, is People. There are no doubt seasons of change within our employees and team members. Change and turnover is not necessarily a bad thing.

Yes, we have extra training costs but the good news about hiring new talent is they bring the best out in your current team.

That is, of course, if you have the right team. There is nothing better than an energetic and effective team that sees the value in time and production. Others can sense when a company is not thriving.

New team members will understand the roles and responsibilities and be on purpose to make a huge impact on the company's overall performance.

Now let’s talk about Operations.

Operational effectiveness is imperative. If we have profit and we have people, but the operations are outdated or not efficient, we will bleed out. Frustration happens and the team becomes disengaged. Clients are no longer the focus because there are too many fires that need to be put out internally. When we make sure our operations flow smoothly day today, we are able to continue to continuously improve and become known as the best in the area.

Strategy is our fourth focus. Without the proper strategy and goal-setting practices within a company, it will not have the proper essentials or nourishment to continue to move forward. Like this plant that once was, understanding the need for water, sunlight, and a proper container to grow in was foundational to its health and existence. Strategy is all about seeing beyond and going the distance. We can plan our paths to growth offensively by modeling, mimicking, and mastering those who have gone before us.

Leaders must know how to set policies and procedures and give directives on day-to-day tasks. Without accountability and metrics to know what is working and what is not, the company continues to make the same mistakes.

If you need a refresher on scorecards, visit your Member Training Center. A company will thrive with those in leadership who can strategize and understand how to model, mimic, and master similar companies that have created massive results. They’re not afraid to ask questions, and they’re not afraid to get themselves in the right environment that allows their company to thrive, not just survive. The good news is you have companies within the HSRA family who are achieving these massive results with existing and new services.

model-mimic-master We are noticing changes in the real estate market environment and our companies have to morph into a hybrid approach. What specifically does that mean? Come to the Home Staging & Real Estate Summit and listen first-hand from the experts. You will no doubt leave with a notebook full of actions to propel your company into this new environment. Let us be the first to say we believe there will be very few single-focused Home Staging companies that provide furnishings to only vacant homes for sale within the next five years. Although we know we provide this essential service, our services look different now and will continue to evolve. Let’s stay in the game by staying relevant and being in the rooms with the influencers who are influencing others. Thanks for being an early adopter and continuing to thrive in this new environment of real estate. We appreciate you and we know healthy companies come out of a healthy environment. Now, I’m off to get a new plant.

HOME STAGING & REAL ESTATE SUMMIT 2021 EVENT PARTNERS

MYSUMMITTICKET.COM

Supercharge Your Social Media with Video Are you still publishing all text content on

We also know that these are fairly modern

your website or Facebook feed? You may

smartphones or tablets with screens of

want to amp up your game by adding

about 5.5 to 6 inches on average.

more videos to your social media posts or blog. As far as engagement with people

Here is another fun fact -- on Facebook,

goes, video packs more punch than text

HSRA primetime is from 7 am to 6 pm. The

and images. Static content delivers less

mobile

across the board. Like the first generation

desktops. People are more likely to whip

HTML pages, and nineties bell-bottoms,

out a phone to view social media, even if

studded belts, and raver fashion -- are

they might be at a work desk, in front of a

now obsolete as a medium.

computer. Why not? A phone or an iPad is

device

is

still

preferred

over

easier to carry than a laptop or a notebook Most of today's content is delivered on

and

let's

get

mobile devices. At HSRA, our servers

smartphones.

real,

we

loooove

our

report that 8 out of 10 visitors view our content

on

a

mobile

device,

mainly

We want the 79%

smartphones. We also know that these are

Video as content fits the mobile platform

fairly modern smartphones or tablets with

very well. Text can be hard to read [for

screens of about 5.5 to 6 inches on

some people]. Scanners (the 79% of web

average.

users who scan rather than read content*)

(Source: www.statista.com/statistics/684294/global-smartphoneshipments-by-screen-size/).

glean more info from it.

TECH WITH

Ramon HSRA Digital Assistant

So we want to keep 79% of visitors on our

Ah, that message, crafted by many hours of

websites so we can engage with them

shooting, days of scriptwriting, and endless

more. In the case of HSRA, the last 30-day

video editing so that it might increase brand

average number of visitors is 483. We lose

recall

381.57 persons if we ignore the content

purchase decision.

consumption

preferences

of

and

influence

that

all-important

web

scanners. In addition, a large fraction of

At the end of the day, that is the power of

the visitors are sent by paid ads -- if we

video on our social media. Out there on our

just let them slip away, then we blew a

Facebook posts or ads, video does its magic

good chunk of the ad dollars spent.

by nudging potential clients closer to that call-to-action button that sends them to our

Building a better wheel

opt-in form.

Dr. James McQuivey of Forrester Research made this statement -- that one minute of

So, if that good ol' text and image content

video is worth 1.8 million words. It might

was a wheel, it will be the wooden wheel on a

sound like an exaggeration but think of it

prairie wagon, and video is that cool, hi-tech

this way -- even if the poor content writer

mag wheels on a Bugatti Veyron. It is simply

hacks out 1.8 million words, the finished

the better wheel.

work will still miss the nuances of color, body language, and tone of voice. The last two contribute immensely to conveying our message.

*Source: nngroup.com

MEMBER SPOTLIGHT

TnT Staging

Meet: Tatiana Mozerova & Tatiana Murga

TELL US A LITTLE ABOUT YOURSELF AND WHERE YOU ARE IN BUSINESS TODAY. TNT STAGING has been helping customers sell their homes faster and for more through professional staging and same-day photography for over 5 years now. TNT is one of the leading vacant home staging companies both in the USA and in the world. On average we stage 1-2 homes a day. TNT has two co-owners and stands for “Tatiana & Tatiana”

Tatiana

Murga

is

a

self-starter,

Tatiana

Mozerova

is

a

designer,

entrepreneur, and business leader. She

entrepreneur, and amazing mother. She

was born and raised in Moscow and

was born and raised in Siberia and

received

and

received degrees in Civil Engineering and

Business. In addition to being co-owner

Economics and Management. She’s lived

of TNT STAGING, Tatiana held leadership

in the United States for 7 years where

roles in a top Fortune company for the

she started her own staging company,

last 10 years. Her entrepreneurial spirit

TNT Staging, after completing her ASP

was sparked from her love of new

certification. Tatiana attributes her love

challenges and life experiences and has

of staging to her memories of her

flourished with her extensive work in

grandmother’s house. Though the house

sales and marketing for Diageo-Guinness.

was quite modest, her grandmother’s

Her natural leadership qualities were

ability to carefully choose and place items

recognized and she was selected to be

instantly made it feel like home. She

one of 53 individuals worldwide to be a

learned from her that a nicely decorated

part of the DIAGEO Leadership Program.

space can make any home beautiful. ⠀

degrees

in

Economics

It was through this program that she relocated to the United States where she currently lives and grows her business.

Q: FROM THE BEGINNING UNTIL NOW, HOW HAS YOUR BUSINESS CHANGED? Our TNT STAGING team went from just the two of us staging a couple of homes a week to an entire dedicated, talented, and hardworking team that stages multiple homes each day! We are constantly improving our processes to achieve the highest standards of customer service and the highest level of

DISCIPLINE WILL TAKE YOU PLACES MOTIVATION NEVER COULD

team member satisfaction.

Q: WHAT ADVICE WOULD YOU GIVE SOMEONE STARTING OUT? Just do it, go for it. Discipline will take you places motivation never could…

Q: HOW ABOUT SOME ADVICE FOR THE PERSON DOING MOST EVERYTHING IN THEIR BUSINESS? Learn to delegate! You can be good at a lot of things or be great at a few things. Find people who are great at areas that you are not. Once you find these people, be sure to take care of them. You are only as good as your team.

WHAT SUGGESTIONS DO YOU HAVE

ON

MANAGING

INVENTORY

AT

PHASE

MOVING

AND

AN

EARLY TO

A

MORE SEASONED BUSINESS? (if you have inventory) Start early. The sooner you invest in

inventory

management

systems, the easier it will be later on. Just do it! Manage it right from the very beginning.

WHAT PROCESSES NEED TO BE IN PLACE IN A BUSINESS SUCH AS YOURS? Design,

Logistics,

bookkeeping

,accounting, inventory, and cash flow management. Marketing and especially

digital

marketing

in

particular are great tools to grow your business even when the budget is tight.

WHAT

ARE

SOME

LESSONS

LEARNED? ANY LAST-MINUTE ADVICE FOR OUR MEMBERS? Don’t sell your services short.

Learn to calculate your cost of doing business. Bring the best value, not the cheapest price. It’s very hard to climb up from that starting point especially if your goal is to conquer the luxury niche.

BEEFING UP Laurie Graham

YOUR BIO

When was the last time you updated your website bio? I am sure this is probably the last thing on your mind, but it is a very important thing to keep in mind as you are building and growing your business. A poorly written

or

nonexistent

bio

on

yourself and your company could result in losing potential clients.

People now more than ever want to know whom they are working with, and why they should choose you over another company.

The importance of this was brought to my attention as I was researching many of your bios in preparation for our National Home Staging & Real Estate Summit Award nominations.

Each time we receive an award nominee starts

to

our

team

process

immediately your

award

nomination icon to create a social media post to highlight you. Once the icon is completed, I head over to your website to grab a portion of your bio to share on our social media.

VP of Operations Creative Director

However, sadly what I have found is so

3. When reconstructing your bio, it is key

many outdated headshots and bio’s and

to keep it short and sweet but with the

even some websites without a bio at all!

facts. Your bio is not your resume, so you

This made me sad, and so here I am

don’t want it extra long and wordy, but

writing

the

you do want those coming to learn more

importance of updating your bio, at least

about you to know that you are a

annually if not every 6 months. So, let’s

Rockstar! It is suggested that your bio be

jump right in. When was the last time you

200 words or less!

updated

really

sharing your life story you can always

should be done as often as you change

have a “learn more” button at the bottom

your style, however at a very minimum,

of your bio that opens a separate page)

this

month’s

your

article

headshot?

on

This

(If you insist on

annually, and for the love of everything good in the world, absolutely no selfie

4. Formula to a great bio

headshots. Now, there are ways you can

Who you are

take

+why you do what you do

a

very

good,

well-lit

headshot

yourself but please use the timer on your

+ your experience

phone as well as the portrait mode if you

+ your credentialing

have it. I will write more on that later.

------------------------------------

Let’s get into the top tips you need to

= A GREAT BIO!

consider in updating the bio.

So here we go:

5. End your bio with a persuasive call to action, such as “connect with me on

1. If you do not currently have a bio on

Instagram” or “click here to connect with

your website ADD IT

our Rockstar team”

2. Read your bio, ask yourself, is this

Now let’s get writing!

still relevant, or have I changed?

Have

you

completed

any

new

training? (like GDP) Have you won any awards? (like the National Home Staging Awards) Have

you

joined

any

new

local

memberships?

Have any new partners or co-owners joined me?

Depending on how long it has been since you updated your bio, how long have you been in business or how much experience do you have?

If so, those things need to be updated in your bio.

IF IT'S NOT WRITTEN, IT'S NOT REAL. -Jana Uselton

Sitting on a flight back home to Seattle after setting up our first STR for a client in Arizona, I have a rollercoaster of emotions. Mostly pure exhaustion, physically and mentally but feeling so proud of the job we just completed and having an elated client. 2021 has been one for the books and we still have another quarter to go! I have been pondering for weeks what to write about and keep coming back to “just put down what is on your heart”. So I am and I hope that it speaks to someone.

Does anyone else feel like there is so much noise around that it makes it really hard to focus on anything of true importance? Of late, I have yearned to retreat and block out the noise from everyone around me. Personally and professionally, we (my family and I) have made some lifechanging decisions but now it's deciding how and when to move on them. What it comes down to is that it’s all about timing. When is the right time to do it, how do we do it? What changes do we need to make in order to do it? All very difficult to answer with all the noise.

2021 has brought unforeseen problems in the business world that I am not sure we were ready for. This has put extra pressure on our business financially and resource-wise. The supply chain issues have certainly changed how we do business. We felt so proud to survive 2020 and then 2021 decided to laugh in our face and has really put us to the test.

Natalie Lorenz

HSRA Executive Leader Owner: Decorus Home Staging Jutus Staging Solutions

We made some lofty goals at the beginning

of

the

year

and

have

surpassed some and are on the cusp of meeting others. It should feel great, right? But yet it feels like we are just spinning our wheels. I could really dissect why this is and get into the weeds but in truth, we had seen the writing on the wall with the supply chain issues and we decided to frontload on furniture at the beginning of the year, but this decision put a financial strain on our business. I am sure everyone has seen what seems like

weekly

emails

from

vendors

informing us that prices have risen, again, for the 5th time this year. The

Sometimes it shows itself in the least

pressure

and

likely of places and when we mourn the

sometimes it just doesn’t translate to

loss of one revenue stream, another

the

to

pops up before our eyes. All we have to

with

do is be willing and able. Not going to

supply chain issues, what a crazy

sugarcoat it, it doesn’t hurt to have a

market it has been this year. We can’t

little bit of crazy to take on something

keep up with how quickly houses are

else.

is

client

increase

selling!

on

why

our

we

prices.

This

is

everyone, are

forced

Coupled

awesome

for

homeowners but a sobering fact is that

Being a business owner is not for the

we lost a whole revenue stream of

faint-hearted. In fact, I question daily

rental renewals for the majority of the

why we do this?? But at the end of the

year. This has meant that we have had

day,

to work extra hard to make up that

children, even when they are wild and

revenue.

frustrate us, but we love them because

our

businesses

are

like

our

we birthed them and nurtured them Now is this all doom and gloom, no,

and put our heart and soles into them.

certainly not. I believe that in the face

The old saying of what doesn’t kill us

of

new

makes us stronger, can certainly be

present

applied to this year. I believe that next

themselves. We just have to be able to

year we are going to be stronger, wiser

notice the opportunity for growth and

and laser-focused on the things that

expansion.

not only bring in revenue, but PROFIT.

adversity

opportunities

or

trying always

times,

The strategic decisions of this year will be the winning results of next year.

For me and my business, we are declaring that we are done spinning our wheels, it’s time to focus our energy on profit and BIG profit! Life is short, there is no time to waste living it on the hamster wheel.

So my friends, stand strong, be wise, eyes wide open because opportunity with big PROFIT is there for the taking.

Be bold and go get 'em!

-Natalie

Mastermind

2022

STRATEGY

YOU HAVE A SEAT AT THE TABLE Gain insights from 5 of the Staging Industries Top Producing Companies & how they are growing to new levels.

Monday, November 15, 2021 This workshop will propel us in 2022 as we: Map out our vision Analyze our numbers Plan our percent of growth Define our expansion process Leave with actionable steps to share & run with 2022

RESERVE YOUR SPOT HSRAEVENTS.COM

ELEVATE YOUR HSRA MEMBERSHIP

ASHLEY FUENTES OWNER: STAGING THE NEST HSRA EXECUTIVE LEADER XL GROWTH MEMBERSHIP

I am so loving being a part of the XL Growth Membership program!

During our last meeting, we did a high-level check on our business growth over last year and I am excited to share that Staging The Nest's revenue is up over 77% over last year - year to date! I am so proud of our amazing team!

DESIGNATIONS Register at: myhsra.com/designations

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CORPORATE HEADQUARTERS HSRA INC. 2550 114th St. Suite 170 Grand Prairie, TX 75050 855.85. STAGE myhsra.com | info@myhsra.com