HOWL Media Kit 2016

VOL. 2, NO. 2 APRIL 2015

FREE

DRINKING LIKE MAD MEN Old-school cocktail recipes

EAT, SHOP & PLAY

The everything guide to Cambodia Town

THE MELTDOWN

Greater Lowell’s best grilled cheese

REEL LIFE

Documentary revives Cambodia’s rockin’ past

2016 MEDIA KIT howlmag.com

VOL. 2, NO. 6 JUNE 2015

GiaNTS OF SUMMER

VOL. 2, NO. 3 MAY 2015

VOL. 2, NO. 7 JULY 2015

FREE

FREE

FREE

ZOMBIE LOVE

The Best of Fests Jaws Turns 40 Northeast Comic Con

Our neverending obsession with The Walking Dead

BEER, icE cREaM & vOyEURiSM

ART MONGERS

American Stonecraft revolutionizes farm-to-table

20 things to do before the season ends

THE BIONIC MAN Wrestler Steve Chamberland steps up to help others walk, run and live again

BACKYARD BASH ON A DIME

THE GREAT ESCAPE

Grill tips from chefs Local music playlist Seasonal beer DIY party

Braveheart’s daring dash from slaughterhouse to sanctuary

EAR CANDY

Winners & highlights from the New England Music Awards

HOMEGROWN

Our annual roundup of the region’s best farm fresh fare

MASTER THIEVES

Stephen Kurkjian digs into the mystery behind Gardner Museum Heist

howlmag.com | HOWL Magazine | 1

The Rise

of Do Can

Home is where the hops are for Mill City’s newest craft brewery

Scream Fest

Vol. 1, No. 7 SEPTEMBER 2014 FREE

VOL. 2, NO. 8 AUGUST 2015

Vol. 1, No. 8 OCTOBER 2014 FREE

FREE

THE FOOD ISSUE

An Insider’s Look at the Chefs & Eats Making Greater Lowell a Delicious Place to Live

FLEE THE CITY

Summer’s best swimming Open air theaters

NEW MUSIC

Next Stop

Melvern Taylor, The Brazen Youth, Amy & The Engine

WONDERLAND

The New England Ghost Project’s 13 most haunted places

The Luna Theater opens the curtain on indie film in Lowell

Memory Babe

Revival

Underground

Artist Markus Sebastiano merges past & present

The Mad Ones Music, prose and mojo baby as Lowell celebrates Kerouac

Legendary Rock Club

The Safe reopens

howlmag.com | HOWL Magazine | 1

Student

Survival

Guide

Complete protection from starvation and boredom

Pump Up

The Volume

WUML proves college radio still matters

10 REASONS TO ADVERTISE IN HOWL

1 WE’RE THE POPULAR KID

(THE ONE WHO’S ALSO REALLY NICE) More than an amazing arts and entertainment news source, HOWL is also a fun events hub. With a loyal fan base across the Merrimack and Nashoba valleys, HOWL attracts an average of 50,000 readers monthly — on the web and through our free print zine — who are actively seeking out great places to dine, shop and play. Like our readers, HOWL is decidedly independent. Our pages offer an insider’s point of view on local arts, music, culture and things to do that our readers trust.

2 WE HIT YOUR TARGET

HOWL readers are smart and savvy urbanites in their 20s, 30s and 40s with disposable incomes and an appetite for everything the region has to offer. They see more live shows and movies, eat out and shop more, and spend more time online than readers of any other paper in town. That’s why HOWL is all over Greater Lowell; from restaurants to coffeehouses, bars to clubs, theaters to retailers, mobile devices to desktops, and on every campus and street corner — we’ve got the region covered.

3 WE GATHER NO MOSS

While many publications are quickly recycled, our readers tell us they hang onto their issues of HOWL, using them as handy go-to guides for things to do across the region.

4 WE CHEER FOR THE HOMETOWN TEAM

At HOWL, we live in the community we cover and are proud boosters of it. When you advertise in HOWL, it tells readers that you are a part of our community too — and that your products and services are available locally.

HOWL is the first local publication to produce a FREE holiday shopping guide focusing exclusively on small and indie businesses. HOWL is also the first to produce a FREE annual student guide — distributed to thousands of UML and MCC students and staff, encouraging them to explore the Merrimack Valley while zeroing in on the best it has to offer.

ads@howlmag.com

5 WE STAND OUT IN A CROWD

We don’t mean to brag (OK, yes we do), but at HOWL, we invest in the quality of our editorial product and it shows.

Our features, photography, design and regular columns are created by award-winning veteran journalists and photographers, as well as the best up and coming talent in the business.

6 WE’RE ATTENTION HOGS

Readers spend an average of 60 minutes with our print publications (try to get that kind of face time with a billboard or 30-second TV or radio promo).

7 WE KNOW ALL THE HOT SPOTS From the hippest new restaurants to the coolest places to shop for gifts, we keep our finger on the pulse and we keep you in the loop.

8 WE’RE TECHNO LIKE THAT

Every print issue of HOWL is also featured on howlmag. com. And, as a thank you to our valued sponsors, you receive two ads — a web and print ad — for the price of one. Readers who click on your ad will be linked directly to your website. Then you, too, can say you’re techno like that. But don’t really ever say that to anyone.

9 OUR READERS HAVE THEIR EYE ON THE PRIZE

According to BIGresearch, a leader in online marketing, magazines and magazine ads garner the most attention over other forms of media. When consumers read magazines, they are less likely to be distracted compared to users of TV or radio.

10 TWO BIRDS, ONE STONE

HOWL is heavily distributed in areas where both Merrimack Valley residents and Merrimack Valley visitors congregate, which means you reach two great audiences with one fabulous, affordable, effective, fun, engaging (and humble) product.

Come out and play.

2016 EDITORIAL SCHEDULE

JANUARY-FEBRUARY COME OUT AND PLAY

FITNESS & FUN INDOORS & OUT

VALENTINES

AD DEADLINE DECEMBER 14 STREET DATE JANUARY 6

BEST OF ISSUE

SPOTLIGHTS READERS’ FAVS IN ENTERTAINMENT, SHOPPING & MORE

NEW ENGLAND MUSIC GUIDE

FACES TO KNOW

LOCALS IMPACTING THE REGION’S CULTURE

MAY-JUNE

MARCH-APRIL

AD DEADLINE FEBRUARY 8 STREET DATE MARCH 2

AD DEADLINE APRIL 11

JULY-AUGUST

SUMMER PREVIEW OF LIVE MUSIC, FAIRS, FESTIVALS AND FUN ACROSS NEW ENGLAND

STREET DATE MAY 4

THE 100 BEST DISHES IN THE REGION. PERIOD. PICKED BY HOWL READERS. COINCIDES WITH A CONTEST. BEST INSTAGRAM FOOD PHOTO SUBMISSION GETS THE COVER SPOT!

STREET DATE JULY 6

SEPTEMBER-OCTOBER

AD DEADLINE AUGUST 15

NOVEMBER-DECEMBER

AD DEADLINE OCTOBER 10

STREET DATE SEPTEMBER 7

ANNUAL SHOP LOCAL HOLIDAY AND WINTER EVENTS GUIDE.

ROCK OUT(SIDE)

FALL PREVIEW

BEST NEW ENGLAND FOLIAGE, GETAWAYS, LOCAL ARTS GUIDE, STUDENT SURVIVAL SECTION.

THE FOOD ISSUE

HOLIDAY ISSUE

Inside every issue:

ads@howlmag.com

AD DEADLINE JUNE 13

STREET DATE NOVEMBER 2

Music, art, entertainment, inspiring people, places to go, food & drink, shopping, things to do, local businesses, homegrown greats (local farms, food and DIY), on the cheap (free stuff and places to go under $10), nonprofit spotlight (every issue introduces a local organization doing amazing work in the community), and a whole lot more. Come out and play!

TAP INTO OUR AUDIENCE KEY SPOTS WHERE YOU CAN FIND PRINT COPIES INCLUDE: RAIL STATIONS

North Station and the commuter rail stations in Andover, Billerica, Lowell and West Concord.

LOWELL

NEWSSTANDS

Barnes & Noble Booksellers, Newbury Comics and Guitar Center.

LOCAL HOT SPOTS

Upscale salons, spas, fitness centers, coffee shops, indie retailers, entertainment venues, local art galleries, museums, pubs, restaurants, hotels, doctors’ offices and downtown condo lobbies.

BOSTON

WHEREVER YOU HAVE WIFI

Don’t forget to peruse the digital version of our print zine at howlmag.com

HOWL READERS

50,000 & GROWING 79%

57%

42%

32

MILLENIALS

FEMALE

MALE

MEDAIN AGE

HOWL READERS ARE A SOCIALIZING, CULTURE DRIVEN, FOOD-LOVIN’, TREND-SETTING BUNCH. ads@howlmag.com | 250 Jackson St., Suite 404, Lowell, MA 01852 | howlmag.com

HOWL AD PACKAGES PRINT OPTIONS TWO PAGE SPREAD | $1,000 TRIM: 17" x 11" |BLEED: 17.5" x 11.25" SAFETY ZONE: 16.5" x 10.5" | GUTTER: .5"

Includes Leaderboard at 728x90 pixels and a banner in our weekly eBlast.

2 Page Spread

Full Page

REGULAR FULL PAGE | $625

½ Page

TRIM: 8.5" x 11" |BLEED: 8.75" x 11.25" SAFETY ZONE: 8" x 10.5"

Includes Half Page web ad at 300x600 pixels and a trailer in our weekly eBlast.

INSIDE FRONT | $800 TRIM: 8.5" x 11" |BLEED: 8.75" x 11.25" SAFETY ZONE: 8" x 10.5"

Includes Leaderboard at 728x90 pixels and a banner in our weekly eBlast.

⅓ Vertical

Quarter

1/12 Page

BACK COVER | $1,100 TRIM: 8.5" x 11" |BLEED: 8.75" x 11.25" | SAFETY ZONE: 8" x 10.5"

Includes Leaderboard on web calendar page and a banner in our weekly eBlast. Also entitles you to 48-hour site takeover on a weekend of your choosing.

Ask your sales rep for details.

WEB OPTIONS

HALF PAGE | $450 TRIM: 8.5" x 5.5" |BLEED: 8.75" x 5.75" | SAFETY ZONE: 8" x 5"

Includes Half Page Web Ad at 300x600 pixels.

THIRD VERTICAL | $325 TRIM: 8.5" x 5.5" |BLEED: 8.75" x 5.75" | SAFETY ZONE: 8" x 5"

Leaderboard

Half Page

Includes Wide Skyscraper at 160x600 pixels.

Skyscraper

QUARTER | $200 All ads are twofers:

Large Rectangle

Merchandiser Block

TRIM: 4.25" x 5.5" |BLEED: 4.5" x 5.75" | SAFETY ZONE: 3.75" x 5"

Includes Large Rectangle at 336x280 pixels.

meaning you receive a web ad with your print ad because HOWL ❤s local businesses.

1/12 PAGE | $95 TRIM: 2.5" x 2.5" |SAFETY ZONE: 2.25" x 2.25"

Includes Mini Merchandiser Block at 125x125 pixels.

PRINT FILE FORMATS: High Resolution, 300 dpi, CMYK color jpg, tiff, pdf, eps, psd, ai, indd

ads@howlmag.com

SUBMIT ALL ADS TO ADS@HOWLMAG.COM

VOL. 2, NO. 6 JUNE 2015

VOL. 2, NO. 3 MAY 2015

FREE

FREE

Vol. 1, No. 8 OCTOBER 2014 FREE

GiaNTS OF SUMMER The Best of Fests Jaws Turns 40 Northeast Comic Con

BEER, icE cREaM & vOyEURiSM 20 things to do before the season ends

The Rise

of Do Can

Home is where the hops are for Mill City’s newest craft brewery

Scream Fest

THE GREAT ESCAPE

Braveheart’s daring dash from slaughterhouse to sanctuary

EAR CANDY

Winners & highlights from the New England Music Awards

HOMEGROWN

Our annual roundup of the region’s best farm fresh fare

MASTER THIEVES

Stephen Kurkjian digs into the mystery behind Gardner Museum Heist

The New England Ghost Project’s 13 most haunted places

Memory Babe

Artist Markus Sebastiano merges past & present

The Mad Ones Music, prose and mojo baby as Lowell celebrates Kerouac

Vol. 1, No. 7 SEPTEMBER 2014 FREE

VOL. 2, NO. 8 AUGUST 2015

FREE

THE FOOD ISSUE

An Insider’s Look at the Chefs & Eats Making Greater Lowell a Delicious Place to Live

FLEE THE CITY

Summer’s best swimming Open air theaters

NEW MUSIC

Next Stop

Melvern Taylor, The Brazen Youth, Amy & The Engine

WONDERLAND

The Luna Theater opens the curtain on indie film in Lowell

Underground

Revival

Legendary Rock Club

The Safe reopens

Student

Survival

Guide

Complete protection from starvation and boredom

Pump Up

The Volume

WUML proves college radio still matters

howlmag.com | HOWL Magazine | 1

VOL. 2, NO. 2 APRIL 2015

VOL. 2, NO. 7 JULY 2015

FREE

FREE

ZOMBIE LOVE Our neverending obsession with The Walking Dead

DRINKING LIKE MAD MEN

ART MONGERS

Old-school cocktail recipes

American Stonecraft revolutionizes farm-to-table

EAT, SHOP & PLAY

THE BIONIC MAN

The everything guide to Cambodia Town

THE MELTDOWN

Greater Lowell’s best grilled cheese

Wrestler Steve Chamberland steps up to help others walk, run and live again

BACKYARD BASH ON A DIME Grill tips from chefs Local music playlist Seasonal beer DIY party

REEL LIFE

Documentary revives Cambodia’s rockin’ past

howlmag.com | HOWL Magazine | 1

Vol. 2, No. 1 March 2015 FREE

Spin This LadyLamb’s new a l b u m After

The Buzz

Djinn Spirits perfects the art of gin making

Food Happy Greater Lowell’s best brunch spots

6 | Howl Magazine | howlmag.com

Mill City Wedding Bazaar Beer garden, live music & DIY heaven for indie-minded couples