CB HPW Tools and Resources

All Agent

Tools and resources Helping People Win. and Agents

Table of Contents All Agent Resources • Your Branding

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a. HPW Concierge • Workspace

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• The Tools

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a. Listing Tools b. Buy Side c. Social d. SOI/Prospecting e. Analysis • Luxury

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Corporate Resources • Training Department

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a. Live Training b. Virtual Training • HPW Real Estate School

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• Legal Department

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Benefits • Spark

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Consumer Services • Towne Mortgage

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• HPW Market Title

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• Cinch Home Services

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• HPW Relocation

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• HPW New Homes & Land

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• HPW Property Management

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All Agent Resources Your Branding - HPW Concierge

HPW Concierge

Our in-house team offers business cards, note cards, letterhead, and general design work for

websites all complimentary to you. Items such as social media ads, custom signage, and large format printing will be a passthrough on the cost, there is no markup or fees!

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Professional Headshot

Put your best foot forward with a professional headshot to compliment your branding and advertising. Headshots are free of cost!

Custom Email Signature

Start your HPW email off right with Signify. Signify automatically creates email signatures for your HPW email.

Your Website

Whether it is HPW.com or your personal HPW website, we continue to make it better. With an

SEO expert working the back end of the website to jump the search rankings to responsive

design, we have you covered!

New Agent Announcements

Kickstart your career with HPW by ordering some of our New Agent Announcement Cards and send them to your sphere of influence.

Power of HPW

Looking for a great listing presentation or a good leave behind for clients, showcase the Power

of HPW book. Both available in print format and digitally at powerofhpw.com, this piece is a

showstopper and shows how we Help People Win every day!

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Workspace

HPWNow.com

Your one-stop-shop for everything HPW! This houses your powerful CRM, access to eCards,

training calendars, and our entire suite of tools all at your fingertips! You can also access your website’s backend to update your photo, contact information, add reviews, and more!

Dotloop

Dotloop provides an online platform to empower real estate professionals to get deals done.

Your Dotloop account is loaded with all of the transactional paperwork you will need. Easily

send forms electronically to clients to sign, and don’t worry about the back and forth and filing of paperwork. All data is secured and stored remotely for ease of access if you need it in the

future.

Google Workspace

Stay productive with Google Workspace. All agents receive their own Google workspace account for email, storage, video conference, calendars and more.

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MyCBDesk.com

MyCBDesk is Coldwell Banker’s productivity hub. MyCBDesk houses all information

pertaining to the Coldwell Banker brand and allows quick access to your favorite products, tools, and resources.

Agent Edge

Agent Edge is a new platform for you to have real-time access to your production levels, earnings, and commission plan.

Agent Exchange

Agent Exchange is an easy-to-use mobile app designed to simplify referral submissions,

tracking, and management. To download Agent Exchange head to appgrooves.com/app/

agent-exchange-by-cartus. Any questions on this app, please contact Erin Santiago at SantiagoE@hpw.com.

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The Tools Listings

HPW First Our unique marketing tool harnesses the market share power of HPW. Give your client a head start on marketing properties before it hits the market. HPW First gets eyeballs on your listings before they go on MLS! EZ Signs Don’t worry about fighting that North Carolina clay, trying to stick a yard sign in the ground anymore! EZ Signs will place it for you and has a complete inventory of HPW Signs for all offices in both standard and luxury panels! At no additional cost, they can inventory and store your name riders, so within a couple of clicks of a mouse, your sign is at your listing!

Next Door Photos Next Door Photos specializes in professional real estate photography and marketing media solutions for your listings. From 3-D to aerial, or virtual staging to color enhancement, Next Door Photos is your locally owned and operated photography and video partner.

HPW PunchList HPW PunchList provides quick and accurate repair estimates backed by licensed contractors available to complete your repairs on your schedule. So, save time, skip the stress, and get guaranteed quality repairs with PunchList your one-stop shop for any repair project.

RealVitalize Fix up your listing with no cash up front! RealVitalize® lets you make the needed improvements to prep your home for sale. Learn how to leverage this game-changing tool to set you apart from the competition AND add value to your client’s selling journey. See how your seller can get top dollar for their home, which can also earn you more in commission.

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HPW Market Charts Showcase the power of HPW by using our market share charts, graphs, and social media images. Updated monthly for HPW, these charts are powerful in showing how you lead the real estate market.

Toolkit CMA A cloud-based Real Estate CMA Software that our agents can access almost any Internetconnected device. Using any of the latest popular web-browsers to quickly and easily create proposals, marketing presentations with picture CMAs, and property flyers for all listing and selling occasions. Closing the deal has never been easier!

ShowingTime ShowingTime is the leading showing software. Book your showing appointments via your app, phone, or MLS login.

Listing Syndication We will syndicate your listing to 100+ international, national, regional, and local real estate portals in over 55 countries in 16 languages. This broad syndication enables your agent to spotlight your property to the largest audience of buyers possible.

Property Marketing

Win listing appointments with these marketing products:

Videos and Virtual Home Tour

Mobile Friendly

Buyers can get an inside look at your listings and experience a virtual walk-through before taking an in-person tour. These videos are also syndicated to popular real estate websites.

Our mobile-friendly website allows buyers to contact us immediately about your listings, see more photos, or easily conduct research.

Geo-Location

Just Listed / Just Sold Postcards

Coldwell Banker’s proprietary technology locates buyers most likely to purchase your listings.

Access Just Listed/Just Sold postcards to mail out to potential buyers in strategic areas.

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The Tools Buy Side HPW First

Our unique marketing tool harnesses the market share power of HPW. Give your client a

heads up on properties before they hit the market or get your seller needs out to our entire network in just seconds to find their dream home. Loaded with HPW listings you can’t find

anywhere else, or at least until they hit MLS. Toolkit CMA

A cloud-based Real Estate CMA Software that our agents can access almost any Internet-

connected device. Check to see if the listing agent did their homework in pricing that property

and show your buyers how it compares versus the past sales in the area.

MoxiPresent

This easy-to-use presentation builder can be used to create CMAs, as well as open house

presentations, listing presentations, neighborhood tours, relocation presentations. Send a link to a client and it will continually update even after making updates to the presentation!

ShowingTime

ShowingTime is the leading showing software. Book your showing appointments via your app, phone, or MLS login.

HPW Open House App

Pen die on you again? Didn’t bring a sign-in sheet? The HPW Open House App works off your

mobile device (with or without Internet connection) and automatically loads your open house

visitors into your CRM!

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The Tools Social Agent Icon

Agent Icon builds social media content to strengthen your social media presence allowing you to focus on growing your business. Agent Icon provides HPW agents with:

• Boomerang Branding: For Listing, Testimonials, and Buyer and Seller Marketing Images, just send your photo to hpw@myagenticon.com or text to 919-214-5807

• Daily Social Media Images: Every morning, branded images are sent to your HPW email that you can share on your social media accounts!

• Daily Content to Share: Looking for a feel-good story to share or real estate/financial news

articles with your clients? In your daily Agent Icon email, you will receive stories that you can share on social media as well!

BrandSrv

Step up your game with promotional pieces that POP! You can find all of your brand photography or Coldwell Banker Howard Perry and Walston all at the click of a button!

HPW Market Charts

Showcase the power of HPW by using our market share charts, graphs, and social media

images. Updated monthly for HPW, these charts are powerful in showing how you lead the real estate market.

Social Media Auto-Posting

You scored that new listing, don’t worry about posting it on your social media account. With

our CRM system, we can automatically post your listing directly to your social media accounts.

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The Tools SOI/Prospect Bombbomb

Add a personal video messages to any email to build better relationships. BombBomb also

provides tracking, showing you when someone opened the email and how many times they viewed the video.

QuantumDigital

QuantumDigital makes targeted marketing fast and straightforward by combining 24-hour

turnaround speed, easy-to-use tools, mailing list services, and an affordable turnkey approach.

QuantumDigital helps HPW agents reach customers faster. A provider of direct mail marketing, printing, mailing services, and on-demand printing services, QuantumDigital’s products, and

services are backed by its WOW Guarantee.

RSP

Grow your listing inventory with data-driven target farming reports. These reports are mailed

directly to tax roll homeowners and designed to establish you as THE local real estate expert.

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The Tools Analytics Collateral Analytics

Collateral Analytics empowers our HPW Agents to respond to rapidly changing market

dynamics through more efficient and faster access to the information and tools they need.

Their Automated Valuation Model (AVM, What’s My Home Worth) is the leading choice of banks and financial institutions worldwide. In addition, their market trends and data reports

are second to none for those clients who need a deep dive into the market.

RPR

Comprehensive data, powerful analytics, and client-friendly reports for each of NAR’s

constituencies.

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Luxury HPW Luxury eMagazine

The magazine is delivered each quarter to 85,000 households who have an income of over

$200,000 through our partnership with WRAL. You can find each monthly edition with weekly updates on our luxury website, our HPW blog, all social media channels, and the HPW Agent

Dashboard.

Next Door Photos

Next Door Photos specializes in professional real estate photography and marketing media

solutions for your listings. From 3-D to aerial, or virtual staging to color enhancement, Next

Door Photos is your locally owned and operated photography and video partner.

QuantumDigital

QuantumDigital makes targeted marketing fast and straightforward by combining 24-hour

turnaround speed, easy-to-use tools, mailing list services, and an affordable turnkey approach.

QuantumDigital helps HPW agents reach customers faster. A provider of direct mail marketing, printing, mailing services, and on-demand printing services, QuantumDigital’s products, and

services are backed by its WOW Guarantee.

Social Media Auto-Posting

You scored that new listing, don’t worry about posting it on your social media account. With

our CRM system, we can automatically post your listing directly to your social media accounts.

Agent Icon

We have built custom Global Luxury assets to enhance your Luxury listings. Snap a photo and send it to hpw@myagenticon.com or text to 919-214-5807 to check them out.

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As the #1 Real Estate Company in Central North Carolina, the HPW Luxury Magazine is a monthly e-magazine that is delivered to high net worth income individuals around the world.

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COrporate Resources Training Department Live Training

S.O.A.R.

Skills – Organization – Accountability - Results S.O.A.R. provides our new agents the training necessary to grow their business and our existing agents the opportunity to perfect their skills, while keeping updated on our ever-

improving tools and technology.

Module 1

Module 2

• Lead Generation

• Building Relationships/Partnership

• Business Planning • Conversion Techniques

• Listings, Listings, Listings

• Pricing-Marketing-Closing

Module 3

Module 4

• Show Properties

• Mentoring

• Assessing Needs • Construction of Offers 18

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• Accountability Coaching • Technology

Training Department Virtual Training

HPWTube

Imagine you found a best practice or want to show everyone at HPW your fantastic listing presentation? HPW Tube lets you post those videos for agents to check out anytime they want!

My CB Desk

My CB Desk is the Coldwell Banker® productivity hub. Desk houses all information pertaining

to the Coldwell Banker brand and allows quick access to your favorite products, tools, and

resources.

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HPW Real Estate School

DISCOVER YOUR POTENTIAL

Let’s Build Your Career – Together!

Our HPW Real Estate School has delivered professional development and vital continuing

education classes for over 30 years. We offer the most current instruction available, filled with

real-world examples, hands-on training, and the practical know-how you need to succeed.

Our down-to-earth informal approach will make your learning experience invaluable. We are anchored by highly qualified, result-driven instructors who are equal parts educator, coach,

motivator, and resource. Reach your business goals one class at a time. We’ll be here through

every step of your career.

Business partners for life!

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Legal Department-Corporate Legal Counsel

We have a full-time, in-house attorney ready to provide valuable brokerage advice to assist

our real estate agents with the various circumstances that may arise during the transaction process.

Our attorney serves our HPW real estate team as they work to protect their clients.

Benefits SPARK Exclusive Benefits at Your Fingertips The SPARK Insurance & Benefits Marketplace is a private, medical insurance exchange where

you can browse and compare plans, receive personalized quotes, and purchase medical coverage from top name carriers for a variety of products including Health, Life, Dental, Vision,

Medicare, Disability and much more.

To learn more head to the www.spark-benefits.org.

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Consumer Services Towne Mortgage of the Carolinas

Our experienced mortgage team is dedicated to providing the personalized service that you seek, with one-on-one attention throughout the process and loan products tailored to fit your

exact needs.

Towne Mortgage of the Carolinas offers an array of affordable loans, with quick and efficient processing to ensure on-time closings. As your partner throughout the home buying process,

we offer quick communication and real-time loan status updates, making for a smooth process for all.

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HPW Market Title

We are dedicated to ensuring that our clients receive the highest quality insurance at the lowest possible cost available. Our exceptional customer service makes the closing process easier for our clients and their attorneys.

Underwriting companies include: Chicago Title Company, WFGNational Insurance Company, and First American Title Company.

We have compiled a network of closing attorneys with superior reputations and extensive experience who will make our clients’ closings the celebrations they should be.

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Cinch Home Services

A Cinch home protection plan provides comprehensive coverage against mechanical failures

for major systems and appliances. It can protect your home during the listing process as well as make it more appealing to prospective buyers.

We have developed a strong partnership with Cinch Home Services, a leading provider of

home warranty plans, to offer you direct access to their service team and referred partner

network.

• Extra Incentive for Buyers

• Offers Buyers Peace of Mind

• Provides Sellers with valuable protection through closing

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HPW Relocation

More than 60 people move to the area every day. We help them find a home.

Our award-winning Relocation Division manages more than 65 percent of the corporate relocation activity to the area. We work with the buyers who will purchase your listing.

Our reach is worldwide through partnerships with all major relocation management companies including Cartus Corporation and over 30 relocation companies.

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HPW New Homes & Land

HPW New Homes & Land is a full-service new homes sales and marketing team that has gained

local and national recognition for its industry expertise and superior service to developers and national and custom home builders.

Respected for its comprehensive sales and marketing strategies and knowledge of market trends, HPW New Homes & Land targeted approach has accounted for the success of more

than 500 new home communities over the past 30 years.

HPW New Homes & Land has been a key partner in the development and completion of the Triangle’s most prestigious new home communities.

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HPW Property Management

Our HPW Property Management team conducts comprehensive applicant screenings, and each of the properties we represent goes through an extensive property analysis before and

after move-in.

Our online property portal gives owners and renters 24-hour account management support

which includes maintenance submission requests, online payment collection and processing capabilities, and access to all property documents.

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©2020 Coldwell Banker Real Estate Corporation. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate Corporation. An Equal Opportunity Company. Equal Housing Opportunity. Each Office is Independently Owned and Operated, except Offices Owned and Operated by NRT Incorporated.