Divitia Brand Guidelines

Divitia Style Guide

Unit 1 12 Abercrombie Street Rocklea QLD 4106 PO Box 645 Annerley QLD 4103

Tel: +61 7 3899 9888

Authorised Representative of Divitia Pty Ltd ABN: 96 153 269 633 AFSL:412 113

Contents Introduction 3 Brand Colour

4

Brand Typography

5

Logo Suite

6

Logo Misuse

7

Brand Application

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Introduction Divitia provides financial advisory, taxation and accounting services to its clients. Divitia is a Xero Gold Partner specialising in assisting small to medium businesses with managing their business and taxation affairs. ​ ivitia also has its own Australian Financial Services License and D provides comprehensive financial advice to its clients including selffunded retirees and private individuals.

Financial services •

Managed Investments

•

Superannuation

•

Personal Insurance

•

Retirement and Estate Planning

Taxation services •

Taxation Advice

•

Accounting

•

Self Managed Superannuation Funds

•

Business Services

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Brand Colour Primary Colour Palette

Secondary Colour Palette

Jet

Dim Gray

Asparagus

Mantis

Sky Blue Crayola

Mango Tango

HEX

HEX

HEX

HEX

HEX

HEX

343333

666766

6C9E4E

7DC35C

54C6D5

F58345

RGB

RGB

RGB

RGB

RGB

RGB

52 51 51

102 103 102

108 158 78

125 195 92

84 198 213

245 131 69

CMYK

CMYK

CMYK

CMYK

CMYK

CMYK

69 63 62 58

60 51 51 20

63 19 90 3

55 0 85 0

60 0 17 0

0 60 80 0

To be used for headings, body text and written information.

To be used for headings, body text and written information.

This colour can be used as alternative for the primary colour of the Divitia brand.

This colour represents the primary colour of the Divitia brand.

The secondary colours are complementary to the official colours. Use them to accent and support the primary colour palette.

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Brand Typography Logo font Geosan Light Body Copy Avenir LT Std 45 Book Headings & Subheadings Futura PT Demi

Geosan Light

abcdefghijklmnopqrstubwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Avenir LT Std 45 Book

abcdefghijklmnopqrstubwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Futura PT Demi

abcdefghijklmnopqrstubwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 5

Logo Suite The logo and its application Primary Logo

Logo on dark background

Logo on green background

Stack Logo

The logo spacing and sizing x

Spacing

x

x

x

x

x

x

x

Minimum logo size: 25-30mm The spacing designated within and around the Divitia logo is consistent and easy to follow. The ‘x’ width on the diagram is the height of the ‘a’. This space is what separates the icon from type but also the minimum area of any other objects in the proximity of the logo.

30mm

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Logo Misuse Scaling Elements

Scaling Elements

Rotating & Distorting

Do not reduce or expand the size of the green icon in comparison to the word ‘divitia’.

Rotating & Distorting Do not rotate or distort Divitia logo.

Stretching Do not stretch the logo when scaling.

Inappropriate Background Colour The logo should only be placed on colours that can make the logo stand out.

Inappropriate Background Image

Stretching

Inappropriate Background Colour

If the logo is to be placed on an image, ensure the image has ample clear space and is desaturated.

Do not place the logo on a ‘busy’ image.

Inappropriate Background Image

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Brand Application Email Signature

LetterHead

Amanda Brown

Client Services Manager Unit 1 12 Abercrombie Street Rocklea QLD 4106 PO Box 645 Annerley QLD 4103 +61 7 3899 9888

divitia.com.au

Divitia Advisers Pty Ltd Limited Liability by a scheme under Professional Standards Legislation

Authorised Representative of Divitia Pty Ltd Abn 96 153 269 633 AFSL: 412 113

With Compliments Slip

divitia.com.au

divitia.com.au

With compliments Unit 1 12 Abercrombie Street Rocklea QLD 4106 PO Box 645 Annerley QLD 4103

Unit 1 12 Abercrombie Street Rocklea QLD 4106 PO Box 645 Annerley QLD 4103

Tel: +61 7 3899 9888

Tel: +61 7 3899 9888

Authorised Representative of Divitia Pty Ltd ABN: 96 153 269 633 AFSL:412 113

Authorised Representative of Divitia Pty Ltd ABN: 96 153 269 633 AFSL:412 113

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