The Great Decorate 2023 Merchant Information

2023

MERCHANT INFORMATION for the best viewing experience on a mobile device, turN to landscape orientation

WHAT IS IT?

A HOLIDAY TREE DECORATING CONTEST FOR A VERY WORTHY CAUSE

The Great Decorate | Winter 2023

WHERE DOES IT TAKE PLACE?

MERCHANTS IN BIRMINGHAM IN THE BUSINESS SHOPPING DISTRICT

WHO IS IT FOR?

LOCAL TEENAGERS IN THE FOSTER CARE SYSTEM THAT ARE ABOUT TO "AGE OUT" (TURN 18)

WHEN IS IT?

NOVEMBER 24TH THROUGH DECEMBER 31ST THE ENTIRE HOLIDAY SHOPPING SEASON

WHY WOULD WE DO IT?

TO BRING PEOPLE TO BIRMINGHAM TO SEE THE TREES AND SUPPORT A GREAT CAUSE

The Great Decorate | Winter 2020

HOW DOES IT WORK? DECORATE A TREE

Participants are encouraged to enlist the help of an artist, organization or anyone who might excel at creating a masterpiece. Trees can be any size, shape or design, so get creative!

DISPLAY TREE Trees can be displayed anywhere inside the business, preferably store/window-front, and should remain up for the event duration. See the included codes and rules for placement guidelines.

COLLECT DONATIONS Spectators will vote by donating. Donations are

accepted through an online platform linked to the event website.

PROMOTE VOTING

Participants should encourage in-person donations through unique promotions/events.

DID YOU KNOW?

26,500 TEENS "AGE OUT" OF THE SYSTEM EVERY YEAR IN THE US. 1,700 IN MICHIGAN ALONE.

THE GRIPPING REALITY

EDUCATION

HEALTH

1ST YEAR OUT

70% WANT TO GO

BECAUSE OF THEIR

25% ARE HOMELESS

TO COLLEGE BUT

TRAUMATIC PAST:

ONLY 3% WILL EARN A DEGREE 1 IN 4 WON'T GRADUATE FROM HIGH SCHOOL OR GET A GED

50% ARE

25% HAVE PTSD

UNEMPLOYED

80% HAVE A

75% FEMALES

CHRONIC MEDICAL

BECOME PREGNANT

CONDITIONS, (MOST HAVE 3 OR MORE) 0% HAVE ACCESS TO TREATMENT

80% MALES GET ARRESTED 90% LIVE IN POVERTY

2019

2019 TOTAL RAISED

$15,632

SPONSOR PRIZE MONEY

$1500

WHO RAISED THE FUNDS

Hazel's Staff

TREES DECORATED

8

NO. OF TEEN RECIPIENTS

8

AMOUNT PER TEEN

$1954

2020 TOTAL $56,480 RAISED SPONSOR $12,000 PRIZE MONEY WHO RAISED BSD THE FUNDS Merchants TREES 32 DECORATED NO. OF TEEN 20 RECIPIENTS AMOUNT $2824 PER TEEN

2020

2021 TOTAL $55,540 RAISED SPONSOR $12,000 PRIZE MONEY WHO RAISED BSD THE FUNDS Merchants TREES 34 DECORATED NO. OF TEEN 20 RECIPIENTS AMOUNT $2777 PER TEEN

2021

2022 TOTAL 58,360 RAISED SPONSOR $10,000 PRIZE MONEY WHO RAISED BSD THE FUNDS Merchants TREES 43 DECORATED NO. OF TEEN 20 RECIPIENTS AMOUNT $2918 PER TEEN

2022

PARTICIPANTS ARE EXPECTED TO DECORATE A TREE

RAISE FUNDS

DISPLAY AN

PROMOTE AND

AWESOME,

ENCOURAGE VOTING

DECORATED

(ONLINE OR IN-

HOLIDAY TREE FOR

PERSON)

THE DURATION OF THE EVENT

"FOSTER" THE TEEN

DISPLAY INFORMATION

DISPLAY THE

BSD PROVIDED

INFORMATION

PROMOTIONAL

ABOUT THE FOSTER

MATERIALS THAT

TEEN THAT HAS

SHOULD BE

BEEN PAIRED WITH

DISPLAYED,

THEIR TREE.

INCLUDING AN IDENTIFYING WINDOW CLING

ALL MONEY RAISED

IS DIVIDED EQUALLY BETWEEN EVERY FOSTER TEEN

TWO WINNERS WILL RECIEVE A A PRIZE (AMOUNT TO BE DETERMINED)

people's choice

judge's pick

THE TREE THAT RAISES THE MOST MONEY

CHOSEN BY A PANEL OF NON-BIASED JUDGES

DONATED BY A LOCAL PHILANTHROPIST

The Big Picture The Rochester Big Bright Light Show attracts more than 1 million visitors each year, according to the DDA.

Make an Effort

Design a captivating tree that people will want to see

worried about space?

Think outside of the box and don't forget, you're operating at 50% capacity

SOME FINE PRINT AND A WORD FROM OUR FINE FRIENDS AT THE FIRE DEPARTMENT

Marketing Strategy SOCIAL MEDIA CAMPAIGNS IN-STORE PROMOTIONS POSTERS AND FLYERS SPONSOR OUTREACH PRINT ADVERTISING EMAIL CAMPAIGNS MEDIA COVERAGE

The Great Decorate | Winter 2021

Wa

nt to get inv olv ed?

Con tac Bet t h H uss ey

501c3

BOARD OF DIRECTORS BETH HUSSEY-Hazel, Ravines & Downtown, Co-Owner TARA FORTNEY-GLWAS, Area Manager and Foster Parent STEPHANIE CASOLA-Public Relations, Founder of Prologue ANDY CHAPMAN-Rexer Design, Graphic Designer JESSICA THOMPSON-Director of Mare.Org HOLLY NIEMI-Hazel's, Friend and do-gooder

The Great Decorate | Winter 2020

Click here to register participate: COUNT ME IN

FACEBOOK

TWITTER

INSTAGRAM

thegreatdecorate.com

Get in Touch

BETH HUSSEY beth@thegreatdecorate.com (248) 765-0237 TARA FORTNEY tara@thegreatdecorate.com ‭( 248) 321-2095‬ MAILING ADDRESS 34977 Woodward Ave, Birmingham, MI 48220

"THANK YOU SO MUCH FOR THE GIFT. I REALLY APPRECIATE WHAT YOU GUYS DID AND MAY GOD BLESS Y'ALL" -AUGUST, 2019 RECIPIENT (1 OF 8)

the giving doesn't stop here ASK US ABOUT THE ON-GOING GUIDANCE PROGRAM We are looking for people to add to our list of volunteers that have agreed to mentor these young adults by sharing their expertise and life skills with one-on-one counseling or group workshops.

A FEW EXAMPLES: Money Management - To advise them on how best to use their money, start a bank account, etc.

Job Search Basics -Resume building, interview skills, etc Continuing Education - How to apply, choosing the right kind of school, etc.

The Great Decorate | Winter 2020

Thank you