HOPE International – Basic Logo Usage Guide

Basic Logo Usage Guide

HOPE International Brand Book

Color variations

Color logo on white background

Black logo on white background

Color logo on brown background

White logo on brown background

HOPE’s base logo features the yellow sun icon along with the words “HOPE” and “INTERNATIONAL” in HOPE Brown and HOPE Yellow, respectively. HOPE permits the following approved variations of the logo.

For more information about HOPE colors, see Section 4.

3.3

Logo guidelines

HOPE International Brand Book

Exclusion zone Overcrowding the HOPE logo detracts from its impact and presence, so we have established an exclusion zone around the logo that should remain clear of type, graphics, or other visual clutter that may compete for the viewer’s attention.

Use the height of the “H” in HOPE as your unit of measure to establish the exclusion zone on each side of the logo. This exclusion zone is conveniently built into HOPE’s logo files and should be maintained whenever possible.

Compressed exclusion zone

Full exclusion zone

The horizontal logo has a compressed version of the exclusion zone that uses the crossbar of the “H” instead of the full letter height. This should be used only in special circumstances that do not permit the full exclusion zone.

3.5

Logo guidelines

HOPE International Brand Book

Logo misuse The following examples illustrate possible misuses of HOPE’s logo that detract from our brand integrity and should be avoided.

Keep the relationship between the sun icon and the text consistent.

Do use the logo in its original proportions, without stretching, squeezing, or rotating.

Do use only the approved font for “HOPE International.”

Text and images should remain free from obvious shadows or other graphic effects.

3.6

Logo guidelines

Do use only HOPE’s approved colors.

See Section 3.3.

Do use the logo against backgrounds that complement rather than compete. Avoid overly busy backgrounds.

Do use the “HOPE International” logo text only in conjunction with the sun icon.

For a single-color logo, do use all white or all black rather than all yellow or all brown.

Avoid backgrounds with insufficient contrast between the background and the logo.

HOPE International Brand Book

Primary brand colors HOPE International’s primary colors are brown and yellow. The earthy brown represents our

HOPE Yellow

RGB 226, 162, 39 HEX #E2A227

CMYK 5, 40, 100, 5

CMYK 7, 34, 100, 0

PMS 124 U

fallen world, where all of us experience broken relationships, whether personal, physical,

Screen

Good News of the Gospel, invests in dreams, and initiates change in underserved communities.

Because the exact same color will look different in different contexts, HOPE specifies different

Offset press

Spot color

& coated paper

social, or spiritual. The yellow represents the transformational Light spread as HOPE shares the

Digital (office) printer

HOPE Brown

RGB 89, 50, 36 HEX #593224

CMYK 41, 74, 78, 50

CMYK 35, 65, 70, 45

PMS 4625 U

values for our primary colors based on their intended use (screen vs. print, type of printing process, paper type, etc.). Please use the provided color values for their stated purpose.

4.2

HOPE colors

Screen

Digital (office) printer & coated paper

Offset press

Spot color

HOPE International Brand Book HOPE region colors

Secondary brand colors – region and accent colors

Eastern Europe Gold PMS 110 U CMYK 25, 35, 95, 5

HOPE’s family of accent colors is bright and cheerful while still conveying strength. HOPE Green and HOPE Rust are general accent colors, while the remaining accent colors are tied to the specific regions of the world where HOPE

Africa Orange

RGB 47, 149, 112

CMYK 20, 65, 95, 10

HEX #2F9570

RGB 186, 105, 45

PMS 718 U

to help identify and complement subject matter

HEX #BA692D

from a particular region, but they may also be used as non-region-specific accent colors in Additional HOPE accent colors PMS 582 U

PMS 174 U

CMYK 55, 40, 100, 20

CMYK 31, 77, 100, 30

RGB 113, 116, 48

RGB 137, 67, 30

HEX #717430

HEX #89431E

HOPE Green

Asia Red

RGB 145, 39, 49

CMYK 70, 0, 60, 25

it represents. Regional colors are primarily used

HOPE colors

CMYK 30, 95, 80, 25

PMS 340 U

it complements the photography from the region

4.3

PMS 1807 U

HEX #BC9934 Latin America Teal

works. Each regional color was chosen because

marketing materials.

RGB 188, 153, 52

HOPE Rust

HEX #912731