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Late Summer 2013

News

UPDATEon theHOUSE Grand Gestures, Double Districts, Fun House, Class Acts and Weekly Muse.

Rebranding on a Grand Scale The Grand Canal Shoppes and The Shoppes at The Palazzo have joined forces to form one powerhouse shopping, dining and entertainment destination that retains the Grand Canal Shoppes name. This merger greatly expands the retail offerings of GCS and especially enhances the luxury fashion sector. HoC created a new multi-media campaign to rebrand the new Grand Canal Shoppes as a more fashionable and all encompassing destination. A custom photo and video shoot was held on location to showcase the property’s unique setting. The property’s large cast of singing gondoliers and other entertainers are also featured to convey the distinctive Venetian experience. The campaign includes print, outdoor, transit ads and a :30 video spot that runs on multiple digital screens from the airport to The Vegas Strip. Click here to view the video.

MAGAZINE AD 30 SECOND VIDEO

The Branding District “You might not expect House of Current to feel so at home in apartments, but we certainly do.”

We’ve recently completed branding campaigns for two brand new apartment communities in Houston, Texas – The District at Greenbriar and The District at Washington. Greenbriar’s campaign launched this summer, and Washington’s efforts will kick-off this fall. The two sister properties have several similarities, but their different locations mean they are targeting separate audiences. For Greenbriar, we’re projecting a friendly but somewhat sophisticated tone while Washington is a bit more fun and irreverent. Both properties are relying heavily on Social Media to get their messages out. HoC held a Social Media bootcamp for each property’s marketing team and controlled content for Greenbriar’s Facebook, Twitter and Pinterest accounts for the first month to get their program up and running. It’s safe to say we Like the results.

House Party

(THANK GOD IT’S ALMOST FRIDAY)

Now that the section of Atlanta’s BeltLine project behind our office is complete, our back patio area is just too nice not to share. So we held the first of what we hope will be many TGIaF (Thank God It’s almost Friday) happy hours. We invited clients,

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Stop by House Of Current between 4 and 6pm for cool refreshments and some of Atlanta’s best people watching. Mile 9.25 on The BeltLine (aka 154 Krog Street, Suite 160).

vendors, neighboring offices, friends and family to join us on a Thursday afternoon for snacks, drinks and a game of CornHole on our custom boards. We had a wonderful time catching up with old friends and meeting new ones. Whether or not you made it to this one, we hope you can make it to the next one.

Setting the stage for back-to-school

Back Too Cute inside spread

What did you do on your summer break? We spent part of ours working on this adorable back-to-school mailer for Von Maur. Obviously, the heart of this project is catalog cover

the super cute talent show themed photography. The plethora of images serves as a basis for a cohesive story that runs throughout the piece. Then we created layouts that allowed the variety of different shots to work together. Finally came the fun copy and headers for each spread. It was a big assignment, but the entire project felt a lot like recess.

weekly inspiration Have you seen the new weekly feature on our blog? Every Friday we share little nuggets of interest that inspired each of us at HoC. Like us on Facebook and follow us on Twitter to make sure you never miss your weekly dose of inspiration.

154 Krog Street • Suite 160 • Atlanta, GA 30307 • lmaloof@houseofcurrent.com • 404.478.2462

HoC Late Summer Newsletter  

News from Atlanta ad agency, House of Current.