What’s Happening Hawthorne?! live it
Our Values
Build Community
We believe in the power of community to transform lives. At Hawthorne, we actively foster environments that promote social interaction, collaboration, and a shared sense of purpose.
Be The Difference
Making a difference starts with you. We encourage personal growth, philanthropy, and community involvement, empowering each team member to be a positive force for change.
Do The Right Thing
Integrity is the compass guiding our decisions at Hawthorne. We believe in doing what is right, even when no one is watching, fostering a culture where honesty and fairness are a key to success.
Be Accountable
Accountability is the foundation of trust. At Hawthorne, we communicate openly, admit mistakes, and take swift action to rectify any issues, reinforcing our commitment to accountability.
Stay Authentic
We believe in being real and relatable. Authenticity at Hawthorne means embracing imperfections, learning from mistakes, and continuously growing together.
Be Kind
In all things, we lead with kindness, always striving to leave others better than we found them.
HAWTHORNE BUSINESS UPDATES
Hawthorne Is Growing!
Expanding our portfolio with exceptional communities across thriving markets. From the innovationdriven setting of Boardwalk at Research Park and the vibrant mixed-use lifestyle at Liam at Hays Farm, to the peaceful retreats offered by Groves at Hatcher Creek and Terraces at High Mountain, each community is thoughtfully designed to meet the needs of today’s residents. The addition of The Lindley further strengthens Hawthorne’s commitment to delivering high-quality living experiences in sought-after locations, reflecting the company’s continued growth and investment in creating places people are proud to call home. That’s the Hawthorne difference.
Boardwalk at Research Park (Huntsville, AL | 287 homes)
Offering 287 apartment homes in the heart of Huntsville’s thriving tech and innovation corridor. Located near major employers, shopping, and entertainment, the community provides unmatched convenience for professionals and students alike. Its central location makes it a prime choice for those who want to live close to work and city amenities.
Groves at Hatcher Creek (Oxford, NC | 120 homes)
A boutique-style community featuring 120 apartment homes in a peaceful, nature-focused setting. Tucked into a quiet residential area, it offers a balance of privacy and convenience with easy access to nearby employment and retail corridors. The community is ideal for residents seeking a more relaxed living environment with modern comforts.
Liam at Hays Farm (Huntsville, AL | 329 homes)
This stunning apartment community is located within the highly desirable Hays Farm development, offering convenient access to shopping, dining, and outdoor recreation in South Huntsville. With 329 thoughtfully designed units, the community blends suburban comfort with urban accessibility. Residents enjoy a connected lifestyle surrounded by green space and growing neighborhood amenities.
Terraces at High Mountain (Huntsville, AL | 198 homes)
Features 198 apartment homes set against a scenic backdrop with elevated views and a serene atmosphere. The community emphasizes peaceful living while still providing access to nearby city conveniences and outdoor recreation. It’s an ideal retreat for residents who value both comfort and natural surroundings.
The Lindley (Greensboro, NC | 213 homes)
A stylish 213-unit apartment community offering a refined living experience in a well-connected urban-suburban location. With a focus on modern design and resident convenience, it places everyday essentials, dining, and entertainment just minutes away. The community appeals to those seeking a balanced lifestyle with elevated amenities and accessibility.
New Development Spotlight
Hawthorne at Holbrook: Elevated Living in West Asheville
We’re excited to spotlight Hawthorne at Holbrook, a luxury apartment community located in the heart of West Asheville, where modern living meets one of the city’s most vibrant and creative neighborhoods. Having opened just a few months ago, the community is already generating strong momentum and interest from residents seeking an elevated living experience in one of Asheville’s most desirable areas.
Offering spacious one-, two-, and three-bedroom apartment homes, Hawthorne at Holbrook features open-concept layouts, elevated designer finishes, and thoughtfully curated details that create a comfortable and refined living experience.
Designed to complement a variety of lifestyles, Hawthorne at Holbrook offers resort-style amenities focused on wellness, relaxation, and connection. Whether residents are fitness enthusiasts, pet lovers, entertainers, or simply enjoy relaxing at home, the community provides inviting spaces and conveniences that make it easy to feel right at home.
Located just minutes from Haywood Road, the River Arts District, and downtown Asheville, Hawthorne at Holbrook offers the perfect blend of urban convenience and natural beauty. Residents enjoy easy access to local dining, breweries, shopping, scenic mountain drives, and Asheville’s unique arts and culture scene, all while enjoying the comfort of a thoughtfully designed community.
Currently 19% occupied and trending toward 29.31%, Hawthorne at Holbrook is continuing to build momentum as more residents discover the unique lifestyle and location the community offers. A sincere thank you to our onsite team for their hard work and dedication as they continue introducing future residents to the Hawthorne experience and helping establish this exciting new community.
EXPLORE THE COMMUNITY
This year’s leasing leaders’ rally was a blast! Whether you were able to join in-person or virtually, we are confident that everyone came away empowered, inspired, and motivated to soar high this summer! And we’re just getting started!
Throughout the summer, the Leasing Department is hosting post-rally meetings virtually that are fun, engaging, and offers some terrific prizes!
Check out some of our Goal Board Challenge submissions from the May 22nd meeting on the Leasing & Live It Viva Engage channel.
And there’s still time to participate in our upcoming meeting! Be sure to join us:
• July 10 at 11 a.m. - Knock Results (Eastern time. Check your email for a specific calendar invite!)
And don’t forget this summer’s grand prize contest!
SUBMITS EVERY CONTEST CHALLENGE
$3,000
GRAND PRIZE
ONE STABILIZED PROPERTY WINNER
ONE LEASE UP PROPERTY WINNER FROM EACH BRETT & BRITTA REGIONS! 4 GRAND PRIZE WINNERS!
CONTEST METRICS
MOVE-INS: MAY, JUNE, & JULY BASED ON UNIT COUNT RATIO
ANNOUNCE WINNERS: AUGUST 7TH
Training Tip of the Month
Your Career Growth Just Got Easier!
We’re excited to remind everyone that enrolling in a Career Path has never been simpler—and there’s never been a better time to take the next step in your career journey with Hawthorne!
A Simpler Way to Enroll
The enrollment process has been streamlined so you can start growing your skills faster and with less friction. Instead of enrolling through the UKG employee portal, you can now enroll directly in Grace Hill using the new Learning Plan experience.
Step 1 Step 2 Step 3
Go to “Learning Plans” in Grace Hill.
Search for the Career Path you’re interested in or view all Learning Plans.
Click the ribbon icon to enroll and select “Play” to begin!
Now’s your moment. There are no prerequisites—you can start whenever you’re ready, even from day one!
Your future starts now. Let’s go!
Great news—nothing changes for you! You can continue right where you left off and keep building momentum. Your growth is in your hands—and we’ve made it easier than ever to get started. Log into Grace Hill today, explore your options, and take the first step toward your next opportunity.
Have you attended Hawthorne’s new, live virtual learning series yet?
Whether you’re just beginning your Hawthorne journey or continuing to build advanced skills, these sessions are designed to support every onsite role. With rotating topics offered each month, learning remains accessible, relevant, and continuous!
Topics You Will Learn:
• Technology Essentials: Knock, Yardi, Rent Cafe, Revenue IQ, Reputation.com, and Greenhouse
• Yardi Fundamentals: Screening, Leasing Workflow, Payables, Receivables, Renewals
• NetVendor Maintenance: Service Requests, Make Readies, Inspections, Scheduled Maintenance
• Advanced Insights: Deposit Accounting & Collections, Financial Reviews & Reporting, Variance Reports, AME, RSS Financial Reviews
What You Will Experience:
• Live, interactive sessions led by Hawthorne’s engaging facilitators
• Practical skills you can apply immediately
• Q&A and peer connection with subject matter experts & teammates across Hawthorne
VIEW OUR UPCOMING TRAINING CALENDAR AND REGISTER!
Upcoming Training Classes
July 8-9
July 15-16
July 21
July 30
Leasing School (Greensboro, NC)
Leasing School (Virtual)
The Story Behind the Numbers: Financial Reviews that Drive Results (virtual session for Area Manager Career Path)
Financial Fluency: Mastering Revenue, Expenses, and Cash Flow (virtual session for Community Manager Career Path)
August 12-13
August 13
August 18-19
August 19-20
August 25
Leasing School (Greensboro, NC)
Communication: The Key to Connection (virtual session for Community Manager, Area Manager, and Regional Service Director Career Paths)
Live It Leadership (Greensboro, NC)
Leasing School (Virtual)
Debt Recovery Essentials (virtual session for Assistant Community Manager Career Path)
August 4
Trust: The Building Block of Leadership (virtual session for Regional Service Director & Area Manager Career Paths)
For more information about these classes, click on the Grace Hill training calendar on your learning homepage.
Resident Services Roadshow
At 44 locations and over 500 employees, our fabulous Resident Services Leaders were on the road again this June with an emphasis on HVAC wiring and troubleshooting.
HVAC systems require accurate troubleshooting and safe handling to keep equipment running efficiently and minimize downtime. Through hands-on training, the Q2 Roadshow focused on diagnostic skills and real-world applications. Technicians and Supervisors alike learned step-by-step HVAC electrical troubleshooting, how to diagnose common refrigerant issues and avoid common misdiagnoses, as well as the basics of A2L refrigerant changes and safety.
We’ll see you all again on the road in Q4. Have a safe and productive summer!
Peak Season Is Here
The beginning of the quarter was about preparation, now it’s about execution.
This is our busiest time of year. Service requests increase, HVAC systems are working their hardest, and residents depend on us to deliver. The good news? We’ve trained, prepared, and are ready for the challenge.
Top 3 Focus Areas
1. Deliver Great Resident Service
• Residents may forget the repair, but they’ll remember the experience.
• Respond with urgency and professionalism.
• Communicate clearly and set expectations.
• Follow through and close the loop.
2. Stay Proactive
• The best way to solve a problem is before it becomes one.
• Keep up with preventive maintenance.
• Address small issues before they become large expenses.
• Report concerns early and often.
3. Take Ownership
• A service request isn’t complete because we visited the apartment— it’s complete when the issue is resolved.
• Use clear documentation.
• Verify repairs are complete.
• Eliminate open loops.
Key Operational Priorities
Maintain HVAC Systems
• Use proper diagnostics, not assumptions.
• Identify recurring issues early.
• Follow repair-versus-replace protocols.
• Document findings thoroughly.
Moisture Management
• Water doesn’t get better with time.
• Use moisture meters and psychrometers.
• Follow Suspect Growth protocols every time.
• Act quickly and escalate concerns when needed.
Training & Development
• Training only works when it’s applied.
• Take what you’ve learned from the HVAC Roadshow and put it into practice.
• Continue sharing knowledge, asking questions, and developing your technical skills.
Bottom Line
Peak season tests preparation, teamwork, and consistency. Stay proactive, communicate well, support one another, and take pride in the work you do every day.
Protect the resident experience. Protect the asset. Finish the season strong.
News You Can Use!
The month of May brought a few exciting updates your way! Check out the highlights below!
Resident Portal Enhancement
To improve move-out balance collections, we made an important update to our resident portal. The resident portal will now remain active for 30 days post move-out, extended from the previous 10-day window. Adjustments were also made related to the timeline for when move-out balances are sent to ARS/Assurant, providing former residents additional time to conveniently submit payments online, while giving your team a greater opportunity to resolve outstanding balances before accounts are transferred!
Guarantor Programs, Corporate Applications & Employee Applications - Approval Process
Beginning in May, application approval requests are to be routed through your RM, with approvals completed by your RVP directly in Yardi. This eliminates the need for you or your teams to enter a Software Support request for assistance and ensures a seamless process.
Quick Tip:
Are you experiencing an issue generating reports in Yardi Voyager? Frequently pulling the same reports can cause your browser to use old/stored data. If you experience this issue, you may need a browser refresh! By clearing cookies and cache from your internet browser (for all time), you force the system to load a “fresh” version of the report. If you are unsure how to complete this step, please enter a support ticket, and we are happy to assist!
What’s Next?! Coming Soon:
In the coming months, we will be making an upgrade to a new insurance table in Yardi Voyager. This will provide the ability to add specific insurance details currently unavailable with the way we house this information today.
Thanks to a recent suggestion by a Regional Manager, in the coming weeks we will be adding a feature to Rent Café that will allow you to add an occupant applicant in Rent Café to an existing resident, bypassing the need to manually add them in Yardi Voyager. Stay tuned for a future announcement related to this exciting enhancement!
More details to come as we launch these updates, and as always, you will receive training first. Every change will be explained step-by-step, with the Software Support Team by your side.
HR Happenings
As part of our ongoing commitment to maintaining a workplace that represents our company values of community, integrity, respect, authenticity, accountability and making a difference, we are pleased to announce the launch of our Anonymous Ethics Hotline. This resource is available 24/7/365 to every employee and provides a safe, confidential way to report concerns related to ethical conduct, policy violations, or workplace behavior.
The hotline is operated by an independent third-party provider, Ethics Point by Navex, to ensure complete anonymity. When you make a report via web, mobile, or contact the hotline, your identity will not be shared with the company unless you choose to disclose it.
You may use this service to report:
• Accounting & Financial Reporting
• Confidential & Proprietary Information
• Conflicts of Interest
• Data Privacy & Protection
• Theft/Misuse or Misappropriation of Assets
• Substance Abuse
• Other Business Integrity – any situation that feels unethical
How to Use the Hotline:
• Mobile Report Intake Site: www.hrplivingmobile.ethicspoint.com
• Web Report Intake Site: www.hrpliving.ethicspoint.com
• Phone: 833-470-8380
We encourage you to speak up whenever something doesn’t seem right when confronted with the above-mentioned concerns. Anything outside of these concerns should still be reported using Hawthorne’s Open-Door Policy. Your voice helps us ensure an ethical workplace aligned with our policies and core values. Retaliation of any kind for raising concerns in good faith is strictly prohibited.
Thank you for your continued dedication to our values and culture. Should you have any questions about the hotline or our reporting process, please submit an HRP Support Guru ticket and our HR Team will assist.
HERE’S
Five Star Resident Reviews
808 Hawthorne By: Anonymous / Apartments.com
Moving here was the best decision I’ve made! Apartments are beautiful!! The leasing office team made the entire application and move-in process completely stress-free and transparent. They are always incredibly welcoming, helpful, and organized. The property itself is beautifully maintained, quiet, and feels like a true neighborhood. Each apartment offers its own unique features. I love the community and events they host for residents. As scary as moving from another state could be, 808 Hawthorne has made me so sure of company care and safety that I have no doubt this is the best team and apartment for me.
Elevate Brier Creek By: Maya Hawkins / Google
I had a great experience working with Aiyanna, the Assistant Leasing Manager at Elevate. She was incredibly helpful, understanding, and professional throughout the entire process. I was dealing with some challenges from a past situation, and instead of making me feel judged, she took the time to listen and genuinely worked hard to help me find a solution so I could lease a unit. Her communication was excellent, and she made a stressful process feel much easier. I truly appreciate her patience, kindness, and dedication to helping future residents. Thank you again, Aiyanna!
Hawthorne at the Bend
By: Lisa Boling / Google
I moved from Maryland and have lived in an apartment at Hawthorne at the Bend for a year now. It is the first time I’ve lived in an apartment, so I wasn’t sure what to expect. The management in the leasing office is wonderful and very quick to help you with any questions or issues you have. The grounds are beautiful and kept up year-round. There are socials for the residents, a gym, and a pool. I’m so happy my daughter found this apartment for me. I would not want to live anywhere else.
Peppertree By: Mary Alexander / Google
Truly a beautiful property, well-kept and at night it looks like a beautiful resort. I have been living here for 2 years. No bugs, which was my main concern. I love the layout of my apartment, the quietness and how secure I feel. The management and maintenance team is on top of things, providing excellent service. Chad and Xochitl are the managers, very kind, helpful, professional and they take care of business. Your issues are addressed and resolved in a timely manner, and I truly appreciate the entire team. You cannot ask for a better place to live. Great customer service. Thank you to the office and maintenance team at Peppertree Apartments.
Alejandro Rodriguez
Digital Marketing Specialist
Time with HRP?
About 8 months.
What do you love most about HRP?
The people, the culture, and how focused they are on customer service and brand reputation.
What do you do outside of Hawthorne?
Spend time with my family and friends.
If you had 3 wishes, what would they be?
I wish my daughter could have a wonderful life. I wish I could grow old with my wife. I wish that my dad were still alive and that my mom could live for many years.
Rebecca Wickman
Regional Manager
Time with HRP?
Just over 8 months.
What do you love most about HRP?
I genuinely appreciate the people at HRP—the camaraderie is strong, and I’ve consistently been impressed by everyone’s willingness to step in and help. Prior to joining, I assumed, like with many companies, that the “Live It” slogan was just something that sounded good on paper. However, seeing it consistently demonstrated in day-to-day interactions has truly been a breath of fresh air.
What do you do outside of Hawthorne?
Oh, so many things! I’m a mother first and foremost, so much of my time is spent with my children and their activities. We also have quite a full house with dogs, a horse, some absolutely feral cats I’m convinced will eventually love me back, and a flock of fluffy chickens. We’re slowly building our own little mini-farm at home. Between the kids and the animals, free time is limited, but I do enjoy painting when I can, and I also have a knack for taking on overly ambitious DIY home projects.
If you had 3 wishes, what would they be?
Healthy, thriving, happy children and family.
Natural leadership that inspires and uplifts others effortlessly.
Unlimited financial security with wise stewardship.
Also, to be the kind of person who enjoys the gym.
YOUR ACHIEVEMENTS CELEBRATING
Corporate Promotions
Name Promotion From Promoted To
Anna Carpenter
Chelsey Downs
Greg Harden
DAndre Mullen
Customer Experience Solutions Specialist
Community Manager
Resident Services Supervisor
Property Accountant
Property Promotions
April - May April - May
Marketing Manager
Regional Marketing Specialist
Regional Support Supervisor
Property Accountant II
Name Promotion From Promoted To
Brittney Self Saraceni
Catherine Caillat
Delmar Holmes Jr.
Denise Anderson
Deyda Lujan
Edward Ray
John Alexander
Jon Ayers
Josiah Clavel Oregon
Kaylee Milstead
Madysen Schroeder
Michael Shoemaker
Nathaniel Adams
Ricardo Gordon
Stephanie Cash
Leasing & Live It Specialist
Assistant Community Manager
Resident Services Technician I
Leasing & Live It Specialist
Leasing & Live It Specialist
Resident Services Technician III
Resident Services Technician III
Resident Services Technician I
Resident Services Technician I
Assistant Community Manager
Leasing & Live It Specialist
Resident Services Technician III
Resident Services Technician II
Resident Services Technician II
Assistant Community Manager
Assistant Community Manager
Community Manager
Resident Services Technician II
Assistant Community Manager
Assistant Community Manager
Resident Services Supervisor
Resident Services Supervisor
Resident Services Technician II
Resident Services Technician II
Community Manager
Assistant Community Manager
Resident Services Supervisor
Resident Services Supervisor
Resident Services Supervisor
Community Manager
Your Career Path Completions
April - May
Employee
April McKeithan from Egret Landing
Bailey Vick from Hawthorne at Mills Gap
Bobby Lawson from Yester Oaks
Brittany Mullins from Retreat at Juban
Carter Kendall from Evolve Huntersville
Chris Wilkes from Elevate the Crossings
Deyda Lujan from Northwind Apartments
Emily Bevilacqua from The Park at North Ridge
Georgia Harbin from The Whitby Birmingham
Jacob Holbrook from The Park at North Ridge
John Scott from Austin Creek
Kate Brame from University Hill
Kaytlin Eriksson from Hawthorne Cottages at Leland
Megan May from Retreat at Sixty-Eight
Mike White from Elevate the Crossings
Ricardo Gordon from Hawthorne at the Mill
Sara Haman from Integra Woods
Path From
Leasing and Live It! Specialist
Resident Services Technician I
Resident Services Technician II
Community Manager
Community Manager
Resident Services Technician II
Leasing and Live It! Specialist
Community Manager
Community Manager
Assistant Community Manager
Resident Services Technician II
Community Manager
Leasing and Live It! Specialist
Community Manager
Resident Services Technician II
Resident Services Supervisor
Assistant Community Manager
Path To
Assistant Community Manager
Resident Services Technician II
Resident Services Technician III
Area Manager
Area Manager
Resident Services Technician III
Marketing & Brand Specialist
Area Manager
Area Manager
Community Manager
Resident Services Technician III
Area Manager
Marketing & Brand Specialist
Area Manager
Resident Services Technician III
Regional Support Supervisor
Marketing & Brand Specialist
April - May
High Roller Achievements
Hawthorne High Rollers is a leasing reward program designed to encourage exceptional leasing results by providing a bonus program that increases recognition and compensation for sales ability.
Employee
Amanda Taylor
Annisten Smith
Donna McMillan
Erika Post
Jacob-James Plummer
Jayden Farmer
Jennifer Briley
Jennifer Van Buren
Jordan Long
Jordan Thimjon
Kyla Cannon
Laurel George
Makayla McDaniel
Megan Voisey
Melissa Adams
Monkeia Mack
Myisha Wright
Nancy Cabrera
Olivia Thomas
Olivia Holland
Skylar Goins
Sonia Schuster
Sydney Taylor
Trinity Lawrence
Community
The One at Fayetteville
The Lindley
Highbrook
Landings At Grande Dunes
Meridian at Ten Ten
Hawthorne at Wisteria
Anchor Pointe
Ashley River
The Retreat at Juban
Hawthorne Waterside
South Haven
Hawthorne at the Glen
Brassfield Park
Hawthorne at Murrayville
The Retreat at Sedgefield
Avenues at Steele Creek
Integra River Run
University Hill
Hawthorne at the Pointe
Hawthorne at Parkside
Enclave at Deep River
Brookstone
808 Hawthorne
Hawthorne Park South
Status
SCHOLAR
SCHOLAR
SCHOLAR
ACE
JACK POT
SCHOLAR
SCHOLAR
SCHOLAR
SCHOLAR
ACE
SCHOLAR
SCHOLAR
SCHOLAR
SCHOLAR
SCHOLAR
SCHOLAR
SCHOLAR
TITAN
ELITE
SCHOLAR
SCHOLAR
SCHOLAR
JACK POT
HOT SHOT
Welcoming Hawthorne Babies
Aiden Joseph Myers
Proud Parent: Nathan Myers, Sr. Investment Associate at Corporate
Aiden was born on Saturday, May 30, 2026, weighing 8 Ibs 14 oz.
Ezra Gabriel
Proud Parent: Tacia Jaime, Regional Manager at Corporate
Ezra was born on March 1st, 2026, at 7:37 pm. He loves his mommy and daddy and big sister, Isla! He loves to be outside and is learning to smile and laugh!
Lucy Estelle
Proud Grandparent: Penny Bontugan, Assistant Community Manager at Hawthorne at Holbrook
Lucy was born on May 19, 2026, at 9:25 am. Lucy weighed 6 lbs 7 oz and was 19 inches long! She is beautiful, and they are all in love with her already!
Odin Oakley
Proud Parent: Haley Boykin, Leasing & Live It! Specialist at Hawthorne Commons
The first baby boy to the BoykinChauvin family, Odin, was born February 27th, 2026, at 11:25 pm.
Michael Harrison
Proud Parent: Cristina Orgoch, Leasing & Live It! Specialist at Anchor Pointe Apartments
Michael is 6 months old and was born on December 3rd, 2025.
Sophia Elizabeth Bratten
Proud Parent: Madison Gensurowsky, Community Manager at Hawthorne at Oleander
Sophia was born on January 21, 2026. She is growing so fast and currently enjoys babbling, putting everything in her mouth, and smiling at anyone who makes silly noises at her! Her parents love her so much!
Welcoming Furry Friends
Ash
Proud Owner: Amy Zimmerman, Leasing & Live It! Specialist at Hawthorne at Lake Heather
Ash is just now learning about toys and loves his blue dragon and blue elephant. He loves to go on walks around the lake and meet new people/ pets at the dog park. He loves to snuggle and watch cartoons.
Casanova
Proud Owner: Jennifer Lester, Assistant Community Manager at Hawthorne at Stillwater
Cas is highly intuitive and emotionally in sync with his owners. He can sense stress or sadness and will often try to comfort his family members. He is just one of the kids, and they wouldn’t have it any other way. Best decision ever!
Nala
Proud Owner: Makayla McDaniel, Leasing & Live It! Specialist at Brassfield Park
Nala is a bully Boxer mix. She is obsessed with stuffed animals (even after she tears out their stuffing), and her favorite treat is peanut butter!
Boone
Proud Owner: Julie Scarpelli, Community Manager at Palmetto Pointe
Boone is a miniature Australian Shepherd. He loves evening walks and driving the cats crazy!
Diesel
Proud Owner: Bri Moore, Assistant Community Manager at Hawthorne at Hampstead
Diesel is 7 months old and full of energy! He loves to snuggle, take long car rides, and go to the beach! He also enjoys stealing sips of coffee and will bingewatch True Crime with his owner.
Penny Folse
Proud Owner: Samantha Folse, Area Manager at Corporate
Penny is now part of her owner’s family of seven and is full of energy and sass!
Building Community Through Service: Charlotte Team at FeedNC
The Charlotte team recently came together for a day of service at FeedNC in Mooresville, demonstrating Hawthorne’s ongoing commitment to supporting the communities we serve. Team members volunteered their time to assist an organization dedicated to addressing food insecurity and providing resources that create lasting impact for local families.
FeedNC goes beyond the traditional food pantry model by offering hot meals, a grocery market, culinary workforce training, and access to community resources. Through its mission of creating connections to food, education, and support, the organization helps individuals and families build pathways toward greater stability and self-sufficiency.
Volunteer opportunities like this embody the spirit of Hawthorne’s Live It culture, bringing associates together around a shared purpose of service and community engagement. By investing their time and energy, the Charlotte team helped further FeedNC’s mission while making a meaningful difference in the lives of those they serve.
Spring Live Fit 2026
A big thank you to everyone who joined our Live Fit Challenge in May! Whether you were walking, running, playing tennis, or getting steps in with your dog, your commitment to staying active made this challenge a success.
It was great to see everyone cheering each other on in Viva Engage, from daily challenges to sharing your personal journey. Your participation in the Live Fit Calendar also brought a well-rounded focus to fitness, wellness, lifestyle, and nutrition.
Congratulations to our winners, and thank you again to everyone who made this challenge fun, motivating, and impactful!
MANAGEMENT CORNER HAWTHORNE
Let’s Talk Talent!
Hiring in the Heat of Summer: Heatproof Your Service Teams
Summer brings increased service requests, HVAC calls, quick turns, and higher resident expectations. A strong Resident Services team can make all the difference!
Hire for
the
Support Your Team Needs
When posting an open position, consider what level of support your team truly needs:
• Tech Level 1: Dependable, coachable teammates eager to learn and grow
• Tech Levels 2–3: Certified techs ready to tackle HVAC, electrical, plumbing, and complex service requests from day one
TA Recruiter Tip
Look for candidates from construction, skilled trades, vendor maintenance, or manufacturing. Often, these candidates are dependable, mechanically inclined, and thrive in hands-on roles.
Hire for Attitude, Train for Skill
Technical skills matter, but attitude, reliability, and willingness to learn often matter more. Don’t get caught up on minor resume flaws. Focus on coachability, work ethic, responsiveness, and someone who will positively contribute to your team culture.
Some of our strongest hires come through referrals, so encourage your team to take advantage of our Employee Referral Program!
TA Recruiter Tip: Text Them!
Maintenance professionals are often on the move and may not regularly check their email. A quick call or text can create faster connections and stronger candidate engagement.
Use Your Resources
Our Maintenance Interview Guides, created with our Regional Service Directors, provide thoughtful, role-specific questions by tech level to support confident hiring decisions.
As you interview candidates, highlight what makes Hawthorne different:
• Work-Life Balance – Reliable 40-hour workweek- On-call schedule for true emergencies only!
• Growth & Development – Quarterly Training Roadshows and internal growth through our Career Path Program.
• Competitive Benefits – Birthday PTO, Volunteer Time Off, 401(k) Match, and Insurance.
• Our Culture - Built on Kindness, Community, and Connection.
Candidates are choosing more than a job. They are choosing a team. Need support? Your TA Team is here to help at TAdept@hrpliving.com.
Customer Experience as a Growth Driver
A report from McKinsey & Company highlights a clear business advantage: organizations that prioritize and optimize customer experience can achieve significant performance gains, including increased revenue growth, improved customer satisfaction, and stronger retention. McKinsey notes that companies investing in customer journey improvements often see measurable financial impact, with CX transformations driving both topline growth and operational efficiency.
This insight reinforces the importance of a customer-first mindset. Every interaction across the customer journey, from initial inquiry to ongoing service, directly influences perception, loyalty, and long-term value. When organizations focus on reducing friction, improving consistency, and delivering seamless experiences, they create stronger emotional connections with customers while also improving business outcomes.
Customer experience is not a single initiative, it is a strategic approach embedded across operations, culture, and decision-making. Companies that excel in customer experience consistently outperform competitors by aligning teams around the customer journey and continuously improving key touchpoints that matter most.
At Hawthorne, this principle is central to how we operate. By prioritizing experience at every stage of the resident journey, we strengthen trust, enhance satisfaction, and build long-term community loyalty that supports sustained success.
Source: McKinsey & Company – “Customer experience: Creating value through transforming customer journeys”
May - June 2026
Do you have an idea for the Corporate Newsletter? For ideas email announcements@hrpliving.com
