2020 Home Staging & Real Estate Summit Guide

S U MM I T Home Staging & ReDesign Association

DALLAS TEXAS

Irving

Convention

Center

Nov. 6-7, 2020

THANK YOU TO OUR SPONSORS

Welcome!

Welcome to the 2020 Home Staging & Real Estate Summit! We could not be more excited to spend this weekend with you! Please take this time to absorb every session you attend. Be sure to ask questions, because you'll be getting answers while you network and converse with other Home Stagers & ReDesigners, just like you.

Sharing our wins, challenges, and solutions only brings us closer together and establishes professionalism within our community. Over the next few days, expect a power packed schedule filled with top industry speakers who have been through (and are still in) the trenches of Home Staging, ReDesign, and Real Estate. Be sure to take advantage of our many breakout sessions.

Select the sessions that appeal most to you and address where you want to grow. During this conference, use this opportunity to network with others, share experiences and most importantly, have fun!

HSRA is here to serve you at the highest level to send you back home with a leg up on your competition. HSRA is transforming the Home Staging & ReDesign Industry to improve the ability to sell homes faster and for top dollar.

Thank you from our team at HSRA. You are the future of the Home Staging & ReDesign Industry!

Regards,

Jana Uselton

AGENDA

2020HOME STAGING SUMMIT Friday: November 6 8:00 AM

REGISTRATION | DOORS OPEN

8:30 AM 9:00 AM

WELCOME CELEBRATION! “STATE OF THE REAL ESTATE & HOME STAGING INDUSTRY” MAIN SESSION: JANA USELTON

9:30 AM

“A LOOK INSIDE- THE NUMBERS, WHAT’S WORKING & HOW THEY ARE PIVOTING? MAIN STAGE: JANA USELTON & 5 KEY STAGING & REDESIGN BUSINESS INTERVIEWS: SYSTEMATIC HOME STAGING IMPRESSIVE HOME STAGING MY BEAUTIFUL LLC STAGED INTERIOR SIMPLE ELEGANCE

10:00 AM

“10X- HOW GREAT BUSINESSES COME OUT OF CRISIS” MAIN HOT SEAT SESSION: RICHARD DOLAN

10:15 AM

BREAKOUT SESSIONS Phase I Owners (New or Solo Stagers) Workshop “The New Hybrid Business Owner” Establishing Routines, Best Practices, and a Success Schedule ARICA MARTINEZ & RHONDA CONCHOLA Phase II & III Owners (Team Business) Workshop “Designing (or ReDesigning) Your Perfect Business” Defining your Business Model, Next Hires, and Direct Reports BRANDON BLAKE & JOHNATHAN MILLER Team Members Workshop “A Perfect Day” Defining Company Best Practices from Entry to Exit ALEXIS MAHRT & KAREN BUDDE

AGENDA

2020HOME STAGING SUMMIT 11:15 AM

BREAKOUT SESSIONS Phase I Owners (New or Solo Stagers) Workshop “Road Mapping Your 6 Figure Business” Creating Winning Habits to Build a 6 Figure Business LALA DIDRIKSON & DEBBIE PLOWDEN Phase II & III Owners (Team Business) Workshop “Going from Possibility to Certainty When Building 7 Figure Businesses” Company Profits, Common Expenses, and Key Metrics for a 7 Figure Business JANA USELTON & JOSEPH SIPP Team Members Workshop “25 Biggest Time & Money Ideas for Teams” What the Best Teams are Doing Right to Save Time & Earn Money JON MILLER & DANA MOORE

12:00 PM

LUNCH

1:00 PM

“MOVING FROM ENTRY LEVEL TO LUXURY” TARGET MARKETING THE LUXURY MARKET MAIN HOT SEAT SESSION: BARBARA HEIL-SONNECK & NATALIE LORENZ

1:15 PM

“ONLINE SERVICES THAT SELL” NEW CASH FLOW OPTIONS ARE HERE TO STAY. ARE YOU READY? MAIN HOT SEAT SESSION: JANA USELTON & JENNIFER GAINER

1:30 PM

“BE AFRAID TO BE AVERAGE” BUSINESS & PERSONAL LIFE ON PURPOSE MAIN HOT SEAT SESSION: JANA USELTON

AGENDA

2020HOME STAGING SUMMIT 1:45 PM

“LET’S TALK TECH” LATEST MUST HAVES FOR BUSINESS COMMUNICATION & EFFICIENCY MAIN HOT SEAT SESSION: RYAN MARSH & BARBARA HEIL-SONNECK

2:00 PM

BREAKOUT SESSION Phase I Owners (New or Solo Stagers) Workshop “Is Bigger Really Better?”

Lessons Learned & Roadblocks to Avoid During Growth HANA LATYN & KATHERINE JORDAN Phase II & III Owners (Team Business) Workshop “You’re Fired! Removing Yourself from the Business and Becoming an Employee No one Needs” Keys to Developing High Powered Teams to Run the Business JOHNATHAN MILLER & YOUNG KIM Team Members Workshop “3 Types of Damage Control” Protecting the Team, the Company, and our Clients JOSIAH JOHNSON, STEPHEN SCROGGS & NIKOLE D'EMANUELE

3:15 PM

“RUN YOUR BUSINESS LIKE CLOCKWORK” KEYNOTE SPEAKER SESSION: MIKE MICHALOWICZ

4:30 PM

DRAWINGS / GIVE-AWAYS / PRIZES

5:00 PM

THANK YOU!

AGENDA

2020HOME STAGING SUMMIT SATURDAY: NOVEMBER 7 8:00 AM

REGISTRATION | DOORS OPEN

8:30 AM

“BUSINESS PROTECTION LESSONS LEARNED IN 2020” MAIN SESSION: JANA USELTON

9:00 AM

“GDP- YOUR GROWTH PLAN FOR 2021 AND BEYOND” MAIN SESSION: HSRA STAFF

9:30 AM

“A YEAR IN REVIEW WITH 5 KEY STAGING & REDESIGN COMPANIES” MAIN SESSION: 5 HSRA BUSINESSES: TRADITIONS INTERIORS GRAND MASTERPIECE DESIGNS STAGING THE NEST DESIGN2SELL JT PROPERTIES & STAGING

10:00 AM

11:00 AM

“NAVIGATING THROUGH CRISIS” MAIN SESSION: DUSTY DEAN BREAKOUT SESSIONS Phase I Owners (New or Solo Stagers) Workshop “Dialing in Your Value to Set Ideal Price & Package Offerings” Services, Packages Options, and Pricing that Clients Need Now STEPHEN SCROGGS & KIM DOMBROSKI Phase II & III Owners (Team Business) Workshop “You Can’t Grow Big Thinking Small” Letting Go to Grow & How to Step into a Next Level of Leadership LEIGH NEWPORT, NATALIE NORENZ, RYAN MARSH

AGENDA

2020HOME STAGING SUMMIT Team Members Workshop “Latest Trends and Setting the Overall Appeal to Attract Top Clients” Right Inventory, Installs, and Service that Earns More Business MICHELLE LYNNE & CRYSTAL SEGURA

12:00 PM

NATIONAL AWARDS LUNCHEON

1:00 PM

“TRANSACTIONAL VS TRANSFORMATIONAL” CREATING THE RIGHT SOCIAL MEDIA & MOVING FROM CONTENT TO CONTRIBUTION MAIN HOT SEAT SESSION: LAURIE GRAHAM & JOHNATHAN MILLER

1:15 PM

“CONVERSATIONS THAT CONVERT” WHETHER ONLINE, ON THE PHONE, OR IN-PERSON, LEARN KEYS TO SECURING THE JOB MAIN HOT SEAT SESSION: SURPRISE PANEL

1:30 PM

“DOMINATE YOUR MARKETPLACE” GAINING MORE ATTENTION, ATTRACTION, PARTNERS, AND TESTIMONIALS MAIN HOT SEAT SESSION: JANA USELTON & JONATHAN MILLS

2:00 PM

BREAKOUT SESSIONS Phase I Owners (New or Solo Stagers) Workshop “Help! I Need More Business” Finding the Best Clients, Integrity Selling, Complaints Vs. Objections ARICA MARTINEZ & JON MILLER

AGENDA

2020HOME STAGING SUMMIT Phase II & III Owners (Team Business) Workshop “Top Secret Session: The Next Big Ideas to Implement” Owners Share their Big Wins & What’s Working Now in their Business JANA USELTON & LAURIE GRAHAM

Team Members Workshop “Extreme Team Ownership” How to Complete 3+ Staging / Design Jobs Per Day SUSAN JOHNSON, JOSIAH JOHNSON, TAYLOR GORKEN

3:00 PM

“THE FUTURE OF REAL ESTATE" KEYNOTE SPEAKER SESSION: JAY KINDER

4:00 PM

FINAL THOUGHTS, DRAWINGS / GIVE-AWAYS / PRIZES

K E Y N O T E

Mike Michalowicz Confident that he had the formula to success, he became a small business angel investor‌ and proceeded to lose his entire fortune. Then he started all over again, driven to find better ways to grow healthy, strong companies.

Mike has devoted his life to the research and delivery of innovative, impactful entrepreneurial strategies to you.

Mike is the creator of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit. He is the

S P E A K E R

creator of Clockwork, a powerful method to make any business run on automatic. And his latest, arguably most impactful discovery, is Fix This Next. In Fix This Next, Mike details the strategy businesses can use to determine what to do, in what order, to ensure healthy, fast, permanent growth (and avoid debilitating distractions).

Today, Mike leads two new multimillion-dollar ventures, as he tests his latest business research for his books. He is a former small business columnist for The Wall Street Journal and business makeover specialist on MSNBC.

SREKAEPS TREPXE

RICHARD DOLAN HEAD OF LICENSING CARDONE GLOBAL & MASTER COACH

JAY KINDER CEO & Co-Founder of NAEA

DUSTY DEAN MOTIVATIONAL SPEAKER & LIFE COACH

JONATHAN MILLS TOP PRODUCING AGENT AT KELLER WILLIAMS

speakers

TSEUG

MEET

THE

TEAM

HSRAâ„¢ exists to provide expert training, knowledge, and support to Home Stagers and ReDesigners throughout the world, which ensures top service and results to our clients and business partners.

FEARLESS FOUNDER Jana Uselton

DREAM DEVELOPER Laurie Graham

staff

ARSH

EDUCATION COORDINATOR Dana Moore

COMMUNITY CONNECTOR Jill Johnson

JOIN RR FINANCIALS LUNCH WORKSHOP Scaling Your Business Using Inventory Financing.

The largest capital expenditure when growing your staging business is inventory. We will be discussing how to use financing to help you do that with a Q&A session between the audience, myself, and Ryan Marsh, President of OnStage family of businesses in Washington, Oregon, and California.

SIGN UP TODAY!

Growth Development GALLERY Voleim is a high end home stuffs that specializing in quality, authenticity, and modernity.

Create your house become your nest.

Create

Program

hsramember.com/gdp

Eventmap

Pick & Choose Events CHOOSE THE EVENTS THAT ARE RIGHT FOR YOU

The Millionaire Boss Package ALL 2021 HSRA EVENTS

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BUSINESS & WAREHOUSE TOUR

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2022 STRATEGY MASTERMIND

HSRA

MERCH & RESOURCES STAGER GEAR Order your T-Shirts now and get free shipping!

BEST SELLING BOOKS Books we recommend every Stager, ReDesigner & Business Owner should read

HSRA

GROWTH & EDUCATION HSRA MEMBERSHIP For Stagers Who Are Ready to Turn their Passion for Home & Real Estate Design into a Profitable Business

HSRA DESIGNATIONS Designations for every Stage of your Home Staging Business

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PRIORITY ACTIONS "IF IT'S NOT WRITTEN - IT'S NOT REAL"

Jana Uselton NOT URGENT

DO IT RIGHT AWAY

PLAN TO DO ASAP

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DUMP OR POSTPONE

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