What's Happening Hawthorne by Hawthorne Residential Partners

What’s Happening Hawthorne?!

the road to 50,000

Hello Hawthorne!

I hope everyone is doing well and staying healthy. This year is flying by, and we’ll be wrapping up 2021 before we know it.

As we reflect back on the year, I’m so excited to share that so far this year, we’ve experienced phenomenal growth and have a bright future ahead. Since January, we’ve been named one of the largest NMHC Top 50 Managers and welcomed a tremendous 5,727 new apartment homes to our portfolio! We’ve onboarded 23 new communities and have 24 communities (8,098 units) in the future pipeline. That growth is even more impressive when you know we did it all while maintaining one of the top online reputation scores in the country. Additionally, 18 communities were sold both owned and 3rd party communities. We are very grateful to our corporate team including our Regional Managers and Regional Service Directors for working hard through the many takeovers and dispositions that have occurred so far this year. Hawthorne now proudly manages 37,750 apartments across 160 communities and 72 cities.

People want to work with us, live with us, partner with us, and invest with us. And that’s because of YOU. Your hard work, grit, and determination has brought the “Live It” mindset to life, and proven time and time again that leaving people better than we found them sets us apart. That effort translates into great investment returns for our investor partners and 3rd party clients.

With our pipeline, we will be 45,848 units and Hawthorne’s growth means that you too have more opportunities to grow, further develop your career, and possibly take on new challenges. Our new company goal is 50,000 units! We are launching a new series named “Road to 50,000” to celebrate your achievements, cheer on our growth, and highlight some of your incredible career journeys around the company.

Together, we can SOAR HIGH to our next growth goal of 50,000 apartment homes!

Sam Davenport

What’s Happening, Hawthorne?! July-August 2021

ora contest

We recently launched a national campaign and contest to reward those with outstanding efforts in online reputation management. This campaign has since ended, and the objective was to help us refocus, retrain, and work together to boost our ORA scores. Alongside this competition, we launched a new UKG training curriculum, delivered ORM kits and resources to all communities, and hosted a variety of support sessions. June scores were locked in after a J. Turner final quality check on 7/19. Since then, we have carefully tabulated based on various exceptions and tie breakers, plus introduced a new category for new developments in the contest period to ensure that everyone’s hard work was recognized.

most overall improved score

Stabilized: Hawthorne at Simpsonville

New Development: Hawthorne Waterside overall

top score

Cottages at Knightdale Station

most improved property per region

Stabilized:

The Avenues of Inverness

501 Estates

Hawthorne Parkside

Madison Woods

Barber Park

Hawthorne at the Glen

New Development:

Zen Garden

University Hill

Hawthorne at Pine Forest 8 West

Hawthorne Blanco Riverwalk

Hawthorne Waterstone

top score per region:

Amberleigh Ridge

Legends at Morganton Park

Myrtle Landing

Hawthorne at Weaverville

Hawthorne Riverside

The Junction at Antiquity

meet the operations support team

Hawthorne’s Operations Support team is a tremendous asset to many of our sites. Each team member works closely with our leadership team to identify and implement areas of opportunity to improve property performance.

The primary objectives of Operations Support are to:

• Support site teams with daily operational tasks such as sales, collections, renewals, and resident care

• Work alongside site team members – training them to reach their performance benchmarks

Lauren Richards

Regional Support Manager

Fun Fact: I just adopted my 4th rescue dog. If I won the lottery, I would build a dog rescue sanctuary and take in as many as possible!

Sarah Williams

Regional Support Manager

Fun Fact: I majored in Anthropology/Archaeology and History at UGA.

Megan May

Regional Support Manager

Fun Fact: I love to do RV renovations!

Ivy Stewart

Training & Support Specialist

Fun Fact: In my free time, I dance in a spinning hoop suspended from the ceiling!

Taylor Houle

Regional Leasing Specialist

Fun Fact: I am super competitive and I’m the reigning Uno and Phase 10 champion among my friends/family!

new development spotlight HAWTHORNE WATERSIDE

Hawthorne Waterside is our newest new development in Leland, NC, following our first new development in Leland built in 2016, Hawthorne at Leland. Since 2012 Hawthorne has completed six new development communities in the Wilmington/Leland market.

Hawthorne Waterside is a beautiful, coastal, garden-style community with 264-units on just over 30 acres, situated 30 minutes outside of Wilmington, NC. The unit interiors feature two custom finish schemes, both with quartz, stainless steel, energy star rated appliances, large open floor plans, washers and dryers included in each unit and barn door walk in showers with built-in niches. Waterside’s grounds feature considerable green space, ponds and an exceptional amenity package, to complement their large clubhouse with over 4,500 square feet of amenity space.

To date we have received 10 of the 11 total apartment buildings onsite, and 240 units. We welcomed our first residents in April 2021, and are currently 99.24% pre-leased, 85% occupied and expect to be 100% pre-leased very soon, as they only have one apartment home remaining! The community is projected to be 100% completed by October, 2021.

We’re thrilled with the Waterside team’s hard work, determination and resilience throughout their lease-up and so excited to celebrate their continued success!

training corner

grace hill learning library

Are you looking for resources to enhance your professional development? Are you interested in furthering your career? Or do you simply just want to feel more confident in your knowledge of multifamily industry matters?

If you answered “yes” to any of these questions, the Grace Hill Learning Library is for you! Grace Hill’s learning content goes far beyond your required compliance courses. There is a comprehensive library of training courses available to every Hawthorne employee right at your fingertips. These courses identify critical skills that all employees need to be successful. Topics you’ll find here include:

Essential Business Skills

Effective Leadership & Teambuilding

Advanced Leasing Skills

Relevant Maintenance Topics

And much more!

Check out the Grace Hill Learning Library today. Just log in to Grace Hill, click on “Library” on the side menu, and then click “Add to My Courses” for each course you want to take.

There’s no limit to what you can learn. Try it today!

compliance training reminder

Employees in the multifamily industry must remain knowledgeable of the latest legal developments. Fair Housing, Workplace Harassment, Sexual Harassment, and Diversity & Inclusion are annual refresher courses that are assigned to each Hawthorne employee. If you haven’t logged into Grace Hill in the past few weeks, some of these courses may be overdue. Log in today and make sure you are on top of all the latest changes to these laws.

upcoming training

dates

September 2021

Leasing School (Greensboro): 9/15 – 9/16

Live It! Leadership: 9/22 - 9/23

Leasing School (Chattanooga): 9/22 – 9/23

Hawthornize: 9/28 – 9/30

Leasing School (Orlando): 9/29 – 9/30

resident services corner

scheduled maintenance

Quarterly Scheduled Maintenance is a critical component to any property. When executed properly, scheduled maintenance can:

• lower maintenance costs

• reduce equipment downtime

• proactively identify water or suspect growth issues

• improve the asset and resident satisfaction

Hawthorne requires quarterly scheduled maintenance, which is laid out in detail in the SAM Manual. Each quarter is independently laid out with a focus on core inspections and allows flexibility to tailor additional inspections to each property. In addition to interior inspections, exterior inspections are found in the SAM manual to aid in tracking dryer vent cleanings, backflows, extinguishers, lift stations, etc.

industry tools

Elitech Digital Temperature and Humidity Data Logger

Able to track up to 16,000 points of entry with minimal recording every 10 seconds. Aids in troubleshooting humidity and temperature related issues. Can track resident usage of apartment HVAC and related interior conditions.

Hawthorne is excited to introduce a new technology partner to help us digitize and streamline our maintenance operations: ServusConnect. Our Resident Service leadership group has been working with ServusConnect on a pilot program over the summer with several properties and the results have been fantastic. This new technology integrates directly with Yardi and allows our Resident Service staff to do service requests directly on their mobile devices, automatically sends service notification updates to our residents via text, and provides insightful reporting for our Community, Regional and Executive staffs to ensure we're delivering the best possible service! We're planning on rolling out ServusConnect to Hawthorne-owned assets starting at the end of September and hopefully, extending it to our 3rd party communities starting in 2022.

remembering reggie williams

Mr. Reggie, as we called him, will be missed by all who knew him. Reggie passed on July 18, 2021 at the age of 71. We had the pleasure of working with Reggie at two communities in Charlotte; Pavilion at UC and Axiom. Reggie’s dedication allowed him to work up until the day before his passing. His candidness and fierce protection of his work family was evident the moment you met him. Reggie was notorious for working countless hours to make sure the job was done right and that residents had an apartment suitable to his standard. His infectious smile could be seen regardless of the day and job at hand. When asking Reggie, “How’s everything going?” his go to response was always “Copacetic Boss Lady” or “Copacetic Boss Man.” His service to our Nation’s Army and 5-year tenure with Hawthorne in retirement, was a true testament to his internal Live It Culture that was deep rooted way before coming to HRP. Because of that love to serve, he stayed with us to the end. The world will be a little dimmer without his light, but we will always have the love in our hearts and sweet memories. Our love goes out to him and his family, and those that were privileged to have known him. Don’t worry about us Reggie, everything is Copacetic!

hr happenings

UNUM WELLNESS BENEFIT

If you are enrolled in UNUM’s Accident, Critical Illness or Hospital Indemnity plans you can earn money annually just by taking care of yourself. This Wellness Benefit through UNUM allows you and your covered family members to receive money for routine tests and screenings. Below is the information about the Wellness Benefit and the options for filing a claim.

Should you have questions about this benefit, feel free to email

Learn more about your annual Wellness Benefit

Your Unum plan pays a Wellness Benefit for one wellness test each year.

With Unum’s Wellness Benefit,* you and other covered family members can receive a valuable incentive for important tests and screenings. Many of these tests are routinely performed, so it’s easy to take advantage of this benefit.

Here’s how you can file a claim and receive your Wellness Benefit:

1. You can file your claim online with a one-time registration on unum.com, by mail or over the phone.

Simply call 1-800-635-5597 for more information.

2. You will need to provide the following information:

• First and last name of the employee and claimant (the employee might not be the claimant)

• Employee’s Social Security number or policy number

• Name and date of the test

• Physician’s name and the facility name where the test was performed

Other tests and screenings include:

• Bone marrow aspiration or biopsy

• CA 15-3 (blood test for breast cancer)

• CA-125 (blood test for ovarian cancer)

• CEA (blood test for colon cancer)

• Carotid Doppler

• Chest X-ray

• Colonoscopy

• Echocardiogram

• Electrocardiogram

• Fasting plasma glucose (FPG)

• Flexible sigmoidoscopy

• Hemoglobin A1C (HbA1c)

• Hemocult stool analysis

• PSA (blood test for prostate cancer)

• Serum protein electrophoresis (blood test for myeloma)

• Skin cancer biopsy

• Stress test on a bicycle or treadmill

• Thermography

• Thin prep pap test

• Two-hour post-load plasma glucose

• Virtual colonoscopy

For more information, please contact your Unum benefits representative. MORE

Robert Warren GETTING TO KNOW

1. Time with HRP? 11 great months.

2. What do you love most about HRP?

Everywhere I look, I see the most excellent work environments. I am so fortunate to be here, and grateful for what everyone has managed to create.

3. What do you do outside of Hawthorne?

I absolutely love spending as much time with my family as possible. I do also enjoy studying diligently, training as a tri-athlete, driving video games, and playing a wide variety of sports (currently tennis, basketball, roller-skating, and a bunch of us accountants just joined a kickball league –Go Team!). Renovation Accountant

4. If you had 3 wishes, what would they be?

1. I wish to earn a sports car to bring to the racetrack and just cruise. 2. I wish for a biodiverse garden that will feed and house all. 3. Most of all I wish for the genie’s freedom.

JUNE - JULY 2021

employee promotion spotlight

Name Promotion From

Billy Johnson

Brett Alcock

Byron Anderson

Carlos Vilomar

Ivelis Rodriquez

Joshua Hamilton

Kala Strunk

Kanita Stojnic

Kara Baker

Kelly Merritt

Kelsey Houge

Laura Hayworth

Marie Moseley

Megan May

Megan Ogdahl

Melissa Thompson

Nicole Julian

Roger Johnson

Ronald Rivero

Stephanie Tankersley

Ximena Pena-Fike

Zachary Allison

Resident Services Technician II

Resident Services Technician III

Resident Services Technician II

Leasing Manager

Resident Services Technician II

Assistant Manager

Leasing & Live It! Specialist

Assistant Manager

Leasing & Live It! Specialist

Regional Manager

Leasing & Live It! Specialist

Community Manager

Leasing & Live It! Specialist

Social Media Content Specialist

Resident Services Technician III

Resident Services Technician II

Leasing & Live It! Specialist

Assistant Manager

Resident Services Technician III

Promoted To

Resident Services Technician III

Resident Services Supervisor

Resident Services Technician III

Community Manager

Resident Services Supervisor

Community Manager

Assistant Community Manager

Community Manager

Assistant Community Manager

Senior Regional Manager

Assistant Community Manager

Regional Support Manager

Assistant Community Manager

Regional Marketing Specialist

Resident Services Supervisor

Assistant Community Manager

Community Manager

Resident Services Supervisor

high roller achievements

JUNE - JULY 2021

Hawthorne High Rollers is a leasing reward program designed to encourage exceptional leasing results by providing a bonus program that increases recognition and compensation for sales ability.

Employee Community High Roller Status

Angelica Cutlip

Autumn Garrett

Christina Smith

Emma Martinez

Irving Grady Jr.

Jaimie Partin

Jennifer Silver

Jessica Greenberg

Jessica Johnson

Jordan Rose

Katey Neuffer

Kristen Roberson

Lauren McDowell

Melissa Thompson

Nicholas Page

Samuel Hermes

Tessa Miller

Hawthorne at Kennesaw

1287 Shoals

The Summit on 401

Hawthorne at the Hall

The Harbours

Hawthorne at the Glen

Hawthorne at Southside

Hawthorne at Kennesaw

Barber Park

Amberleigh Ridge

Myrtle Landing

Village Lofts

Hawthorne at the Ridge

Hawthorne at the Greene

Village Lofts

The Trails

Scholar

Ace

Scholar

Ace

Scholar

Hot Shot

Scholar

Hot Shot

Ace

Scholar

career path completions

JUNE - JULY 2021

Employee Path From Path to Community

Brittney Bryant

Emma Martinez

Kassidy Eaton

Kayla Tucci

Kelsey Houge

Mary Catherine Whitley

Meagan Witzleben

Leasing and Live It! Specialist

Assistant Community Manager

Leasing and Live It! Specialist

Assistant Community Manager

Community Manager

Assistant Community Manager

Madison Woods

Hawthorne at the Hall

Meridian at Harrison Pointe

Malabar Lakes

Grove at Park Place

Hawthorne at Parkside

198 Milltown

quarterly reports

2021 - QUARTER 1

Property Four

Property

Show Me The Money - Average Delinquency Under 2% - Q1

Property

Madison Woods

Hawthorne at Indy West

Waterford

Grove at Park Place

Cottages at Watercress

Wayside

Brookefield Apartments

Waterford Place

Piedmont Place

Legends at Morganton Park

Amberleigh Ridge

Hawthorne at Victoria

Hawthorne at the Summit

Austin Creek

18 Watercress Green

Millis & Main

Stillwater at Southbridge

Hawthorne at the Ridge

Autumn Pointe

Hawthorne Creekside

Hawthorne at Mills Gap

Hawthorne at Friendly

Hawthorne at the Station

Hawthorne at Lake Heather

West End at Fayetteville

hawthorne babies

WELCOME THESE NEW MEMBERS OF THE HAWTHORNE FAMILY

Scarlett Bedenbaugh

Proud Parent: Taylor Bedenbaugh, Community Manager at Zen Garden

Taylor Bedenbaugh and his wife Courtney welcomed their new baby girl Scarlett at 2:43 am on August 19th. She weighed 8 pounds, 10 ounces and was 20 inches long!

Kylie Reed

Proud Parent: David Reed, Resident Services Technician II at Amberleigh Ridge Kylie Reed was born on June 7, 2021. This is David’s first daughter.

Davina Kay

Proud Parent: Diana Briones, Community Manager at Lakehurst Baby Davina Kay made her debut on June 9th, 2021.

Orion Xander O’Connor

Proud Grandparent: Doug McClure, Resident Services

Technician III at The Trails

Orion just turned one month old. His nursey is really cool – it has been decorated in a space theme, everything from Star Wars to Buzz Lightyear! His favorite things right now are eating and sleeping.

Lucy Louise Haithcox

Proud Parent: Andie Haithcox, Community Manager at Hawthorne at the Hall

Lucy made her appearance July 30th, 2021 at 8:49 pm weighing 6 lbs. 13 oz. We are so excited for their new addition!

Damian Alexander Kyle

Proud Parent: Andrew Kyle, Leasing and Live It! Specialist at Amelia Village

Damian Alexander Kyle just turned 6 months old. He loves mashed potatoes and floating in the pool!

hawthorne’s furry friends

CONGRATULATIONS TO OUR NEWEST PET OWNERS

Archie

Proud Owner: Krysta Mccombs, Leasing & Live It! Specialist at The Springs

Archie is a 3-month-old Goldendoodle who loves to run, play, and cuddle. He is very loving and is as sweet as can be!

Rhetta Lynn

Proud Owner: Kendra Bee, Community Manager at Hawthorne at Bear Creek

Rhetta Lynn joined Kendra’s family in June 2021. Rhetta is a Red Merl Aussie. She has two other siblings, Reba May and Rowdy Boy. Welcome to the pack, Rhetta!

five star resident reviews!

HERE IS WHAT OUR RESIDENTS HAVE TO SAY.

Hawthorne Waterstone By: Verified Resident / Apartment Ratings

My mom moved to Hawthorne Waterstone from out of state. The staff has been absolutely amazing and accommodating! My mom was very anxious to downsize from a large house and was worried she’d be unhappy, but they made the transition seamless. She had a couple problems operating appliances, but the maintenance staff was there to help promptly and with a smile. Her apartment is beautiful and spacious, and she says she doesn’t hear the neighbors. The amenities and grounds are beautiful. I haven’t seen her this happy in a long time!!! Thank you, Ivey, Brittany and HW staff!

Hawthorne at the Parkway

By: Mitchell Dyer / Google

This apartment complex is one of the best in the area! There are a plethora of amenities including a stocked gym. The quality that you receive for what you pay is more than fair. The staff is what made this place special, though. Megan and Michael do an exceptional job with communication and deploying empathy. They are some of the nicest people I’ve met! The maintenance team is solid as well! I had a gentleman named Nelson who take care of most of our requests. He was always timely, efficient, and an awesome conversationalist! 5/5

Hawthorne at Mills Gap

By: Jordan Gray / Google

We’ve just moved in but are already so impressed with this community. We’re at Hawthorne Mills Gap location. We looked at a few other Hawthorne properties and everyone we talked to was very helpful, kind, and got us what we needed. Move-in was virtually painless, which we’ve never been able to say about an apartment complex. I’d recommend anyone relocating to the Asheville area consider one of these properties while you’re getting acclimated to the area. So far, it’s a great (affordable) home base!

West Park By:Verified Resident / Apartment Ratings

I love West Park. Since moving in this year, I have nothing but great things to say. I still can’t believe maintenance showed up 15 minutes after I placed a work order. It’s a joy to live here; I am never disappointed.

live it corner

Hawthorne at Oak Ridge had notable Live It! moments that we are proud to share!

1. Someone was outside for a run on Old Oak Ridge road, and while passing the community, she fell pretty hard on the pavement. The team noticed immediately, and RSS Lou jumped up first thing to help! He grabbed water and the first aid kit and ran out to the runner. She was extremely thankful because she was by herself and was a bit shocked and disoriented. Lou waited until EMS arrived and made sure she didn’t need anything else before returning back to the office. We are so grateful that she is ok, and that Lou was there to help!

2. ACM Shay and LC Alyssa made goodie baskets for the Community Clothes Care Center. Baskets included detergent, fabric softener, Hawthorne swag, and a note that read “We appreciate you LOADS!” They were left on every washing machine for those residents who utilize this amenity.

Keep Living It! Team HRP!

Live It! It’s a daily commitment to our people, our industry and the thousands of individuals proud to call a Hawthorne community home.

WHAT’S HAPPENING HAWTHORNE?!

management corner

hr tips for managers

DON’T TYPE AT ME LIKE THAT!

The Importance Of Tone In Email

Email, whether it be to prospects, residents, co-workers, or vendors, has become a primary form of communication. It’s quick, efficient and doesn’t require us to engage in real-time emotional responses.

Whereas, in face-to-face communication, we rely heavily on non-verbal communication like facial expression, body posture, gestures and tone of voice to interpret and understand other people’s behavior. Without these important non-verbal cues, our imaginations fill in the blanks of what the other person intended and how they felt. The problem is, we rarely fill in the blanks with positive intentions which can lead to a lost prospect, an angry resident or a disagreement on the team that could have been avoided.

Therefore, it is important to be aware and mindful that the words we choose in our emails carry a tone. For example, when someone RESPONDS BACK IN ALL CAPS? Or uses 10 exclamation points!!!!!!!!!! How do you read their message? It probably sounds like they are angry and yelling at you which could completely change how your message was meant to sound.

Here are a few examples to help ensure the right feeling and tone is being delivered through your emails.

1. Email: “Since some residents can’t manage to pick up after their pets…”

Tone interpretation: We know who you are, you’re lazy and we don’t want you to live here. What could have been written: “Due to the vast amounts of pet waste we have been experiencing at the community…”

2. Email: “If you don’t get that to me by 1:00p.m. today, we’re going to miss our deadline.”

Tone interpretation: “Hey slacker, we’re going to miss the deadline and it’s your fault.” What could have been written: “Today’s 1:00pm deadline is particularly critical. It’s very important that I get your feedback today, so we can deliver on schedule. Thanks for your help!”

3. Email: “Yep. That’s the exact same apartment we’ve seen the last 4 times you were here.”

Tone interpretation: I’m really busy, you’re annoying and I don’t have time for this. What could have been written: “Yes ma’am! Apartment 1212 is the apartment we viewed with the white cabinets and large bay window on the first floor. I’ve attached a few pictures. Here is the application link to apply and reserve apartment 1212.”

Find ways to LIVE IT! Get creative and respond in a way that is respectful, direct, and kind. And when all else fails, take a moment to breath before responding, assume they have positive intent and remember, treat them the way you would want to be treated.

leadership corner

HOW YOUR BRAIN RESPONDS TO STORIES

Why stories are crucial for leaders

By: Karen Eber

How do the world’s best leaders and visionaries earn trust? They don’t just present data — they also tell great stories. Leadership consultant Karen Eber demystifies what makes for effective storytelling and explains how anyone can harness it to create empathy and inspire action.

https://www.ted.com/talks/karen_eber_how_your_brain_responds_to_stories_and_why_they_re_crucial_for_leaders