Madison Marquette Playbook

> THINK FORWARD

OUR VISIONARY APPROACH TO YOUR SUCCESS.

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ENVISION PLAN EXECUTE

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HE EXPERIENCE AND EXPERTISE OF OUR FULLY INTEGRATED XECUTE A 5-STEP PLAN OF ACTION. THIS FOCUSED, PPROACH MAXIMIZES VALUE, ACHIEVES THE INVESTMENT OUR CLIENTS, AND TRANSFORMS YOUR ASSET INTO AN OF THE COMMUNITY.

AT MADISON MARQUETTE

WE APPLY OUR PLAYBOOK METHODOLOGY

TO DEVELOP AND EXECUTE STRATEGIES THAT DRIVE VALUE AND ACHIEVE TARGETED

INVESTMENT OBJECTIVES.

>> THE PLAYBOOK IS A FOCUSED, DISCIPLINED APPROACH TO IDENTIFYING AND SUCCESSFULLY INTEGRATING ATTRIBUTES AND OPPORTUNITIES UNIQUE TO EACH ASSET. WITH AN OVER TWENTY-YEAR PROVEN TRACK RECORD OF TRANSFORMING REAL ESTATE OPPORTUNITIES INTO DISTINGUISHING REAL ESTATE ASSETS, OUR PLAYBOOK CONTINUES TO EVOLVE TO MEET THE EVER CHANGING CHALLENGES AND OPPORTUNITIES FACING OUR INDUSTRY TODAY.

LA BREA | LOS ANGELES CA

LA BREA | LOS ANGELES CA

VISION

WITH A COMPREHENSIVE UNDERSTANDING OF THE TRADE AREA DEMOGRAPHICS AND THE COMPETITIVE LANDSCAPE, WE CRAFT A CLEAR VISION UNIQUE TO EACH ASSET. A CLEARLY COMMUNICATED AND ADOPTED VISION IS A POWERFUL TOOL. THE VISION SETS CLEAR OBJECTIVES RELATED TO THE BRANDING, MERCHANDISING, PLACE-MAKING AND ACTIVATION. IT IS THE ROAD MAP THAT DEFINES THE ESSENCE OF WHAT THE ASSET STRIVES TO BECOME AND THAT DRIVES ALL TRANSFORMATIONAL INITIATIVES, AND IT BECOMES THE STORY USED TO ATTRACT AND SECURE PROSPECTIVE TENANTS.

ASBURY PARK | ASBURY PARK NJ

THE WHARF | DISTRICT SQUARE

PACIFIC PLACE | SEATTLE, WA

BRAN

NDING BRANDING IS THE CLEAR ARTICULATION OF THE VISION. BRANDING DIFFERENTIATES AND DISTINGUISHES AN ASSET FROM THE COMPETITION. DEFINING KEY BRAND ATTRIBUTES AND COMMUNICATING THESE UNIQUE SELLING PROPOSITIONS WITHIN THE BRAND AND EXPERIENCE GUIDE ESTABLISHES DECISION CRITERIA FOR THE PROJECT’S DEVELOPMENT, MANAGEMENT, MARKETING AND LEASING TEAMS. DECISIONS CONSISTENTLY FLOW FROM THE BRAND, AND ALL MESSAGING ABOUT THE ASSET IS DELIVERED IN A STRONG, IDENTIFIABLE VOICE.

LA BREA | BEFORE

COMMI

LA BREA | AFTER

ITMENT

VISION DEMONSTRATES FORWARD THINKING – BUT A STATED VISION IS NOT ENOUGH TO ENSURE THE SUCCESSFUL EXECUTION OF TRANSFORMATIVE PLANS FOR AN ASSET. THERE ALSO NEEDS TO BE A DEMONSTRATED COMMITMENT TO THE VISION. COMMITMENT CAN TAKE DIFFERENT FORMS DEPENDING ON THE STATUS OF AN ASSET - INVESTING IN PROJECT INFRASTRUCTURE OR COMMON AREAS, BUILDING OUT STOREFRONTS OR IMPLEMENTING A SHORT-TERM LEASING STRATEGY MARKING A NEW DIRECTION IN MERCHANDISING. DEMONSTRATED COMMITMENT IS CRITICAL TO A SUCCESSFUL LEASING EFFORT. IT WILL SIGNAL TO PROSPECTIVE TENANTS AN OWNER’S DESIRE AND ABILITY TO ACHIEVE THE VISION PUT FORTH.

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MERCATO

ASBURY PARK

LA BREA

MOCKINGBIRD STATION ASBURY PARK

BELL TOWER SHOPS

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ACTIVATIO DEL MAR PLAZA

PACIFIC PLACE

ASBURY PARK

ACTIVATING AN ASSET WITH STRATEGIES FLOWING FROM THE VISION AND THE BRAND CAN DRIVE TARGETED DEMOGRAPHIC FOOTFALLS TO AN ASSET WHILE TRANSFORMATIVE PLACE-MAKING AND LEASING PROGRAMS ARE UNDERWAY. ACTIVATION STRATEGIES CAN TAKE MANY FORMS AND ARE UNIQUELY TAILORED TO THE NEEDS AND OPPORTUNITIES OF A PARTICULAR ASSET. THE ULTIMATE GOAL OF AN ACTIVATION PLAN IS TO CREATE A CONSISTENT RHYTHM OF ACTIVITY AND BUZZ THAT GENERATES TRAFFIC AND THAT WILL RESONATE WITH DESIRED PROSPECTIVE TENANTS.

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ON MARKET AT 5TH

BAY STREET

BAY STREET

BAY STREET

LEASING

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MERCATO BAY STREET PACIFIC PLACE

UNIVERSITY PLACE

LA BREA

MOCKINGBIRD STATION

> 2 & 48 STOCKTON PLACE

PLAZA PASEO REAL

LA BREA

UNIVERSITY PLACE

THE LAST BUT MOST IMPORTANT COMPONENT IN THE PLAYBOOK IS LEASING. A CLEAR VISION, ARTICULATED BRAND, ACTIVATED PROPERTY AND ENERGETIC BUZZ COMBINE TO DEFINE THE LEASING STORY AND SUPPORT THE LEASING EFFORT. BY IMPLEMENTING OUR PLAYBOOK METHODOLOGY AND LEVERAGING OUR IN-HOUSE NATIONAL LEASING PLATFORM AND EXTENSIVE TENANT DATABASE, MADISON MARQUETTE CREATES VIBRANT DESTINATIONS THAT ATTRACT BEST-IN-CLASS TENANTS.

UNIVERSITY VILLAGE

MADISON MARQUETTE’S PLAYBOOK

VISION BRAN COMMITME ACTIVA

NDING ENT ATION LEASING

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THINK FORWARD TO MOVE FORWARD. MADISON MARQUETTE WILL GUIDE YOU THERE.

MERCATO

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