MINI BRAND GUIDELINES | JULY 2023
LOGOS IN COLOUR - FOR WHITE BACKGROUND
The organisation’s own strapline goes here
Logo showing space allocated for partner organisation's strapline standalone logo
MINI BRAND GUIDELINES | PAGE 2 OF 9
LOGOS IN COLOUR - FOR DARK BACKGROUND
The organisation’s own strapline goes here
Logo showing space allocated for partner organisation's strapline
standalone logo
MINI BRAND GUIDELINES | PAGE 3 OF 9
MINIMUM LOGO SIZE
The minimum size for the logo with a strapline is 50mm or 300px wide
The minimum size for the standalone logo is 30mm or 200px wide
MINI BRAND GUIDELINES | PAGE 4 OF 9
50mm
The organisation’s own strapline goes here
30mm
LOGO EXCLUSION ZONE - LOGO WITH STRAPLINE
The organisation’s own strapline goes here
The minimum amount of free space that should be left around the logo is equivalent to the size of the circle icon from the logo.
Please note that partner organisation straplines should be added in Oscine Trial Light font. See page 8 for more information.
The strapline font size should be approximately half the height of the words ‘Volunteer to Career’ as shown here.
MINI BRAND GUIDELINES | PAGE 5 OF 9
LOGO EXCLUSION ZONE - STANDALONE LOGO
The minimum amount of free space that should be left around the logo is equivalent to the size of the circle icon from the logo.
MINI BRAND GUIDELINES | PAGE 6 OF 9
CMYK C100 M82 Y35 K27
RGB R26 G52 B92
HEX #1a345c
CMYK C0 M81 Y60 K0
RGB R234 G77 B83
HEX #ea4d53
CMYK C78 M10 Y26 K0
RGB R0 G165 B187
HEX #00a5bb
CMYK C52 M0 Y88 K0
RGB R142 G192 B69
HEX #8ec045
CMYK C0 M20 Y80 K0
RGB R255 G206 B68
HEX #ffce44
CMYK C24 M61 Y0 K0
RGB R198 G124 B179
HEX #c67cb3
CMYK C0 M0 Y0 K0
RGB R255 G255 B255
HEX #ffffff
MINI BRAND GUIDELINES | PAGE 7 OF 9 LOGO COLOURS
FONTS Oscine Trial Light
Oscine Trial Bold
Partner organisations wishing to add their own strapline to the Volunteer to Career logo should contact Helpforce for access to the Oscine Trial Light font:
Vy Tran, Communications and Content Manager: vt@helpforce.community 07508 772844
Oscine Trial Light is the only font that should be used for this purpose. There is no acceptable alternative font.
MINI BRAND GUIDELINES | PAGE 8 OF 9
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9
SOCIAL MEDIA PROFILE TILES
dark background version
light background version
MINI BRAND GUIDELINES | PAGE 9 OF 9
FOR MORE INFORMATION PLEASE CONTACT: Vy Tran, Communications and Content Manager | vt@helpforce.community | 07508 772844