Von Maur Corporate Brochure

Unmistakably VON MAUR Unmistakably VON MAUR

THE LATEST STYLES

meet timeless service.

OUR SECRET TO SUCCESS IS SIMPLE – WE INSIST ON PROVIDING THE ABSOLUTE BEST SHOPPING EXPERIENCE. WITH THE BRANDS WE CARRY, OUR UNBEATABLE INTEREST-FREE CHARGE CARD, THE ATMOSPHERE WE CREATE AND THE SERVICE WE PROVIDE, OUR FOCUS HAS BEEN SQUARELY ON THE SHOPPER FOR GENERATIONS.

Unmistakably VON MAUR

Our PATH TO SUCCESS

VON MAUR’S RICH HISTORY CHRONICLES ONE FAMILY’S JOURNEY FROM A SINGLE DRY GOODS STORE TO A MAJOR CHAIN OF PREMIUM DEPARTMENT STORES. ALONG THE WAY, VON MAUR BECAME ONE OF THE MOST RESPECTED NAMES IN RETAIL. THE VON MAUR FAMILY OPENED THEIR FIRST STORE IN 1872 IN A 20 BY 50 FOOT RENTED STOREFRONT IN DAVENPORT, IOWA. THE VALUES AND EMPHASIS ON SERVICE THAT LED TO THAT STORE’S SUCCESS ARE STILL IN PLACE TODAY. WE CONTINUE TO OPERATE AS A FAMILY-OWNED, PRIVATELY HELD COMPANY WITH JIM VON MAUR REPRESENTING THE 4TH GENERATION OF FAMILY LEADERSHIP. THIS STABLE FAMILY OWNERSHIP STRUCTURE ALLOWS US TO MAINTAIN OUR FOCUS AND UPHOLD OUR VALUES AS WE LOOK TO THE FUTURE WITH PROGRESSIVE AND FORWARD THINKING.

The VON MAUR WAY

JIM VON MAUR PRESIDENT

VON MAUR IS KNOWN FOR PROVIDING A REFINED AND INVITING SHOPPING EXPERIENCE WITH SUPERB, PERSONALIZED SERVICE. TO ACCOMPLISH THIS, WE FOLLOW TWO RULES OF CUSTOMER SERVICE: 1. THE CUSTOMER IS ALWAYS RIGHT. 2. IF YOU THINK THE CUSTOMER IS WRONG, REFER TO RULE NUMBER 1.

NOT ONLY DO WE MAINTAIN A HIGH RATIO OF SALES ASSOCIATES TO CUSTOMERS, WE ENSURE EACH ASSOCIATE IS WELL TRAINED AND EMPOWERED TO MAKE DECISIONS WITH THE CUSTOMER IN MIND. AND FOR OVER 50 YEARS, OUR SIGNATURE SERVICES HAVE MADE SHOPPING MORE CONVENIENT AND ENJOYABLE. INTEREST-FREE CHARGE CARD: ALWAYS INTEREST FREE, NO MONTHLY OR ANNUAL FEES, AND A FLEXIBLE PAYMENT SCHEDULE MAKE THE VON MAUR CARD UNIQUE IN THE INDUSTRY. THIS GENERATES STRONG CUSTOMER LOYALTY AND REPEAT VISITS. COMPLIMENTARY GIFT WRAP: SHOPPERS MAY CHOOSE FROM A VARIETY OF BEAUTIFUL PAPERS, AND HAVE THEIR VON MAUR PURCHASES WRAPPED FREE OF CHARGE YEAR ROUND. FREE DELIVERY: VON MAUR TAKES PERSONALIZED ATTENTION AND CONVENIENCE A STEP FURTHER BY OFFERING TO SHIP PURCHASES ANYWHERE IN THE UNITED STATES FOR FREE.

ANOTHER KEY COMPONENT IN OUR CUSTOMER EXPERIENCE IS OUR MERCHANDISING PHILOSOPHY.

NON-PROMOTIONAL PRICING: VON MAUR DOES NOT RUN

Unmistakable STYLE

ONE DAY SALES OR OFFER COUPONS AND DISCOUNTS. WE START WITH HONEST PRICES, THEN TAKE PERMANENT DISCOUNTS AS WARRANTED TO MAKE WAY FOR NEW PRODUCT, KEEPING THE STORE FRESH AND EXCITING FOR OUR CUSTOMERS.

FIRST IN - FIRST OUT STRATEGY: WE STRIVE TO BE THE FIRST TO OFFER AND TURN NEW PRODUCT EACH SEASON. MARKET-TUNED BUYERS: OUR BUYING STAFF GAINS AN UNDERSTANDING OF EACH STORE THROUGH ONGOING COMMUNICATION WITH STORE ASSOCIATES AND STORE VISITS. THIS EQUIPS US WITH RELEVANT CUSTOMER FEEDBACK FOR OUR VENDORS, STRENGTHENING OUR BUSINESS PARTNERSHIPS. COMPETITIVE SHOPPING FURTHER ENABLES US TO RESPOND TO THE NEEDS OF OUR CUSTOMERS AS WE ATTEND MARKETS BOTH IN THE U.S. AND INTERNATIONALLY.

OUR BRAND OFFERINGS INCLUDE:

Success IS SPREADING

VON MAUR IS CURRENTLY EXPANDING ACROSS THE U.S. WITH EMPHASIS ON THE SOUTHEAST AND EAST. WHILE OUR GOAL IS NATIONWIDE PRESENCE, WE MAINTAIN A MEASURED GROWTH STRATEGY WITH A PROJECTION OF OPENING 1 - 2 STORES PER YEAR.

Current Von Maur locations Future Von Maur growth

ALABAMA Riverchase Galleria – Birmingham Opening 2013 GEORGIA North Point Mall – Alpharetta Perimeter Mall – Atlanta Opening 2012 ILLINOIS The Shoppes at College Hills – Normal Hickory Point Mall – Forsyth SouthPark Mall – Moline Charlestowne Mall – St. Charles Yorktown Center – Lombard The Glen Town Center – Glenview INDIANA Castleton Square Mall – Indianapolis Greenwood Park Mall – Greenwood Jefferson Pointe – Fort Wayne

IOWA Lindale Mall – Cedar Rapids NorthPark Mall – Davenport Sycamore Mall – Iowa City College Square Mall – Cedar Falls Valley West Mall – West Des Moines

KANSAS Towne East Square – Wichita Corbin Park – Overland Park KENTUCKY Oxmoor Center – Louisville MICHIGAN Briarwood Mall – Ann Arbor Laurel Park Place – Livonia MINNESOTA Eden Prairie Center – Eden Prairie MISSOURI The Meadows – Lake St. Louis

NEBRASKA SouthPointe Pavilions – Lincoln Westroads Mall – Omaha NEW YORK Eastview Mall – Rochester Opening 2013 OHIO Polaris Fashion Place – Columbus The Greene – Beavercreek WISCONSIN The Corners of Brookfield – Milwaukee. Opening 2014 E-COMMERCE FULFILLMENT CENTER 727 Veterans Memorial Parkway Davenport, IA 52806 CORPORATE OFFICE 6565 Brady Street Davenport, IA 52806 (563) 388-2200

OPPORTUNITIES

Exceptional

THE INTEGRITY AND VALUES THAT HAVE PLEASED OUR SHOPPERS FOR GENERATIONS ALSO MAKE VON MAUR A WONDERFUL PLACE TO WORK. WE VALUE THE DIVERSITY OF OUR EMPLOYEES AND EACH ASSOCIATE CONTRIBUTES IN A UNIQUE WAY TO OUR CUSTOMER’S EXPERIENCE.

VON MAUR EMPLOYEES ARE FRIENDLY AND HAVE A PASSION FOR CUSTOMER SERVICE. BEING A PART OF OUR TEAM REQUIRES DEDICATION, ENTHUSIASM AND FLEXIBILITY. ASSOCIATES ARE EMPOWERED TO MAKE DECISIONS, ACTING IN THE BEST INTEREST OF THE CUSTOMER. COMPANY CULTURE IS CHARACTERIZED BY A PROMOTE FROM WITHIN PHILOSOPHY. WE HIRE PEOPLE WITH THE INTENT TO PROMOTE THEM AS FAR AS THEIR ABILITY AND AMBITION WILL TAKE THEM. INTERNAL CANDIDATES FILL OVER 90% OF OUR EXECUTIVE POSITIONS. VON MAUR PROVIDES HIGH QUALITY JOBS WITH EXCELLENT BENEFIT PACKAGES THAT HAVE A POSITIVE IMPACT ON THE HEALTH, HAPPINESS AND FUTURE OF OUR ASSOCIATES AND THEIR FAMILIES.

OPPORTUNITIES

Exceptional

VON MAUR ENJOYS A LOYAL FOLLOWING OF SOPHISTICATED SHOPPERS WHO PLACE AN EMPHASIS ON STYLE. DON’T MISS YOUR CHANCE TO REACH THESE KEY CONSUMERS.

Designed FOR SUCCESS

EACH VON MAUR STORE FEATURES AN OPEN AND INVITING STORE DESIGN, WITH CLEAR VIEWS OF ALL DEPARTMENTS.

CLEAN, SIMPLE DISPLAYS CREATE AN ATTRACTIVE AND INVITING SHOPPING ENVIRONMENT.

ANTIQUE FURNISHINGS REFLECT OUR LONGSTANDING TRADITION OF QUALITY AND SERVICE.

DÉCOR ITEMS ARE KEPT SUBTLE, ALLOWING MERCHANDISE TO BE THE STAR ATTRACTION.

DRY GOODS SPECIALTY STORES

Expanding OUR REACH

IN 2010, VON MAUR LAUNCHED AN EXCITING NEW SPECIALTY STORE CONCEPT THAT PAYS HOMAGE TO OUR BEGINNINGS WHILE OFFERING A CONSTANT FLOW OF CONTEMPORARY FASHIONS FOR YOUNG WOMEN. THE DRY GOODS CHAIN IS CURRENTLY SPREADING TO RETAIL DESTINATIONS NATIONWIDE WITH AN EXPANSION STRATEGY INDEPENDENT OF THE VON MAUR DEPARTMENT STORES.

E-COMMERCE OUR E-COMMERCE BUSINESS HAS QUICKLY BECOME A KEY COMPONENT TO GROWTH, AND A VEHICLE TO BRING THE VON MAUR EXPERIENCE TO A NATIONWIDE CUSTOMER. VONMAUR.COM SHOPPERS ENJOY THE SAME SIGNATURE AMENITIES OFFERED IN OUR BRICK AND MORTAR STORES – INTEREST FREE CHARGE, FREE GIFT WRAP AND FREE SHIPPING. IN HOUSE DESIGN, PHOTOGRAPHY AND INFORMATION TECHNOLOGY DEPARTMENTS ALLOW US TO PROVIDE CUSTOMIZED SERVICE FOR OUR VENDORS WHILE KEEPING PACE WITH THE CONSTANT CHANGES IN INVENTORY AND TECHNOLOGY. OUR STATE-OF-THE-ART FULFILLMENT SYSTEM USES ROBOTICS TO REDUCE CYCLE TIMES, EASILY KEEP UP WITH RAPID CHANGES IN INVENTORY AND FILL ORDERS WITHIN MINUTES. AS SOCIAL MEDIA CONTINUES TO BECOME AN INCREASINGLY VITAL WAY TO REACH OUR CUSTOMER, OUR INTERNAL E-MARKETING DEPARTMENT CONTINUES TO EVOLVE, ENGAGING CUSTOMERS THROUGH KEY OUTLETS INCLUDING EMAIL BLASTS, FACEBOOK, TWITTER, PINTREST, YOUTUBE, LINKEDIN AND CUSTOMIZED PAGES LIKE EMILY’S ESSENTIALS. IN ORDER TO MEET THE DEMANDS OF THIS GROWING BUSINESS, E-COMMERCE IS SCHEDULED FOR AN 80,000 SQUARE FOOT EXPANSION IN 2012.

2008 SALES UP 215% 2009 SALES UP 172% 2010 SALES UP 141% 2011 SALES UP 159% 2012 PLANNED AT A 57% INCREASE

6565 BRADY STREET, DAVENPORT, IOWA 52806 563.388.2200 • VONMAUR.COM