SCENT MARKETING
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Founded in 2012, DAENA Scent Marketing stands out as an innovative enterprise dedicated to the art of crafting exceptional olfactory experiences. Based in Geneva, its committed team fervently works to create scent identities in sync with the spaces and brand images of its clients, aiming to shape unique and memorable customer experiences.
At the heart of DAENA’s approach lies the delicate blend of expertise in fragrance science and proficiency in the art of marketing. Recognizing the profound impact of scents on emotions, behaviors, and memories, its multidisciplinary team collaborates with a diverse range of businesses, from hotels to boutiques and wellness havens, to devise tailor-made olfactory experiences that resonate with their values and objectives.
OUR FOUNDER
Ida Kokoshari is an accomplished entrepreneur and a prominent figure in the world of olfactory marketing. As the founder of DAENA, she has carved a unique niche in the fragrance industry by combining her expertise in marketing with her deep passion for scent design. Her career spans over 12 years of collaboration with perfumers in Switzerland and France, and more than 20 years of experience in marketing and product development.
Ida is particularly recognized for her ability to create bespoke olfactory identities that align with the values and aesthetics of luxury brands. Her creative process is both meticulous and innovative, allowing her to design fragrances that evoke specific emotions and enhance brand experiences. These tailor-made fragrances have attracted a prestigious clientele, making her a sought-after specialist in the field.
Beyond scent creation, Ida also plays an educational role in the industry. She has established olfactory workshops to teach a broad audience about the importance of scent and its influence on memory, behavior, and emotions.
OUR VALUES
Eco-responsibility: Choosing DAENA means embracing an eco-conscious approach. Our fragrances, made in Switzerland, our diffusers, manufactured in France, and all our scented products proudly boast European origins.
Excellence: We place our clients at the center of our endeavors, setting aside mere rivalry. Our passion for innovation, coupled with an unwavering commitment to excellence, propels us to think long-term.
Proactivity: Anticipating your needs is in our DNA. Armed with remarkable initiative and agility, we’re perpetually seeking the best solutions for you.
Scent MARKETING
Scent marketing, also known as olfactory branding, is a strategy that involves using specific scents to create a positive and memorable customer experience. It is important for several reasons:
Emotional Connection: Scent has a powerful impact on emotions and memories. When businesses use pleasant and carefully selected scents in their environments, it can evoke positive emotions, making customers feel more connected to the brand.
Brand Recognition: Just like logos and jingles, unique scents can become associated with a brand. When customers encounter the same scent elsewhere, it triggers recognition and reinforces brand loyalty.
Enhanced Shopping Experience: Scent can influence a shopper’s perception of a store, making it more inviting and enjoyable. This can lead to longer stays, increased purchases, and repeat visits.
Stress Reduction: Certain scents, like lavender or citrus, can promote relaxation and reduce stress. Businesses can use these scents to create a calming atmosphere, improving the overall customer experience.
Differentiation: Scent marketing sets a business apart from competitors. It provides a sensory element that engages customers on a deeper level, making the brand more memorable.
SCENT BRANDING ADDED
Elevate your brand
BRANDING ADDED VALUES
A signature scent can become a unique identifier for a brand, making it instantly recognizable. Scents creates an immersive environment, engaging customers on a sensory level beyond just sight and sound.
01. HOSPITALITY AND WELL-BEING
In the hospitality and well-being industry, creating memorable experiences is key. Scent marketing offers a unique tool to amplify these experiences.
Our sense of smell directly influences emotions. A signature scent can instill feelings of relaxation or luxury, welcoming guests on an emotional level.
A distinct aroma can become a hallmark of a brand, fostering loyalty among returning guests.
02. OFFICES AND INSTITUTIONS
The professional environment thrives on productivity, collaboration, and a welcoming atmosphere. Introducing scent marketing to these spaces is benefic to harnessing sensory experiences to achieve business objectives.
Studies have shown that certain scents can enhance concentration and efficiency. For instance, lemon and rosemary can stimulate the mind, potentially leading to increased productivity.
03. WEALTH AND CARE
The health and care sector encompasses environments where well-being, trust, and comfort are paramount.
The healthcare environment can be intimidating. Gentle and soothing scents can make spaces feel more like home, offering solace to patients during challenging times.
Clean and fresh scents in healthcare facilities can instill a sense of trust among patients and visitors, signaling cleanliness and meticulous care.
04. MUSEUMS AND SPECIAL EVENTS
Museums aim to offer visitors immersive and memorable experiences, and scent marketing can significantly elevate the visitors experience.
Recreate eras by using scents associated with specific periods, making exhibits more vivid and authentic.
Scents are closely linked to memory. An associated aroma can make a museum visit more memorable and encourage return visits.
• Custom-tailored Scents for your brand.
• Professional scent diffusers made in France, ISO 9001 certified.
• “Plug and play” fragrance refills.
• Premium fragrances IFRA certified.
• Private label scented products made in Switzerland (candles, reed diffusers, sprays, cosmetics).
Scent DIFFUSING
The idea behind scent diffusion is much more than just releasing pleasant aromas into a space. It’s about creating an environment, an experience, and a memory. As humans, our sense of smell is deeply tied to our emotions and memories.
When a specific scent fills a room, it has the power to evoke feelings, transport us to a particular moment in our past, or even influence our behaviors.
Businesses, recognizing this powerful connection, are now integrating scent diffusion into their marketing strategies.
“When a specific scent fills a room, it has the power to evoke feelings, transport us to a particular moment in our past, or even influence our behaviors.”
InnoScent Mini for spaces to 20m2-100m2
InnoScent Pro for spaces to 100m2-300m2
InnoScent Clim for spaces to 300m2-10’000m2
InnoScent Modul’Air for spaces to 300m2-10’000m2
For a truly relaxing space
InnoScent Mini
The InnoScent Mini is a compact and professional diffuser designed for spaces up to 100m². Its small size makes it discreet and versatile, with options to place it on the floor, a shelf, mount it to a wall, or integrate it into furniture. The system includes Bluetooth control, enabling remote programming from an authorized smartphone, making it highly user-friendly.
One of its standout features is the patented Plug & Play perfume refill, ensuring easy and mess-free installation with no contact with the perfume. Like other products in the range, it uses dry micro-nebulisation technology for diffusion.
Additional Features:
• Wall Mount and various color options (white, black, personalized on request)
• Bluetooth Control for easy remote adjustments
• Programmable fragrance intensity with up to 6 daily programs
• Efficient dry micro-nebulisation diffusion
Key Specifications:
• ISO 9001 Certified
• Diffusing Technology: Dry micro-nebulisation
• Material: Painted aluminum bodytion
• Cartridge: 240 ml single-usetion
• Power Supply: 12 Vac – 50 Hz
• Sound Level: 30 – 35 dB
• Perfume Consumption: 1.5 – 3 ml/h
• Dimensions: 23.7 cm x 11.8 cm x 14.8 cm
• Weight: 1.4 kg
InnoScent Pro
The InnoScent Pro is a professional diffuser designed for spaces up to 300m². It utilizes dry micro-nebulisation technology, similar to other products in the range, ensuring high-quality and efficient scent diffusion. The unit offers flexible placement options, such as on the floor, shelf, wall, or integrated into furniture, making it versatile for various environments.
Key Specifications:
• ISO 9001 Certified
• Diffusing Technology: Dry micro-nebulisation
• Material: Painted aluminum body
• Weight: 4.5 kg
• Power Supply: 12 Vac – 50 Hz
• Sound Level: 36 – 40 dB
• Dimensions: 34 cm x 27 cm x 14.5 cm
• Perfume Consumption: 2 – 8 ml/h
Key Features:
• Programmability: The diffuser allows for the programming of time slots, fragrance intensity, and diffusion pauses. It supports up to 6 programs running simultaneously on a daily basis, offering extensive customization for scent diffusion.
• Autonomous Operation: Once programmed, it autonomously follows the pre-set daily cycles.
• Bluetooth Control: Option for remote programming through Bluetooth, making adjustments via an authorized smartphone simple and convenient.
• Patented Plug & Play Perfume Refill: The 400ml refill ensures quick and mess-free installation, avoiding direct contact with the perfume.
InnoScent Clim
InnoScent Clim uses dry micro-nebulisation technology, which is similar to other diffusers in the same product line. It can be connected directly to a ventilation duct, allowing it to discreetly diffuse scent across spaces as large as 10,000 sqm. This system is designed for medium to large areas, including spaces with complex configurations such as multi-storey sites or cathedral-like halls.
Key Features:
• Programmable diffusion settings, including time slots, fragrance intensity, and diffusion pauses.
• Autonomous operation once programmed, following pre-recorded daily cycles.
• Centralized management, creating a subtle olfactory ambiance using perfume or essential oils through the ventilation network.
• Compatible with single-use 400 ml refills or a 6-liter container.
• Equipped with a stop kit for air conditioning synchronization, which halts the diffuser when the air conditioning unit (CTA) stops.
• Soft-touch screen for ease of use.
• Programmable fragrance intensity: Allows up to 4 daily programs.
• Ensures absolute discretion, maintaining a subtle olfactory atmosphere.
• Diffusion frequencies can be adapted to the fragrance being used.
• Fixed installation.
Product Description:
• ISO 9001 Certified
• Diffusing Technology: Dry micro-nebulisation
• Material: Painted aluminum bodytion
• Power Supply: 230V/50Hz or 110V/60Hz (on request)
• Dimensions: 43cm x 32.5cm x 24.5cm
• Weight: 15 kg
Specifications:
• ISO 9001 Certified
• Chassis Material: Painted aluminum
• Power Supply: 230V/50Hz or 110V/60Hz (upon request)
• Dimensions: 20.7 cm x 29 cm x 12.6 cm
• Weight: 2.7 kg
• Refill: Single-use 400 ml cartridge
• Color Options: Available in white, black, or personalized upon request.
InnoScent Modul’Air
The InnoScent MODUL’AIR diffuser utilizes advanced dry micro-diffusion technology, a hallmark of the entire product line. This diffuser is designed to effectively distribute fragrances in complex spaces with multiple openings and corridors, making it particularly suitable for larger and irregularly shaped areas. Its timeless design ensures seamless integration into a variety of settings, whether residential or commercial.
Key Features:
• Customization: Users can program specific operating hours, control fragrance intensity, and set diffusion pauses. Once set, the system autonomously follows the pre-defined daily cycles.
• Plug & Play Fragrance Cartridge: This patented system enables quick and hassle-free installation, preventing direct contact with the fragrance for user convenience.
• Versatile Mounting: The diffuser can be mounted on a wall, ensuring flexibility in installation options for different environments.
Additional Features:
• Weekly Electronic Programming: Allows for detailed scheduling of the diffusion process.
• Compact Design: Fits seamlessly into tight spaces.
• Diffusion Frequencies: Tailored to accommodate different types of fragrances for optimal performance.
FRAGRANCE COLLECTION
All our fragrances are crafted and produced in Switzerland, adhering to IFRA 51 standards. Should you require a custom scent, product development or find more fragrances in our collection, please discuss your project with our team.
ASIAN GARDEN
Step into a tranquil oasis, where the calmness of aquatic flowers lingers in the air, painting a serene picture of nature’s elegance. The bright zest of bergamot mingles with delicate violet leaves, while waterlily and magnolia bloom, invoking a peaceful, meditative atmosphere. The scent of spring muguet dances alongside soft marine notes, grounded by white amber, leaving you in a state of perfect harmony.
TUSCANY SUMMER
Imagine strolling through sun-drenched fields in the Italian countryside, a breeze carrying the scent of fresh, floral bouquets. Bergamot and yuzu zest create a refreshing top note, while a whisper of santal and pine evoke the serene beauty of Tuscany. It’s a journey through a warm, sunlit landscape, filled with the essence of blooming white flowers.
AMBERY VANILLA
Feel the warmth of an inviting embrace as the rich, spicy notes of vanilla and amber unfold around you. The earthy scent of geranium and sandalwood blends with a touch of pink pepper, while the underlying tobacco leaf adds depth, making this fragrance an enveloping experience, perfect for those who seek both comfort and sophistication.
ELEGANT SANTAL
Step into a refined world of luxury with this woody composition. The scent of orris flower and fresh eucalyptus provides an elegant entrance, while cardamom and cedarwood offer an unexpected warmth. The base notes of amber, musks, and tonka bean provide a sensual foundation, wrapped in a delicate veil of white sandalwood, creating a fragrance that exudes timeless sophistication.
PEONY ROMANCE
A celebration of love and beauty, Peony Romance is a floral dream come to life. With an enchanting blend of bergamot, pink berries, and raspberry, the fragrance captures the essence of a blossoming romance. Jasmine and patchouli weave a heart of elegance, while amber, vetiver, leather, and vanilla linger like a sweet, unspoken promise.
MIDNIGHT IN PARIS
Lose yourself in the allure of Paris at midnight, where passion and mystery intertwine. Pink pepper and geranium form a vibrant opening, while jasmine and tuberose add a sensual softness. Dark patchouli and warm amber finish the fragrance, leaving behind the captivating scent of adventure and whispered secrets under the city lights.
LOTUS AND MAGNOLIA
A delicate symphony of nature’s finest blooms, this fragrance is both subtle and balanced. The fresh and airy notes of lotus flower and magnolia blend seamlessly with jasmine and yuzu, while musk and amber provide a soft, lingering finish. It’s the scent of serenity in full bloom.
SPICE FIG
A fragrance that captures the essence of warmth and comfort, Spiced Fig combines subtle spices with balanced floral notes. Jasmine and magnolia blend effortlessly with musk and amber, while a hint of yuzu adds a refreshing touch. It’s the perfect scent for cozy moments and quiet reflections.
ROAD TRIP IN INDIA
Embark on a sensory journey through India, where the air is filled with the alluring scent of spices and wood. Santal and cardamom transport you to ancient markets, while patchouli, pepper, and cinnamon add depth and complexity, creating a fragrance that is both exotic and familiar.
OUD FEVER
For the true oud enthusiasts, this fragrance is a luxurious dive into elegance. Rich notes of oud blend seamlessly with the alluring beauty of tuberose, jasmine, and sandalwood, creating a scent that is both bold and refined.
HAVANA LOVERS
Transport yourself to the heart of Havana with this intense, refined fragrance. Jasmine and violet offer a soft floral start, while the smoky richness of tobacco leaf and sandalwood adds sophistication. With a base of tonka bean and musk, it’s a scent that evokes memories of romance and passion in a distant, vibrant city.
GINGER TCHAE
Like the first sip of a perfectly brewed tea, this fragrance is both calming and invigorating. Jasmine and musk provide a soft, powdery base, while ginger and white tea bring a fresh, uplifting twist. With hints of grey amber and yuzu, it’s a fragrance that soothes the soul and sharpens the senses.
CRISPY PINE
Imagine the crunch of snow underfoot as you walk through a winter forest. The crisp scent of pine resin and blue eucalyptus fills the air, while earthy notes of vetiver and patchouli create a sense of grounded calm. Elemi adds a hint of brightness, capturing the essence of a frozen wilderness.
SAGE WATER
A delicate blend of nature’s finest elements, this fragrance brings together the fresh petals of jasmine with the crisp bite of apple. Mineral amber and patchouli provide a grounding base, making this a refreshing, yet earthy scent that feels like a cool breeze on a warm day.
STORMY
A fragrance with duality—tender yet bold. The soft notes of lily of the valley and tangerine zest open the scent, while patchouli leaves and English rose create a strong heart. Tuberose absolute adds a final flourish, making this fragrance a whirlwind of emotions, like a storm passing through a quiet landscape.
RAINY DAY
This scent is reminiscent of those quiet, reflective moments on a rainy day. Pink pepper and lavender evoke a sense of freshness, while Brazilian rosewood and cedarwood offer a woody warmth. White patchouli and crystal amber finish the fragrance, leaving a lingering sense of calm and contemplation.
COSMETICS FACE CARE
All our cosmetic products are made with 98%-99% natural ingredients. We offer a full range of skincare products, including creams, serums, and oils, formulated for different ages and skin types. We can adapt our formula to your preferred fragrance and provide all necessary tests and certifications for the final product. Additionally, we offer bespoke packaging to meet your brand’s expectations.
SERUM, CREAM AND OILS
Face Lifting Rich Cream
50ml Airless tube and pomp
MOQ : 500pcs
Face Lifting Serum
30ml glass bottles and pomp
MOQ : 500pcs
Face Peeling Gel
30ml glass bottle and pomp
MOQ : 500pcs
Extreme Hydration Face Cream
30ml Airless tube and pomp
MOQ : 500pcs
For more products, please request our catalog at: contact@daena.ch
Moisturizing and nourishing Body Cream
200ml tube and cap
MOQ : 500pcs
Nourishing Body Oil
100ml tube and cap
MOQ : 500pcs
Hydrating Shower Gel
200ml tube and cap
MOQ : 500pcs
Dry Hair Shampoo
200ml tube and cap
MOQ : 500pcs
