Howler Marketing Mag

t s e d u o l e th

VOICE IN THE FOREST!

MARKETING OPPORTUNITIES

F A C T S

Over 24 years of publishing 50,000+ reads each month since May 1 We are hosted on two platforms with over 100 million potential readers: Issuu & Press Reader A variety of articles means more people engaged with the magazine Howler presents it’s high quality content that you (and Howler) makes available to our worldwide audience We promote on our social media platforms (over 35,000+ followers) Your ad: Effective branding is staying engaged with your market on a consistent basis AND a variety of platforms Your ad should entice the reader to click Perhaps one dynamic photograph, few key words that make you unique What solution do you provide? What need can you fulfill?

Include your logo with your homepage link, social media icons, etc.

Your featured video, short yet attractive to share your story Use in your monthly newsletter: we will send your magazine ad page link to you with other links to top stories This reminds your audience about YOU and Costa Rica Combining your exposure, along with all other advertisers AND Howler platforms provides prime market intersections with thousands of new potential buyers who are already introduced to Costa Rica

VARIETY OF ARTICLES

Ever expanding online platform Variety of articles means more people engaged...longer Well written stories and features Beautiful photographs and videos Children and family features Articles in Spanish

CONNECTING YOUR BUSINESS WITH COSTA RICA AND WORLDWIDE

ADVERTORIALS title catches reader’s attention you present YOUR story - what makes you unique? write a general topic that interests readers you are the subject matter expert people are more apt to read more than just glance over an ad pull out text highlights key words article goes online and stays online: with your ad on the same page article keywords are searchable we can refresh the article occasionally, new special, updated pictures, etc. add article link to your website, newsletter, social media

Options: 1 page story/1 page ad 2 page story/1 page ad 2 page story/2 page ad

Examples: Designing in Paradise Marriott: Greener Futures Vacasa Premium Cleaning Indoor Farming Small Language Tourism

DISPLAY

Regular 1 Full page or 2 page spread Premium placement (pages 2-9) Includes your video links to webpage/social media ...few keywords ...what solution do you offer the reader?

What will entice them to "click"?

See the idea 2 page spread (plus the following pages after)

SPANISH

Purpose: To expand Howler’s audience to the Central Valley region of Costa Rica To promote interstate travel to vacation destinations throughout the country 70% of the Costa Rica population is in this region Potential NEW consumers to intersect Advertising: 1) One page or two page spreads, regular display & advertorials 2) English and/or Spanish advertisement provided by advertising client 3) Spanish advertorials provided by advertising clients Pricing: ➔ Discount for advertising in the English monthly online magazine ➔ Rate based on monthly contract ➔ Spanish issue only rates available

Targeted social media campaigns in the Central Valley

THE POWER

of utilizing Howler as your "vehicle" to remind your audience, PLUS intersection thousands more!

YOUR MAGAZINE You've seen airline's magazines where they have a few pages about them and the remaining pages being a variety of articles. Same concept.

Design Your Own Magazine Click Here Your feature properties, informational pages

up

da

Plus: selected Howler articles You name the magazine Include other business if you choose...it's YOUR magazine!

You select cover Above 40 pages, quoted You provide x pages of your content Howler provides x articles on: (samples) 1) Costa Rica: the happiest country 2) Which region is right for me?

3) Adventures 4) Culture 5) Yoga 6) Surfing 7) Pura Vida lifestyle 8) Buying/building in Costa Rica 9) History 10) National Parks

te d

qu

ar te rly

YOUR COVER Same monthly magazine You design your cover Plus the inside cover page Plus one additional page inside the regular magazine

REGIONAL PRINT 1. Being developed in selected cities/regions 2. Covers are magazine style paper, interior is regular newspaper print 3. Totally dependent on financial support by local businesses 4. For dining, travel, tourism, adventures, entertainment, wellness (spa, yoga), hotel accommodations 1. Three month minimal contract 2. Ads provided by clients, high resolution, quality pdf, jpg, png 3. Ads should include a QR code for link to Facebook page/website 4. Size options: two page spread, one page, half, quarter 5. Includes map with advertisers locations indicated and tide chart 6. Howler articles will have the first page of the story with a QR code to read more online 7. Magazine hosted online 8. Real estate, property management companies must have contract with the regular Howler monthly magazine to be included in print regional.

The early years

Ov ve er r 2 24 4 O ye ea ar rs s!! y