Divitia Style Guide
Unit 1 12 Abercrombie Street Rocklea QLD 4106 PO Box 645 Annerley QLD 4103
Tel: +61 7 3899 9888
Authorised Representative of Divitia Pty Ltd ABN: 96 153 269 633 AFSL:412 113
Contents Introduction 3 Brand Colour
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Brand Typography
5
Logo Suite
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Logo Misuse
7
Brand Application
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Introduction Divitia provides financial advisory, taxation and accounting services to its clients. Divitia is a Xero Gold Partner specialising in assisting small to medium businesses with managing their business and taxation affairs. ivitia also has its own Australian Financial Services License and D provides comprehensive financial advice to its clients including selffunded retirees and private individuals.
Financial services •
Managed Investments
•
Superannuation
•
Personal Insurance
•
Retirement and Estate Planning
Taxation services •
Taxation Advice
•
Accounting
•
Self Managed Superannuation Funds
•
Business Services
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Brand Colour Primary Colour Palette
Secondary Colour Palette
Jet
Dim Gray
Asparagus
Mantis
Sky Blue Crayola
Mango Tango
HEX
HEX
HEX
HEX
HEX
HEX
343333
666766
6C9E4E
7DC35C
54C6D5
F58345
RGB
RGB
RGB
RGB
RGB
RGB
52 51 51
102 103 102
108 158 78
125 195 92
84 198 213
245 131 69
CMYK
CMYK
CMYK
CMYK
CMYK
CMYK
69 63 62 58
60 51 51 20
63 19 90 3
55 0 85 0
60 0 17 0
0 60 80 0
To be used for headings, body text and written information.
To be used for headings, body text and written information.
This colour can be used as alternative for the primary colour of the Divitia brand.
This colour represents the primary colour of the Divitia brand.
The secondary colours are complementary to the official colours. Use them to accent and support the primary colour palette.
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Brand Typography Logo font Geosan Light Body Copy Avenir LT Std 45 Book Headings & Subheadings Futura PT Demi
Geosan Light
abcdefghijklmnopqrstubwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Avenir LT Std 45 Book
abcdefghijklmnopqrstubwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Futura PT Demi
abcdefghijklmnopqrstubwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 5
Logo Suite The logo and its application Primary Logo
Logo on dark background
Logo on green background
Stack Logo
The logo spacing and sizing x
Spacing
x
x
x
x
x
x
x
Minimum logo size: 25-30mm The spacing designated within and around the Divitia logo is consistent and easy to follow. The ‘x’ width on the diagram is the height of the ‘a’. This space is what separates the icon from type but also the minimum area of any other objects in the proximity of the logo.
30mm
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Logo Misuse Scaling Elements
Scaling Elements
Rotating & Distorting
Do not reduce or expand the size of the green icon in comparison to the word ‘divitia’.
Rotating & Distorting Do not rotate or distort Divitia logo.
Stretching Do not stretch the logo when scaling.
Inappropriate Background Colour The logo should only be placed on colours that can make the logo stand out.
Inappropriate Background Image
Stretching
Inappropriate Background Colour
If the logo is to be placed on an image, ensure the image has ample clear space and is desaturated. Do not place the logo on a ‘busy’ image.
Inappropriate Background Image
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Brand Application Email Signature
LetterHead
Amanda Brown
Client Services Manager Unit 1 12 Abercrombie Street Rocklea QLD 4106 PO Box 645 Annerley QLD 4103 +61 7 3899 9888
divitia.com.au
Divitia Advisers Pty Ltd Limited Liability by a scheme under Professional Standards Legislation
Authorised Representative of Divitia Pty Ltd Abn 96 153 269 633 AFSL: 412 113
With Compliments Slip
divitia.com.au
divitia.com.au
With compliments Unit 1 12 Abercrombie Street Rocklea QLD 4106 PO Box 645 Annerley QLD 4103
Unit 1 12 Abercrombie Street Rocklea QLD 4106 PO Box 645 Annerley QLD 4103
Tel: +61 7 3899 9888
Tel: +61 7 3899 9888
Authorised Representative of Divitia Pty Ltd ABN: 96 153 269 633 AFSL:412 113
Authorised Representative of Divitia Pty Ltd ABN: 96 153 269 633 AFSL:412 113
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