4 minute read
Why Technology— Especially AI— Is Now Your Best Friend in Real Estate
By: Phil Kazmierczak
Let’s be honest: real estate is all about relationships, timing, and having the right information at your fingertips. And while those fundamentals will never change, the tools we use to get there have evolved dramatically. Technology isn't just a nice-to-have in our field anymore – it’s a must-have. If you’re not adapting, you’re falling behind. And nowhere is this clearer than in the realm of AI.
Seriously, if you are not using AI in a meaningful way every day, you're already behind. That might sound harsh, but it’s the reality. AI isn’t some sci-fi concept waiting to happen – it’s here, right now, and it's changing the way we do business.
Think back to just 20 years ago. How did we market properties? Flyers, newspaper ads, maybe a basic website if you were ahead of the curve. Now, if your listings aren’t online with stunning photos, 3D tours, and perfectly crafted copy, they’re practically invisible.
Clients expect speed, accuracy, and convenience. They want instant answers to their questions, property insights at their fingertips, and communication on their terms. Technology is what makes that happen. It helps us keep pace, stay connected, and most importantly, deliver top-notch service.
And this isn’t just about flashy tools to impress clients. Technology also helps us manage our time, streamline our processes, and reduce the headaches of paperwork, scheduling, and marketing. When done right, it doesn’t replace us—it enhances what we bring to the table.
Now, let’s talk about the game-changer: Artificial Intelligence. AI tools like ChatGPT are transforming how real estate agents work, communicate, and market themselves. And the best part? You don’t need a Ph.D. in computer science to use them. Even I use AI every day, and I am probably one of the least tech-savvy people at my firm.
Imagine this: You need a quick description for a new listing. Instead of spending 30 minutes staring at a blank screen, you pop some details into ChatGPT, and within seconds, you’ve got a polished, engaging description. Tweak a few words, make it your own, and boom – it’s ready to go. That's using ChatGPT at the most basic level.
Or maybe you’re swamped with client emails. AI can help draft responses, set reminders, or even summarize long conversations to pull out key details. You stay on top of things without drowning in your inbox. You can also have an AI Bot attend meetings in your place so you CAN be in multiple places at once!
But it doesn’t stop there. AI tools are getting smarter every day. They can analyze market trends, predict property values, and even help you find potential leads before your competitors do. AI-driven platforms can comb through mountains of data to identify opportunities you might never have spotted on your own.
Efficiency is everything in real estate. The more time you save on repetitive tasks, the more time you can spend with clients, nurturing leads, or expanding your network. AI is like having a super-efficient assistant who works 24/7 and doesn’t need coffee breaks. And here’s the kicker: Your competitors are already using it. The agents who embrace AI and technology are closing deals faster, staying in touch with clients more effectively, and offering a higher level of service.
Change can be intimidating, especially in an industry as people-centric as real estate. But technology isn’t here to replace you – it’s here to support you. AI and other tech tools are designed to make you more effective, more efficient, and more valuable to your clients.
Again, if you are not using AI in a meaningful way every day, you're already behind. But the good news? It’s never too late to jump in. Start small, explore a few tools, and see how they can simplify your workload. Once you realize how much time and energy AI can save you, you’ll wonder how you ever worked without it.
Technology isn’t the future of real estate – it’s the now. The agents who embrace it will be the ones who thrive. So why not make AI your new best friend? And if you think I wrote this without AI, you've missed the whole point of this article.
About the Author: Phil Kazmierczak is HRRA's 2025 President-Elect. He is the President of Property Management and Associate Broker for Atlantic Sotheby’s International Realty.
