Retailer Guide

RETAILER GUIDE 2026

IT ALL STARTED IN MY KITCHEN

Contents

Back in 2002, I hadn’t meant to start a pet food company.

My first dog, Mosi, had frequent ear infections and skin problems. I knew that improving his diet could play a big role in helping him feel better. But there was nothing on the market that offered a healthy, whole food solution and was easy to prepare. So I decided to make a food myself using 100% human grade, dehydrated ingredients.

When I saw amazing results in Mosi, I realized that other pets could benefit, too. That’s when it all started evolving into a company. Over 20 years later, we have a full line of human grade dog and cat products that support a variety of needs and life stages, delivering against our mission to put pets on the path to good health through good food.

We proudly became a Certified B Corporation in 2022. This certification cements our commitment to being a business that uses its force for good. Our goal is to continually build on prior accomplishments, identify areas of improvement and set new goals for the future.

Honest Difference Our Mission B Corp Human Grade vs. Feed Grade Quality & Safety

4 5 6 7

Product Snapshot About Our Foods Transitioning to an Honest Diet Rotational Feeding

8 12 12

Dog Products Complete & Balanced Recipes Toppers Hydration & Supplements Treats

14 22 23 24

Cat Products Complete & Balanced Recipes Treats Hydration & Supplements

27 30 30

Appendix

32

Our persistent efforts to raise the bar on pet food is what we call “The Honest Difference.” It means everything to us, and once your pet gets a taste, we believe it will mean everything to you, too.

Lucy Postins Founder & Chief Integrity Officer 02

03

O U R M I SS I O N

Putting pets on the path to good health, through

d oo g d. foo

Certified B Corporations, B Corps for short, are for-profit companies dedicated to using business as a force for good. B Corps meet the highest verified standards of social and environmental performance, transparency and accountability to all stakeholders: customers, workers, community and the environment.

We’re incredibly proud to earn this important certification. Since our inception, doing right by pets, people and the planet has been a core principle at The Honest Kitchen—from using ethical sourcing practices to considering the environmental impact of our production, packaging and beyond.

In short, we believe good food doesn’t just taste good, but it should do good, too.

4 0 H O U RS given to each employee every year to volunteer

In 2024, we purchased

OV E R 1 5 M I L L I O N L B S of non-GMO produce 04

76% of our packaging is made from renewable materials and is fully recyclable after use 05

Human grade.

BECAUSE PET FOOD SHOULD BE FOOD.

Why go the extra mile to make our pet foods human grade? Simple—we believe everyone, including our pets, deserves food that’s safe, nutritious and tasty. Our food is made with high quality, human grade ingredients and produced to the same standards of quality and safety as the food you eat. Because the happiest time of day should be the healthiest. ​

Them

Us

The World’s 1st Human Grade Pet Food

1,000+ Feed Grade Pet Food Brands

Follows human food safety standards, which include 100+ safety requirements

Follows livestock feed safety standards, which include a minimum of 15 safety requirements

Uses non-GMO ingredients verified as human-edible

Can use ingredients rejected for human consumption, including feed grade byproducts and fillers

Only uses highest-quality, thoughtfully sourced protein, like wild caught fish and cage free turkey Minimally processed using production methods like cold pressing, roasting and gentle dehydration

06

QUALITY & SAFETY

Able to use protein not safe for human consumption, including ‘4D’ meats (dying, dead, diseased or downed) Highly processed using production methods that may include extrusion, which uses extreme heat and pressure

We’re committed to the safety and integrity of our ingredients and finished products.

We conduct extensive third-party testing as part of our quality control program.

B E FO R E P RO D U CT I O N

A F T E R P RO D U CT I O N

Suppliers must submit a Certificate of Analysis from an accredited laboratory before an ingredient enters our production facility. This certificate verifies the ingredient has tested clear of pathogenic bacteria.

Our finished products are re-tested for pathogenic bacteria. Shipments are restricted until lab results are obtained and approved. Routine third-party testing is also done to screen for melamine, ethoxyquin and heavy metals.

To meet our human grade standards, suppliers of ingredients for our complete and balanced food must provide proof of compliance with good manufacturing practices.

This includes safe handling, processing, storage and transit for human foods.

• Foods maintain human-edible status from harvest through handling, screening, cleaning and shipment to our human food facility • Every ingredient includes a Statement of Country of Origin • Supplier adheres to Good Manufacturing Practices (GMP Section 21 CFR 117) • Foods are not genetically modified or subject to engineered recombinant DNA technology • All ingredients are verified to be free of chemicals, adulterants, artificial preservatives and unnecessary anything • Supplier follows sustainability and fair trade practices where applicable 07

Own the

FOOD DAY

You don’t need to be a human to eat like one.

Let’s be honest: you’d get bored with food if you had the same thing morning, noon and night. Just like you need a variety and some healthy snacks throughout the day, pets deserve some variety, too. Help add variety to every pet’s bowl by serving The Honest Kitchen’s food all day.

The Honest Kitchen

MAINS

BELONGS IN EVERY BOWL After

SIDES

Before

S N AC KS

H Y D R AT I O N

C O N SU M E R N E E D

CONSMER NEED

Looking for natural foods

Willing to spend more time on preparation, but still need something convenient and cost effective.

that are easy to serve.

H OW TO US E Ready to eat—just fill the bowl and go!

H OW TO S E L L The first human grade pet food means you get the benefits of fresh in its most convenient format.

08

H OW TO US E Just add water—ready in 3 minutes!

H OW TO S E L L An easy alternative to homemade, fresh and raw food. Less mess, lower cost and easier to store.

09

ONE 10 LB BOX MAKES ABOUT

40 LBS of homemade food!

WHOLEMADE

CLUSTERS

™

J UST A D D WAT E R FO R A N E ASY H O M E M A D E M E A L

T H E 1 ST H U M A N G R A D E D RY FO O D FO R P E TS

You think “different.” Your pet thinks “delicious.”

We concentrated all the benefits of homemade and fresh food—real ingredients, minimal processing and serious nutrition—into a form that saves money and shelf space. By gently dehydrating quality ingredients, we’re able to preserve nutrition and maximize taste. Just mix with water, wait 3 minutes and watch the tail wagging begin. Serve alone as a meal or add as a topper to spruce up your current bowl.

Our carr bright & ots stay orange!

T H E B E N E F I TS O F D E H Y D R AT I O N Easy to store and shelf stable Compact: makes ~4x its weight Less messy than fresh, homemade or raw

Human Grade

Clusters

Feed Grade

Kibble

Human grade Quality protein (no meal meals) No fillers, GMO ingredients or artificial preservatives

Perfect for on-the-go and travel Less than 1/2 the cost of fresh*

Cold pressed & roasted

*Average cost to feed to a 30 lb active dog across The Honest Kitchen’s dehydrated chicken recipes compared to leading fresh brands. Based on US MSRP as of January 2023.

Appealing look & smell

ST I R U P A H E A LT H Y, H O M E M A D E M E A L 1

2

3

Mix food with warm water.

Stir well & wait 3 minutes.

Serve with love.

S E RV I N G T I P S 1 Serve alone as a complete & balanced meal.

2 Use as a topper.

We invented a process that brings the quality of fresh food into a scoop & serve format.

3 Use in enrichment feeding — try freezing in lick mats or in puzzle/dispenser toys.

Real whole foods 10

Cold pressed into clusters

Roasted & dehydrated 11

Transitioning

TO AN HONEST DIET To help avoid digestive trouble, it’s important to gradually switch a pet’s food over the course of 5 to 7 days.*

D O G P RO D U CTS

Day 1–2 75% old food 25% Honest Kitchen

Day 3–4 50% old food 50% Honest Kitchen

Day 5–6 25% old food 75% Honest Kitchen

Day 7 100% Honest Kitchen

*For sensitive dogs and cats, gradually switch over the course of 7 to 10 days.

Quick Guide on Rotational Feeding Pets, just like people, appreciate and benefit from a diet full of variety! Eating the same food day after day may lead to mealtime boredom, a lack of nutrient variety and an increased risk of food sensitivities.

12

Made With Thoughtfully Sourced Meat, Fish & Produce

T I P S O N H OW TO STA RT

B E N E F I TS Provides a Variety of Nutrients Changing foods regularly offers a wider variety of nutrients, including amino acids, essential fatty acids, vitamins, minerals and antioxidants.

1

Keeps Mealtime Exciting For habitually picky eaters, this may keep them from becoming bored or disinterested in their food down the road! After all, variety is the spice of life!

2

Switch it Up Try new proteins, formats and ingredients to offer the most nutritional variety.

3

Repeat Keep it going and have fun with toppers, mixins and more! Find a rotation schedule that fits you and your pet’s needs.

May Help Avoid Food Sensitivities When you add new foods into your pet’s diet, you increase the range of nutrients they eat, which may reduce the risk of developing food sensitivities later in life.

PICKY PET APPROVED

Go Slow Transition between foods over 7 days. As your pet gets used to new recipes, you should be able to transition a little quicker!

This way!

13

WHOLEMADE

™

JUST ADD WATER

New recipe!

New recipe!

New recipe!

Whole Grain Beef & Salmon Recipe for Puppies

Whole Grain Chicken, Oat & Salmon Recipe for Seniors

New recipe!

G R A I N F R E E R EC I P E S

Complete & balanced

Whole Grain Chicken & Salmon Recipe for Puppies For puppies 2 lb | 7 lb

For puppies 2 lb | 7 lb

For adult dogs 2 lb | 7 lb

Whole Grain Beef, Oat & Salmon Recipe for Seniors For adult dogs 2 lb | 7 lb

L I M I T E D I N G R E D I E N T R EC I P E S

Grain Free Chicken Recipe

For adult dogs 1.5 oz | 2 lb | 4 lb | 7 lb | 10 lb

Grain Free Beef Recipe

For adult dogs 2 lb | 4 lb | 7 lb | 10 lb

Grain Free Turkey Recipe

For all life stages 2 lb | 4 lb | 7 lb | 10 lb

Grain Free Fish Recipe

Complete & balanced | Limited to six ingredients (plus vitamins & minerals)

For adult dogs 4 lb | 10 lb

W H O L E G R A I N R EC I P E S

Complete & balanced

Limited Ingredient Chicken Recipe For all life stages 10 lb

Whole Grain Chicken Recipe

For all life stages 1.5 oz | 2 lb | 4 lb | 7 lb | 10 lb

Whole Grain Beef & Oat Recipe

For adult dogs 1.5 oz | 2 lb | 4 lb | 7 lb | 10 lb

Whole Grain Turkey Recipe

For adult dogs 2 lb | 4 lb | 7 lb | 10 lb

Whole Grain Fish & Oat Recipe

For all life stages 10 lb

Whole Grain Beef & Salmon Recipe For all life stages 4 lb | 10 lb

For adult dogs 10 lb

Limited Ingredient Turkey Recipe For adult dogs 4 lb | 10 lb

Limited Ingredient Fish Recipe For all life stages 4 lb | 10 lb

Limited Ingredient Duck & Sweet Potato Recipe For all life stages 10 lb

BAS E M I X E S

Just add water & protein for a complete & balanced meal

For adult dogs 4 lb | 10 lb

Grain Free Fruit & Veggie Base Mix Whole Grain Chicken & Duck Recipe

Limited Ingredient Beef Recipe

For adult dogs 3 lb | 7 lb

Whole Grain Turkey & Fish Recipe

Grain Free Veggie, Nut & Seed Base Mix For adult dogs 7 lb

Whole Grain Veggie & Fruit Base Mix For adult dogs 7 lb

For all life stages 10 lb

2 L B BAGS

Now in Resealable Bags!

14

15

CLUSTERS

W H O L E G R A I N R EC I P E S

Complete & balanced

New! Protein Plus Clusters Human grade, high protein, plus added health benefits

Whole Grain Whole Grain Whole Grain Whole Grain Chicken & Beef & Superfoods Lamb & Superfoods Chicken & Superfoods Recipe Recipe Recipe Superfoods Recipe For adult dogs For adult dogs For adult dogs for Puppies 5 lb | 10 lb | 20 lb

5 lb | 10 lb | 20 lb

4 lb | 18 lb

For puppies

With double the probiotics guaranteed for digestive system development

4 lb | 20 lb

Grain Free Chicken Recipe For all life stages 4 lb | 18 lb

Grain Free Beef & Chicken Recipe

Whole Grain Chicken & Superfoods Recipe for Small Breeds For all life stages

With an extra boost of L-carnitine & omega fatty acids

4 lb | 10 lb

New! Essential Clusters

For all life stages 4 lb | 18 lb

Quality protein, healthy grains & essential vitamins & minerals

Whole Food Clusters

Added superfoods and probiotics for enhanced nutrition

G R A I N F R E E R EC I P E S

New recipe!

Whole Grain Chicken Recipe For adult dogs 5 lb | 20 lb

Grain Free Chicken & Superfoods Recipe For all life stages 5 lb | 10 lb | 20 lb

Grain Free Beef & Superfoods Recipe For all life stages 5 lb | 10 lb | 20 lb

Grain Free Turkey & Superfoods Recipe For all life stages 5 lb | 20 lb

Whole Grain Beef & Chicken Recipe For adult dogs 5 lb | 20 lb

Whole Grain Turkey & Chicken Recipe For adult dogs 5 lb | 20 lb

Grain Free Lamb Recipe For adult dogs 4 lb | 18 lb

Sample sizes!

Ask your sales manager for more details!

Grain Free Chicken & Superfoods Recipe for Puppies

Grain Free Chicken & Superfoods Recipe for Small Breeds

Grain Free Beef & Superfoods Recipe for Small Breeds

With double the probiotics guaranteed for digestive system development

With an extra boost of L-carnitine & omega fatty acids

With an extra boost of L-carnitine & omega fatty acids

4 lb | 20 lb

4 lb | 10 lb

4 lb | 10 lb

For puppies

16

For all life stages

For all life stages

17

WET FOODS Complete & balanced for all life stages

B U TC H E R B LO C K PÂT É ®

O N E P OT ST E WS

Flavor-packed blend of whole muscle meats, livers and whole foods

Chicken & Super Green Pâté 10.5 oz

Beef, Cheddar & Farm Veggies Pâté 10.5 oz

Slow cooked cuts of whole muscle meats in a rich and hearty bone broth reduction

Turkey & Autumn Veggies Pâté 10.5 oz

Beef, Lamb & Spring Veggies Pâté*

Turkey, Duck & Root Veggies Pâté 10.5 oz

Slow Cooked Chicken Stew 10.5 oz

Roasted Beef Stew 10.5 oz

Tender Turkey Stew 10.5 oz

Braised Beef & Lamb Stew 10.5 oz

Simmered Salmon & Chicken Stew 10.5 oz

10.5 oz

Hearty & smooth

Rich & brothy

Chef Crafted & Kettle Cooked for Superior Taste & Nutrition

18

19

RECIPES AT A GLANCE Complete & balanced recipes for dogs

Beef & Superfoods Recipe

Turkey &Superfoods Recipe

Lamb & Superfoods Recipe

Chicken & Superfoods Recipe for Puppies

Beef & Superfoods Recipe for Small Breeds

Chicken & Superfoods Recipe

Beef & Superfoods Recipe

Lamb & Superfoods Recipe

Chicken & Superfoods Recipe for Puppies

Chicken Recipe

Beef & Chicken Recipe

Turkey & Chicken Recipe

24%

32%

32%

26%

26%

26%

24%

27% 26.5% 26%

24%

23%

23%

25% 24.5% 22%

22%

Fat

14%

14%

18%

8.5%

14%

8.5%

15%

9%

16%

15%

18%

13%

12.5% 11.5% 10.5% 16%

7.2% 18.5% 14%

14%

17%

17%

14.5% 14.5% 14.5% 14.5% 16% 15.5%

Calories

446/ cup

514/ cup

488/ cup

437/ cup

485/ cup

441/ cup

470/ cup

391/ cup

449/ 423/ 445/ 444/ 432/ cup cup cup cup cup

Sodium

.19%

.37% .30% .28% .29%

.19%

.13%

.19%

.32% .33% .30%

*

427/ cup

420/ cup

516/ cup

445/ cup

.35% .27%

.27%

.37% .28%

523/ 473/ 506/ 400/ 410/ cup cup cup cup cup

422/ cup

.13%

.48% .36%

.34% .34%

*

*

427/ cup

22% 10.5% 12% 10.5% 12.5% 10.5%

9%

8%

8%

7%

10%

14.5% 16% 13.5% 16% 15.5% 10% 12.5% 10.5%

7%

4%

5.5%

5%

2%

5%

2%

6%

3%

423/ 398/ 424/ 400/ 455/ cup cup cup cup cup

428/ cup

419/ cup

411/ cup

417/ cup

371/ cup

369/ box

274/ box

366/ 298/ 343/ box box box

194/ box

328/ box

268/ box

276/ box

231/ box

.3%

.12%

.5%

*

.37% .36% .32% .33% .34%

.15%

.13%

.12%

.06% .23% .09% .07% .09%

*

.39% .38%

17%

Simmered Salmon & Chicken Stew

Chicken & Superfoods Recipe

25% 24.5% 34%

Braised Beef & Lamb Stew

Beef & Chicken Recipe

22% 26.5% 26%

Tender Turkey Stew

Chicken Recipes

31%

Roasted Beef Stew

Duck & Sweet Potato Recipe

26%

One Pot Stews

Slow Cooked Chicken Stew

Fish Recipe

28%

Butcher Block Pâté®

Turkey, Duck & Root Veggies Pâté

Chicken, Oat & Salmon Recipe for Seniors

30%

Chicken & Superfoods Recipe for Small Breeds

Beef & Salmon Recipe for Puppies

30%

Chicken & Superfoods Recipe for Small Breeds

Chicken & Salmon Recipe for Puppies

28%

Turkey Recipe

Turkey & White Fish Recipe

32% 24.5% 22.5% 22%

Beef Recipe

Beef & Salmon Recipe

29%

Chicken Recipe

Chicken & Duck Recipe

31%

Beef, Oat & Salmon Recipe for Seniors

Fish & Oat Recipe

24%

Beef & Oat Recipe

Protein

Chicken Recipe

Turkey Recipe

Whole Grain

Fish Recipe

Grain Free

Essential

Whole Grain

Beef, Lamb & Spring Veggies Pâté

Whole Food

Grain Free

Turkey & Autumn Veggies Pâté

Whole Food

Beef, Cheddar & Farm Veggies Pâté

Protein Plus

Turkey Recipe

Limited Ingredient

Beef Recipe

Whole Grain

Wet Food

Chicken Recipe

Grain Free

Clusters Chicken & Super Greens Pâté

Wholemade™

.4%

400/ 363/ 409/ cup cup cup

5%

.13%

.13%

For Puppies For Adults & Seniors Contains: White Potatoes

Legumes

Flaxseed

Eggs *Nutritional not yet available 20

21

TOPPERS Pour Overs® Slow cooked stews

Why

TETRA PAK BOXES?

New! Protein Plus

Add taste and nutrition with quality protein and superfoods

Tetra Paks are a more environmentally friendly packaging alternative for foods that are typically packed in cans.

F U N CT I O N A L P O U R OV E RS

Added nutrients to help support overall health

Hip & Joint: Chicken Stew 5.5 oz

Immune Support: Beef Stew

Skin & Coat: Salmon Stew 5.5 oz

5.5 oz

Grain Free Chicken & Superfoods

Grain Free Beef Grain Free Fish & Superfoods & Superfoods 12 oz

Recyclable & BPA/BPS Free

Reduced Carbon Emissions During Shipping

Made From Sustainable Materials

Easy to Store & Saves Space

12 oz

12 oz

B O N E B ROT H P O U R OV E RS

A tasty boost of protein

Chicken Stew 5.5 oz

Beef Stew 5.5 oz

Turkey & Salmon Stew 5.5 oz

P U M P K I N P O U R OV E RS

Supports healthy digestion

Chicken & Pumpkin Stew 5.5 oz

Turkey & Pumpkin Stew 5.5 oz

Salmon & Pumpkin Stew

HYDRATION & SUPPLEMENTS H Y D R AT I N G TO P P E RS

JUST ADD WATER

Now in resealable pouches!

SU P P L E M E N TS

Delicious, nourishing drinks with nutritional benefits for dogs & cats

Herbal digestive supplement for dogs & cats

Instant Beef Bone Broth

Perfect Form® Digestive + GI Support

5.5 oz

SU P E R FO O D P O U R OV E RS

Healthy green antioxidant goodness

3.6 oz

Chicken Stew 5.5 oz 22

Instant Turkey Bone Broth 3.6 oz

Instant Goat’s Milk Plus 5.2 oz

3.2 oz

Lamb & Beef Stew 5.5 oz

23

TREATS

Fish Treats O C E A N C H E WS ®

Cookies

G OAT’S M I L K N’ C O O K I E S

One-ingredient wonders

Crispy Cod Fish Skins

Cod & Strawberries

100% White Fish Filets

Savory protein cookies

2.75 oz | 5.5 oz

8 oz

Blueberries & Vanilla 8 oz

Pumpkin & Cinnamon 8 oz

Beef Bone Broth, Sweet Turkey Bone Broth, Potatoes & Parsley Pumpkin & Parsley 8 oz

Hearty Wolffish Skins 3 oz | 6 oz

24

C H E E S E & C R AC K E RS

Savory biscuits with real cheese

Two tasty textures in one bag

Cheddar

Cheddar Biscuits

Cheese & Crackers

Slow cooked, tender jerky chews

Beef & Salmon

Lamb & Salmon Chicken Jerky 6 oz for Puppies

4 oz

Beef Jerky 5.6 oz

Salmon Jerky 5.4 oz

Gouda 2 oz

3.5 oz

3.5 oz

New! Bake Mixes

4 oz

B I RT H DAY CA K E M I X

®

LIVER CHIPS

Meaty, whole food snack bites

Snappable protein rounds

Chicken

Beef

Chicken Liver & Cheddar

4 oz

4 oz

with apples, blueberries and a hint of ginger

C H E D DA R B I S C U I TS

Single ingredient, high protein bites

2 oz

H A RV E ST M I N I BA RS

3 oz

NEW! JERKY

For puppies, small breeds & training

4 oz

3 oz

8 oz

Meaty Treats M E AT Y L I T T L E S ®

3 oz

Cod & Blueberries

New! Cheese Treats C RU N C H Y C H E E S E B I T E S

Chicken & Salmon

P U R E LY O N E

Crispy protein-packed snacks

B O N E B ROT H B I T E S

Crunchy probiotic snacks

Peanut Butter & Honey

SU P E R FO O D C O D C R I S P S

Healthy rawhide alternative

with carrots, apples and a hint of thyme

4 oz

Beef Liver & Cheddar

MUFFIN MIX

Ready-to-make birthday cake mix

Ready-to-make muffin mix

Chicken & Blueberries

Chicken, Apples & Cinnamon

7.5 oz

7.5 oz

4 oz

25

WHOLEMADE

™

JUST ADD WATER

G R A I N F R E E R EC I P E S

Complete & balanced for kittens & adult cats

Chicken Recipe 2 lb | 4 lb

CAT P RO D U CTS

CAT APPROVED TASTE Human Approved Nutrition

Chicken & Fish Recipe 2 lb | 4 lb

WHOLE FOOD CLUSTERS G R A I N F R E E R EC I P E S

Complete & balanced for kittens & adult cats

Chicken Recipe 1 lb | 4 lb | 10 lb

Chicken & Fish Recipe 1 lb | 4 lb | 10 lb

Turkey & Chicken Recipe 1 lb | 4 lb | 10 lb

26

27

WET FOOD

RECIPES AT A GLANCE

Complete & balanced for kittens & adult cats

Complete & balanced recipes for cats

Wet Food

Food Wholemade Whole Clusters ™

Grain Free Chicken & Fish Recipe

Grain Free Turkey & Chicken Recipe

Grain Free Chicken Recipe

Grain Free Turkey Recipe

Grain Free Salmon & Cod Recipe

Grain Free Beef & Chicken Recipe

Grain Free Chicken Recipe

Grain Free Turkey Recipe

Grain Free Salmon & Cod Recipe

Grain Free Turkey, Chicken & Duck Recipe

Grain Free Chicken Recipe

Grain Free Turkey Recipe

Grain Free Turkey, Chicken & Duck Recipe

M O USS E

Grain Free Chicken Recipe

MINCED

Grain free, protein-packed minced bits in bone broth gravy

Mousse

Grain Free Chicken & Fish Recipe

Grain free, protein-rich smooth, gourmet pâté

Minced

Grain Free Chicken Recipe

CÂT É ®

Câté®

Protein

42%

42%

35%

35%

33%

10%

11%

12%

10%

10%

9.5%

10%

10%

10%

8.5%

9.5%

Moisture

5%

5%

8%

8%

8%

78%

78%

78%

78%

82%

82%

82%

82%

82%

82%

82%

Calories

512/ cup

512/ cup

450/ cup

450/ cup

450/ cup

87/ 2.8 oz box

96/ 2.8 oz box

84/ 92/ 74/ 2.8 oz 2.8z oz 2.8 oz box box box

80/ 2.8 oz box

70/ 2.8 oz box

85/ 2.8oz box

75/ 2.8 oz box

60/ 2.8 oz box

81/ 2.8 oz box

Grain free, whipped with rich goat’s milk and savory bone broth

Chicken Recipe

2.8 oz

Chicken Recipe 2.8 oz | 5.5 oz

Chicken Recipe 2.8 oz | 5.5 oz

Turkey Recipe 2.8 oz

Turkey Recipe 2.8 oz | 5.5 oz

Turkey Recipe 2.8 oz | 5.5 oz

Turkey, Chicken & Duck Recipe 2.8 oz

Contains:

Chicken

Salmon & Cod Recipe 2.8 oz | 5.5 oz

Salmon & Cod Recipe

2.8 oz | 5.5 oz

Variety Pack

White Potatoes

8x 2.8 oz

Legumes

Beef & Chicken Recipe 2.8 oz | 5.5 oz

Turkey, Chicken & Duck Recipe 2.8 oz | 5.5 oz

Variety Pack 8x 2.8 oz

28

Variety Pack 8x 2.8 oz

29

TREATS

SKU RANKING

Simply dehydrated, limited ingredient treats

For Dogs

Rankings are based on national $ sales

SMITTENS®

For Cats

TO P D E H Y D R AT E D R EC I P E S

White Fish Recipe 1.5 oz

HYDRATION & SUPPLEMENTS H Y D R AT I N G TO P P E RS

Delicious, nourishing drinks with nutritional benefits for dogs & cats

SU P P L E M E N TS

TO P W E T FO O D R EC I P E S

1. Whole Grain Chicken

10 lb

1. Câté Chicken

2.8 oz

2. Grain Free Beef

10 lb

2. Minced Chicken

2.8 oz

3. Grain Free Chicken

10 lb

3. Minced Turkey, Chicken & Duck

2.8 oz

4. Whole Grain Beef

10 lb

4. Mousse Chicken

2.8 oz

5. Grain Free Turkey

10 lb

5. Minced Salmon & Cod

2.8 oz

JUST ADD WATER

TO P D E H Y D R AT E D R EC I P E S

TO P C LUST E RS R EC I P E S

Now in resealable pouches!

Herbal digestive supplement for dogs & cats

1. Grain Free Beef

20 lb

1. Grain Free Chicken

4 lb

2. Grain Free Chicken

20 lb

2. Grain Free Chicken

2 lb

3. Grain Free Turkey

20 lb

3. Grain Free Chicken & Fish

4 lb

4. Grain Free Beef

5 lb

4. Grain Free Chicken & Fish

2 lb

5. Whole Grain Chicken

20 lb

TO P C LUST E RS R EC I P E S TO P W E T FO O D R EC I P E S

Instant Beef Bone Broth 3.6 oz

Instant Turkey Bone Broth 3.6 oz

Instant Goat’s Milk Plus 5.2 oz

Perfect Form® Digestive + GI Support 3.2 oz

1. Grain Free Chicken & Fish

4 lb

1. One Pot Stew Beef

10.5 oz

2. Grain Free Chicken

4 lb

2. Butcher Block Pâté Beef

10.5 oz

3. Grain Free Turkey & Chicken

4 lb

3. One Pot Stew Chicken

10.5 oz

4. Grain Free Chicken & Fish

1 lb

4. Butcher Block Pâté Turkey

10.5 oz

5. Grain Free Chicken

1 lb

5. One Pot Stew Beef & Lamb

10.5 oz

TO P T R E ATS & H Y D R AT I O N TO P T R E ATS & H Y D R AT I O N 1. Ocean Chews Wolffish 2. Ocean Chews Cod 3. Goat’s Milk N’ Cookies Blueberries

30

6 oz

1. Instant Goat’s Milk

5.2 oz

2. Smittens White Fish Treats

1.5 oz

5.5 oz 8 oz

1. Instant Goat’s Milk

5.2 oz

2. Instant Beef Broth

3.6 oz 31

SUPPORT FOR OUR INDIE STORES

POLICIES

Boost your store’s sales with these tools & resources

Buy 12, get 1 free on Clusters, dehydrated recipes & wet food cases! bit.ly/THKLoyalty

Employee Feed: Feed Our Food at a Discount Up to 30% off all orders for your own pets at home. bit.ly/THKEmployeeFeed

Brand Awareness Campaigns

Take our online training any time to learn more about our products and earn a reward! bit.ly/THKtraining

Retailer Newsletter

Cold-pressed into bite-sized Clusters

Social campaigns that include in-store only coupons.

Product Trainings: Become An Expert

Stay up to date on the latest products, promotions and everything THK related. bit.ly/THKretailernewsletter Human grade nutrientrich whole foods

Indie Exclusive Loyalty Program

Roasted & dehydrated until golden

taste We invented our MadeHonest® process to preserve nutrients and to kibble. for a better smelling, better tasting, better-for-them alternative

Food too good to be called “kibble.”

After adding water

JUST ADD WATER What’s in the box

Any products from The Honest Kitchen

Onegood 10 lb to Box Food too makes about “kibble.” be called 40 lbs of Food

One 10 lb Box makes about 40 lbs of Food

$10 OFF $50 What’s in the box

taste We invented our MadeHonest® process to preserve nutrients and to kibble. for a better smelling, better tasting, better-for-them alternative Human grade nutrientrich whole foods

Cold-pressed into bite-sized Clusters

Offer expires December 31, 2026.

Roasted & dehydrated until golden

JUST ADD WATER

After adding water

Coupons & Promotions Fully funded push and pull promotions.

Marketing Materials

Ready to print POP, social media posts, designed emails and more. bit.ly/THKtoolkit

Retailer Exclusive Texts

Text ‘INDY’ to 90472 to stay in the know about promos, limited time offers and more! bit.ly/THKretailerSMS

Samples In Our Best-Selling Recipes

Ask your sales manager about how you can receive free samples for your store.

Product Info & Images

Everything needed for your online shops: Images, product descriptions, etc. bit.ly/THKsalsify

Policies To Support Your Growth Minimum Advertised Pricing (MAP) Policy bit.ly/THKmappolicy

32

Coupons

bit.ly/THKterms

90-Day Money Back Guarantee

Loyalty Program

bit.ly/THKinstorerewards

Minimum Advertised Pricing The Honest Kitchen has a long history of providing high-quality pet foods, treats and supplements. We started in our kitchen with the mission to make a genuine difference in pets’ lives by producing products that are unequivocal in their quality and integrity. For more than 20 years, we have worked with and relied on a growing number of retail partners to educate consumers about the benefits of feeding and using our products. To ensure that The Honest Kitchen’s retail partners can more effectively sell our products, support The Honest Kitchen’s brand as a premium offering and avoid intra-brand channel conflict, we implemented a unilateral minimum advertised pricing policy (“MAP” policy). Under the terms of the policy, a retailer cannot advertise any product covered by this MAP policy for a price that is more than 2% less than the product price listed on The Honest Kitchen's website. If you’d like to run a special promotion at your store, please contact us for prior written approval to avoid violating our MAP policy. Violations of the MAP policy shall be determined by The Honest Kitchen at its sole discretion.

The Honest Kitchen reserves the right to cancel any pending orders and cease filling any new orders for the product(s) in violation of MAP. Under our MAP policy, advertising includes but is not limited to: newspapers, internet postings, catalogs, in-store fliers, displays at consumer exhibitions, television, radio, direct mail, etc. Additionally, any price information relating to The Honest Kitchen products on an internet website which can be accessed online is considered advertising for the purposes of this policy. This unilateral MAP policy may be modified, suspended or discontinued at any time by The Honest Kitchen, and the policy applies equally to all The Honest Kitchen retailers. See bit.ly/THKmappolicy for more details.

Puppy & Kitten Sales Since we began in 2002, we’ve refused to allow our products to be sold in stores that sell or broker puppies or kittens. Our policy is absolutely black and white.

Instead, we support stores that hold rescue events with samples, raffle items and product for goodie bags.

Coupons Consumers may obtain coupons from our corporate office (via a mailing, newsletter or social media), and we may send you coupons directly that you can pass out to customers. When you accept a coupon from a customer for their Honest Kitchen purchase, please follow the instructions on the back of the coupon and mail to the address listed (either your distributor or coupon logistics company). The Honest Kitchen’s full coupon policy and submission form are available online at bit.ly/THKterms.

We can only accept coupons against full-priced retail orders.

Consumer Returns The Honest Kitchen offers a 100% satisfaction guarantee for consumers' returns. If at any time a customer is concerned or dissatisfied, they are welcome to return the product to the store for a full refund of the purchase price. If the customer cannot show proof of purchase, we support the decision of the retailer on whether or not they wish to accept it. If the retailer chooses to accept the return, The Honest Kitchen will provide a credit through the store’s distributor. When you accept a return from a customer, be sure to record the product name, size and reason for the return. All products are to be returned directly to their distributor for credit. Please also contact your distributor for more details on their return requirements. To reduce returns, we recommend first-time customers try a sample size as a taste test.

Short-Dated Products The Honest Kitchen considers any product with less than three months of shelf life short dated. We do not accept returns of expired or short-dated product. If you find yourself with short-dated product in your inventory, please reach out — we will work with you on creative ways to get things moving, including trainings, promotions or coupons.

Damages If you receive a damaged box, please notify your distributor immediately so that they may either replace or discount the damaged box. In the case of a damaged (ripped or otherwise open) internal bag, please notify your distributor for replacement.

thehonestkitchen.com/return-policy 33

Don’t be a stranger!

Call us at 866.437.9729 Email us at accounts@thehonestkitchen.com fb.com/thehonestkitchen @honestkitchen

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