Kiss the Moon Beauty Sleep Survey 2016

BEAUTY SLEEP SURVEY 2016

Kiss the Moon Beauty Sleep Survey 2016

About this survey Sleep. We spend around a third of our time doing it and it impacts on every element of our lives including, how well we look and feel.

Given how important sleep is, it’s amazing how little we still know about it We wanted to find out more and, in particular, understand how we care for our skin at the end of each day • Does poor sleep really lead to poor skin?

• What are we doing as a nation in terms of our bedtime routines to make sure we get the beauty sleep we need?

• What are our night-time beauty rituals and how are they impacting on our skin and our sleep?

We commissioned this independent survey to find answers to those questions and to unlock the secrets of what happens in the nation’s bathrooms as we prepare for bed. Here’s a taster of what we found out…

The survey was conducted by The Innovation Collective on behalf of Kiss the Moon Ltd. in Spring 2016.

115 women around the UK and Ireland participated, aged in their twenties, thirties and forties.

Kiss the Moon Beauty Sleep Survey 2016

sleep snapshop

A

Are we sleeping beautifully?

Kiss the Moon Beauty Sleep Survey 2016

Kiss the Moon Beauty Sleep Survey 2016

How well do we sleep?

50% of women we surveyed say they sleep well or very well. That means that the other half of us see some room for improvement

Two-thirds of us would love to

improve the quality of the sleep we get. Only 11% of the people we asked say they slept just fine When it comes to how much sleep we are getting, 14% of us would like to have a lot more sleep and

would like a little more.

51%

Very few people say they sleep too much (just 1% - lucky things)

Kiss the Moon Beauty Sleep Survey 2016

When it comes to the quality of the sleep you get, would you like it to be...

11.3%

16.5%

25.2%

47%

A lot better A little better It's just about right most of the time I sleep just fine

Kiss the Moon Beauty Sleep Survey 2016

Understanding our sleep patterns Aches and pains interfere with me getting a good night's sleep

39%

63%

Often woken by noises from other people in/outside the house in the night

80%

Often lie in bed worrying about things

Usually wake up feeling refreshed and ready for the day ahead Kiss the Moon Beauty Sleep Survey 2016

10%

11% Find it easy to fall asleep

Regularly use things like sleep masks, ear plugs, special pillows to help me get to sleep

7%

Kiss the Moon Beauty Sleep Survey 2016

Understanding our sleep patterns

89% 35%

Usually drop off to sleep within 20 mins once in bed

Often wake during the night

Kiss the Moon Beauty Sleep Survey 2016

29%

I've made an effort to turn my bedroom into the perfect space for sleeping in

I find it hard to switch my mind off once I get into bed

I've got a set routine to help get me to sleep

72%

18% 20%

When I wake through the night I struggle to fall back to sleep

Kiss the Moon Beauty Sleep Survey 2016

The top ten things we do to get ready for bed

Even though the blue light emitted from computers, tablets & phones can keep us awake, spending time looking at our screen is the activity most of us (57%) spend time doing before bed

Kiss the Moon Beauty Sleep Survey 2016

Go online on your phone/tablet/computer

56.6% 48.7%

Have a kiss/cuddle

47.8%

Read a book Watch a film/TV from the sofa

38.9%

Tidy up

38.9% 34.5%

Have a herbal tea

29.2%

Spend some time pampering yourself Watch film/TV in bed

27.4%

Lay your clothes out for the next morning

19.5% 18.6%

Use a scented/aromatherapy product

0

10

20 30 40 50 How we get ready for bed

60 %

Kiss the Moon Beauty Sleep Survey 2016

Tell tale signs of poor sleep The good, the bad and the ugly

Kiss the Moon Beauty Sleep Survey 2016

Kiss the Moon Beauty Sleep Survey 2016

Tell tale signs of a bad night’s sleep

Poor energy levels and being in a bad mood top the list in terms of the impact that one poor night’s sleep has on us. 65% of people notice an impact around their eyes and 49% see a change in their skin

Kiss the Moon Beauty Sleep Survey 2016

89.3%

Energy levels

85.8%

Mood

74.3%

Concentration

64.6%

Eyes

48.7%

Skin

35.4%

Memory

30.1%

Appetite

0

20

40

60

80

100 %

Signs of a bad night’s sleep

Kiss the Moon Beauty Sleep Survey 2016

Poor sleep really does lead to poor skin

Kiss the Moon Beauty Sleep Survey 2016

The morning after a bad night’s sleep...

Skin looks lack-lustre and is missing it's healthy glow

Sensitive skin flare ups

Dark circles under the eyes

Skin feels crepe-y and dehydrated

Skin lacks smoothness

Skin feels tight

Skin around the eyes look puffy and tender Bags visible under the eyes

Outbreaks of spots

More visible lines and wrinkles Kiss the Moon Beauty Sleep Survey 2016

Poor sleep makes me look...

Washed out & red eyed

Bags under my eyes and lacklustre skin

Older, more wrinkled with drier skin

Dull, blotchy skin and puffy eyes

Skin looks washed out Dry red skin

Tired heavy eyes and dehydrated skin

Kiss the Moon Beauty Sleep Survey 2016

Spotty, old, worn out

Poor sleep makes me feel...

Tired and hungry

Vulnerable and slow

Easily stressed

Unattractive Negative and short tempered

Lethargic and easily irritated

Slugglish and prone to headaches

Emotional

Sore

Kiss the Moon Beauty Sleep Survey 2016

Behind the bathroom door A look at our night-time beauty routines

Kiss the Moon Beauty Sleep Survey 2016

Kiss the Moon Beauty Sleep Survey 2016

Nightly beauty routine – what tops the list?

64%

Remove make up

49%

Wash face using water

47%

Cleanse face Moisturise with night cream

45% 22%

Apply a lip salve

0

Kiss the Moon Beauty Sleep Survey 2016

10

20

30

40

50

60

70

80 %

21% 5% 45%

of women take a shower before bed most nights while 15% prefer a bath

of women usually don’t bother to remove their makeup before bed (though another 10% of forget to some of the time) of women use a night cream every night while 20% prefer a face oil and another 11% use a serum nightly

17% of women use an eye cream nightly (32% of us never use one)

47%

17%

Lips get lots of love with 47% of us applying a lip salve most nights

Hands get their fair share of attention with 25% of the women we surveyed using a hand cream before bed most nights

25% Kiss the Moon Beauty Sleep Survey 2016

How long do we spend on our night-time beauty routines?

Sunday night is when we spend a little more time pampering ourselves with 26% of us spending 15 minutes or more on our beauty routine

Kiss the Moon Beauty Sleep Survey 2016

Monday Thursday night

Friday night

Saturday night

Sunday night

Don't spend anytime

15 minutes or less

15 to 30 minutes

30 or more than

Kiss the Moon Beauty Sleep Survey 2016

Night-time beauty beliefs My night-time skincare routine is a chore - something I have to do rather than want to do

48%

78%

Skin repairs itself overnight so that's when you need to nourish it most

67%

It doesn't matter what you do to look after your skin if you don't get your beauty sleep it's all wasted

Spending some time pampering myself before bed helps me to relax Kiss the Moon Beauty Sleep Survey 2016

68%

63%

I need to care for my skin differently by day than I do by night

The older I get the more help my skin needs to stay looking it's best

93%

Kiss the Moon Beauty Sleep Survey 2016

Night-time beauty beliefs

The better you look after your skin the better you look and feel

96% Kiss the Moon Beauty Sleep Survey 2016

97%

The better you look after your skin the better condition it will be in

65%

It's important to me that the skincare I use is natural based on ingredients

Nature knows as much as science when it comes to skincare products

89%

100%

My skin needs different care through the winter than it does through the summer Kiss the Moon Beauty Sleep Survey 2016

How we clean our face at night Make up remover

46.8%

Cleansing wipes and pads

29.8%

Toner

28.6%

Cream cleanser

27.3%

Foaming cleanser and water

23.8% 23%

Gel cleanser Just water

20.5% 13.3%

Exfoliator/Scrub 9.4%

Milk cleanser 4.7%

Soap (bar) and water

2.3%

Clay cleanser Medicated/ Astringent cleanser

1.2%

0

10

20

30

Products used most nights Kiss the Moon Beauty Sleep Survey 2016

40

50 %

21%

of us use plain water to cleanse our face most nights

When it comes to toners are either love them or hate them – 29% of people use them most evenings but 48% never use them believing them to dry out the skin

72%

48%

72% of women exfoliating as part of their nightly skincare routine. Of these, 14% do it either every or most evenings – even though that’s more frequently than is recommended by most skincare experts

Kiss the Moon Beauty Sleep Survey 2016

What night-time skincare product matters most?

When asked to choose people choose their night-time moisturising cream as the most important product in their bedtime skincare routine followed by their cleanser and then their make up remover

Kiss the Moon Beauty Sleep Survey 2016

Moisturising cream

Cleanser Make up remover 14.9%

37.4%

27.4%

Your most important night-time beauty products

Kiss the Moon Beauty Sleep Survey 2016

Thank you for reading To find out more about the Kiss the Moon range of night-time beauty & wellness products visit us at kissthemoon.com Follow us @kissthemoonxx