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2019 NPD Building a home to grow in

GARDENING & PLANTERS March 2018

TOOL STORAGE

HARDWARE

KETER PRODUCT CATEGORIES

CABINETS & SHELVING

HOUSEWARE & PETS

HOME ORGANIZATION INDOOR STORAGE

FURNITURE

FURNITURE & PLANTERS PLANTERS & GARDENING

SHEDS

OUTDOOR STORAGE DECK BOXES

GROWING, PLANTING, GARDENING - CYCLING Composting & Preparation

Sow & Propagate

Using compost from composter to prepare for new season. Use the advantage of storing your tools with durable tool racks.

Start preparing the soil in the raised garden bed. To be on time, together with the heated propagators selection the first start of sowing can be done indoor

Together with full equipment of grow pots, seeding trays and plant trays the first start can be made to start the new cycle of plants for the coming season Growing is fun together with our selection of unheated propagators

Gardening & Maintaining

Planting & Harvesting When outside temperature is right the following steps can be made Use one of the grow tables or raised garden beds for space saving gardening. Planters/ balcony items for decorative gardening or when the space let’s you, use the full line for outdoor growing

When season is changing the autumn / winter preparation can start Together with our carts and composters the job is done before you know it

GROW IT

JAN

FEB

Flower Pots Planters & Troughs Grow Bag Trays

MAR

2

APR

PLANT IT

MAY

Decorative planters Self watering pots Water butts & Watering Cans

JUN

JUL

AUG

SOW IT

3

SEP

OCT

Seed & Gravel Trays 1 Propagation Winter Protection

NOV

DEC

GROW IT

PLANT IT

2

3

Decorative planters

Propagators Elevated garden beds Herb pots

APR

JAN

MAY

FEB

AUG

1

Raised Garden Bed Carts Corner tool rack

OCT

JUL

SOW IT

NOV

SEP

JUN

MAR FORESEING THE MARKET & BRINGING INNOVATION

DEC

AESTHETICAL

PRODUCT MAPPING DIRECTION

HOME BALCONY

FUNCTIONAL

TERRACE GARDEN

OUTDOOR

INDOOR

WE HAVE THE ANSWER TO OUR CONSUMER NEEDS! According to research (Jan. 2018) on US market – our consumer is a multidisciplinary purchasing power, their purchasing patterns spread over all types of products of the G&P category GARDENING/GIY

DECORATIVE INDOOR

DECORATIVE OUTDOOR

Floor plant pot 26% (N=155)

Garden bed 8% (N=150)

Propagator 2% (N=67)

Surface plant pot 21% (N=160)

12%

Railing plant pot 7% (N=105)

Hanging plant pot 21% (N=156)

Hydroponic plant pot 2% (N=50)

TOTAL by type

Vertical plant pot 3% (N=72)

21%

Question: Have you purchased one or more of the following products in the past 12 months?

Wallattached 4% (N=99)

61%

Total sample in this research – N=1,014 3% other planters; 3% NA

PRODUCT ROAD MAP GROW IT YOURSELF (GIY)

Garden Beds Better to Best Growing Pots Indoor & Outdoor Propagation One Stop Shop

Garden equipment - Move, Store, Secure Carts Composters Tool Racks PLANTERS from Functional to Aesthetical from Outdoor to Indoor CATEGORY ICONS:

GIY

EASY GROWING

Whiskey Brown: PANTONE 412C KETER 521

Mocha

PANTONE 411U KETER 557

Ideal to Grow in The Easy Growing makes growing vegetables, herbs and flowers a natural part of your urban lifestyle.

Features an elevated ergonomic design that eliminates the need to bend over, and a built-in watering system for healthy, beautiful plants.

Silver Grey

Anthracite:

PANTONE WG7U KETER 934

PANTONE 426C KETER 902

URBAN BLOOMER

Whiskey Brown: PANTONE 412C KETER 521

Ideal for growing crisp herbs and veggies in any spare space.

The Easy Growing Bloomer includes a shelf to conveniently store your gardening equipment and a full watering system. An upscale watering system is available, which combines special fabric for evaporation and regulated watering for your plants.

Warm Grey:

PANTONE 416 KETER 930

Anthracite:

Chestnut Brown:

PANTONE 426C KETER 902

PANTONE BLACK 4C KETER 590

RAISED GARDEN BED

Plant signs and cutout seed labels included

My Lovely Garden Bed The Raised Garden Bed is a compact and portable garden bed kit that can be assembled in minutes.

Improve your yields and increase your growing season with this lovely garden bed, manufactured from 70% recycled materials.

Quick and easy assembly

G-ROW

Sturdy trellis for plants up to157 cm | 61.8"

Inspired by the classic look of row crops, the G-ROW is a professional and easy GIY experience for the entire family to enjoy.

Featuring a multi-level design for easy watering or efficient addition of compost and a sturdy trellis, for plants up to 157cm.

Also available with a base for the balcony or deck

Multi-level rimmed design allows easy watering

Includes full trellis parts set for yielding crops

PLANTERS – INDOOR, BALCONY KNIT Planters

Premium Flower Pots

KNIT Planters

Premium Flower Pots

Ivy Herbs Sets

Corinthian Hanging basket

Cozies trio Planters

Premium Flower Pots Multi-packs

Self Watering Herb Pot

Cozies with hanging chain

Premium Flower Pot Saucers

Ivy Planter

Herb Pots

Balcony Rainbow Planters

Balcony Trough

COZY PLANTERS – KNIT LOOK

Cozy XS

Cozy S (Includes hanging chain)

Cozy M (Includes hanging chain)

Available at various colors

Cozy L

• Cloudy Grey 913 • Smoked Purple 614 • Misty Blue 938 • Pastel Violet 610 • Dune 506

IVY HERBS PLANTER Colors

GREEN PANTONE 7495U KETER 771 WHITE KETER 450 GREEN PANTONE 7495U KETER 771

MOCHA PANTONE 411U KETER 557 MOCHA PANTONE 411U KETER 557 GREEN PANTONE 7495U KETER 771

MOCHA PANTONE 411U KETER 557 GREY PANTONE 416 KETER 930 SCISSORS -MOCA PANTONE 411U KETER 557

IVY PLANTER Features Add up to 5 units to create the right look

Special water reservoir collects excess water: prevents overwatering and root decay

Drainage holes regulate Optimal exposure to watering: protect from sunlight over-flowing

Colors WHITE

Moving On Up Stack them any way you like and create the ultimate garden feature with the smart Ivy Planter. Equipped with a watering system, this planter system can be stacked up to 5 pots high for a thriving garden that stands tall.

GREEN PANTONE 7495U KETER 771 WHITE KETER 450

MOCHA

MOCHA PANTONE 411U KETER 557 MOHCA PANTONE 411U KETER 557

LIGHT GREY

MOCHA PANTONE 411U KETER 557 GREY PANTONE 416 KETER 930

HANGING SPHERE PLANTER Features Natural round rattan design

Sealed inner bowl and drainage plug for indoor or outdoor use

Sturdy stainless steel triple-chain hanger included

WHISKEY BROWN

MOCHA

Colors ANTHRACITE

Naturally Hanging Around With a classic sense of style, the Hanging Sphere planter features a contemporary craft look for a delightful play of light and a natural splash of fun.

Includes a decorative, rust-resistant triple-chain hanger for easily ‘hanging around’.

PANTONE 426C KETER 902

PANTONE 412C KETER 521

PANTONE 411U KETER 557

Up to 15 kg | 33 lb loading capacity

RAIN BOW PLANTER

Feature sHang up to 5 units to

boost your living style

Smart and easy hanging

Up to 7.5 kg | 16.5 lbs. loading capacity per planter

BROWNISH

CLASSIC

Colors RAINBOW

Let Your True Colors Shine Mix and match to your heart’s delight with these fun planters that hang from one another to create a rainbow of color and nature. Simply and easily build a planter chain of up to 5 units that will bring a smile from every angle.

Over-flow holes prevent overwatering and root decay

PLANTERS – OUTDOOR KNIT Planters

Rattan Planters

Cozies large

Cylinder Planters

Cube Planters

Rattan Planters

Taper Planter

Conic Planter

Wood Planters

Blenheim Oak Barrel Planters

Metallic Planters

Sand Planters

Versailles Planters

Varese Planters

Lead Effect Planters

Cotswold Planters

CYLINDER PLANTER Features Natural round rattan design

Drainage plug included

Elevated bottom for reduction of soil amount

Strong double wall structure

Product Colors Oasis white: PANTONE P1-9C

The Natural Circle This planter features strong construction based on durable quality and the spirit of wicker. Add a trendy rustic spirit and a warm touch of home-style that fits any indoor and outdoor setting.

Sandy: PANTONE 16-1305TPX

Dune: PANTONE 7530C

Whiskey brown: PANTONE 412C

Anthracite: PANTONE 426C

Our Choice

RATTAN PLANTER Features High quality structure

Optional drainage holes

For indoor or outdoor use

Colors ANTHRACITE

PANTONE 426C KETER 902

Sowing The Seeds Of Style The traditional rattan look combines with the durability of molded resin in this range of planters that are perfect both indoors and out, adding a touch of contemporary elegance to the modern home and garden.

SILVER GRAY

PANTONE WG7U KETER 934

WHISKEY BROWN

PANTONE 412C KETER 521

MOCHA

PANTONE 411U KETER 557

CONIC PLANTER Features Open round rattan design

Smart wheels for easy movement

Drainage plugs included for indoor or outdoor use

Colors ANTHRACITE

The classic welcome home A touch of elegance and colonial warmth blend perfectly in this impressive planter. Enjoy the rattan natural look in the perfect size for your needs which also include smart wheels set for easy movement.

PANTONE 426C KETER 902

SANDY

PANTONE 411C KETER 521

WHISKEY BROWN

PANTONE 412C KETER 521

MOCHA

PANTONE 411U KETER 557

CUBE PLANTER

Features

Woodcraft Elegance Inspired by true wood craftsmanship, this planter features strong construction based on durable quality and the spirit of wood. Add a trendy rustic spirit and a warm touch of home-style that fits any indoor and outdoor setting.

Wood craft design

High quality structure

Drainage plug included

Easy maintenance

TAPER PLANTER Features Woodcraft look & feel

High quality structure

For indoor or outdoor use

Optional drainage holes

Product Colors

Our Choice

Brownish grey: RAL 7013

Anthracite: PANTONE 426C

Chestnut brown: PANTONE BLACK 4C

Sandy: PANTONE 16-1305TPX

GARDENING Carts

Composters / Rain Barrels

Easy Go Breeze 50L

Eco Composter 320L

Easy Go 55L

E-Composter 450L

Realbarrow 100L

Indigo Water butt

EASY GO BREEZE

Light weight multi purpose cart perfect for indoor and outdoor

The next Easy Go generation includes all the features of the multi-purpose cart in a new compact, lightweight size. The Easy Go Breeze makes it easy carrying and transport logs, leaves, soil, tools, laundry, and much more in the home and garden.

Reseda Green:

Dark Green:

PANTONE 7495U PANTONE 3308C KETER 780 KETER 771

Made from recycled materials

Taupe:

PANTONE 411U KETER 557

Ideal capacity

Whiskey Brown:

PANTONE 412C KETER 521

Black:

PANTONE BLACK 2C KETER 900

EASY GO

Light weight multi purpose cart perfect for indoor and outdoor

The Easy Go is a smart and simple multipurpose light-weight work wagon. It is ideal for garage, basement and yard maintenance and can be very helpful with house chores and shopping.

Reseda Green:

Dark Green:

PANTONE 7495U PANTONE 3308C KETER 771 KETER 780

Taupe:

Made from recycled materials

PANTONE 411U KETER 557

Whiskey Brown:

PANTONE 412C KETER 521

Ideal capacity

Black:

PANTONE BLACK 2C KETER 900

EASY GO XL

Light weight multi purpose cart - perfect for indoor and outdoor

The Easy Go XL is a lightweight work wagon featuring special extra-large durable 7.6� rubberized wheels that can take on any challenge or terrain. Ideal for garage, basement, and yard maintenance.

Integral bag holder

Heavy duty rubberized wheels

Ideal capacity

REAL BARROW

Ergonomic handles

The Real barrow is the first heavy-duty work wagon to combine the classic wheelbarrow structure with an L-shape “bulldozer� shovel. With light design, the Real barrow makes your tough chores a breeze: instead of lifting, just easily sweep directly into the barrow and get going.

shovel-like metal edge for digging into a pile of soil or gathering leaves

Heavy duty rubberized wheels

Ideal capacity

SUPER PRO

Light weight multi purpose cart - perfect for indoor and outdoor The Super Pro is a multipurpose heavyduty work wagon, with special extralarge durable 11� rubberized wheels and 150L capacity which make it suitable for all kinds of work. Easily lift it with one or two hands, and get the job done.

Integral tool bar

Heavy duty rubberized wheels

Heavy duty capacity

DECO COMPOSTER

Elegant wood look to complement your garden

Made from recycled materials, this unique wood-style composter blends into and complements your garden. The Deco Composter transforms kitchen and yard waste into rich compost fertilizer.

Composting has never been easier or looked better.

Green packaging solution, made from recycled materials

Assembles in minutes, no tools required

Ideal capacity

HANGING TOOL RACK

Built-in level for easy and precise mounting

Organizing your tools has never been so easy – just place the Hanging Tool Rack on the wall and gather up all the tools that are lying around. Holds up to 15 multi-sized tools, more than any other rack of the same size!

Rubber grip inserts for maximum grip

Id7 hooks hold all your small-handle tools

CORNER TOOL RACK

Holds up to 24 hand and long handle garden tools

Front-loading tool slots eliminate the problem of removing and placing longhandle tools when the rack is being used in an outdoor shed or space with a low ceiling.

We offer the Corner Tool Rack in 2 height options to fit a variety of different tools.

Space saver, designed to fit corners

Made from recycled materials

POS – INDOOR (CARTON)

EXISTING At UK

EXISTING – COZY XS 5 units of cozy XS

cozy XS – 12 units

cozy XS – Trio set

NEW!

Variance # 1

Variance # 2

EXISTING – COZY S, M, L

NEW!

EXISTING

NEW!

EXISTING Ivy herbs

Urban bloomer

DISPLAY ON PALLET

EXISTING Cozy - 12 set of trio

Rainbow

Hanging sphere

POS – OUTDOOR/INDOOR (PERMANENT)

EXISTING

NEW!

EXISTING At UK

SHELVES PLANOGRAM

GARDENING & PLANTERS

PORJECT TIMELINES 2018

2019

2020

NPD 2018

WOODLOOK FAMILY- URBAN BLOOMER XL

GIY

Urban bloomer - line extension:

• Whiskey Brown 590 - 238394 • Anthracite 939 - 238395

Water level indicator

Fabric strainer and water capillary agent

CA

Floor separating soil from water reservoir

Colors

• Whiskey Brown 590 • Anthracite 939 Packaging Volume:

Dimensions:

110 Liter

113.7W x 47.15D x 85H cm

29.06 US Gal

44.76W x 18.56D x 33.46H in

Watering system

WOODLOOK FAMILY- SEQUOIA GARDEN BED MEDIUM & LARGE

US + CA

Medium Dimensions Length: 99 cm / 38.9 inch Width: 57 cm / 22.7 inch Hight: 50 cm / 19.9 inch Weight: 11 Kg

Large Dimensions Length: 131 cm / 51.6 inch Width: 57 cm / 22.7 inch Hight: 50 cm / 19.9 inch Weight: 13 Kg

Logistics information Planter Package size: Length: 102 cm / 40.1 inch Width: 59 cm / 23.2 inch Hight: 28 cm / 11 inch Quantity in container: 384

Logistics information Planter Package size : Length: 133cm / 52.3 inch Width: 60cm / 23.6 inch Hight: 26cm / 10.4 inch Quantity in container: 256

Color • Grey 595

Packaging concept

GIY

MATTE & GLOSSY TREND – EXPRESS YOUR CHARACTER

CHARACTER PLANTERS

Dim.: Ø 15.5 x 13.5H cm Ø 6.1 x 5.3H inch

NPD 2019

2019 – OUR FAMILIES BETON

GROOVE

KNIT

SANDSTONE

CHARACTER

STONEWARE

ELEMENTS

WOODLOOK

BETON – WORLDWIDE DESIGN TREND

BETON FAMILY PLANTERS

ROUND CONIC

SLICK

CUBE

SQUARE CONIC

CUBE BETON PLANTERS Item Dim.:

Item Dim.:

Item Dim.:

11.4W x 11.4D x 10.4H cm

14W x 14D x 13H cm

16.5W x 16D5 x 15H cm

4.5W x 4.5D x 4.1H inch

5.5W x 5.5D x 5.1H inch

6.5W x 6.5D x 5.9H inch

SQUARE BETON PLANTERS

Item Dim.:

Item Dim.:

48.5W x 48.5D x 43H cm

40W x 40D x 55H cm

19W x 19D x 17H inch

16W x 16D x 21.7H inch

ROUND BETON PLANTERS

Item Dim.:

Item Dim.:

40Ø x 38H cm

53.3Ø x 50H cm

16Ø x 15H inch

21Ø x 19.7H inch

SUCCULENT PLANTS – “THE” TREND FOR FLOWERS

KNIT FAMILY FOR SUCCULENTS – FOLLOWING THE TREND

KNIT Line extension

Keter Lifestyle | Business Strategy 2017-18

Item Dim.:

Item Dim.:

10Ø x 10.8H cm

11.2Ø x 11.8H cm

3.9Ø x 4.2H inch

4.4Ø x 4.6H inch

Item Dim.:

Item Dim.:

10Ø x 10.4H cm

11.2Ø x 11.5H cm

3.9Ø x 4.1H inch

4.4Ø x 4.5H inch

KNIT FAMILY - PLANTERS

Cozy XS

Cozy S (Includes hanging chain)

Cozy M (Includes hanging chain) Available at various colors

Cozy L

• Cloudy Grey 913 • Smoked Purple 614 • Misty Blue 938 • Pastel Violet 610 • Dune 506

ELEMENTS – ECLECTIC DESIGN

ELEMENT PLANTER

Item Dim.:

Item Dim.:

16.2Ø x 14.8H cm 20Ø x 17H cm

Item Dim.:

Item Dim.:

25Ø x 20.6H cm

30Ø x 26H cm

6.3Ø x 5.8H inch 7.9Ø x 6.7H inch 9.8Ø x 8.1H inch 11.8Ø x 10.3H inch

ELEMENTS DESIGN VERSIONS - CHOOSE YOUR ELEMENT

Custom made according to MOQ

GROOVE

GROOVE PLANTERS

High gloss finish surface with rough texture strokes

Growing with style High quality planters with different surface finish for indoor surrounding. Minimalistic design inspired by nature. Ø 21 cm / 8.4 in 17.9 cm 7 in

Ø 16 cm / 6.3 in 11.6 cm 4.6 in

Ø 10.9 cm / 4.3 in 9.6 cm 3.8 in

High gloss finish in &out

SANDSTONE The sand composition depends directly on its origins.

The mineralogical composition of sands does have also a direct connection to the sands’ color, the mother nature being here extremely generous: white sands with biologic origin ,black sands from volcanic islands, reddish hues in arid areas (deserts)

SANDSTONE – SAHARA PLANTERS Ø 53 cm / 21 in Ø 40 cm / 15.7 in 46 cm 18 in

31 cm 12.2 in

SANDSTONE – SAHARA PLANTERS

STONEWARE TREND

STONEWARE – SUNSET MARBLE Ø 53.3 cm / 21 in Ø 35 cm /13.8 in 46 cm 18 in

32 cm 12.6 in

STONEWARE – TWILIGHT GLAZE Ø19 cm / 7.5 in Ø16 cm / 6.3 in Ø14 cm / 5.5 in 17 cm 6.7 in

15 cm 5.9 in

12 cm 4.7 in

WOOD LOOK DESIGN TREND

WOOD LOOK FAMILY - TAPER PLANTER Taper line extension:

37 x 37 cm 14.5 x 14.5 in

57 cm 22.5 in

37 x 37 cm 14.5 x 14.5 in

42 cm 16.5 in

30 x 30 cm 12 x 12 in

29 cm 11.5 in

DUOTECH MODULAR RAISED GARDEN BED

GIY

1 unit

2 units

Item Dim.: Length: 120 cm / 47.2 in Width: 120 cm / 47.2 in Hight: 28 cm / 11 in

Weight: 7.9 Kg Package Dim.: Length: 100 cm / 39.3 in Width: 34 cm / 13.5 in Hight: 17 cm / 6.5 in Quantity in container: 900

6 units

DUOTECH MODULAR RAISED GARDEN BED Hiding electric and irrigation system inside 4x4 inch top.

Suitable for existing lighting

Simple assembly

NPD 2020

RAISED GARDEN BED - BETON

GIY

Item Dim.: 82W x 37D x 75H cm 32.2W x 11.2D x 29.5H inch

PLANTERS - SLICK BETON

Item Dim.:

Item Dim.:

Item Dim.:

Item Dim.:

14.7W x 14.7D x 14H cm

29.4W x 29.4D x 27.7H cm

38W x 38D x 36.1H cm

53.3W x 53.3D x 50.2H cm

5.78W x 5.78D x 5.51H inch

11.6W x 11.6D x 10.9H inch

14.9W x 14.9D x 14.2H inch

21W x 21D x 19.7H inch

Item Dim.:

Item Dim.:

Item Dim.:

Item Dim.:

54W x 54D x 20H cm

36W x 36D x 17H cm

50W x 15D x 15H cm

75W x 25D x 21.5H cm

21.2W x 21.2D x 7.9H inch

14.1W x 14.1D x 6.7H inch

19.7W x 5.9D x 5.9H inch

29.5W x 9.85D x 8.5H inch

ROUND BETON PLANTERS

TO BE CONTINUED… INNOVATION BY KETER IOT LINE HYDROPHINIC LINE

LINES EXPANSIONS

PROPOGATORS TEXTURED OUTDOOR DESIGN INDOOR

THANK YOU!