FAMILY&KIDS
2 16 Media Kit Media Kit Wise Choices for Parents & families of the
Chattahoochee Valley
Wise Choices for Columbus metro area
chattahoochee valley
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WHO IS HOO?
“Family & Kids” is a monthly, free, digest-sized parenting resource. It offers tips & advice, creative ideas such as recipes & crafts, calendars of events, promotions and more. Showcase your business in our visual shopping guide because with our affordable pricing and our strategic distribution plan, this is the best option around to reach your target demo....moms/parents (the family decision maker)! Plus it’s even more affordable when you consider you are not wasting your advertising dollars trying to find this demo. We deliver it consistently with every reader!! And our readers are turning to “Family & Kids” monthly to shop for services, products and things to do, such as yours.
Local
Targeted
Digital
Families want local news, helpful tips, community events and informative directory listings of the products and services they need. HOO delivers this information in a fun and effective way that is welcomed by parents. So much so, that our communitiy relies on HOO to provide wise choices on local products, services and things to do. We are proud to provide this resource.
This monthly magazine is strategically designed to connect families to the products and services specific to them. Family related content along with events and promotions are also patterned to families who want to know what HOO KNOWS®. So every impression is a targeted, quality impression among this core parent demo, of primarily females 20-45.
Our magazine is formulated to drive readers to engage in a suite of online products such as our eye popping website, unique SEO friendly content, social media, E-newsletters, digital Emagazine and much more.
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HOO’s IN PRINT Since Oct. 2010, “Family & Kids” has become the..... With the.... • largest distribution....of any local magazine
#1 Parents Magazine in the Columbus Metro Area
with 12,000 copies monthly
• most direct distribution.... with most of our copies being sent home directly to parents through schools, daycares, preschools and welcome packets
• highest volume of advertisers • best priced value per impression • longest shelf life...due to our handy size and concise but varied content
Effectively reaching Moms, Military Families & Newcomers
direct distribution Sent home with EVERY CHILD through: • FT Benning Elementary Schools, Daycares & Preschools • Columbus/Phenix City Private Elementary Schools, Daycares & Preschools Included in WELCOME PACKETS: • FT Benning Weekly Welcome Briefing • New FT Benning Housing Resident Packets • New Greystone Apartment Resident Packets • New Woodruff Apartment Resident Packets • Convention & Visitors Bureau Welcome Packets • Georgia Welcome Center on Williams Rd. • OB/GYN Expectant Mother Goodie Bags
marketplace distribution Provided in bulk at PRIME RETAIL locations: • Publix Grocery Stores (5 locations in Columbus & Phenix City) • Chick-fil-A (5 locations in Columbus, Phenix City & Midland) • Starbucks (3 locations) Placed in the community WHERE MOMS FREQUENT: • Attractions • Churches • Fitness Centers • Medical Offices and Hospitals • Restaurants • Shops - clothing, consignment, boutiques, toys, etc..
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WHO’s READING HOO 46%
of all local households are comprised of
families
73% of U.S. household spending is controlled by
92%
s Momrepresent a
$2.4
Trillion consumer market segment
• • • • • • •
about deals or finds to others
Source: http://www.census.gov
Large, Local Family-Friendly Events Calendar Fantastic Features …..written in a very concise yet helpful way, which provides our readers little bits of resourceful information about a lot of things: Hoo’s Helpful, Hoo’s Healthy, Hoo’s Crafty, Hoo’s Hungry, Hoo’s Inspired, Hoo’s Parenting, Hoo’s News, Hoo’s Talking, Hoo’s History, Hoo’s Learning, Hoo’s Playing, etc.. Cool Contests & Coupons…..Hoo’s Cute – a photo contest featuring local children and Hoo’s A Winner – Sweepstakes offers for event tickets and prize packs., PLUS special discounts from our partners just for our readers Dining Deals….. a list of area eateries that offer free or discounted kids meals, now that’s helpful info! Shopping Spree...a list all of our advertisers by category for easy reference so moms can make wise choices on products, services and providers for their families Kid's Korner... whether it’s a word or picture search, a puzzle, some jokes or fun facts... this allows the kids to enjoy our magazine too Movie Mash-Up....reviewing family-friendly movies coming to theaters or DVD so parents will know before they go! Private School Directory…a grouping of private school partners on one page for easy reference Other Fun Stuff….WWW (Wonderful Worthy Websites), FAST FACTS, This Month In History, Sign Language Lessons, and Boredom Busters
special sections • • • •
of women
pass along information
what are they reading? editorial overview • •
women
School Directory (Expanded) – January- March Summer Camps/ Summer Fun – March-June Back to School/Extra-Curricular Activities – July, August Pumpkin Patches & Fall Festivals – October
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HOO gives you MORE added value
a partnership with us is more than just a print ad
• Social Media Exposure through our facebook page with nearly 6,000 facebook fans & Pinterest • Online Digital Magazine where your ads are repeated at no extra charge to thousands of more readers every month, with hyperlinks to your website from your ad • Free Exposure through your supplied editorial content for our magazine or website • Email Database of over 1,000 subscribers and growing, by which we send out monthly and quarterly emails, and we can even custom design one just for you • Additional Online Exposure can be secured by placing ads on our website, listing your business in our directory, or providing resourceful editorial content for our readers • Our In-house Marketing Service can provide you with graphic design, consulting and media buying services through our partner company, Guerrilla Marketing & Promotions
experience
have confidence knowing a professional is behind the wheel
• Publisher Tammy Usie has over 15 years of experience as Marketing Manager, Media Buyer, Graphic Designer, Event Coordinator, Fundraiser, Consultant, Sales Manager, Layout Art Director and Business Owner • Bachelors in Mass Communication with specialty in Public Relations • Operates Freelance Agency called Guerrilla Marketing & Promotions, for more visit www.GuerrillaMarketingAndPromotions.com • A married military spouse and mother to two girls
results
don’t just take our word for it. Hear what others are saying...
“The Landings Eye Care has been very proud to be part of the "Family & Kids" family. At least once a week, we have a mother bringing her kid to see Dr. Gutierrez because she saw our ad in the magazine. We have been in business for 1 year and spent a lot of money in marketing (coupon book, money mailer, Southern view, Columbus and the valley, etc..). As the office manager, I can tell you that Family & Kids has been the most cost - effective marketing tool we have used. For next year, it would be the only publication that we are going to have.” - Andres Gutierrez, The Landings Eye Care, 3-year Advertiser “I was skeptical at first about the effectiveness of placing an ad with the Family & Kids magazine. I wasn't expecting to get much from it. I am pleased to say that I'm glad I was wrong. I get continuous business every month from that ad, and I am convinced that it is an incredible resource that continues to benefit my business. I'm very pleased with the results, and would recommend it to anyone looking to advertise their business!” - Jason Davis, East West Karate/MMA, 3-Year Advertiser “We absolutely love being in your publication! Even in this difficult economic environment, we have gotten phenomenal results from our ads…definitely well spent marketing dollars.” - Dena Malugen, Chill Yogurt Café, 3-year Advertiser
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HOO’s CONNECTED
• Our community driven website tailors itself to any device. • We engage readers with a full suite of social media tools. • Multi Faceted Email Marketing/Newsletter Program. • Unique local online content that drives reader loyalty/participation. • Digital magazine reader with live links and archives. Your ad never dies. • A full featured/graphical event calendar that you are free to submit to. • Basic and enhanced advertiser listings using the latest geo targeting technology. • Special sections, blogs, galleries, recipes and much much MORE….
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HOO’s WEB ADS HOO KNOWS® how to make a website that moms want to come back to and we engage them with a full range of complimentary digital products.
leaderboard 728x90 pixels $75 per month
(3x maximum rotation)
SLIDER PROMO front page slider $100 side bar rectangle 300x250 pixels $65 per month Bottom Rectangle 180x150 pixels $45
ad requirements FILE TYPES .jpeg; .jpg; .png; .gif
FILE SIZE 150 kb or smaller
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PRINT ADVERTISING monthly rates
all prices include FULL COLOR ads and are PER MONTH
1/12 page
1/8 PAGE
1/6 PAGE
12 x
$67
8x 4x
1/4 PAGE
1/3 page
2.25w x 2.375h
2.25W X 3.625h - V 4.75h x 1.75h - H
2.25W X 4.95h - V 4.75w x 2.375h - H
$110
$128
$164
$210
$72
$126
$148
$189
$250
$77
$136
$158
$205
$270
2.25w x 1.125h
1/2 PAGE
2.25w x 7.5h - V 4.75w x 3.625h - H
2.25w x 1.75h
2/3 PAGE 4.75W X 4.95h
3/4 PAGE 4.75W X 5.55H
FULL PAGE Bleed FULL PAGE W/ 5.625w x 8.625h 4.75W X 7.5h
Trimmed to: 5.375w x 8.375h
12 x
$300
$358
$409
$495
SAME AS FULL
8x
$355
$408
$474
$555
SAME AS FULL
4x
$380
$438
$507
$595
SAME AS FULL
premium positions FRONT COVER
BACK COVER
INSIDE fRONT
INSIDE BACK
$350
20% up charge
15% up charge
10% up charge
terms & specifications ACCEPTED FORMATS
.eps - type to paths; .pdf - embed all fonts; .psd; .tiff; .jpeg Resolution: 300 dpi in CMYK
TERMS • • • • • • • • •
GRAPHIC DESIGN FEES
Design fees: $25 per hour with ½ hour minimum on 1/6 pg or less and hour minimum on ¼ pg and up.
DEADLINE 1st of the month for the next month’s issue for space reservations 5th of the month for finalized artwork
Minimum ad term is 4 months, except for special event or seasonal businesses, to ensure best Return On Investment (ROI). Premium positions are for ads starting at a half page in size or larger. Cover sponsorship available with $1000 contract minimum over 12 month period. Check or Credit Card payment is due by the 7th of the month for the next issue. Accounts must remain in good standing to continue to receive frequency discounts. Insufficient funds, or accounts past due 90 days will result in loss of frequency discounts, administrative fees, and loss of future ad space. Liability for advertiser’s message, content and offer, remains with the advertiser. Hoo Knows is not liable for submitted ad material or errors once proofed. Agency fees negotiable
CONTACT Tammy Usie, Publisher Tammy@HooKnowsTheValley.com
253-212-7270 CELL 253-883-3583 FAX
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ADVERTISING AGREEMENT Contact Name
The Parties to this agreement are
___________________________________________________ (Herein referred to as "Publisher", an authorized Distributing Publisher of HOO KNOWS® Products)
and
Business Name
________________________________________________________ (Herein referred to as "Advertiser").
Main Address
Main Phone
City State Zip
Provide address that matches credit card, if different from above Billing Address
Web site
CellPhone Phone Alt
Terms Of This Agreement: 1. Advertiser agrees to advertise for the duration, size, price & payment option listed below and meet all deadlines as advised. 2. Publisher agrees to distribute magazines monthly to the distribution points determined and administered by the Publisher. 3. Publisher agrees to develop a full color ad upon request at a cost of $32 25 per hour to the advertiser . There will be no charge for correction of any designer’s errors. Any client errors or future changes will be costbilled $10 per quarter hour. Advertiser may also submit their own ad per Publisher’s specifications, at no cost. 4. Advertiser agrees to pay for monthly advertising and initial inital design fees by the 7th 7 of the month for the following month’s issue. Unless if paying by credit card, then it will remain on file with publisher and card will be charged by the 15 7thth of the month for the following month’s issue. Insufficient funds will result in admin fees from the publisher, along with compensation of fees incurred to collect said past due amount. Insufficient funds will also result in loss of ad space until account is brought to good standing. Accounts that don’t remain in good standing will forfeit their frequency discounts and pay retail ad rates. 5. This document contains all of the terms between the parties and supersedes any prior verbal agreements. All sales materials, including rate card, deadlines and other instructions provided in writing to advertiser by sales representative, are an extension of this contract and therefore upon signing below, indicates advertiser’s approval of the information and instructions contained within. 6. Ad content is subject to publisher’s approval. Position requests aren’t guaranteed unless premium positions are purchased. Content must be truthful and in good taste. Publisher reserves the right to reject or cancel ads that are considered in bad taste, derogatory, defamatory or infringes on the rights or privacy of others. Advertiser assumes full liability for content and agrees to indemnify and hold harmless the publisher from all claims, suits and related costs arising from their ads. 7. Advertiser will be solely responsible for any and all photos used in their ads and obtaining photo releases if necessary. 8. Because of the high speed commercial presses we use, exact color matches cannot be guaranteed. Distribution of Guides: 1. Advertiser will be given guides for distribution in quantities at publisher’s discretion. Advertiser will, at their discretion, allow publisher to place guides in their place of business for their customers to access. Errors in Advertising: 1. A proof will be given to advertiser for his/her approval prior to printing by mail or email. A non-response by the suspense date issued for edits, assumes approval of said ad by advertiser. Publisher will not be responsible for errors in ads submitted directly by advertiser. Ini.
AD SIZE PAYMENT TERMS
Ini.
COVER MONTH MONTHLY
Credit Card
Paid by Check Contract Total
QUARTERLY
DURATION ANNUAL
Ini.
AD START
Card Number
Exp Date
Notes:
Total
Balance Due
Remit payment to: REMIT TO: Family & Kids Hoo Knows The Valley 4118 Castlewood Pkwy Columbus, GA 31907
Ini.
YOUR MONTHLY PAYMENT IS
Design Fees
Downpayment
AD END
Print Name/Title Sign Here
Date
Submit contract to: BILLING INQUIRIES: Tammy Usie, Publisher Tammy Usie, Publisher Email: tammy@hooknowsthevalley.com 253-212-7270 Cell Text: 253-212-7270 or Fax: 253-883-3583 Tammy@HooKnowsTheValley.com
Card Type: MasterCard
VISA