April 2025 #299 - Zig Zag - Looper

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APRIL 2025 | ISSUE 299 PUBLISHED BY HEADQUEST INTERNATIONAL LLC

HQ Magazine

Editor-in-Chief Sandy Caputo

As the industry’s leading publication for over two decades, we want to remind you all that we are more than just another magazine; WE are the nexus of commerce for the counterculture marketplace; headshops, smoke shops, vape shops, adult novelties, and dispensaries. Both publisher and platform, HQ exists to facilitate the continued evolution of a once-marginalized industry now on the cusp of legitimization.

As a publisher, we are your advocate and your advisor, your continual stream of all information that matters to you; from product knowledge, to business insights, to how it all fits into the panorama of the bigger world. As a platform, we are your connection. We are the bullhorn, the billboard, and the bridge; the perfect bullseye of your target market. And as this industry continues to come into its own and navigate the coming seismic shifts in the landscape, we’ll be the light to guide its steps.

Account Executives Monica Frésquez monica@headquest.com C: (505) 489-3285

Social Media

Contributing Writers Matt Weeks

Marc Toretzky sales@headquest.com C: (213) 304-3751 Creative Director

Copy Editor Billing

@HQMag1998

HQ EXPERIENCE HQ Magazine, the industry’s longest-running publication, remains committed to serving the smoke shop community. With an unwavering dedication to delivering award-winning content, and relevant news and providing insight into the latest and greatest industry products, HQ will continue to seek out the best way to reach as many subscribers as possible.

With HQ’s recent acquisition, the tides are turning and we know that YOU are ready for something new, something BIG. If you are looking for an upgraded experience, join HQ’s Elite membership program by scanning the QR code below. With each membership, you will receive HQ Magazine each month with no service interruptions, free access to HQ’s digital magazine, exclusive offers from our advertisers, and periodic sample boxes from the industry’s most trusted brands.

Upgrade your experience today!

Renew Your FREE Subscription NOW!

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Casey Patterson Therese Galati accounting@headquest.com

Jonathan Branch Jimmy Wohl J.R. Johnivan Emily Long Karen Maina

HeadQuest.com

@hqmag4u

David Pogge david@headquest.com

Guest Contributor Julia Hamieh

We welcome feedback! If you have any questions, comments or concerns, please email us at editorial@headquest.com.

HEADQUEST INTERNATIONAL LLC. assumes no responsibility for contents herein. Opinions expressed in articles are strictly those of the writer.

Published monthly by Headquest International LLC., 6300 Riverside Plaza LN. NW., Suite 100, Albuquerque, NM 87120.

Send address change requests (please include information from the shipping label) to the address above, call 505-275-6049, or email subscriptions@headquest.com.

Printed in Canada on recycled paper with vegetable-based inks.

BEWARE! HQ has no affiliates or outside sales team. Any business or person contacting you and acting as an HQ Representative or claiming affiliation with HQ Publications is unlawfully misrepresenting himself or herself.

Please contact sandy@headquest.com if you are approached by any such entity.

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HeadQuest

CONTENTS 98

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86

114

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Smoke Signals

Get your fix of bite-sized blurbs that entertain as much as they inform.

34 Women in Cannabis

Annie Holman could give two sh*ts about your boys’ club—and she’s not remotely sorry for that. Go cry about it somewhere else.

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Heads of Industry

An exclusive conversation with NORML Deputy Director, Paul Armentano. His message: We’re winning the battle, but it’s not over.

Stay engaged.

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High Court

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Event Space

If you think the era of Drug War prisoners is behind us, allow us to introduce you to Higher Education’s Dawn Morris. This is her story.

TPE: We were there—and we have pictures to prove it.

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HeadSpace

Weedy topics for wonks and chin-scratchers.

Hemp Market: 78 The 2024 & Beyond

A snapshot for countercultural retailers.

The Next Farm Bill: Our Salvation or Unmaking?

We’re overdue for a new iteration of the ACA, and what happens to hemp is anyone’s guess. Our new staff writer, Jimmy Wohl weighs in.

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EdQuest

Puff, puff, class in session!

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Legal Ambiguities?

We do our best to clear the haze around hep laws. Spoiler alert: It’s a mess.

Hemp Products: What’s Hot & What’s Not Pot The Hemp products you need to know about.

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Green! V2 108 Grow Our second installment on the

environmental costs of cannabis cultivation and what can be done to mititage them.

the Deal!

114 Closing Sig Distro’s Marketing & Sales

Manager, Julia Hamieh, joins us for a multi-part series on the subtle art of sales.

118 Quest 4 the Best

Medicated gummy ropes.

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120 Industry Associations

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Smoke Signals

Odds and Ends to Fill the Empty Spaces

wee reports (You Decides)

A very happy April, and an even happier Stoner Christmas to all of you, dear readers. Since we’re in the business of helping businesses, we’ve already dedicated an issue to helping you prepare for this most holy of elevated observances, so we’ll just acknowledge the day and keep moving. We trust that you’re locked and loaded for the day, ready to weather the ensuing foot traffic and send each and every patron that crosses your path on their merry way with a muffled giggle and a glassy-eyed grin.

But just because we’re not dwelling on the celebration doesn’t mean we haven’t packed one helluva punch in the issue you now hold in your sticky little fingers. We just got back from Vegas for TPE, and we’ve come back with a tempest of photos sure to give you a raging case of FOMO, and better yet, we’ve dedicated the bulk of the issue to a deep dive into the hottest product category this space has seen since Bob Snodgrass first blew silver into Pyrex. We’re talking about hemp, of course—and not the kind for making rope. So dig in for a look at the hottest products, what’s in store for the next Farm Bill, and so much more.

f on 280E

GOP: No relie

If you thought the GOP had turned a new leaf on cannabis, you might want to think again. A new bill introduced by seven House Republicans aims to block cannabis businesses from accessing tax relief under Section 280E—even if marijuana is federally rescheduled. Section 280E currently prevents businesses dealing with controlled substances from deducting standard business expenses, placing a heavy financial burden on the industry. Many hoped that federal rescheduling would ease these tax restrictions, but this legislation seeks to keep them in place, potentially stalling financial relief for cannabis entrepreneurs. Industry advocates argue that the move unfairly penalizes legal businesses and hinders economic growth.

As the debate unfolds, cannabis operators and retailers face continued uncertainty about their tax obligations and financial future. And here, we thought Republicans were trying to lower taxes.

local motion Attention, readers in Jones County, Mississippi: Your local officials are about throw a wrench into your daily operation. County supervisors are weighing a proposal to ban the sale of kratom, reflecting ongoing debates over its safety and legality. While the plant-based supplement is praised for its potential benefits, including pain relief and opioid withdrawal support, critics raise concerns about unregulated products and possible health risks. With no federal oversight, states and local governments are left to set their own rules, leading to a patchwork of regulations. If the ban moves forward, Jones County retailers could be forced to pull kratom from their shelves, setting a precedent for surrounding areas. Whether this decision protects public health or restricts consumer choice is at the center of a growing national discussion.

High, but Not So Dry: Cannabevs Come to Delaware Delaware is stepping into the cannabis beverage scene, joining states like Minnesota, Texas, and Connecticut in allowing bars, restaurants, and liquor stores to sell THC-infused drinks. These aren’t your standard CBD seltzers—these beverages pack a psychoactive punch, offering anywhere from 5 to 20 milligrams of hemp-derived delta-9 THC per can.

Brands like Delta, Nowadays, and Cheech & Chong’s High & Dry have already made their way onto menus, and consumers are taking notice.

But while THC drinks are flowing, questions about legality remain cloudy. Delaware law doesn’t explicitly ban hemp-derived THC beverages, and businesses argue they fall under the 2018 Farm Bill, which legalized hemp products containing less than 0.3% THC by dry weight. However, state officials aren’t so sure. The Division of Alcohol and Tobacco Enforcement, alongside other agencies, is working to establish a regulatory framework, warning that without state validation, the safety and legality of these drinks remain uncertain.

For now, Delaware consumers can legally buy these beverages at select bars and liquor stores, but enforcement remains a gray area. Could a crackdown be coming? Or will the state embrace the trend and create a formal licensing structure? As lawmakers sort it out, one thing is clear—THC drinks are here, and they’re shaking up Delaware’s beverage scene in a big way.

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Trouble in Music City?

Tennessee lawmakers are locked in a heated debate over hemp and cannabis policy, with some pushing for stricter regulations while others advocate for full legalization. The discussion reflects a growing divide in the state’s approach to cannabis, as businesses and consumers navigate an unclear legal landscape.

Supporters of tighter restrictions cite concerns over unregulated sales and potential health risks, while legalization proponents argue that a regulated market would boost tax revenue and provide safer access. As legislative battles unfold, the future of Tennessee’s hemp and cannabis industry hangs in the balance. Whether the state tightens control or moves toward broader legalization remains a critical question for retailers and consumers alike.

Still Smokin?

Get ready to spark up some nostalgia; Cheech and Chong are back with Cheech & Chong’s Last Movie, a documentary that promises to be a higher education for cannabis fans everywhere. Dropping in theaters on the holiest of high holidays—4/20—the film takes a deep toke of the duo’s legendary career, chronicling their halfbaked journey through comedy, activism, and, of course, all things ganja. Expect plenty of hazy memories, classic clips, and behind-the-scenes stories that are sure to leave fans giggling like they just took a hit off the world’s longest joint.

Whether you’re an OG stoner or just THC-curious, this flick is bound to be a trip. Don’t bogart this one— pass the word!

Cheech Marin and Tommy Chong 1979 Los Angeles Times, licensed under CC BY 4.0.

Source: UCLA Digital Library.

Changes were made.

EEN AS S

AT

Photo by David Pogge

@medicinetreemedia @hqmag4u

The team at Vepato spared no expense on their booth at TPE, including a custom-painted Lamborghini and an acrobatic model to boot. Vepato fuses high-performance vaping with car culture, offering sleek, precisionengineered devices inspired by the power and style of supercars.

ohhh,

Because Beakare Break it, drop it, fumble it—Beakare’s got your back! This US-made glass brand stands behind its durability with a 50% warranty for replacements or upgrades. Smoke stress-free, knowing your pipe is covered, no matter the mishap. See more in the Quest 4 the Best on Page 119.

Correction, Retractions & Corrective Action Everyone makes mistakes, ladies and gents—even your pals over here at your favorite smoke shop publication. Go ahead and peel your jaw up from the floor and brush off the grit. It happens. What did we do this time? This time?

What’s that supposed to mean? Well, in our February issue, we intended to run a spotlight on the gloriously new Sonder Space Crystals in the Quest 4 the Best.

We even ran the picture and the title but somehow populated it with text about the latest Hotbox vape, which ran in the previous issue. We want to apologize profusely to the folks behind the Sonder brand and assure everyone offended that this never happens—at least not unless we’ve guzzled a half a handle of Evan Williams and challenged ourselves to edit the issue blindfolded. To make up for our transgression, we’ll run the spotlight here, right in the front of the magazine in all its glory. It should be noted that the party responsible has been flogged and sacked.

Sonder Space Crystals Sure, he changed his shift just to avoid your unwanted work advances, leading you to lose it in the breakroom. A better way to pop off? Sonder’s Space Crystals. They’re the Pop-Rocks-inspired treat everyone on the clock keeps mum about—like how creepy your HR writeups are. With each packet, unleash a storm of crackling energy in your mouth, louder and more intense than the poems about him you recite from your cubicle.

These crystals are (similarly) full-on sensory assaults, but with 10mg of hemp-derived THC each round. Load up on Sonder’s audacious flavors and let each explosive outburst hearken back to the night you waited outside his girlfriend’s apartment to “accidentally” bump into him. Only this time, let the popping tame your tongue.

honey

The Honeystick HRB+ Premium Dry Herb Vape

F

armers put in backbreaking work to create the perfect strains that help with anxiety, nausea, pain, PTSD, or making a PB&Pickle sandwich a culinary delight. We take these scientifically perfected strains and stuff them into a dirty bong or pass a bent joint from a lint-ridden pocket that we packed on the back of a laptop. Now that ain’t right! I spoke with Dan Hoff from HoneyStick about how they’re honoring cannabis growers with their new HBR+ Premium Dry Herb Vaporizer, and helping customers get the most out of their flower. Now, you can enjoy the taste, terpenes, and total effects of your favorite flower at an affordable price.

Can you tell me a little bit about who you are and what the HoneyStick is about?

I’m Dan Hoff, the chief operating officer and one of the cofounders of the HoneyStick brand. We started HoneyStick to really bring the elevated performance that you find with e-liquid to cannabis products. We’ve tried to carry that forward into our entire product portfolio. People take all this care cultivating quality cannabis, CBD, and delta products for customers, and we wanted to create devices that pass that along to the end user.

HoneyStick has launched the new HRB+ Premium.

What inspired this latest vaporizer, and what sets it apart from other options on the market?

We wanted to make the ultimate affordable vaporizer, and we did just that. The HRB+ feels good in your hand and fits into a purse or a third pocket (now you have a use for that tiny random pocket in your jeans). The interactive digital interface is easy to use and has superior-quality components, such as a ceramic heating core. HRB+ comes with all the modern features for only $50, while most vaporizers are going from $99 to $299. We offer five different colors; that way, customers can pick something that resonates with them.

Why should people try dry herb vapes versus other ways of taking in THC, CBD, or Delta products?

Growers put a lot of time and effort into their cultivation tactics to make sure that their flower comes off with a certain taste, structure, and potency. You burn off a lot of the potency, terpenes and taste, with classic combustion (lighters) or high temperatures. It’s like drinking a $800 shot of Louis XIII out of a Dixie Cup, at least put it in a glass. We wanted to make a device that honors and celebrates these growers.

Vaporizers won’t put the joint out of business, but I think that Continued on Page 24

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Smoke Signals

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Coast Smokes Brings it Smokes for A huge shoutout to Coast ative Director with Cre s* rles fea our hooking up ng Dew THCa few samples of their MorniTPE. This little r’s yea this at ll -ro THCA pre of sativa-dominant powerhouse packs a gram ping in THCA flower, dusted in kief and dripper. diamonds—a true showstop

e decided to Our ever-dedicated workhorsafternoon with ay Frid a on run t tes give it a was launched a friend. Moments later, he ed inspiration, uel ja-f gan of ind irlw into a wh rd like a jazz pounding away at his keyboa, determined to pianist on a caffeine benderthe finish line. drag the April issue across e, he raved Not one for daytime indulgencxing poetic about the creative surge, wathe rest of about his altered state until room, one us quietly inched out of the by one. *Not really fearless.

Still scared sh*tless of pissing off his ex-wife.

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they preserve more of the effort that the cultivators are putting into it. It goes along with the founding beliefs behind HoneyStick, and how we want to create a device/accessory that celebrates the product.

What are your favorite features of the new HoneyStick HRB+?

One of my favorite things is that it’s easy to use. It’s intuitive whether you are an expert vapor or you’re a complete novice, or maybe electronics are outside your generational gap. The HoneyStick HRB+ vibrates when it turns on, vibrates when it gets to the desired temperature, and has an intuitive digital display.

It even has an automatic shut-off, so you don’t burn your third pocket. Other vapes require a step-by-step YouTube video or rigorously reading some ill-written user manual to figure out.

It’s just a well-rounded package for an entry-level dry herb vaporizer. It still has the higher dollar look, feel, features, and performance — for only $50. The whole package came together perfectly.

What should store owners tell customers to get them excited about this vape compared to competitors?

Most of the dry herb vaporizers are going to be north of $100, so this is something they can offer to their customers at basically half that price. It has all the modern features of higher priced devices, or at-home units, but is something you can carry around.

We just started advertising this product on our website and it sold out in record time. The ocean freight is on its way with more products, so don’t worry.

What warranties and support do you offer customers and wholesalers?

We post tutorial videos on our YouTube channel that runs through an unboxing, all the features, functionality, available colors, and any troubleshooting tips.

We offer a wholesale signup, so anyone who’s interested can sign up through our website. You’ll get a wholesale login where you shop and buy from us directly.

If there’s ever any problems with the product we have a warranty portal for customers. The store owner never has to deal with it. If a customer has a problem with anything, they just go to our website and upload a picture, and we take care of it. HoneyStick has a full customer support team to deal with any issues that might come up. All our products come with a 90-day warranty and are backed up by domestic customer support.

You could buy another brand and it may taste like smoke, it may taste amazing, but if anything goes wrong with it, good luck getting any replacement parts or any help with it. We make it convenient and easy to sell HoneyStick products.

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Two Page S

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de of the red box (bleed). Artwork so no un-printed area shows.

16.75” x 10.875”

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GOTVAPEWHOLESALE.COM April 2025

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Women in Cannabis

By Emily Long

Annie Holman: No Can’t in Cannabis

A

nnie Holman has never been intimidated by any type of boys’ club.

As a kid, she dressed androgynously and played competitive basketball “before it was cool for chicks to play ball,” as she put it in a Forbes interview. Because of this lifelong exposure to male-dominated spaces with a touch of her own brazenness, Annie says she’s never had a problem working with men in any industry. “I’m not afraid to march up to some guy in a suit and talk to him,” she says.

Annie spent the first 30 years of her career working in digital marketing, but when one of her long-time customers won big at the 2015 Kentucky Derby, she approached Annie with a different business proposition. “This was when medical laws were still in place in California, and I was

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told to ‘go start a medical cannabis bakery,’” Annie recalls. “I told her, ‘I don’t bake, but okay!’” And so Derby Bakery was born in Sonoma County.

In a time of rock-hard edibles that tasted like dirt, Derby Bakery quickly gained traction with its tasty, soft, bakery-style cookies and garnered recognition statewide.

They won awards in multiple categories at the Emerald Cup and took the first and second-place prizes in the Edibles List–Best Of Awards. Derby Bakery’s edibles supported veterans and provided relief for very sick patients, which had a profound impact on Annie.

Then, in November 2016, Prop 64 passed in California, legalizing recreational cannabis use in the state, and Annie sought to scale up. She started as the CMO at The Galley in Santa Rosa, CA, a stateof-the-art cannabis manufacturing and distribution facility. A few years later, Annie had to step up as CEO, learning on the job from mentors and the internet. “I had to Google what being a CEO meant,” Annie laughs. “It means do everything.”

Annie

has

always

approached

the world with this bold, figureit-out attitude, making her a natural leader and communicator.

However, when she learned other women were struggling to push into the boys’ club of the cannabis industry, she decided to step in as a mentor.

When she spoke at the Women in Cannabis Expo—where she now sits on the board—she wanted to help other women in the industry be taken seriously. “We need more women in leadership positions,” she says. “Men don’t appreciate the things women do for business. Creative problemsolving, nurturing, not ignoring emotions... it’s all so important.”

Her advice? “Take ‘I’m sorry’ out of your vocabulary. It’s really hard to do, but you need to stop apologizing.”

After a tumultuous few years as The Galley’s CEO with no help from the COVID-19 pandemic, Annie exited her business and co-founded Fusion Strategies, a cannabis consulting company, with Landon Long. At Fusion, Annie combines her business acumen with deep industry knowledge, strategic insights, and project management

to empower startups and growthstage companies to scale their operations, enter new markets, and build sustainable, profitable businesses.

Fusion offers facility and site services, product formalization, investment support, regulatory services, executive leadership, and marketing. “We don’t want people to step in the same potholes we did,” Annie says. “Now we know what they are, and we want to help other people avoid them.”

She even does some work outside of the cannabis industry, helping manufacturing facilities with efficiencies, compliance, and fractional marketing.

With Fusion Strategies and beyond, Annie continues to mentor women in the cannabis industry. One of her mentees was Liz Rodrigo, founder of CaliLily. Even though Annie is not a huge recreational cannabis user, she loves CaliLily’s gummies to help her sleep, and she especially loves helping other women leaders make their mark.

Based out of Southern California, CaliLily seeks to empower women to live more beautifully balanced lives with their THC fruit chews.

“They launched a really beautiful Continued on Page 36

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Women in Cannabis Photos (Top to Bottom): 1. Annie shows off her Emerald Cup winning brand, Derby Bakery. 2. High altitude: Annie strikes a playful pose in the Weed Plane at MJBizCon. 2. Work hard, play hard; Annie gets ready to carve the wake like medicated butter.

product,” Annie says proudly. “They’re going to do really well.”

Annie is now a certifiable veteran, having worked and thrived in the cannabis space for two decades–but she’s not slowing down. In addition to her cannabis consulting work with Fusion Strategies, she has been working with Joint 4ces, an organization that supports retired veterans by teaching them to work on farms and providing them with job skills, mental health resources, and reentry assistance. She’s also working with the Cannabis Chamber of Commerce to unify the different state chambers throughout the country into one stronger organization, and she’s currently the Board President for the Sonoma County Cannabis Alliance for the second year running.

At every juncture, Annie has maintained her people-first, relationship-centric approach to business. “Building relationships is just the beginning,” she says.

“Maintaining them is where the true skill lies.”

Men don’t appreciate the things women do for business. Creative problem-solving, nurturing, not ignoring emotions... it’s all so When asked about important. the biggest lessons she’s learned in her extensive career, she shows me a 10-point list, further showcasing her deep desire to help others along their personal and professional journeys. One bullet point in particular jumps out at me, highlighting an often-disparaged feminine trait: intuition. “Always listen to your gut,” she says. “Your intuition is one of your most powerful tools. When something doesn’t feel right, it probably isn’t.” Other valuable lessons include learning how to say “no,” knowing when to ask for help and pursuing values-aligned opportunities above highpaying ones.

Like many people, she’s not sure what her future in the cannabis industry looks like. “I do feel like cannabis is shifting,” she says. “I don’t know what’s in store for us with the new administration.” However, in typical Annie fashion, she’s committed to riding it out, cultivating relationships, and helping people along the way.

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Heads of Industry

When people look at public support and say, ‘Well, 70% of people think marijuana ought to be legal,’ they feel it’s a fait accompli—that it’s going to happen . . .

We need to remember that just because we’ve been successful in recent years doesn’t mean we’re going to continue to be successful. going forward.

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THE NORML

METHODS

Paul Armentano: Why NORML’s Fight is Far From Over

I

By Matt Weeks

n the fight to free cannabis from the shackles of repression, few organizations have been as pivotal as the National Organization for the Reform of Marijuana Laws (NORML). But now that its flagpole issue boasts record-high approval ratings, legal status across most of the U.S., and daily use by over 18 million Americans, is the crusade over?

For Deputy Director Paul Armentano, the answer is a resolute “no.” Far from basking in the glow of victory, the organization is preparing for what could be its toughest challenge yet.

“One of the things I’ve really come to fear in recent years is people becoming apathetic on this issue,” Armentano said. “When people look at public support and say, ‘Well, 70% of people think marijuana ought to be legal,’ they feel it’s a fait accompli—that it’s going to happen. But political change doesn’t happen on its own. It only happens when people passionately advocate for that change to take place. We need to remember that just because we’ve been successful in recent years doesn’t mean we’re going to continue to be successful going forward.”

As traditional advocates turn their energy toward new causes, like psychedelic reform, newly energized conservative state governments may seize the moment to roll back cannabis legalization. Efforts to impose Continued on Page48

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I’ve done this long enough to see the pendulum swing one way and then swing backwards. This is an issue where advocacy still remains of the utmost importance.

Smoke Shops and Alt-Cannabinoids

new restrictions are already gaining ground in several states.

Since the beginning, smoke shops have been on the front lines of a proxy war for legalization. But the last 15 years have splintered the cannabis community.

As recreational markets matured and new altcannabinoids like Delta-8 THC emerged, traditional allies have succumbed to infighting.

In Ohio, which legalized recreational cannabis only last year, the Speaker of the House recently proposed lowering allowable potency and limiting home cultivation. Meanwhile, governors of Florida, Texas, and Arkansas—each a 2028 White House hopeful—have doubled down on their opposition to recreational cannabis.

When Congress inadvertently paved the way for alternative hemp products with the 2018 Farm Bill, it also opened this new theater of war. Smoke shops, barred from selling cannabis, found a near-perfect substitute in cannabinoids. But as those products rose in popularity, some cannabis companies saw them as unfair competition.

Cannabinoids aren’t subject to the same taxes or regulations as cannabis. Some dispensaries believe the lower price could lure consumers away just as the recreational is trying to find its footing.

Looking from the outside, NORML has concerns about both cannabis and cannabinoids. Many of the problems that plagued black market cannabis are present in legal hemp products, which NORML believes is bad for the end user.

As Armentano explained, consumers assume cannabinoid products are safe because they are sold commercially, but that’s not always the case.

“I think the key difference with these hemp-derived products is that many of them result from chemical synthesis, which makes

“I’ve done this long enough to see the pendulum swing one way and then swing backwards,” Armentano said. “This is an issue where advocacy still remains of the utmost importance. People need to continue advocating to maintain the gains that we’ve won thus far and to continue to move the ball forward. If there are fewer advocates, then there’s going to be less pressure on lawmakers to continue taking this issue seriously—that includes people who read your magazine.”

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to embrace reform, if not outright hostile to the idea, and Democrats largely leaning to be more favorable toward various elements of marijuana policy reform,” Armentano said. “That’s really not a whole lot different on the state level as well. When you look at the states that have legalized adult-use marijuana markets legislatively as opposed to at the ballot, those laws were enacted almost entirely along party lines, with Democrats in state government supporting those policies and virtually every single Republican in those state governments rejecting those policies.”

them more like bathtub gin during alcohol prohibition than traditional cannabis products,” Armentano said.

“We would like to see those products regulated. We’d like to see the adoption of best practices regarding their manufacturing.”

NORML advocates for stricter labeling and purity standards for these products, as well as greater consumer awareness.

“If we want consumers to make safe and informed choices, they need access to the right information,” Armentano explained. “I’ve seen third-party testing analyses that found heavy metals and other adulterants in these products, which could pose significant health risks.”

The best way to see positive change is for everyone— including smoke shop owners—to become politically active, Armentano added.

“Deciding to go into the marijuana business is inherently political,” he said. “I hear this all the time from people who say, ‘Hey, I’m just a business owner.’ Well, if you want to sell widgets, you’re a business owner. If you want to sell marijuana products, you need to be a political advocate because this isn’t an ordinary business.”

Deciding to go into the marijuana business is inherently political.

The Federal-Local Divide In NORML’s vision for the future, cannabis is regulated like alcohol—something that’s federally legal but handled differently in every state.

Despite the strange alliances that our current moment has made, there is room for NORML and smoke shops to work together to show politicians what needs to be done.

“There needs to be an understanding among lawmakers, both at the state and federal level, that this is an issue that enjoys bipartisan support among their constituents,” Armentano said. “It shouldn’t be treated by lawmakers as some sort of partisan issue. And that understanding simply hasn’t happened yet.”

“Following the repeal of alcohol prohibition, some states moved quickly to adopt their own alcohol regulations, while others maintained prohibition for decades,” Armentano said. “That’s why, even now, we have a patchwork of alcohol laws across the country. Some states have different restrictions—like where alcohol can be sold, on which days, and even the types of alcohol allowed in certain stores.”

While federal cannabis reform remains a minefield of tribal politics, it’s not a “both sides” issue.

“At the federal level, it largely breaks down along partisan lines, with Republicans tending to be reluctant

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Scan Here to subscribe. Since 1992, every Thursday and when breaking news or legislation warrants, NORML and The NORML Foundation have been issuing messages for their supporters and the media.

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T S E F I N MA

E C I T S U J N I

Higher Education’s Dawn Morris: Another Drug War Casualty (It’s Not Over Yet)

By Matt Weeks

O

n Feb. 3, members of the counterculture breathed a collective sigh of relief.

Dawn Morris, the 51-year-old smoke shop owner convicted for selling cannabis and magic mushrooms at a farmer’s market, avoided the maximum prison sentence.

She was facing 160 years.

Morris, who owns two smoke shops near Charlottesville, Virginia, and one in Richmond, is instead serving a 15-month active sentence with no possibility of house arrest.

The result feels like good news, but make no mistake: the fate of Dawn Morris is no less a miscarriage of justice.

How it All Began Morris’s trouble began in August 2022, when law enforcement officials were first tipped off to what they described as an “open-air drug market” Morris operated at a warehouse facility outside of Charlottesville.

The sting operation came to a head in September 2023, when an undercover cop purchased a psilocin-containing edible at the market. The police leveraged that evidence to obtain a search warrant for

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Morris’s home and market, which led them to confiscate what they claim was $432,000 worth of substances and cash.

Morris’s weekly pop-up events invited local growers and smoke shop owners to peddle their wares. It was modeled off similar markets that regularly take place in the area. But while those operations confine their sales to vaping and cannabis products, Morris allowed psychedelics.

The difference was a bright line for eager law enforcement officials.

In a statement to news media, Louisa County Commonwealth Attorney Rusty McGuire put it this way: “I am shocked at the brazen attitude that drug dealers thought they could set up an open drug market in Louisa County. We hope this case sends a strong message to drug dealers that if you peddle your poison in Louisa, you will lose your drugs, money, and freedom.”

If he was that concerned, perhaps he should’ve looked further down the road.

A Good Day for Irony While the Louisa County Narcotics Task Force was spending money and man-hours Continued on Page 62

MORRIS’S WEEKLY POP-UP EVENTS INVITED LOCAL GROWERS AND SMOKE SHOP OWNERS TO PEDDLE THEIR WARES… BUT WHILE THOSE OPERATIONS CONFINED THEIR SALES TO VAPING AND CANNABIS PRODUCTS, MORRIS ALLOWED PSYCHEDELICS. THE DIFFERENCE WAS A BRIGHT LINE FOR EAGER LAW ENFORCEMENT OFFICIALS. A completely avoidable tragedy In 2021, Virginia became the first Southern state to legalize recreational cannabis, thanks to the Democratic-led legislature.

The plan was to legalize possession first, then pass a follow-up bill to create a regulated retail market for adult-use sales.

Dawn Morris’s conviction is a direct result of this unfinished legislation.

If Virginia had followed through with its original plan, regulated dispensaries would be open today, making cases like hers a non-issue.

Republican Glenn Youngkin (Pictured) became governor in 2022 and refused to sign off on the bill needed to regulate cannabis sales.

Dawn Morris’s conviction is a direct result of this unfinished legislation.

This left Virginia in legal limbo—cannabis is legal to possess, but there’s no regulated way to buy or sell it.

Instead, selective enforcement continues, punishing individuals for engaging in commerce that the state already deemed legal in principle.

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pursuing Morris, a different p u b l i c institution down the road was also busying itself with the question of what psilocybin could do to residents.

By all technicalities, Morris was guilty of selling cannabis and shrooms in a way that her government didn’t like.

The same day local papers carried news that Morris was guilty of selling illegal substances, the University of Virginia’s Division of Perceptual Studies sent out a newsletter trumpeting a new research grant that would be used to study the effects psilocybin has on harmful emotions.

The $50,000 in seed funding will support a project called “Impact of Psilocybin on Prolonged Grief,” led by three faculty researchers at UVA. It’s part of a new wave of research projects across the country aimed at discovering how psychedelic treatments can help people live fuller,

healthier lives.

Institutions like the Center for Psychedelic and Consciousness Research at Johns Hopkins University have shown that magic mushroom therapy has real potential in treating life-destroying afflictions like depression, PTSD, and substance addiction.

Recognizing this potential, many places across the country have legalized or decriminalized psilocybin— including Washington, D.C., just down the road from where Dawn Morris sold her goods.

were not the full extent of the charges against her. Some time was tacked on for one count of perjury.

Prosecutors claimed Morris misrepresented her financial situation when she initially requested a public defender.

According to county representatives, she failed to disclose ownership of a second property when asked about her assets. However, Morris was under duress at the time, having just been arrested, and was told she needed an attorney to secure bail.

A Strange Service of Justice

She did not use a public defender and was ultimately able to obtain private legal representation.

By all technical definitions, Morris was “guilty” of selling cannabis and shrooms in a way that her government didn’t like. And while her conviction could have put her away for this life and the next, her drug-related offenses

Local activists were quick to point out that the absurdly long sentence and high-dollar sting operation were merely tools of posturing officials more concerned about looking tough on crime than solving problems.

Continued on Page 64

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When the gavel dropped on a guilty verdict for Morris, it was the third felony drug conviction involving smoke shops within Louisa County.

The trend signals a firm commitment from officials to go after problems the majority doesn’t regard as a top priority.

In February, the Virginia Senate passed a bill that would bring the state closer to allowing psychedelic therapy for veterans. The same month, the Virginia House approved a plan to legalize and regulate retail marijuana sales (recreational use has been legal in the state since 2021, but Republican efforts have prevented dispensaries from opening).

Judging by approval ratings and legislative

Judging by approval ratings and legislative actions, it’s clear the people of Virginia want access to cannabis and psychedelics. And judging by statistics, it’s clear that the real threat to Virginians comes from a different substance. actions, it’s clear the people of Virginia want access to cannabis and psychedelics.

And judging by statistics, it’s clear that the real threat to Virginians comes from a different substance. In 2023 alone, 2,463 drug overdose deaths occurred in the state, with about 79% involving fentanyl, fentanyl analogs, or tramadol, according to the Virginia Department of Health.

Dawn Morris’s sentence may feel like a return to sanity, but it’s hard to see what problems it solves. Maybe by the time she steps out of prison, the local university will have found proof that the substance she sold to an undercover officer is what can finally bring peace to the parents of a teenager who died from fentanyl.

Or maybe another smoke shop owner will take her place.

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Tr a d e S h o w s

d ommerce C e W , w a S ame, We C e W : E P T business gets done, dreams are realized, and

By David Pogge Let’s start with a blatant cliché: If I’ve said it once, I’ve said it a thousand times (that’s the cliché part); God bless TPE for providing carpet. If you’ve ever worked a trade show in this space, you understand my sentiment. If you’ve walked one, you feel it. Admittedly though, my hyperfocus on this seemingly small detail might be related to the fact that I have flat feet. That’s not an exaggeration; these ponies are so absurdly bereft of arches that my mother still jokes to this day that as a toddler, she knew I was coming to see her because she could hear my little meat slabs flapping against the tile floor like a deep sea diver out of water. We all laugh politely each time she tells the story and pretend it’s the first time we’ve heard it, while I suppress urges to ask her if Donald Duck was our

milkman1. That especially lands because I also have a pair of webbed toes on each foot. I count it a blessing that none of my significant others over the years have had foot fetishes.

But enough about fallen arches and potential interspecies infidelity. This isn’t about my handicaps or the genetic testing I may need to consider in my future.

This is about the Total Product Expo, the annual convening of the titans of our industry where real 70

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the halls are teeming with counter-cultural wares that are sure to leave your customers begging for more.

Granted, maybe it’s not as “cool” as some

of the other trade shows in the space. That lovable hippie quotient so present at other events is surprisingly low, there are no skate ramps, and there’s no glass art exhibition at its core; but it makes up for that with an impressively professional vibe conducive to serious business, a very competent staff, and once again, carpet— gloriously plush, soft carpet to cushion my steps from the unforgiving concrete beneath.

That’s not to say that the event isn’t a blazingly good time. This is the smoke shop industry, after all. The pictorial speaks for itself; this event is absolute fire. I unfortunately didn’t

have my camera with me at the afterparty, but I can say with no reservation that TPE throws the best, most luxurious parties of any event I’ve attended—and I’ve now shown up to dozens of these things over the years, if not hundreds. Sure, there are some third-party events out there that might give it a run for its money, but as far as trade show-produced soirees, this one always wins, hands down.

There’s no question that consumables are now ruling the day. While accessories still had their place, they were merely peppered in between the throngs of towering booths, slinging everything from kratom, to the sundry and endless variety of hemp flower extracts, all the way

Coast was there, showcasing their Canadian-made luxury and icon-branded tributes with their usual finesse.

Blown Glass was also present in full force, with a brand-new electronic dab attachment on display to tease their loyal fans. Milkyway made an appearance as well, boasting a beautiful array of sandblasted bongs that blurred the line between art and prodo with such effortless grace, I had to remind myself that Glass Vegas wasn’t in the building this year.

Even more interesting, however, was the shift in tone from some of the longtime industry players—veterans who, in previous years, might have grumbled about the

to consciousness expanding tryptamine compounds, offered in every form imaginable; gummies, pre-rolls, syrups, pop rocks, vapes, capsules, tablets, et f-cking al. Hot. Damn.

And yet, despite the dominance of consumables, it’s impossible to ignore the quiet persistence of quality glass, the kind that turns casual window-shoppers into collectors. Sure, the footprint was smaller than in years past, but those who showed up brought heat. The photos tell the story—and that is that there was still plenty to drool over. The crew at West

Continued on Page 72

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onslaught of hemp-derived products but now seem to be embracing the evolution. Some were even making moves to incorporate their own consumable lines, proving once again that in this industry, adaptability isn’t just a virtue—it’s survival.

So, thank you, TPE, for yet another incredible event. Thank you for supporting and nurturing this amazing culture and industry, full of the most lovable dissidents, freaks and visionaries you’ll find anywhere. And finally, thank you for that f-cking carpet.

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HeadSpace

THE HEMP MARKET'S RECKONING Uncertainty is Baked in; So is Opportunity

By Matt Weeks

Another year came and went with both profound changes—and little clarity—in the U.S. hemp market.

The good news coming out of 2024 was that consumers continued to value hemp products and wanted more of them.

Fresh offerings, such as THC-infused seltzers and disposable cannabinoid vapes, kept smoke shops’ product lines fresh for long-time customers and held enough appeal to draw in a new and varied base of curious consumers.

However, the headwinds were strong.

The tenuous state of legality continued to drag down research and investment funding, hemp sales slumped in areas that legalized recreational marijuana, and a flurry of new smoke shops increased competition and further denigrated the industry’s image in the minds of non-users.

All this led to an up-and-down year for the hemp industry, which saw the altcannabinoid market narrowly avoid legislation that would kill it while simultaneously enjoying its highest 78

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sales and growth rate of the decade.

Reports estimating the size of total U.S. hemp market in 2024 varied wildly—from less than $1 billion to more than $10 billion in value, with the cannabinoids (including CBD, THC-A, and Delta 8) making up a substantial part of that value.

The lack of federal clarity is driving this downward trend to such an extent that the number of acres licensed nationally is below where it was before the 2018 Farm Bill Beau Whitney, Chief Economist; Whitney Economis

The lack of consensus is telling. While some data analysts believe the market will continue its growth trajectory throughout the next few years, a few point out political realities could trigger a collapse.

Beau Whitney, Chief Economist at the hemp industry-focused firm Whitney Economics, points out that the number of hemp farms in America has fallen fast, thanks in large part to the plant’s uncertain legality.

“The lack of federal clarity is driving this downward trend to such an extent that the number of acres licensed nationally is below where it was before the 2018 Farm Bill,” he said.

“The state interventions are creating so much uncertainty in all aspects of hemp (grain, fiber, and cannabinoids) that investors are pulling back, banks are de-banking hemp operators, and farmers do not want to plant the crop.

As a result, I have had to reduce my forecasted acreage projections twice in the past six months.”

Even for an industry accustomed to shockwaves, 2024 provided a jolt.

Here’s a brief overview of the trends that shaped last year.

Renewed Legal Fights As federal promises to pass an updated version of the Farm Bill evaporated for a second straight year, the industry was left to follow the path it began in 2018, when alt-cannabinoids were legislated into existence.

Smoke shops may have notched a win when Congress failed to implement House Republicans’ proposed Farm Bill, which would have all but ended American hemp farming. But the lack of guidance from Washington has encouraged state legislatures to step up their efforts.

“This last year really saw a coordinated war on hemp,” said Jonathan Miller, lead counsel for the U.S. Hemp Council.

“There were efforts in Congress and many at the state level to ban all hemp products. The laws proposed that hemp products with any level of THC would either be federally illegal or would be sold only in state dispensary systems.”

And indeed, nine states enacted laws

that clamped down on the freedoms hemp previously enjoyed. Red states (Wyoming, Louisiana, West Virginia, and South Dakota) passed laws that either banned or severely restricted altcannabinoids, while blue states moved sales within state-approved networks (New Jersey and Connecticut) or created new regulatory structures (Minnesota).

As always, California and Florida provided surprising twists. Florida smoke shops were granted a reprieve when Gov. Ron DeSantis vetoed a bill that would have enacted harsh restrictions. He said the law overly burdened small businesses but encouraged lawmakers to revisit the topic this year. And California instituted a temporary “emergency” ban on all hemp products so legislators could study the health consequences.

The trend is clear: the biggest challenges to hemp products will play out on a state-by-state basis this year.

“I’m optimistic that we’ll get some stability at the federal level. We’re trying Continued on Page 80

HeadSpace

to push federal legislation to robustly regulate products, not ban them,” Miller said, adding that the U.S. Hemp Roundtable has held several productive conversations with federal lawmakers from both parties. “At the state level, it’s Whac-a-Mole. We were successful in beating back efforts in Illinois and Ohio, but they’re popping back up. We’ve got real battles this year in Illinois, Ohio, and Texas.”

Candy Everybody Wants To make matters more complicated, just as politicians are trying to crack down on the industry, big business is embracing it.

Alcohol companies like Pabst Blue Ribbon, Anheuser-Busch InBev, and Molson Coors have all brought cannabisinfused drinks to market.

Similarly, marijuana multi-state operators (MSOs) heard the siren song of alt-cannabinoids and began to stock their dispensaries with home-grown product lines.

And who can overlook the physical boom of smoke shops? According to one estimate, the number of new shops has increased by 20 percent per year since 2018.

That’s a lot of money coming into the industry—and money always brings attention, both good and bad.

Source: Beau Whitney, Whitney Economics | With unclear guidance on the legality of hemp, many farmers are reluctant to commit their crop space. “Most of the growth in hemp will come from Grains and fiber, but right now, the state interventions are impacting those sectors significantly,” said Beau Whitney.

This last year really saw a coordinated war on hemp. There were efforts in Congress and many at the state level to ban all hemp products. The laws proposed that hemp products with any level of THC would either be federally illegal or would be sold only in state dispensary systems.

Jonathan Miller, Lead Counsel, U.S. Hemp Council

New Products with Short Shelf Lives 2024 was also the year of the THCinfused seltzer. Brands like Cycling Frog, Slightly Elevated, and Seth Rogen’s Houseplant burst onto the scene this year, offering hemp- and cannabisbased alternatives to alcohol.

Moving beyond smoke shops into bars and hipster restaurants, the trend seemed to capture the essence of the Next Big Thing. Investors poured money into seltzer startups, which helps explain why one legislative proposal in Iowa wanted to ban all hemp products in the state—except THC-infused beverages.

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Source: Beau Whitney, Whitney Economics | Hemp has greater potential than cannabis, thanks to its variety of uses.

While cannabinoids have been big business, the future make look much different.

Continued on Page 82

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HeadSpace Photos Captured by David Pogge at TPE 2025 | IG: @medicinetreemedia

But while the big money went to beverages, the year saw many products with less long-term potential beginning to dominate smoke shops and cut into the hemp sector’s dominance.

When smoke shop loyalists weren’t sipping on carbonated cannabis, they were experimenting with mind-expanding snacks. Psychedelic products, mostly edibles made with the notquite-psilocybin compound muscimol, found wider acceptance in 2024.

However, the biggest entrants to the game were products like Galaxy Gas, nitrous oxide cartridges that come in a range of fruit flavors.

The whippet trend swept across TikTok in

The hemp industry in 2024 was anything but boring. It rode out political storms, saw a surge in trendy products, and attracted the kind of corporate attention that signals a bigger fight ahead. typical fashion. The trend came and went like a meme, offering pure delight for its 15 minutes of Short Attention Span Theatre. First, it was nowhere, then everywhere, then just a silly memory. But damn, those cartridges make for some delicious recipes.

The hemp industry in 2024 was anything but boring. It rode out political storms, saw a surge in trendy products, and attracted the kind of corporate attention that signals a bigger fight ahead. Despite regulatory headaches and fleeting fads, the market found ways to innovate as it expanded.

Clearly, hemp is no longer on the fringe of the cannabis sector. It’s got staying power—even if the rules keep changing. The question is whether it’s truly become “too big to ban” or if we’ve already seen Peak Cannabinoid.

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Sword of Damocles hangs over producers and retailers of hemp products. If some regressive politicians and big marijuana multistate operators (MSO) get their way, the upcoming 2025 Farm Bill may change the definition of THC limits in a manner that could crush the hemp industry. Products made with cannabinoids like THCA, CBD, and Delta-8 could disappear from shelves. But there’s also hope that the popularity of hemp products and sympathetic lawmakers may let the industry continue with better regulation and safety for consumers.

A is for Ambiguity At the heart of the debate is THCA, which is the precursor for Delta-9 THC, the cannabinoid that gets you high.

THCA in its raw state is not psychoactive, but when it’s decarboxylated, i.e. heated by being smoked, vaped, or cooked into edibles, or simply allowed to degrade over time, it becomes Delta-9 THC and, yes, it can get you baked. This is how it becomes “intoxicating hemp.”

THC it contains. This essentially bans most products containing THCA. Miller knows what she’s doing. If she wanted to improve the quality of hemp-based products, there are many ways to do it. Instead, she relies on outdated Drug War tactics disguised as scientific and public safety concerns in order to strangle a thriving hemp market.

Big Cannabis piles on MSOs have gotten on the anti-hemp bandwagon as well.

While these major marijuana retailers and wholesalers are for full cannabis legalization, they’re also making fortunes in medical and recreational THC, and they’d love nothing more than to vanquish their hemp-industry competition. Hiding behind the fig leaf of safety concerns, which could be addressed with smart regulation, they’re cynically allying with cannabis prohibitionists like Miller to amend the 2025 Farm Bill in a way that can crush the hemp industry and protect their profits.

HEMP’S UNCERTAIN HARVEST

By Jimmy Wohl

Will the Farm Bill Cultivate Clarity or Kill the Industry?

The 2018 Farm Bill, which legalized hemp with delta-9 THC at a concentration of 0.3% or less on a dry-weight basis, was vague enough in its wording to allow an industry of hemp-based goods to emerge. Many of these products synthesized from hemp, like CBD, delta-8 THC, and THCA, have become popular for both therapeutic and recreational customers. Head shops, counterculture retailers, and many other health-based businesses have enjoyed a massive boost in sales over the last few years.

And while some states have implemented regulations on hemp products, a change, or clarification, in how the 0.3% limit is federally defined could upend the whole market.

Reactionary regulations being floated Congresswoman Mary Miller, R-IL, has proposed an amendment to the upcoming 2025 Farm Bill that would require hemp companies to meet an impossible standard.

Among new regulations, it would create a “total THC” calculation that would require all variants of hemp to meet the 0.3% limit closely based on the potential intoxicating 86

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Popular products in the bullseye There is a push to restrict hemp products to only “naturally occurring” cannabinoids, which could exclude synthetically derived-from-hemp products like CBD and delta-8 THC. For businesses that rely on these products, the effects of this new prohibition would be catastrophic.

It would undermine their raison d’être. Sure, businesses could try to reformulate their flower, vapes, supplements, tinctures, and topicals to obey the law, but it would come at the cost of their effectiveness and usefulness as therapeutic or enjoyable experiences. Customers wouldn’t buy it.

Shelves would have to be cleared. The hemp market would sink back underground, And it would make it more likely to be saturated with low-quality contaminated products—a self-fulfilling prophecy confirming the worst fears of the Puritan politicians and bad-faith-protectionists.

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Hope sparks on the horizon What if things went well for hemp? There are reasons for optimism. Despite a federal executive and legislative branch that would seem hostile to cannabis, there are many allies for the hemp industry on both sides of the aisle. In fact, the 2018 Farm Bill that blew open the door to hemp products was passed under our current president and a Republican congress. At the recent Hemp Roundtable, featured guests included prominent Republicans like Senators Ron Thune and former majority leader Mitch McConnell.

And among Democrats in attendance, Senator Ron Wyden shared a useful message: “What we need is regulation, not prohibition, because banning hemp products won’t keep them out of the hands of kids. Take the unsafe stuff off the market, inform consumers about what is safe—that’s the way you’re going to help farmers, businesses, and get this done.”

On the state level, party affiliation has not always been a consistent indicator of support or resistance to the hemp.

Continued on Page 90

What we need is regulation, not prohibition, because banning hemp products won’t keep them out of the hands of kids.

Sen. Ron Wyden

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As of this writing, the 2025 Farm Bill is still under development. But when it gets passed, will it destroy the hemp industry with unreasonable standards?

Governor Ron Desantis of Florida is a major proponent of the hemp industry and presides over a thriving medical regime while being against recreational marijuana. Conversely, Governor Gavin Newsom of California has one of the largest recreational marijuana markets in the world yet has banned the hemp market from operating in his state.

The battlefield to save hemp is nuanced.

Waiting to see how it shakes out As of this writing, the 2025 Farm Bill is still under development. Having been postponed in both 2023 and 2024, its enactment in 2025 is uncertain. But when it gets passed, will it destroy the hemp industry with unreasonable standards? Might it help the hemp industry with better

enforcement of safety regulations?

Or would it keep things the same, kicking the can down the road for another Congress to hash out?

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EdQuest

Enter the

LABYRINTH

By Joe Reefer

E

verybody remembers their first visit to their local head shop. Well, at least I do. From the unmistakable smell of patchouli to the hand-blown glass; the mounds of Grateful Dead merchandise, and with Bob Marley playing on the in-store stereo, head shops have been a part of the counterculture scene dating back to the 1960s.

Although they’ve been around for a while, the legal hurdles faced by head shops have always been tricky to navigate. Now, with products like Delta-8, delta-9 CBD, CBG, and CBN, head shop owners suddenly find themselves in a brand new legal labyrinth.

CBD vs. THC The passing of the Farm Bill in 2018 made cannabidiol (CBD) legal on a federal level. However, this status only applies to CBD that is derived from hemp plants with less than 0.3% THC. To make it even more confusing, some states have restricted the sale of CBD products even further.

In Idaho and Kansas, for example, all CBD products must contain exactly 0% THC. Since hemp plants do contain small amounts of THC, this means that CBD can only be extracted from a few specific parts of the plant. Not only does this make the raw product more difficult to source within these states, but the final product might not even have the same benefits as something that has a wider spectrum of cannabinoids.

We spoke with a representative from Slightly Elevated, a new brand of hemp edibles that specializes in gummies and beverages. For this conversation, they requested anonymity, so we will call this individual Steve. Steve explained how state-specific restrictions affect the business by saying: “We could not sell our drinks into those states because they have 5 or 10 milligrams (of THC). But our other four formulas? No problem selling them because they don’t contain any THC.”

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Deciphering the Ever-Changing Laws of Alternative Cannabinoids

While federal law prohibits the sale of cannabis products containing more than 0.3% THC by dry weight, head shops primarily operate within the hempderived product space. Unlike dispensaries, which are state-licensed to sell higher-THC cannabis, head shops focus on federally legal cannabinoids, accessories, and alternative products. However, the legal landscape is complex, with state regulations varying widely and enforcement often inconsistent.

The State of Texas vs. Delta-8 Another issue is playing out in Texas regarding Delta-8, and the case has even been brought to the Texas Supreme Court. In 2021, the Texas Department of Health & Human Services sought to ban Delta-8 entirely. At the time of this writing, the case has yet to be resolved – leaving Delta-8 in a legal grey area for now.

WE TALK WITH LEGISLATORS TO GIVE THEM IDEAS ON HOW TO REGULATE THE INDUSTRY. WE WANT TO BE REGULATED.

“Steve” - Slightly Elevated/Know Naturals

However, many of those working in the hemp industry aren’t opposed to regulation. They just want standards that are fair and balanced across the board.

“We talk with legislators to give them ideas on how to regulate the industry.

We want to be regulated.”

Said Steve.

What is Delta-9?

Delta-9, on the other hand, is a natural compound that is the main psychoactive ingredient in the cannabis plant.

When cannabis smokers are referring to the high they receive, they’re often describing the effects of delta-9.

But delta-9 can be derived from hemp, too. When extracted from the hemp plant, delta-9 is generally considered legal as long as it contains less than 0.3% THC. In this form, it’s becoming incredibly popular in head shops across the nation. An odd twist of fate: Despite this molecule being the constituent Congress Continued on Page 94

EdQuest

tried to regulate away with a hard limit, the language of the bill makes Delta-9 THC the most legally viable path for hemp products with a tangible effect.

What About CBN and CBG? According to a recent study, the majority of people – 72% – have heard of CBD. In contrast, only 41% were familiar with Delta-8. Others, like CBG and CBN, came in at 18% and 17%, respectively.

Only 21% indicated that they’ve used CBD within the past year. As expected, usage numbers are even lower for other cannabinoids like Delta-8 (12%), CBG (5%) and CBN (4%). However, these other cannabinoids are mostly synthesized from CBD itself. Not only does this mean that products containing CBG, CBN, and Delta-8 are harder to come by, the laws of supply and demand mean that they’re also more expensive.

“If you look at a COA (certificate of analysis) for a hemp plant, you’re going to find anywhere from 10 to 20% CBD. Then you’ve got CBG, then everything else is in really small amounts and, realistically, most of it is synthesized from CBD anyway,” Continued Steve.

Hemp Regulations by State: A Legal Patchwork Hemp regulations vary widely, from outright bans to open markets. Some states impose strict limits, while others allow a thriving industry under reasonable guidelines. This map reflects current policies, but laws are constantly evolving. Businesses and consumers should stay informed to ensure compliance.

Hemp Cannabinoids Banned

Strict Regulations

Moderate Regulations, Thriving Market

Open market; no regulations.

The Rise of THCA Found in raw cannabis, THCA (tetrahydrocannabinolic acid) is a natural, nonpsychoactive form of THC. When exposed to heat, either through smoking, vaping, or cooking, THCA converts into THC through a process known as decarboxylation. This makes it a popular choice for use in products like vapes and gummies.

In its natural state, the majority of the cannabis plant’s THC actually exists as THCA. Whenever THC levels are measured for medical or recreational cannabis, what you’re actually seeing is the plant’s THCA content. The measurement is then converted with a standardized formula to determine its total THC content.

In its natural state, the majority of the cannabis plant’s THC actually exists as THCA.

But that’s where things get complicated. The 2018 Farm Bill legalized hemp and its derivatives as long as they contain less than 0.3% delta-9 THC by dry weight. Some argue that as long as a hemp product meets this threshold at the time of testing, that it should be legal – regardless of its THCA content.

According to USDA regulations, however, the formula for calculating a hemp plant’s total THC formula is THCA x 0.877 + delta-9 THC. It is structured in a way to account for THCA’s decarboxylation, or its conversion, into THC. Under Continued on Page 96

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those regulations, hemp plants that are rich in THCA won’t meet the 0.3% threshold. As such, they risk classification as marijuana – a substance that is still federally illegal.

As a result, THCA currently exists in a legal grey area.

While manufacturers insist they’re complying with the Farm Bill, federal agencies, including the DEA, still view THCA-rich hemp as a controlled substance.

Enter the FDA Since CBD, CBN, CBG, and Delta-8 products are meant to be consumed by users, the U.S. Food and Drug Administration (FDA) also has an active interest in the industry. In 2022, the FDA sent warning letters to several different companies regarding the mislabeling of Delta-8 products, specifically citing advertisements that promoted Delta-8 as an effective treatment for various medical conditions that, as of now, haven’t been fully researched or tested.

While the FDA has been working with Congress to help establish regulations for CBD, Delta-8, and other cannabinoids, they’ve also recently rejected petitions to allow advertising CBD products as approved dietary supplements. According to current laws, substances must meet certain safety standards before they can be marketed in this way – and CBD just doesn’t meet their standards.

“Our products are designed to really not get into that confusion of what each cannabinoid does. We’re just telling the consumer what to expect,” Steven offered when describing the products in the Slightly Elevated and Know Naturals lines.

In many cases, CBD and alternative cannabinoids can also be difficult to advertise and promote, as Steve notes: “Meta has tons of restrictions for advertising, so it’s very difficult to advertise directly. We’ve been denied some local newspaper, online, and radio spots.”

The ABCs of THC We’ve gone into detail about CBD, CBN, CBG, THCA, Delta-8, and delta-9, but there are other alternative and emerging cannabinoids, too.

Cannabichromene (CBC), cannabidivarin (CBDV), and even tetrahydrocannabivarin (THCV) are all non-psychoactive compounds that can be derived from hemp or cannabis, and they all carry unique properties that have shown promising results in their early research phases.

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Editor’s Note: This industry has always operated in the gray, adapting and evolving with each regulatory shift. That’s not a weakness—it’s a testament to its resilience. The discussion around THCA’s legal status is complex, but presenting the facts is not a critique of those building businesses in this space. We are not here to denigrate or discourage the work of entrepreneurs pushing the industry forward. Instead, we aim to inform, ensuring that those navigating this landscape can do so with clarity, confidence, and the ability to pivot when necessary.

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HeadSpace

By Karen Maina

BUZZWORTHY...

What’s Hot in the Hemp Market: Products so Fire, They Could Light Your Bowl

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I

t takes more to stock a head shop successfully than just filling the shelves. It requires research, strategy, and foresight. After all, you have to stay ahead of an industry that shifts faster than a stoner’s snack cravings. What sold out last year might be gathering dust today, and with new cannabinoids, product formats, and consumer habits constantly emerging, keeping up is a matter of literal survival.

To help retailers make smart inventory moves, we’ve rounded up the hottest hemp products making waves right now, from the ultra-potent THCP edibles to the rapidly expanding world of cannabis beverages.

Edibles Hemp edibles have evolved far beyond basic brownies—think infused Pop Rocks, gourmet chocolates, and confections that rival anything in a high-end candy shop.

This category has exploded, attracting both seasoned consumers and the canna-curious with its wide variety and ease of use. The biggest game-changer?

THCP. According to Eric Recker, the EVP of sales and operations at SERVD Distribution, “Edibles are our fastest moving products at the moment. Delta-9 and THCP edibles, in particular, are increasingly popular. Our Delta-9 gummies and popping crystals are doing extremely well.”

THCP (Tetrahydrocannabiphorol) is a powerhouse cannabinoid with up to 33 times the binding affinity of Delta-9 THC, making it a go-to for high-tolerance consumers seeking a stronger, longerlasting effect.

This ultra-potent compound is pushing the edible market into premium territory, where customers are willing to spend more for a predictable, highquality experience. Stocking Delta-9 and THCP-infused products—like gummies, chocolates, and microdosed novelty snacks—can drive both impulse buys and repeat business, making this a mustwatch category for retailers.

Edibles are our fastest moving products at the moment. Delta-9 and THCP edibles, in particular, are increasingly popular. Our Delta-9 gummies and popping crystals are doing extremely well.

—Eric Recker, EVP of Sales & Operations, Serv Distro

Popularity of Hemp Edibles by Google Search Term Search interest for hemp edibles was analyzed using Google Trends, comparing multiple related terms (e.g., “THC edibles,” “Delta-9 edibles,” “CBD gummies”). Since Google Trends normalizes each search separately, results were combined and scaled for accuracy.

While not a direct measure of sales, this analysis provides a directional view of emerging hemp edible markets.

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re-se s p CAmpul rage ith H T s i ou m w ays g n i ost enc the g tr s. k c to ly boalso ring ollin alue S : ip t on but . Pai , or r ion v T Prolls noasessalesdersnsact ro urch led grin tra p und rs, up b ghte rive li an d c

Vape Cartridges and Disposable Vapes Discreet, convenient, and packed with potency—vape cartridges and disposables continue to dominate the hemp market. Unlike the cannabis flower, vapes offer a smokefree experience, making them a go-to for consumers who want a quick, odorless way to enjoy cannabinoids.

“The biggest movers in this category right now are THCA and THCP vapes,” Eric states.

"These cannabinoids cater to both casual users and hightolerance consumers looking for something stronger.” As the market matures, buyers 100

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are becoming more discerning, seeking third-party tested products with ceramic coils, solvent-free extraction methods, and organic terpene blends for a cleaner hit.

Retailers who emphasize these quality markers can build trust and drive repeat business, particularly with professionals and wellnessfocused consumers who prioritize purity and safety.

THCA Flower and Pre-rolls THCA flower is emerging as the go-to alternative for traditional cannabis, offering a legal, high-potency option.

When properly heated, THCA converts into THC, delivering

the psychoactive effects customers are looking for.

Beyond recreational use, THCA is attracting medical consumers for its potential therapeutic benefits, including anti-inflammatory properties and neuroprotection. With a reputation for coming from high-quality cultivators, it’s perceived as a premium choice, making it one of the best-margin products a shop can carry.

Pro Tip: Stocking THCA prerolls not only boosts impulse purchases but also encourages bundled sales. Pairing them with lighters, grinders, or rolling trays can drive up transaction values.

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Popularity of Hemp Vapes by Google Search Term Search interest for hemp vapes was analyzed using Google Trends, comparing multiple related terms (e.g., “THCA vapes,” “CBD vapes,” “THCA cartridge”) across U.S. states. Because Google Trends normalizes data separately for each search batch, results were combined and scaled to ensure accuracy. The Summed Interest score reflects total search volume across all terms, highlighting where consumer interest is strongest. While not a direct measure of sales, this analysis provides a directional view of emerging hemp vape market trends.

Continued on Page 102

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Popularity of Hemp Flower by Google Search Term Search interest for hemp flower was analyzed using Google Trends, comparing multiple related terms (e.g., “THCA flower,” “CBD flower,” “Hemp pre-rolls”) across U.S. states.

Because Google Trends normalizes data separately for each search batch, results were combined and scaled to ensure accuracy. The Summed Interest score reflects total search volume across all terms, highlighting where consumer interest is strongest.

While not a direct measure of sales, this analysis provides a directional view of emerging hemp flower market trends.

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Emerging Trends to Watch

Beverages Over the past year, hemp beverages have gone from obscure novelty to legitimate sales powerhouse. With mainstream retailers like grocery and liquor stores stocking THC and CBD drinks, cannabis beverages are reaching an entirely new audience. Eric reiterates, “Beverages have made cannabis mainstream, with large grocery chains and liquor stores now carrying the products.” For head shops, this means opportunity—but only if you’re stocking the right products.

The hemp industry is on the brink of its next evolution, with new product categories pushing boundaries and reshaping consumer expectations. For retailers, staying ahead means anticipating demand—not just reacting to it.

Here’s what’s making waves right now:

The demand for low-calorie, functional, and craft-style Cannabinoid-infused drinks is soaring, with options ranging from sparkling waters and teas to energy drinks and mocktails. Consumers want controlled, predictable effects, whether it’s a THC buzz, a THCV energy boost, or a CBD unwind after a long day.

Multi-cannabinoid blends combining CBD, CBG, Delta-9, and THCV, as well as those infused with non-cannabis compounds, such as functional mushrooms, blue lotus, etc.

For head shop owners, the key to success is curation. While bigbox retailers may carry mass-market brands, customers still turn to specialty retailers for premium, unique, and craft-infused beverages they can’t find everywhere else. Look for high-quality brands with labtested formulations, and highlight options that cater to specific effects—like focus, relaxation, or social sipping.

Positioning these as an alternative to alcohol can also be a strong sales driver, especially for customers embracing the growing “Cali-sober” movement.

Next-Gen Beverages & Edibles

Hemp-infused drinks and edibles are no longer just an alternative consumption method—they’re a driving force behind industry growth. With mainstream beverage brands entering the space and demand for functional, effects-driven formulations soaring, expect to see:

Nano-emulsified Cannabinoids for Faster Onset Times

Cali-sober & alcohol replacement positioning to capture the wellness market Brands like Slightly Elevated, Cycling Frog, High Rise, and Wynk are already redefining infused beverages, while innovative edibles such as THC-infused breakfast cereals (yes, really; talk about wake-n-bake) and sensory-driven gummies are carving out new niches.

Retailers should focus on unique, high-quality formulations that aren’t just another gummy in the sea of edibles.

Wellness-Focused Blends We are seeing a shift towards lesser-known cannabinoids like CBG (cannabigerol) and CBN (cannabinol). These blends target specific outcomes such as enhanced focus, better sleep, or reduced inflammation. It is a good idea to keep an eye out for this trend and the market response to these products.

Wellness consumers enjoy full-spectrum CBD products. You can expect more THC products to be infused with non-psychoactive CBD for the potential medicinal benefits.

Beverages have made cannabis mainstream, with large grocery chains and liquor stores now carrying the products.

Continued on Page 106

Popularity of Hemp Beverages by Google Search Term Search interest for hemp beverages was analyzed using Google Trends, comparing multiple related terms (e.g., “THC seltzer,” “CBD drink,” “cannabis-infused beverage”) across U.S. states. Because Google Trends normalizes data per search batch, results were combined and scaled to ensure accuracy. The Summed Interest score reflects total search volume across all terms, highlighting where consumer interest is strongest. While not absolute sales data, it provides a directional view of emerging hemp beverage markets.

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Optimizing Your Hemp Inventory

Concentrates Dabbing has long been a staple in the recreational and medical cannabis spaces, but it’s now permeated the hemp market as well. For head shops, this presents a major opportunity: stock premium hemp cannabinoid concentrates, and you’re sure to build a dedicated customer base that keeps coming back.

From THCA Diamonds and Live Resin to solventless Rosin and high-purity CBD Distillate, concentrates cater to both ends of the spectrum.

High-tolerance dabbers chase potency and terpene-rich experiences, while wellness consumers seek clean, non-psychoactive alternatives. Unlike traditional flowers or edibles, concentrates command higher price points and stronger profit margins, with less competition from mainstream retailers—putting more pricing power in your hands.

But dabbing is just one piece of the extracts puzzle. Concentrates offer multiple consumption methods—vaping, edibles, and even topical applications—giving customers a reason to experiment and explore. With the rise in demand for solventless extracts and precisionformulated products, head shops that stock high-quality concentrates position themselves at the forefront of the next evolution in hemp retail.

Popularity of Hemp Concentrates by Google Search Term Search interest for hemp concentrates was analyzed using Google Trends, comparing multiple related terms (e.g., “THCA diamonds,” “Hemp rosin,” “CBD distillate”) across U.S. states.

Because Google Trends normalizes data separately for each search batch, results were combined and scaled to ensure accuracy. The Summed Interest score reflects total search volume across all terms, highlighting where consumer interest is strongest. While not a direct measure of sales, this analysis provides a directional view of emerging hemp concentrate market trends.

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The hemp industry To capitalize on these trends and maximize profitability, retailers need a strategic approach to inventory management. Here’s how to ensure your shop stays stocked with high-demand products while avoiding slow-moving inventory: Track sales data & consumer trends Use pos analytics to see which categories are moving and which are lagging.

Monitor online buzz & emerging brands—don’t wait for customers to ask.

Source from reputable suppliers Only stock products with verified coas (certificates of analysis).

Partner with brands known for consistency and compliance—not just the cheapest option.

Position high-margin products strategically Place impulse-friendly products (like beverages & edibles) near checkout.

Bundle complementary products (e.g., THCA pre-rolls with lighters/grinders) to increase average transaction value.

The hemp industry is now evolving at an exponential rate. Retailers who stay ahead of trends, sourcing, and sales strategy will drive the next wave of consumer demand.

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EdQuest

GROW GREEN! Commercial Cultivation: Environmental Disaster? The Cost of Doing Business, Vol. 2

One of the biggest drawbacks of growing cannabis indoors is the hefty energy requirements. While outdoor grow ops depend on the sun for lighting, indoor gardens don’t have this option.

This is the second volume in our two-part series on the sustainability issues that have arisen with the emergence of commercial cannabis and the methods we can employ to mitigate them. Scan the QR above to access Volume 1.

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By Joe Reefer

I

n our last issue, we covered a report on the greenhouse gas (GHG) emissions of indoor cannabis production and cultivation within the United States. Following our article, we sat down with Chris Becker, cofounder of The Honeybee Collective, to shed some more light on the issues of GHG emissions associated with cannabis, learn how growers can reduce their carbon footprints, and find out how The Honeybee Collective is helping create a more sustainable cannabis industry for everyone.

“The Honeybee Collective has a goal of being known nationally as THE sustainable cannabis brand.

We curate a selection of the best and most environmentally

friendly cannabis products, all packaged in recyclable or compostable packaging.

All of the products we sell are made with low-impact, sun-grown cannabis.

When deciding how to package our products, we look for the lowest impact materials.” Said Chris.

Breaking Down the Report Published by Nature Sustainability in 2021, the original report discussed the energy and material requirements for indoor commercial grow ops, the resulting GHG emissions, and how these factors can change based on location.

The report concluded by discussing possible improvements to the cannabis growing and production processes, including technological

solutions and development.

policy

“Minimizing GHG emissions starts at the planning/buildout phase.

Making a decision to grow outdoors or in a greenhouse is making a decision to prioritize the environment. If growing indoors, spending money upfront for more efficient LED lighting will reduce power consumption and emissions both from the lights and from the HVAC system.” Said Chris.

But GHG emissions can originate from more than lights and HVAC systems.

In order to minimize your carbon footprint as much as possible, you need to consider shipping logistics and packaging materials, too.

“Cannabis producers may also want to consider the emissions footprint of their inputs and packaging.

Domestically sourced inputs and packaging will tend to have a smaller carbon footprint than foreign products that need to be shipped overseas.” He continued.

Maintaining a Seasonal Schedule In order to reduce their carbon footprint even further, growers can maintain a seasonal schedule. For example, maintaining an indoor garden during the winter is typically less expensive than running an indoor op during the summer months.

As Chris points out, the grow lights used indoors might provide enough heat on their own.

Continued on Page 110

EdQuest Photos (Left and Below): Chris Becker and The Honeybee Collective partner with growers who prioritize sustainability, cultivating sun-grown cannabis with minimal environmental impact.

Managing Cannabis Waste Then, there is the issue of cannabis waste management. Even smaller grow ops can produce quite a bit of garbage over time – from plant waste and old grow lights to used and discarded packaging.

Making matters even worse is the strict regulations that some areas have enacted regarding cannabis waste management. This includes making cannabis waste unusable and unrecognizable before disposal, maintaining detailed records of cannabis waste management, and even storing cannabis waste in a secure location.

“Denver has a sustainability workgroup specifically dedicated to helping reduce waste and improve efficiency in the local cannabis industry. Cannabis waste from grows is required to be disposed of in a way that renders it unusable, and there are companies that are certified to compost green waste.”

Continued on Page 112

“Cooling a grow operation in summer costs significantly more than heating a grow in winter.

Chris Becker - Honeybee Collective

“Cooling a grow operation in summer costs significantly more than heating a grow in winter.

Grow lights naturally produce some heat, which can keep a grow room at a comfortable temperature in winter but can quickly create hostile growing conditions in the summer. Almost all cooling systems are powered by electricity, while heating systems tend to use cheaper natural gas.”

Because of this, some year-round growers maintain an outdoor crop in the summer and an indoor garden in the winter. The result is a steady supply of product throughout the year while taking advantage of Mother Nature to lessen your impact on the environment as a whole.

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TROPICAL RUNTZ April 2025

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EdQuest

In some cases, cannabis dispensaries are lending their support to waste management. This helps take the pressure off grow ops, consumers, and municipal governments alike.

“There are a number of dispensaries that offer consumers the chance to recycle packaging in-store, with a few that do offer rewards for participating consumers. One of these stores is The Republic in Boulder. One of the more prominent companies placing recycling stations in dispensaries in Colorado is called Green for Green.”

Rolling it All Up While the cannabis industry isn’t among the major contributors to climate change, it’s better to nip any potential issues in the bud. It’s still an industry that’s on the rise, after all, and cannabis grow ops – both large and small – will continue to increase as more states embrace the plant for medical and recreational usage.

We are working to reduce the environmental impact of the industry at large by educating the public about the impacts of various grow styles . . . and advocating for more environmentally friendly regulations in the states where we operate.

—Chris Becker, Honeybee Collective

As Chris points out, The Honeybee Collective is already doing their part to minimize the environmental impact of cannabis production: “We are working to reduce the environmental impact of the industry at large by educating the public about the impacts of various grow styles, encouraging consumers to choose sun-grown cannabis, and advocating for more environmentally friendly regulations in the states where we operate.”

Taking a proactive approach to GHG emissions, climate change, and cannabis waste management benefits the entire industry. While the main goal is to help offset the carbon footprint of cannabis grow ops, there are a number of secondary benefits, too – like reducing costs, creating a safer product for consumers, and meeting governmental standards. avoid a complete environmental disaster in the near future.

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Photos (Above and Below): Indoor grow operations come with a heavy environmental cost, relying on high-energy lighting, HVAC systems, and resource-intensive controls to maintain ideal conditions year-round.

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EdQuest

The Art of

THE SALE, V1

Flirtation Sales: How to Close Deals with Charm and Confidence

By Julia Hamieh

L

et’s be real—sales can be tricky. But one strategy that’s both sneaky and effective is flirtatious sales. Sounds risky, right? But when done right, it’s all about using charm, confidence, and a little psychological know-how to win over customers and seal the deal. There are two main ways flirtatious sales strategies can be executed: face-to-face interactions and phone conversations. Both require different approaches, but the principles of confidence and emotional engagement remain the same.

Face-to-Face Sales: The Power of Presence Here’s the thing: You don’t need to be a “10/10” to close a deal. It’s not all about looks.

What matters is how you carry yourself. Your facial expressions, your body language, and most importantly, your words—these are your tools. The way you speak can make or break a sale, so let’s start there.

A good first impression goes a long way. You don’t need to be dressed to the nines, but 114

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EdQuest

dressing respectfully and appropriately is key. Your tone of voice matters, too. A soft yet firm voice exudes professionalism and confidence. But that’s just the start—let’s talk about the handshake.

When you first meet a client, offer a firm handshake.

And don’t be afraid to make it a strong one. It’ll not only show confidence but might catch some of your male clients off guard. Just remember—eye contact is crucial. Hold it during the handshake to let them know you mean business.

It’s easy to feel overwhelmed, especially since your client holds the power (they’re the ones making the purchase). But if you maintain that confidence, you can take control of the interaction.

Using Eye Contact to Captivate: One of the easiest ways to grab a client’s attention is by mastering the art of eye contact. The eyes are often referred to as the “second pair of lips.” It’s true—they can communicate a lot more than you might think. A soft gaze, a relaxed face, and a little twinkle in your eyes will captivate your client’s attention.

Don’t make it too intense, though. Three seconds of sustained eye contact is usually enough to create a connection without making them uncomfortable.

Once you’ve grabbed their attention, start with small talk. Ask about their day, their business, or any recent updates in their life. People love talking about themselves, and this will make them feel seen and important.

Now that you’ve built that connection, you can smoothly transition into your sales pitch. Keep the conversation flowing and always maintain eye contact. It shows that you’re genuinely interested in them and what they have to say. This makes it way easier to ease into your product or service.

Julia Hamieh is the Marketing & Sales Manager for Sig Distro, the industry’s leading East Coast distribution company. As part of a forward-thinking leadership team, she plays a key role in marketing, sales, and strategic growth. With a sharp eye for industry trends and a passion for innovation, Julia is helping shape the future of the business in a fast-moving market.

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It’s not all about looks.

What matters is how you carry yourself.

Your facial expressions, your body language, and most importantly, your words— these are your tools.

Walking the Fine Line: Maintaining Boundaries Okay, here’s the tricky part. Flirtatious sales are effective, but you’ve got to know where to draw the line. You don’t want to give your client the wrong impression or come across as too personal. The goal is to sell, not to make a new friend.

When answering questions or engaging in playful banter, keep things brief and to the point. You’re there for one thing—making the sale. The client is there because they want something from you. That’s the dynamic you need to keep in mind.

One powerful tactic in flirtatious sales is feeding the client’s ego. Everyone likes to feel important, especially in business.

Compliment their achievements, acknowledge their success, and make them feel good about what they’ve built. The more you praise their accomplishments, the more open they’ll be to hearing your pitch. Once you’ve built up their ego, they’ll be much more likely to listen and, ultimately, buy from you.

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EdQuest

Indacloud Rope Dope Gummies

Go to the mat with punchy flavor and effects Float like a butterfly, sting like a THC! Blue Razz Rope Dope is the Muhammad Ali of gummies, kicking in with a rope-a-dope of flavors that’ll knock you out. Each round starts with a blast of bold, tangy raspberry that leaves you with a bombastic buzz in its wake. `

TRĒ House Bussin’ Berry Delta 9 Syrup

A spoonful of sweetness helps the mood go up.

Open wide! See, that wasn’t so bad, right? Actually, it was awesome. You’re feeling chillaxed, energetic, and euphoric from a delicious dose of Bussin’ Berry Delta 9 syrup, the super dank elixer from TRĒ House that tastes like a pile of sweet, refreshing berries. Whether you’re looking for a head buzz, body buzz, or just want to feel a little trippy, this is the concoction to uncap.

This candy-pebble-covered treat hits you with a rocky 150mg of Delta 9 and Delta 8 THC. Unless you can take all that buzz on the chin, we suggest you start lighter, with pieces no larger than 1/8th. It’s available in two other delicious flavors, Fruit Punch and Strawberry Colada, for more sweet takedowns.

This nectar from the gods boasts a powerful blend of 1000mg of Delta 9 and Delta 8 that’ll be there for you when you’re ready to get ripped. So just take a sip and say ahhhhhhhh!

QUEST 4 the Best Sacred Stoned All-in-One Disposable Dab Pod Every journey starts with a single dab.

Not all vision quests require a shaman. What if all you needed is some premium product and inspiring imagery?

Kick off your cosmic explorations with the new Sacred Stone All-in-One Disposable Dab Pod by Sacred Stoned. This incredible crucible contains disposable dabs filled with the highest-quality concentrate made from THCa derived from hemp.

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Sacred Stone is available in four fantastical flavors: Cosmic Lemon Cherry Gelato, Super Lemon Haze Portal, Strawberry Sasquatch, and Buda berries. Each package is adorned with hieroglyphics and ancient text, which will inspire and align your intentions with the setting of your session. Once you set the Sacred Stone in motion, there’s no telling what depths—or heights—you may achieve!

Willie’s Remedy x Coast Organically Grown Hemp Smokes On the roach again? Willie’s got a healthier option.

Jonesing for a smoke that won’t make you choke? Switch it up with a more eco-conscious choice with a smooth, satisfying taste! Organically grown by independent Oregon farmers, Willie’s Remedy Hemp Smokes, in partnership with Coast Smokes, embodies Willie’s commitment to the planet.

Indacloud Beast Mode Live Resin You’ll be in the sky with diamonds

Ready for liftoff? You’d better be strapped in with Indacloud Beast Mode Live Resin featuring your favorite THCa diamonds. This 6g disposable vape is the booster rocket that’ll launch you straight into the stratosphere.

These smokes’ feature full-spectrum hemp and a biodegradable filter that are better for you and the environment. Enjoy an uplifting afterglow that will leave you yearning for more. After you exhale, you just might find yourself humming you were always on my mind.

Available in Alaskan Thunderf*ck (Sativa), Cereal Milk (Hybrid), Sour Apple Killer (Hybrid), Forbidden Fruit (Indica), and Grape Ape (Indica), this rechargeable anti-clogging vape will have you in the clouds in no time.

Wave hi to Earth for us!

Ideas are easy. Execution is everything.

—John Doerr

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You can rest assured, you’re covered. Beakare is so confident their hand-crafted blown high-quality products can handle anything you throw at them, they come with a 50% warranty to replace or upgrade your product. So go ahead and light up your flower; Beakare’s got your bowl—and your back.

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Industry Associations

VAPING & LUNG CANCER Just the Facts

We trust doctors and scientists to dispense sound advice that will help us lead healthier lives. Sadly, when it comes to smoking and lung cancer–one of the most critical public health threats of our day– many experts don’t tell the truth.

combustion, drastically reducing the presence of these toxins. A 2017 study published in Annals of Internal Medicine compared toxicant levels in smokers who switched to e-cigarettes with those who continued smoking.

The researchers found that after six months, former smokers who fully transitioned to vaping had significantly lower levels of TSNAs and volatile organic compounds— key carcinogens linked to lung cancer—than those who persisted with cigarettes.

By Alli Boughner Vice President American Vapor Manufacturers

What About the Mice?

Critics often cite animal studies showing that e-cigarette aerosol causes lung damage in mice.

However, these findings are misleading for human application: the mice are often exposed to Instead of informing smokers that unrealistically high doses of nicotine vaping could significantly chemicals that humans are never reduce their risk for lung cancer, subjected to. Importantly, such many anti-tobacco groups have studies can’t compare vaping deliberately obfuscated this lifeto smoking—a critical omission saving fact. “Vaping produces … given that vaping is intended as chemicals known to be harmful a substitute, not a standalone and cause serious health behavior. Opponents of vaping problems such as cancer,” Further evidence comes from a 2023 have developed a risky addiction the American Cancer study in Nature, which concluded of their own: reliance Society declares in a on flawed science to typical example of this justify their advocacy. misleading rhetoric.

The problem for ACS is that vaping It may not harm them, actually stands out as a transformative but it could very well The problem for kill millions of smokers tool in the fi ght against smoking-related ACS is that vaping who are indirectly mortality, helping millions of people actually stands out encouraged to keep avoid the devastating consequences of as a transformative using cigarettes instead combustible tobacco use. tool in the fight of trying vaping. against smokingrelated mortality, For smokers, helping millions of people avoid that vaping is “associated with much switching to nicotine vaping the devastating consequences of lower exposures to many harmful offers a practical, evidence-backed combustible tobacco use. chemicals associated with smoking- path to significantly reduce lung related disease.” This dramatic cancer risk, preserving nicotine Smoking and Lung decrease aligns with the principle of satisfaction while sidestepping the harm reduction: although nicotine deadly legacy of combustion. With Cancer: a Primer itself is habit forming, it is not a an estimated two million tobacco The primary mechanism behind primary driver of lung cancer— users contracting lung cancer annually, there is an urgent need smoking-related lung cancer is combustion byproducts are. for public health experts to tell the inhalation of carcinogenic substances like polycyclic aromatic Chronic exposure to these chemicals the truth about vaping hydrocarbons (PAHs), tobacco- is a critical precursor to lung specific nitrosamines (TSNAs), and cancer, suggesting that vaping may aldehydes, produced during the interrupt the carcinogenic process early on. While the study doesn’t burning of tobacco. directly measure cancer incidence, Vaping, by contrast, heats a liquid it underscores vaping’s potential to containing nicotine without mitigate risk over time.

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Advertiser Directory

AFG

14

Kratom Herbs

69

Sig Distro

111

ALS

15

Krave Kratom

91

SKM

109

Alternative Health Distribution

81

Kretek

49, 57

Syke Society

17

Big Wholesale

6-7

LOOPER

32-33

Smoke Buddy / Cock Oil

37

Bio Hazard/Air Pack

43, 96

Mad Toto

65

Smoke Odor/ Tobacco Outlet

73

Black Ball Corporation

16

The META Group

97

Sol Trading

53

Botanaway

113

Mikes Worldwide

42

SPS Wholesale

105

CaliKulture

FC, 18-19, 28-29

Nirvana Kulture

90, 102, 107

Str8up

103

DubCharge

41

Formula 420

60-61, BC

Got Vape

30-31

OPMS

115

Summitt Labs

3, 79, 107

Orange Chronic

64

Syke Society

17

Partynuts

GTR Wholesale

40

Phresh Picks

Headway Designs

83

PT Bags

High Voltage

123

Puff Brands

Horizon

56

RAW/HBI

Hydroxie

26-27

Indacloud

25

The Kind Connection

51

Kr8om 124

44-45

Magazine April 2025

Tasty Puff

89, 95

8-9

Ultimate Product Distributors

38-39

5

Unishow / BiWin

98

FC, 20-21,

54-56, 66-67

Uplift CBD

IBC, 1, 63

52

Vapor Tech

84-85

VOT Distribution

76-77

Remarkable Herbs

12-13

SBK International

68

WRS Agency

IFC

Serious Monkey Bizzness

75

Zig Zag / TPBI

10-11

Zydot

93

April 2025

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