KEEPING IT REAL

The Emergence Of Bereal In Popular Culture

BeReal is a popular social media platform originally released in 2020 designed to keep social media “real.” It did not reach peak popularity until 2022, now having over 21 million users. With it being marketed as the internet’s only “real” visual media, many people were intrigued. Each day, users have two minutes to take and post one photo, taken from the front and back facing cameras. All users post a photo at the same time, and followers can see if the post was late. The goal of the app was to prevent people from having time to stage photos and posts. Users enjoy trying to post on time to stay “real” and it has grown into a common place of communication for many people. It keeps people from staging their posts, allows people to see what their friends are truly doing in that exact moment and is an all-around fun platform to be on that serves its intended purpose. Story by Sydney Pinchouck. Photos contributed via @hsenews Instagram.