MARKETING SERVICES
6-Page Brochure
Price Sheets/Rack Cards can be edited and printed in HRP Design Desk
$50 Upfront Design Fee
With this service, Mailshark prints, targets, and delivers the mailers within theirfacility for $2400 for 5000 mailers. You can decided to only target and hit specific properties with no surrounding addresses or target full zip codes. There is a 3-4 week turnaround time once payment and graphics are received.
Logo Creation
Logos are created by Hawthorne’s Brand and Creative Team.
$300 Design Fee
Brand Package
Brand Packages are created by the Brand and Creative Team complete with logo variations, brand assets and mockups.
$1500 Design Fee
Promotions Plus
Choose an array of products from water bottles, koozies, keychains, and more! Promotions Plus advertises your property and enhances your resident experiences with great products.
*Prices vary per product
Design Desk
Choose an array of design templates to advertise your property via signage, emails & social media.
*Prices vary per product
DESIGN DESK
DESK
Websites WEBSITE
LEASE LABS
• Branded Hawthorne Design
• Superior User Experience
• Enhanced Integration Capabilities
• Scrolling Page Architecture
• Better Customer Support
This new template is available from LeaseLabs and recommended to any Hawthorne-managed community, especially any new developments and institutional class A assets. All services with Yardi’s RentCafe for online leasing, resident portal, etc. are a package deal and remain the same at the same price. Stack your LeaseLabs website on top of existing services for a one-time, nonrecurring set-up fee of $199, and ongoing $199/month. Contact Marketing to learn more.
Interactive Site Map
ENGRAIN
• Interactive experience for online leasing
• Hosted on any website platform
• Visual apartment search
Nonrecurring set-up fee of $270, and ongoing $40/month. Contact Marketing to learn more.
SITE MAP
3D PLANS
Created by 3D Plans. All HRP-owned properties will be created automatically, all others reach out to 3DPlans.com
Contact: Rachel Jones Rachelj@3dplans.com
$475 per map
3D PLANS
$175 per plan
PLANS
3D PLANS
New Development 3D Tours may be created by rendering images at 3DPlans.com. All HRP-owned new development will be created automatically. All others contact 3D plans directly.
Contact: Rachel Jones Rachelj@3dplans.com
3D Walking Tours: $795
TOURS
These are a great tool to use for a New Development when you are under construction.
TOURS
These are a great tool for any property for ALL floor plans available. These should be captured of each floor plan when construction or a renovation is complete.
Renderings
SHOW MY PROPERTY
Renderings are primarily for New Development properties. All HRP new development will be created automatically, others reach out to SMP.
Contact: Christina Singleton Christina@showmyproperty.tv
Unit Rendering: $950 Amenity Rendering: $1000 Extertior Rendering: $1800+
RENDERINGS
Photo and Video
SNAPPR
All photographers are sourced by our photography service Snappr. Prices may vary based on volume of photos needed and availabilty. With this service we have the ability to order drone service, videography, photography, photo editing, and virtual staging.
For scheduling a session submit a GURU ticket
ILS parent sites serve as the master host for the sub-sites. Those parents send all of the property data to all of their sub-sites. When auditing, only the parent site has to be audited.
ADVERTISING Internet Listing Services (ILS)
ILS one-off sites service their one-hosted platform.
ILS: Parent Sites
ILS: Additional Single Network Sites
ADVERTISING
Internet Listing Services (ILS)
Pricing options are based on your unit count and rent price per square foot. Contact Marketing to learn more.
*Tours are NOW integrated with Knock!
ADVERTISING
ADVERTISING
*Pricing may vary in each market based on price per square foot and unit count.
**30-day notice required with MSA agreement.
There are additional online listing services to choose from that can bump up your online Marketing presence.
Internet Listing Services (ILS) ADVERTISING
Contacting Marketing to research which option would be the best option for you and your property.
Rates based on market and unit count. 6- or 12-month agreement required
Diamond $1499* Platinum $799 Gold $599
*Fees applied per month.
$225 Standard $375 Signature Virtual
*Fees applied per month.
$329 Per Move-in
LIFT Package starting at $450 Per Move-in*
ADVERTISING
*30-day notice required once the contract has met the term requirements.
Paid Search & SEO
Paid Search is a tool used to drive traffic to your website and Google via adv. Publishers like G5 or AptSEO.
SEO ‘Search Engine Optimization’ is the use of specific keywords within the copy of your website to assist with your site appearing higher on the list of results returned to a lead.
Contact Marketing to research which option would be the best option for you and your property.
ADVERTISING
Minimum spend of $500, prices vary per market recommendations
*Fees applied per month.
Minimum spend of $1000, prices vary per market recommendations
Starting at $299/mo. for 3 keywords build into website copy.
ADVERTISING
*15-day notice before month end required of any spend adjustments for PPC.
**30-day notice required once the contract has met the term requirements for SEO.
Take Craigslist posting off your plate. PostEngine is designed to integrate with our CRM tools and fully automate the creation, scheduling, renewal and tracking of our Craigslist ads. Contact: Tom Himmelmann tom.himmelman@rooof.com
$130/month - $99 set up fee
Get apartment leads with automated software & services