Media Kit 2016/2017

Travel + fashion + Arts

MEDIA KIT 2016/17

A bit about us

H

ouse of Coco is the go-to magazine for the wanderers, adventurers and marvellous millennials. For those looking to get to the beating heart of the city or country, we are that connection to help our readers go deep in to the local culture because our readers yearn for connections.

Our readers, the older millennials, now in their late twenties and early thirties, travel frequently. They take an average of five trips a year, which is twice as many as their peers over 35, and they are 23% more interested in traveling abroad than older generations. But millennials are also driven by a desire to have a rich, meaningful experience when they travel, get an authentic taste of the local culture, and gather unique stories to share upon their return.

We are the third biggest seller on newsstand.co.uk out of 4000 titles around the world. Our readers spend their disposable income on experience, entertaining and travel: they collect moments not things.

With £783 billion to spend this year alone Millennials will outspend Baby Boomers by 2017 and their buying patterns are completely different to any previous generation. This generation grew up with technology and rely on it to perform their jobs better – they are plugged-in 24 hours a day, 7 days a week.

House of Coco is a magazine that is passionate about collaboration and life experience. Ran by a community called #TeamCoco, we travel the world to seek out our content. Our editorial shoots are done in house and we aim to inspire with our on location covers.

We are the third biggest seller on newsstand.co.uk out of 4000 titles around the world.

HOC is a quarterly, luxury publication for the collectors, it is the perfect accessory for your coffee table and it will have you coming back time and time again to get another hit of its timeless content.

Available for digital download internationally on Apple newsstand, Google play, Kindle Fire, Windows 8, Android, Kindle and via Sainsbury’s digital media box showcased to 4 million monthly.

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30% 70% 21K 5K 4.95 male

female

copies

downloads in the app store

cOVER PRICE

Where?

Available in the most exclusive postcodes in London and stocked in Harrods, Selfridges and WHSmith.

Readership They want local and they want unique.

75K 8.5K 10K 95K 16K subscribers

FOLLOWERS

FOLLOWERS

average monthly viewer

FOLLOWERS

Regular features Print Our reader needs to be convinced of the value of a product or an organisation through storytelling. They value companies that have a powerful vision and a distinct point of view on the world. They also appreciate it when companies have strong connections to the local community—and they are more impressed by raw entrepreneurial talent than in the mighty displays of wealth and power by big corporations.

Island Guides

#GBOGB - Girl Bosses of Great Britain

What to pack

Each week we showcase women that are making waves in their industry. From a start up to an internationally recognised brand, we aim to inspire our readers with stories from all backgrounds. (We do showcase men too #GuyBoss).

The best things to pack for our featured destinations.

Bali, Ibiza, Maldives, St. Lucia, St Barts, Capri, Turks and Caicos, Bora Bora, Hawaii.

Coco Icon Each issue we showcase our chosen icon that links to the theme, the only time we showcase ‘celebrity’.

Street Style Showcasing our fave fashionistas from the streets of London.

Designer Spotlight

Arts one to watch.

We love independent designers and we also have a penchant for couture. Regularly, we will spotlight different designers from around the world that we want to spotlight.

Someone from the world of arts that we can’t get enough of, old or new.

City Guides - Coming soon

A place our readers can go to switch on, not off.

Abu Dhabi/Dubai, New Orleans, Las Vegas, Havana, Florence.

Travel one to watch.

Our readers value companies that have a powerful vision and a distinct point of view on the world.

Music The music that we listen to when putting together each issue.

Books Must read books of the season.

Beauty bag We partner with someone that we admire to showcase what is in their beauty bag.

Beauty top 10 Showcasing an emerging artist, we work with them on their must have beauty buys.

Coco Countryside A UK retreat in the country for a perfect weekend break.

fAshION We showcase a mashup of independent, designer and high street to highlight how our readers really shop. Our main aim is to showcase undiscovered and unique brands from across the world.

key dates print December 2016 Inc. French Riviera, Caribbean and Maldives March 2017 Inc. Central America, Beverly Hills, India

July 2017 Inc. St. Barts, New Orleans, Africa

advertising Print Position

1 Issue

2 Issues

3 Issues

4 Issues

Inside Front Cover DPS

£13,750

£25,550

£36,615

£46,200

Outside Back Cover

£9,250

£17,450

£25,135

£31,800

Inside Back Cover

£6,850

£450

£19,050

£24,120

Double Page

£10,250

£19,250

£27,685

£35,000

Single Page

£5,750

£11,150

£16,215

£20,600

We relish in partnering with brands on a long term basis and we award those that choose to partner with us with generous discounts.

6 months = 20% discount 9 months = 30% discount 12 months = 40% discount Each issue of HOC is also available digitally via Apple, Android and Amazon as well as Pocketmags, Windows 8 and Blackberry Playbook.

artwork Do you need us to create an ad for you? We offer a full creative service, prices available on application.

Upload Artwork wetransfer, yousendit or dropbox to advertising@houseofcoco.net Approved agency discount 10% House of Coco Magazine cannot be held responsible for the misprinting of an advertisement or for any costs incurred in press as a result of advertising files which are supplied incorrectly.

advertising specs Full Page

DPS

Trim W 245mm x H 302mm

Trim W 490mm x H 302mm

Bleed W 251mm x H 308mm

Bleed W 496mm x H 308mm

Type W 225mm x H 292mm

Type W 480mm x H 292mm

3mm all round

3mm all round

All files should be checked before sending to House of Coco Magazine to ensure file and colour integrity. This includes: Acrobat compatibility, image resolution 300 dpi for colour and greyscale/1200 dpi for monochrome bitmap images, all fonts embedded, colour CYMK. We require 100% colour digital cormalin proof, if final version proof is not supplied with the digital pages, then no responsibility can be accepted by House of Coco Magazine for incorrect imaging. DPS must be supplied as two single pages.

advertising Print Advertorial Includes design and editorial. By booking an advertorial with House of Coco magazine you automatically get the opportunity to run an editorial competition in the magazine.

Unlike advertorials, we do not allow any logos on these features, nor do we give a client sign-off. However, these restrictions are reflected in the reduced cost and increased value of having a feature that resembles the editorial content of the magazine.

Full page DPS

Per Page £750 (Minimum 2 pages)

£1700 £2500

Each issue of HOC is also available digitally via Apple, Android and Amazon as well as Pocketmags, Windows 8 and Blackberry Playbook.

editorial promotions House of Coco has created a new promotional opportunity exclusively for tourist boards, regional food producers and destinations. As with a normal editorial feature, we will send a journalist and photographer to the region and write the article to the same high standards as the rest of the magazine.

The magazine only agrees to carry an editorial promotion where the key objectives are in line with that of the magazine. If they don’t fit, we would direct you towards advertorial or straight advertising opportunities.

Competitions (Inc design and editorial) −− −− −− −−

Prize value £2500 + DPS £1000 Full page £750 Solus newsletter £400

advertising web SOCIAL MEDIA BRONZE £80

Position

4x per month Choice of social media platform

Advertorial

SILVER £140

Interview

8x per month Across two social media platforms

Inc. 500 words, 3 images and links Questions composed by our editorial team Includes 1000 words, 5 images, call to action and link

Standard price £450

£500

Editor-in-Chief Laura Bartlett laura@houseofcoco.net

Partnerships manager Leanne Brown advertising@houseofcoco.net All travel commissions and press trips must be confirmed with the Editor-in-Chief www.houseofcoco.net