SuperZoo Retailer Packet - US

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TEXT INDY TO 90472

THE HONEST KITCHEN | accounts@thehonestkitchen.com | 866.437.9729

SUPPORT FOR OUR INDIE STORES

BOOST YOUR STORE’S SALES WITH THESE TOOLS & RESOURCES *Program is subject to change at any time. Please see store associate for details.

LARGE BOX/BAG

10–20 LB BAG *Program is

LARGE BOX/BA

subject to change

SMALL BOX/BAG

7–10 LB Please see BOX store associate

for details.

at any time.

SMALL BOX/BA

G

G LB 4–5 BAG

2–4 LB BOX

2–4 LB BOX

4–5 LB BAG

MIX & MATCH: Cat & Dog / Clusters & Dehydrated 7–10 LB BOX

10–20 LB BAG

& Dog / Clusters

MIX & MATCH: Cat

& Dehydrated

MIX & MATCH: Cat & Dog / Clusters & Dehydrated

MIX & MATCH: Cat 7–10 LB BOX

& Dog / Clusters 4–5 LB BAG

2–4 LB BOX

& Dehydrated

SMALL BOX/BAG

7–10 LB at any time. Please see store associate for details. *Program is subject to change 10–20 LB BAG BOX 4–5 LB BAG

2–4 LB BOX

SMALL BOX/BA at any time.

Please see

store associate

G

for details.

NEW & IMPROVED: LOYALTY PROGRAM Buy 7, get 1 free on Clusters, dehydrated recipes & wet food cases! bit.ly/THKLoyalty

EMPLOYEE FEED: TRY OUR FOOD FOR FREE Plus up to 40% off future orders for your own pets at home. bit.ly/THKEmployeeFeed

SOCIAL ADVERTISING CAMPAIGN Advertising campaigns that include in-store-only coupons.

PRODUCT TRAININGS: BECOME AN EXPERT Take our online training any time to learn more about our products and earn a free shirt! bit.ly/THKtraining

RETAILER NEWSLETTER Stay up to date on the latest products, promotions and everything Honest Kitchen related. bit.ly/THKretailernewsletter

Ingredients may include by-products, intestines and “4D” meats (dying, dead, diseased or disabled)

The same quality ingredients found in healthy people food

Made in a pet food factory

VS

Meets the basic standards set for livestock feed

The world’s first human grade food for pets

HUMAN GRADE PET FOOD

subject to change

Meets the same strict standards as food for people • HIGHEST QUALITY FOODS Made in a human food facility

G

*Program is

• HIGHEST QUALITY KITCHENS

LARGE BOX/BA

HIGHEST QUALITY INGREDIENTS

LARGE BOX/BAG

IF IT’S NOT HUMAN GRADE, IT’S FEED GRADE

10–20 LB BAG

More than 1,000 pet food brands are feed grade

FEED GRADE PET FOOD

Save on HUMAN GRADE pet food!

$20 OFF

FEED GRADE PET FOOD

HUMAN GRADE PET FOOD

A PURCHASE OF $100 OR MORE OF THE HONEST KITCHEN

IF IT’S NOT HUMAN GRADE, IT’S FEED GRADE HIGHEST QUALITY INGREDIENTS

More than 1,000 pet food brands are feed grade

The world’s first human grade food for pets Meets the same strict standards as food for people

VS

Meets the basic standards set for livestock feed

Made in a human food facility

Made in a pet food factory

The same quality ingredients found in healthy people food

Ingredients may include by-products, intestines and “4D” meats (dying, dead, diseased or disabled)

• HIGHEST QUALITY KITCHENS

• HIGHEST QUALITY FOODS

OFFER EXPIRES SEPTEMBER 30, 2023

COUPONS & PROMOTIONS Fully funded push and pull promotions.

MARKETING MATERIALS Ready to print POP, social media posts, designed emails and more. bit.ly/THKtoolkit

RETAILER EXCLUSIVE TEXTS Text ‘INDY’ to 90472 to stay in the know about promos, limited time offers and more! bit.ly/THKretailerSMS

SAMPLES IN OUR BEST-SELLING RECIPES Ask your sales manager about how you can receive free samples for your store.

PRODUCT INFO & IMAGES Everything needed for your online shops: Images, product descriptions, etc. bit.ly/THKsalsify

POLICIES TO SUPPORT YOUR GROWTH MINIMUM ADVERTISED PRICING (MAP) POLICY bit.ly/THKmappolicy

COUPONS bit.ly/THKterms

90-DAY MONEY BACK GUARANTEE thehonestkitchen.com/return-policy

The Honest Kitchen | accounts@thehonestkitchen.com | 866.437.9729

CHECKLIST FOR SUCCESS LEARN ABOUT THE WORLD‘S 1 ST 100% HUMAN GRADE CAT LINE —

#1 ingredient is thoughtfully sourced protein for all complete & balanced foods

—

Dehydrated food, Clusters, wet food, toppers, treats and goat’s milk!

SEE WHAT’S NEW IN OUR PRODUCT LINEUP —

Functional Pour Overs®

—

Dehydrated single serve sachets for dogs in best-selling recipes

—

Whole Grain Beef Clusters and Small Breed Grain Free Beef Clusters

BUY 7, GET 1 FREE LOYALTY PROGRAM —

Includes mix & match dehydrated, Clusters and cases of wet food, for cat and dog

—

In-store indy exclusive Loyalty Program

—

Sign up on Astro: bit.ly/THKLoyalty

ASTRO MONTHLY OFFERS —

Don’t forget to opt in on our monthly consumer offers!

—

Free to join on Astro: bit.ly/THKAstro

CHECK YOUR LISTING ON OUR STORE LOCATOR —

Confirm your listing is up to date

—

thehonestkitchen.com/find-a-store

THE HONEST KITCHEN ONLINE TRAINING —

Learn more about our products

—

bit.ly/THKtraining

Get a free THK shirt!

JOIN OUR EMPLOYEE FEED PROGRAM —

Increase your store sales by 25%

—

Free food and exclusive everyday discount

STAY IN THE KNOW —

Stay up to date on promotions, exclusive offers and more

—

Subscribe to our retailer newsletter: bit.ly/THKretailernewsletter

—

Text ‘INDY’ to 90472 to sign up for retailer exclusive texts (Terms & conditions: bit.ly/THKretailerSMS)

HUMAN GRADE. IT’S NOT A SLOGAN. IT’S A STANDARD. | accounts@thehonestkitchen.com | 866.437.9729

DRIVING & MAINTAINING CUSTOMERS IN YOUR STORE The Honest Kitchen Loyalty Program is exclusive to our brick and mortar resellers! You can track redemptions through Astro Loyalty or through your store POS system. Have any questions?

Give us a call at 866.437.9729 or email accounts@thehonestkitchen.com.

PROGRAM DETAILS STEP 1

STEP 2

STEP 3

Scan qualifying** Honest Kitchen

After 7 qualifying items have been purchased, give the 8th one free after scanning into your loyalty software.

Submit redemption data to your distributor partner for credit.

(Astro will do this automatically!)

product into loyalty tracking software when customers check out.

NOW WITH 4 WAYS TO SAVE! LARGE BOX/BAG

SMALL BOX/BAG

BUY 7, GET 1 FREE

BUY 7, GET 1 FREE

7–10 LB BOX 10–20 LB BAG

4–5 LB BAG

2–4 LB BOX

MIX & MATCH:

MIX & MATCH:

10–20 lb bags of Clusters for cats & dogs 7–10 lb boxes of dehydrated recipes for dogs

4–5 lb bags of Clusters for cats & dogs 2–4 lb boxes of dehydrated recipes for cats & dogs

CAT WET FOOD

DOG WET FOOD

BUY 7 CASES, GET 1 FREE

BUY 7 CASES, GET 1 FREE

(Case = 12 Boxes)

(Case = 6 Boxes)

CÂTÉ

MINCED

Câté™ for cats Minced for cats

PÂTÉ

STEW

Butcher Block Pâté™ for dogs One Pot Stews for dogs

NOT YET ENROLLED ON ASTRO LOYALTY? SIGN UP AT ASTROLOYALTY.COM! HUMAN GRADE. IT’S NOT A SLOGAN. IT’S A STANDARD. | accounts@thehonestkitchen.com | 866.437.9729 *Program is subject to change at any time. Free box redemption is equal or lesser value and must be within the same category (Large, Small, Cat Wet or Dog Wet), purchased from the same store/chain, purchased within a 12-month timeframe and submitted to Astro or an authorized distributor for credit within 90 days of the redemption. All taxes, including sales tax on the free item, must be paid by the customer at the time of redemption. Valid on full-priced, in-store retail purchases only. Cannot be combined with any other offers or discounts and is not valid if copied or transferred. **Qualifying items in each category are as follows: Large box/bag category = 7–10 lb dehydrated, 10–20 lb Whole Food Clusters only. Small box/bag category = 2–4 lb dehydrated, 4–5 lb Whole Food Clusters only. Cat wet food category = Câté and Minced cases (12 boxes per case). Dog wet food category = Butcher Block Pâté and One Pot Stews cases (6 boxes per case). Products not included = treats, dehydrated cups, dehydrated 1 oz, Clusters 1 lb, toppers or supplements. Box tops will not be accepted.

No cash value associated with this offer.

Program Perks: Free Food* | Free Shirt | Discounted Pricing | Exclusive Specials The Honest Kitchen Employee Feed program is an exclusive program for our independent pet retailers & increases your store’s sales when employees can speak from experience of our products!

1

HOW TO PARTICIPATE

Take our online training & receive a free shirt: bit.ly/THKtraining

2

Register for our Employee Feed program using the unique invite code provided to you & create an account on thehonestkitchen.com to redeem your $35 off.

3

Purchase additional products at up to 40% off MSRP!***

BEST SELLERS PAIRINGS UNDER $35 with Employee Feed pricing

For cats:

For dogs:

2 LB BOX OF DEHYDRATED GRAIN FREE CHICKEN

+

OCEAN CHEWS WOLFFISH 6 OZ

2 LB BOX OF DEHYDRATED GRAIN FREE CHICKEN & FISH

5 LB BAG OF WHOLE FOOD CLUSTERS GRAIN FREE BEEF

+

DAILY BOOSTERS BEEF BONE BROTH CANISTER

4 LB BAG OF WHOLE FOOD + CLUSTERS GRAIN FREE CHICKEN

+

INSTANT GOAT’S MILK CAT’S BLEND CANISTER

SMITTENS® BITES WHITE FISH

VISIT OUR WEBSITE TO VIEW ALL PRODUCTS WITH EMPLOYEE FEED PRICING Program valid in authorized US retail locations only and subject to change. *New members are eligible to receive $35 off their first order. **Employee feeders are limited to ordering a maximum of $300 per month for personal use.

accounts@thehonestkitchen.com | 866.437.9729 | thehonestkitchen.com

THE HONEST KITCHEN

BELONGS IN EVERY BOWL SOLUTIONS FOR EVERY WHOLE FOODIE

Go Foodies

Slow Foodies

These customers are looking for natural foods that are easy to serve; currently feed kibble or canned.

These customers are willing to spend extra time on preparation; currently feed dehydrated, raw, fresh, home cooked.

HOW TO USE

HOW TO USE

Ready to eat–just fill the bowl and go!

Ready to eat–ready in 3 minutes!

HOW TO SELL

HOW TO SELL

Replace feed grade kibble or canned with 100% human grade, whole food goodness.

Quick, homemade meal. Use with raw or to replace cans.

READY TO LEARN MORE? Follow the link below to sign up for our online training, on your own time!

bit.ly/THKtraining Upon completion, you'll be eligible for a free t-shirt.

HUMAN GRADE. IT’S NOT A SLOGAN. IT’S A STANDARD. | accounts@thehonestkitchen.com | 866.437.9729

2023 SKU RANKING Rankings are based on national $ sales as of May 2023

Dog Ranking

Cat Ranking

TOP DEHYDRATED RECIPES

TOP DEHYDRATED RECIPES

1.

Whole Grain Chicken

10 lb

1.

Grain Free Chicken

4 lb

2. Grain Free Beef

10 lb

2. Grain Free Chicken

2 lb

3. Grain Free Chicken

10 lb

3. Grain Free Chicken & Fish

4 lb

4. Grain Free Turkey

10 lb

4. Grain Free Chicken & Fish

2 lb

5. Whole Grain Turkey

10 lb

5. Grain Free Turkey

4 lb

TOP CLUSTERS RECIPES 1.

TOP CLUSTERS RECIPES

Grain Free Beef

20 lb

1.

Grain Free Chicken & Fish

4 lb

2. Grain Free Chicken

20 lb

2. Grain Free Turkey & Chicken

4 lb

3. Grain Free Turkey

20 lb

3. Grain Free Chicken

4 lb

4. Grain Free Beef

5 lb

4. Grain Free Chicken & Fish

1 lb

5. Whole Grain Chicken

20 lb

5. Grain Free Turkey & Chicken

1 lb

TOP WET FOOD RECIPES 1.

TOP WET FOOD RECIPES

One Pot Stew Beef

10.5 oz

1.

Câté Wet Food Chicken

10.5 oz

2. One Pot Stew Chicken

10.5 oz

2. Minced Wet Food Chicken

10.5 oz

3. Butcher Block Pâté Beef & Cheddar

10.5 oz

3. Câté Wet Food Beef & Chicken

5.5 oz

4. Butcher Block Pâté Chicken & Greens

10.5 oz

4. Minced Wet Food Turkey, Chicken, Duck 5.5 oz

5. Butcher Block Pâté Turkey & Autumn Veggies

10.5 oz

5. Câté Wet Food Salmon & Cod

TOP TREATS, TOPPERS & BROTHS 1.

Ocean Chews Wolffish

6 oz

2. Instant Goats Milk

5.2 oz

3. Ocean Chews Cod

5.5 oz

4. Goat’s Milk N’ Cookies Blueberries 5. Instant Beef Broth

5.5 oz

TOP TREATS & HYDRATION 1.

Instant Goat’s Milk Cat Blend

2. Smittens Whitefish Treats

8 oz 3.6 oz

HUMAN GRADE. IT’S NOT A SLOGAN. IT’S A STANDARD. | accounts@thehonestkitchen.com | 866.437.9729

5.2 oz 1.5 oz

ONE 10 LB BOX VS OTHER FOODS * ONE 10 LB BOX FEEDS A 30 LB DOG FOR 6 WEEKS FOR $104.99 ESTIMATED COST FOR 6 WEEKS

HOW MUCH MORE IT COSTS TO FEED THAN THE HONEST KITCHEN

ONE 10 LB BOX EQUALS

6x 6 LB BAGS

RAW

~$220

2.1x

40x 1 LB POUCHES

FRESH

~$245

2.4x

105x 12 OZ CANS

WET

~$425

4x

10x 1 LB BAGS

JUST MIX WITH WATER, WAIT 3 MINUTES & SERVE WITH LOVE!

FREEZE DRIED

~$460

4.4x

*Comparing Dehydrated Grain Free Chicken 10 lb box with other premium grain free chicken recipes, using published feeding guidelines for 30 lb adult dogs with normal/average activity levels, and US MSRP pricing as of Jan 2023.

THE HONEST KITCHEN | accounts@thehonestkitchen.com | 866.437.9729

COMPREHENSIVE IN-HOME AAFCO FEEDING TRIAL We’re excited to announce that we have completed comprehensive in-home versions of the Association of American Feed Control Officials (AAFCO) feeding trials. AAFCO is a non-profit organization which sets standards for the quality and safety of pet food in the United States. The trials showed overall excellent results and substantiated nutritional adequacy of The Honest Kitchen’s diets.

24 ACTIVE ADULT DOGS​ 6 MONTHS LONG​ 3 BEST-SELLING RECIPES​

OUR TRIAL

TYPICAL TRIAL

Performed in-home to account for overall health, safety and enjoyment

Completed in a lab

Tested for 86 blood parameters at day 0, 9 and 180

Only 4 tests are required at day 180

Echocardiograms for dogs eating grain free recipes at day 0 and day 180

Not required for AAFCO trials

Weekly body weight and stool quality check-ins preformed by veterinarians

Only weigh-ins are required

THE HONEST KITCHEN | accounts@thehonestkitchen.com | 866.437.9729

THE HONEST KITCHEN’S

GLOBAL ANIMAL PARTNERSHIP CERTIFIED RECIPES

“The compassionate treatment of farm animals has always been incredibly important to us at The Honest Kitchen. We believe we can do more to further formalize and cement our commitment to chicken welfare, which first began with the transition to free range chicken in our dehydrated diets, over a decade ago. That’s why we’re committing to source only from farmers that have earned Global Animal Partnership Animal Welfare Certification, for all our chicken-based dehydrated recipes for dogs and Parmesan Pecks.”

—Lucy Postins, Founder & Chief Integrity Officer WHAT IS G.A.P. & WHAT DOES IT DO?

WHY DID WE GET G.A.P. CERTIFIED?

Being one of the largest animal welfare food labeling programs in North America, G.A.P.’s comprehensive standards were developed to allow continuous improvements in farm animal welfare.. The program’s species-specific standards reflect the latest research in agricultural science combined with achievable, practical application for improved welfare for the entire life of the animal. Accredited third-party certifiers audit each farm every 15 months to ensure standard compliance.

To further our ongoing commitment to animal welfare, transparent ingredient sourcing and sustainability

WHAT DOES G.A.P. CERTIFICATION MEAN? G.A.P. verification means more space for animals, a safe and enriched environment, access to pasture/outdoors, an all-vegetarian diet (no animal by-products) and no added hormones or antibiotics.

WHICH RECIPES ARE G.A.P. CERTIFIED? The below dog recipes are G.A.P. certified: — Dehydrated Grain Free Chicken — Dehydrated Whole Grain Chicken — Dehydrated Limited Ingredient Chicken — Chicken & Cranberry Parmesan Pecks

WHY DID WE ONLY SELECT THESE FOUR? Since we were already using G.A.P.-rated chicken in our dehydrated recipes, we knew we would make improvements on our sourcing to get these recipes certified. We’re continuing to make improvements on other proteins/recipes as well!

THE HONEST KITCHEN | accounts@thehonestkitchen.com | 866.437.9729

NEW!

FUNCTIONAL POUR OVERS

®

POURABLE TOPPERS WITH ADDED NUTRIENTS TO HELP SUPPORT YOUR PUP’S HEALTH

SELLING TIPS Line extension of our best-selling Pour Overs™

100% human grade

Crafted with a veterinary nutritionist

Helps support overall health & well-being

HEART HEALTH: TURKEY BROTH & SALMON STEW

IMMUNE SUPPORT: BEEF STEW

HIP & JOINT: CHICKEN STEW

REVIVE & RESTORE: CHICKEN & PUMPKIN STEW

SKIN & COAT: SALMON STEW

with a boost of balanced omegas, taurine & l-carnitine to help support a healthy heart

with a boost of antioxidants that help maintain overall immune health

with a boost of EPA & DHA to help support joint health

with a boost of protein, antioxidants & B vitamins to work up their appetite & help revitalize

with a boost of omegas, biotin & vitamin E to help support your pup’s healthy skin & coat

EPA+DHA min 0.85% L-carnitine min 2,000 mg/kg Taurine min 1.00%

Vitamin A min 75,000 IU/kg Vitamin E min 90 IU/kg Beta-Carotene min 33.00 mg/kg

Vitamin E min 550 IU/kg Biotin min 1.0 mg/kg Omega-3 fatty acids min 1.0%

Turkey bone broth, salmon, apples, tapioca, pumpkin, butternut squash, natural flavor, fish oil, taurine, potatoes, L-carnitine.

Beef bone broth, beef, butternut squash, tapioca, carrots, natural flavor, blueberries, apples, betacarotene, vitamin E supplement.

Vitamin E min 100 IU/kg Riboflavin min 2.0 mg/kg Thiamin min 0.6 mg/kg Vitamin B12 min 0.01 mg/kg

EPA + DHA Min 2.0% Chicken bone broth, chicken, carrots, butternut squash, tapioca, fish oil, turmeric.

Chicken bone broth, chicken, tapioca, whey protein, apples, pumpkin, fish oil, potatoes, taurine, vitamins (niacin supplement, pantothenic acid, riboflavin supplement, thiamin monoitrate, vitamin B12 supplement, pyridoxine hydrochloride, folic acid, vitamin E supplement).

Fish bone broth, salmon, butternut squash, tapioca, carrots, whitefish, sunflower oil, salmon oil, flaxseed oil, biotin supplement, vitamin E supplement, zinc proteinate.

PRODUCT INFO PRODUCT NAME

SIZE

US MSRP

CAN SRP

MARGIN

ITEM CODE

UPC

CASE PK

Functional Pour Overs : Heart Health Turkey Broth & Salmon Stew

5.5 oz

$3.29

$4.99

30%

DTOPFHSSS

850027768748

12

Functional Pour Overs : Immune Support Beef Stew

5.5 oz

$3.29

$4.99

30%

DTOPFISBS

850027768724

12

Functional Pour Overs : Hip & Joint Chicken Stew

5.5 oz

$3.29

$4.99

30%

DTOPFJMCS

850027768762

12

Functional Pour Overs : Revive & Restore Chicken & Pumpkin Stew

5.5 oz

$3.29

$4.99

30%

DTOPFRRCS

850027768786

12

Functional Pour Overs : Skin & Coat Salmon Stew

5.5 oz

$3.29

$4.99

30%

DTOPFSCSS

850027768809

12

®

®

®

®

®

THE HONEST KITCHEN | accounts@thehonestkitchen.com | 866.437.9729

FUNCTIONAL POUR OVERS ® VS POUR OVERS ® THE DIFFERENCES & WHY YOUR STORE SHOULD CARRY BOTH PRODUCT LINES

vs FUNCTIONAL POUR OVERS

POUR OVERS (BONE BROTH, PUMPKIN & SUPERFOOD)

Healthy & tasty pourable stews that add a boost of nutrition to help support specific areas of your dog’s health & wellbeing

DESCRIPTION

Healthy & tasty pourable stews to boost taste & hydration using limited ingredients

Premium price point MSRP: $3.29

COST

Lower price point MSRP: $2.59

5.5 oz

SIZE

5.5 oz

Customers looking to support specific areas of their dog’s health

CUSTOMER/ TARGET MARKET

Customers looking to add flavor & boost moisture & protein in their dog’s bowl

Add functional benefits using our trusted, most popular flavors to ensure your pups will love them

WHY

Boost flavor, appeal, moisture & protein

Tbsp by pet’s weight

FEEDING STYLE

Top any bowl with hydration & flavor or serve alone as a treat

Crafted with a veterinary nutritionist

FORMULATED BY

Crafted with love from a team of experts

THE HONEST KITCHEN | accounts@thehonestkitchen.com | 866.437.9729

NEW!

DEHYDRATED SINGLE SERVE SACHETS TRIAL SIZE SACHETS OF OUR BEST-SELLING DEHYDRATED RECIPES FOR DOGS

SELLING TIPS Great for new customers to use to transition to Honest Kitchen foods

100% human grade

New trial size replacing our cups as a more sustainable & space saving solution

GRAIN FREE CHICKEN RECIPE

WHOLE GRAIN BEEF RECIPE

WHOLE GRAIN CHICKEN RECIPE

Dehydrated chicken, organic flaxseed, dehydrated potatoes, dehydrated sweet potatoes, dried apples, dehydrated celery, dehydrated honey, dehydrated pumpkin, dehydrated cabbage, dried bananas, dried papayas, dehydrated green beans, dried basil, dried organic kelp, dried garlic, minerals, taurine, vitamins.

Dehydrated beef, organic oats, organic barley, organic flaxseed, dehydrated potatoes, dehydrated carrots, dehydrated eggs, dried apples, dried parsley, dried cranberries, dehydrated spinach, minerals, taurine, vitamins.

Dehydrated chicken, organic barley, dehydrated potatoes, organic flaxseed, organic oats, dehydrated peas, dehydrated carrots, dried parsley, dried bananas, dehydrated celery, dried organic kelp, minerals, taurine, vitamins, fish oil (a source of DHA and EPA).

PRODUCT INFO PRODUCT NAME

SIZE

US MSRP

MARGIN

ITEM CODE

UPC

Grain Free Chicken Recipe Dehydrated Dog Food 1.5 oz Single Serve Pack x10

1.5 oz x10

$14.99

28%

DDEHFSS

850027768908

Grain Free Chicken Recipe Dehydrated Dog Food 1.5 oz Single Serve Sachet*

1.5 oz

$1.49

-

DDEHRRB

-

Whole Grain Beef Recipe Dehydrated Dog Food 1.5 oz Single Serve Pack x10

1.5 oz x10

$14.99

28%

DDEHVRB

850027768878

Whole Grain Beef Recipe Dehydrated Dog Food 1.5 oz Single Serve Sachet*

1.5 oz

$1.49

-

DDEHVSS

-

Whole Grain Chicken Recipe Dehydrated Dog Food 1.5 oz Single Serve Pack x10

1.5 oz x10

$14.99

28%

DDEHRRB

850027768847

Whole Grain Chicken Recipe Dehydrated Dog Food 1.5 oz Single Serve Sachet*

1.5 oz

$1.49

-

DDEHRSS

-

*Not available to order as a single sachet, must order as 10 pack.

THE HONEST KITCHEN | accounts@thehonestkitchen.com | 866.437.9729

NOW SHIPPING!

NEW WHOLE FOOD CLUSTERS WHOLE GRAIN BEEF RECIPE & GRAIN FREE BEEF RECIPE FOR SMALL BREEDS

SELLING TIPS NO meat meals, fillers, GMO ingredients, artificial flavors or artificial preservatives

100% human grade

Minimally processed with our MadeHonest™ process

WHOLE GRAIN BEEF RECIPE

Now a singlen source protei

Thoughtfully sourced meats and produce

GRAIN FREE BEEF RECIPE FOR SMALL BREEDS

Beef, oats, beef liver, barley, eggs, tricalcium phosphate, dehydrated carrots, ground flaxseed, natural beef flavor, dicalcium phosphate, dehydrated vegetable and fruit blend (broccoli, pumpkin, apples, kale), sodium chloride, potassium chloride, calcium carbonate, fenugreek seed, vitamins [vitamin A supplement, vitamin D3 supplement, vitamin E supplement, thiamine mononitrate (vitamin B1), riboflavin (vitamin B2), calcium pantothenate (vitamin B5), pyridoxine hydrochloride (vitamin B6), folic acid, vitamin B12 supplement, niacin supplement], taurine, coconut oil, dried kelp, choline chloride, minerals [iron amino acid chelate, copper amino acid chelate, manganese amino acid chelate, zinc amino acid chelate, sodium selenite], mixed tocopherols, turmeric, rosemary extract, L-Carnitine, dried bacillus coagulans fermentation product.

Smaller bites for smaller mouths Beef, peas, potatoes, beef liver, lentils, ground flaxseed, eggs, dicalcium phosphate, dehydrated carrots, calcium carbonate, natural beef flavor, dehydrated vegetable and fruit blend (broccoli, pumpkin, apples, kale), salmon oil, coconut oil, sodium chloride, canola oil, fenugreek seed, L-methionine, vitamins [vitamin A supplement, vitamin D3 supplement, vitamin E supplement, thiamine mononitrate (vitamin B1), riboflavin (vitamin B2), calcium pantothenate (vitamin B5), pyridoxine hydrochloride (vitamin B6), folic acid, vitamin B12 supplement, niacin supplement], taurine, minerals [iron amino acid chelate, copper amino acid chelate, manganese amino acid chelate, zinc amino acid chelate, sodium selenite], dried kelp, choline chloride, mixed tocopherols, turmeric, rosemary extract, L-Carnitine, dried bacillus coagulans fermentation product.

PRODUCT INFO PRODUCT NAME

WHOLE FOOD CLUSTERS WHOLE GRAIN BEEF & OAT DRY DOG FOOD

WHOLE FOOD CLUSTERS SMALL BREED GRAIN FREE BEEF DRY DOG FOOD

SIZE

US MSRP

CAN SRP

MARGIN

ITEM CODE

UPC

1 lb

$7.99

$10.99

30%

DCLUWGB1

850046988028

5 lb

$34.99

$45.99

30%

DCLUWGB5

850046988035

20 lb

$114.99

$149.99

30%

DCLUWGB20

850046988042

4 lb

$34.99

$45.99

30%

DCLUSGFB4

850027768960

10 lb

$64.99

$84.99

30%

DCLUSGFB10

850027768977

THE HONEST KITCHEN | accounts@thehonestkitchen.com | 866.437.9729

SUPERZOO 25% OFF BUNDLES & * 20% OFF OPEN STOCK DEAL – THE HONEST KITCHEN ORDER FORM Store Name:

Store #:

Distributor:

Contact Person:

Address:

Email:

Delivery Date:

ORDER FOUR OR MORE BUNDLES TO UNLOCK: 20% OFF DEHYDRATED FOOD & WHOLE FOOD CLUSTERS FOR DOGS OPEN STOCK DEAL** Must purchase 12 or more. No maximum order. (Billback code: 2-23-SZ-OPENSTOCK)

Valid August 14–31, 2023

25% OFF GOURMET GRAINS BUNDLE

25% OFF DEHYDRATED SACHETS BUNDLE

25% OFF FUNCTIONAL POUR OVERS BUNDLE

25% OFF FISH TREATS BUNDLE

25% OFF COOKIE TREATS BUNDLE

25% OFF BOOSTS & SUPPLEMENT BUNDLE

25% OFF NEW BEEF CLUSTERS BUNDLE

BUY ALL OF THE BUNDLES

Cost: $650.76 $488.07 | Savings: $162.69 (Billback code: 2-23-SZ-GGBND25)

Cost: $138.00 $103.50 | Savings: $34.50 (Billback code: 2-23-SZ-FPOBND25)

Cost: $297.00 $222.75 | Savings: $74.25 (Billback code: 2-23-SZ-CCKBND25)

Cost: $383.46 $287.60 | Savings: $95.87 (Billback code: 2-23-SZ-BFCLSBND25)

Cost: $64.74 $48.56 | Savings: $16.19 (Billback code: 2-23-SZ-SSBND25)

Cost: $444.00 $333.00 | Savings: $111.00 (Billback code: 2-23-SZ-FSHBND25)

Cost: $170.19 $127.64 | Savings: $42.55 (Billback code: 2-23-SZ-SUPPBND25)

Cost: $2,148.15 $1,611.12 | Savings: $537.03

20% OFF DEHYDRATED FOOD & WHOLE FOOD CLUSTERS FOR DOGS OPEN STOCK DEAL** (Billback code: 2-23-SZ-OPENSTOCK)

ORDER TOTAL

*Valid August 14–31, 2023, limit one of each bundle per store. **To qualify for the open stock deal, you must purchase 4 or more unique bundles. Must purchase a minimum quantity of 12.

Excludes 1 lb bags of Whole Food Clusters, single serve packs and 2 lb boxes of dehydrated food and cat products.

Bundle det ails & open stock deal this wa y!

THE HONEST KITCHEN | accounts@thehonestkitchen.com | 866.437.9729 SUPERZOO 2023 - US

1

25% OFF GOURMET GRAINS BUNDLE * – THE HONEST KITCHEN ORDER FORM ITEM

DESCRIPTION

$

2 9 sa16 vin.6 gs!

UPC

SUGG WHSL

25% OFF

MSRP

QTY

Dehydrated Food for Dogs GGCD4

Gourmet Grains Chicken & Duck Recipe Dehydrated Dog Food 4 lb

850012047377

$33.83

$25.37

$46.99

2

GGCDR

Gourmet Grains Chicken & Duck Recipe Dehydrated Dog Food 10 lb

850012047360

$68.39

$51.29

$94.99

2

GGTF4

Gourmet Grains Turkey & White Fish Recipe Dehydrated Dog Food 4 lb

850012047391

$35.99

$26.99

$49.99

2

GGTFR

Gourmet Grains Turkey & White Fish Recipe Dehydrated Dog Food 10 lb

850012047384

$71.99

$53.99

$99.99

2

GGBS4

Gourmet Grains Beef & Salmon Recipe Dehydrated Dog Food 4 lb

850012047414

$39.59

$29.69

$54.99

2

GGBSR

Gourmet Grains Beef & Salmon Recipe Dehydrated Dog Food 10 lb

850012047407

$75.59

$56.69

$104.99

2

$488.07

BUNDLE TOTAL

25% OFF DEHYDRATED SACHETS BUNDLE * – THE HONEST KITCHEN ORDER FORM ITEM

$

.1 sav16 ing9s!

DESCRIPTION

UPC

SUGG WHSL

25% OFF

MSRP

QTY

DDEHRRB

NEW! Whole Grain Chicken Recipe Dehydrated Dog Food 1.5 oz Single Serve Pack x 10

850027768847

$10.79

$8.09

$14.99

2

DDEHVRB

NEW! Whole Grain Beef Recipe Dehydrated Dog Food 1.5 oz Single Serve Pack x 10

850027768878

$10.79

$8.09

$14.99

2

DDEHFRB

NEW! Grain Free Chicken Recipe Dehydrated Dog Food 1.5 oz Single Serve Pack x 10

850027768908

$10.79

$8.09

$14.99

2

Dehydrated Food for Dogs

*Valid August 14–31, 2023, limit one of each bundle per store.

BUNDLE TOTAL

$48.56

THE HONEST KITCHEN | accounts@thehonestkitchen.com | 866.437.9729 SUPERZOO 2023 - US

2

25% OFF FUNCTIONAL POUR OVERS BUNDLE * – THE HONEST KITCHEN ORDER FORM ITEM

DESCRIPTION

$

4.50 sa3vin gs!

CASE QTY

CASE UPC

SUGG WHSL

25% OFF

MSRP

QTY

Toppers for Dogs DTOPFHS6

NEW! Functional Pour Overs® Heart Support - Salmon Stew Dog Food Topper 5.5 oz

12

850027768755

$2.30

$1.73

$3.29

1 case

DTOPFIB6

NEW! Functional Pour Overs® Immunity Support - Beef Stew Dog Food Topper 5.5 oz

12

850027768731

$2.30

$1.73

$3.29

1 case

DTOPFJC6

NEW! Functional Pour Overs® Joint & Mobility Support Chicken Stew Dog Food Topper 5.5 oz

12

850027768779

$2.30

$1.73

$3.29

1 case

DTOPFRC6

NEW! Functional Pour Overs® Revive & Recovery Support Chicken Stew Dog Food Topper 5.5 oz

12

850027768793

$2.30

$1.73

$3.29

1 case

DTOPFSS6

NEW! Functional Pour Overs® Skin & Coat Support - Salmon Stew Dog Food Topper 5.5 oz

12

850027768816

$2.30

$1.73

$3.29

1 case

$103.50

BUNDLE TOTAL

25% OFF FISH TREATS BUNDLE * – THE HONEST KITCHEN ORDER FORM ITEM

DESCRIPTION

$

sav11in1.g0s0!

UPC

SUGG WHSL

25% OFF

MSRP

QTY

Treats for Dogs BEA3

Ocean Chews - Wolffish Small 3.25 oz

183413003452

$9.00

$6.75

$17.99

6

BEA6

Ocean Chews - Wolffish Large 6 oz

183413003445

$12.50

$9.38

$24.99

6

DTRECS3

Ocean Chews - Cod Small 2.75 oz

855089008764

$6.50

$4.88

$12.99

6

DTRECT6

Ocean Chews - Cod Large 5.5 oz

855089008740

$9.50

$7.13

$18.99

6

DTRECCB3

Superfood Cod Crisps - Cod & Blueberry 3 oz

850001022187

$7.50

$5.63

$14.99

6

DTRECCS3

Superfood Cod Crisps - Cod & Strawberry 3 oz

850001022224

$7.50

$5.63

$14.99

6

Wishes Whitefish Filet Dog Treat 3 oz

183413003469

$8.00

$6.00

$15.99

6

CTRESC2

Smittens: Heart-Shaped Whitefish Treats 1.5 oz

850027768038

$4.50

$3.38

$8.99

6

CTRESH2

Smittens: Round Herring Treats 2 oz

850027768014

$4.50

$3.38

$8.99

6

CTRESHC2

Smittens: Round Herring & Cranberry Treats 2 oz

850027768021

$4.50

$3.38

$8.99

6

WIS3 Treats for Cats

*Valid August 14–31, 2023, limit one of each bundle per store.

BUNDLE TOTAL

$333.00

THE HONEST KITCHEN | accounts@thehonestkitchen.com | 866.437.9729 SUPERZOO 2023 - US

3

25% OFF COOKIE TREATS BUNDLE * – THE HONEST KITCHEN ORDER FORM ITEM

DESCRIPTION

$

4.25 sav7in gs!

UPC

SUGG WHSL

25% OFF

MSRP

QTY

Treats for Dogs DCOOBBC8

Bone Broth Bites - Roasted with Beef Bone Broth & Carrots 8 oz

850012047063

$5.50

$4.13

$10.99

6

DCOOBCC8

Bone Broth Bites - Roasted with Chicken Bone Broth & Carrots 8 oz

850012047049

$5.50

$4.13

$10.99

6

DCOOBTP8

Bone Broth Bites - Roasted with Turkey Bone Broth & Pumpkin 8 oz

850012047056

$5.50

$4.13

$10.99

6

DCOOGBB8

Goat's Milk N' Cookies - Slow Baked with Blueberries & Vanilla 8 oz

850012047018

$5.50

$4.13

$10.99

6

DCOOGPB8

Goat's Milk N' Cookies - Slow Baked with Peanut Butter & Honey 8 oz

850012047025

$5.50

$4.13

$10.99

6

DCOOGPU8

Goat's Milk N' Cookies - Slow-Baked with Pumpkin 8 oz

850012047032

$5.50

$4.13

$10.99

6

DCOOPBB8

Parmesan Pecks - Beef, Parmesan & Blueberry Recipe 8 oz

850012047087

$5.50

$4.13

$10.99

6

DCOOPCC8

Parmesan Pecks - Chicken, Parmesan & Cranberry Recipe 8 oz

850012047070

$5.50

$4.13

$10.99

6

DCOOPDC8

Parmesan Pecks - Duck, Parmesan & Cherry Recipe 8 oz

850012047094

$5.50

$4.13

$10.99

6

$222.75

BUNDLE TOTAL

25% OFF BOOSTS & SUPPLEMENT BUNDLE * – THE HONEST KITCHEN ORDER FORM ITEM

DESCRIPTION

$

2.55 sa4vin gs!

UPC

SUGG WHSL

25% OFF

MSRP

QTY

Boosts & Supplements for Dogs & Cats BSUPDBBRB

Daily Boosters: Instant Beef Bone Broth with Turmeric 3.5 g Sachet x 12

855089008979

$5.99

$4.49

$9.99

2

BSUPDBB4

Daily Boosters: Instant Beef Bone Broth with Turmeric 3.6 oz Canister

855089008245

$7.79

$5.84

$12.99

3

BSUPDBT4

Daily Boosters: Instant Turkey Bone Broth with Turmeric 3.6 oz Canister

855089008252

$7.79

$5.84

$12.99

3

BSUPDBGRB

Daily Boosters: Instant Goat's Milk with Probiotics 5 g Sachet x 12

850001022002

$7.79

$5.84

$12.99

2

BSUPDBG5

Daily Boosters: Instant Goat's Milk with Probiotics 5.2 oz Canister

855089008269

$10.19

$7.64

$16.99

3

BSUPPF3

Perfect Form: Herbal Digestive Supplement 3.2 oz Canister

855089008276

$7.79

$5.84

$12.99

3

CSUPDBGRB

Goat's Milk - Cat Blend 3 g Sachet x 12

850027768076

$6.59

$4.94

$10.99

2

CSUPDBG5

Goat's Milk - Cat Blend 5.2 oz Canister

850027768069

$9.59

$7.19

$15.99

3

*Valid August 14–31, 2023, limit one of each bundle per store.

BUNDLE TOTAL

$127.64

THE HONEST KITCHEN | accounts@thehonestkitchen.com | 866.437.9729 SUPERZOO 2023 - US

4

25% OFF NEW BEEF CLUSTERS BUNDLE * – THE HONEST KITCHEN ORDER FORM ITEM

DESCRIPTION

$

5.87 sa9vin gs!

UPC

SUGG WHSL

25% OFF

MSRP

QTY

Whole Food Clusters for Dogs DCLUSGFB4

Whole Food Clusters Small Breed Grain Free Beef Dry Dog Food 4 lb

850027768960

$24.49

$18.37

$34.99

2

DCLUSGFB10

Whole Food Clusters Small Breed Grain Free Beef Dry Dog Food 10 lb

850027768977

$45.49

$34.12

$64.99

2

DCLUSGFBS

Whole Food Clusters Small Breed Grain Free Beef Dry Dog Food 1.75 oz Sample***

850046988103 (case UPC)

-

FREE

$0.00

1 case

DCLUWGB1

Whole Food Clusters Whole Grain Beef & Oat Dry Dog Food 1 lb

850046988059 (case UPC)

$33.54

$25.16

$47.94

6 (1 case)

DCLUWGB5

Whole Food Clusters Whole Grain Beef & Oat Dry Dog Food 5 lb

850046988035

$24.49

$18.37

$34.99

2

DCLUWGB20

Whole Food Clusters Whole Grain Beef & Oat Dry Dog Food 20 lb

850046988042

$80.49

$60.37

$114.99

2

DCLUWGBS

Whole Food Clusters Whole Grain Beef & Oat Dry Dog Food 1.75 oz Sample***

850046988080 (case UPC)

-

FREE

$0.00

1 case

*Valid August 14–31, 2023, limit one of each bundle per store. ***While supplies last.

BUNDLE TOTAL

$287.60

Open stock deal this w ay!

THE HONEST KITCHEN | accounts@thehonestkitchen.com | 866.437.9729 SUPERZOO 2023 - US

5

20% OFF DEHYDRATED FOOD & CLUSTERS OPEN STOCK DEAL ** – THE HONEST KITCHEN ORDER FORM ITEM

DESCRIPTION

UPC

SUGG WHSL

20% OFF

MSRP

QTY

Gourmet Grains

Whole Grain

Grain Free

Dehydrated Food for Dogs F4

Grain Free Chicken Recipe Dehydrated Dog Food 4 lb

183413000079

$39.59

$31.67

$54.99

F7

Grain Free Chicken Recipe Dehydrated Dog Food 7 lb

850012047193

$61.19

$48.95

$84.99

FR

Grain Free Chicken Recipe Dehydrated Dog Food 10 lb

183413000062

$75.59

$60.47

$104.99

E4

Grain Free Turkey Recipe Dehydrated Dog Food 4 lb

183413000116

$43.19

$34.55

$59.99

E7

Grain Free Turkey Recipe Dehydrated Dog Food 7 lb

850012047209

$64.79

$51.83

$89.99

ER

Grain Free Turkey Recipe Dehydrated Dog Food 10 lb

183413000109

$82.79

$66.23

$114.99

L4

Grain Free Beef Recipe Dehydrated Dog Food 4 lb

183413002639

$46.79

$37.43

$64.99

L7

Grain Free Beef Recipe Dehydrated Dog Food 7 lb

850012047216

$68.39

$54.71

$94.99

LR

Grain Free Beef Recipe Dehydrated Dog Food 10 lb

183413002653

$89.99

$71.99

$124.99

Z4

Grain Free Fish Recipe Dehydrated Dog Food 4 lb

183413001922

$53.99

$43.19

$74.99

Z7

Grain Free Fish Recipe Dehydrated Dog Food 7 lb

850027768649

$79.19

$63.35

$109.99

ZR

Grain Free Fish Recipe Dehydrated Dog Food 10 lb

183413001908

$107.99

$86.39

$149.99

R4

Whole Grain Chicken Recipe Dehydrated Dog Food 4 lb

183413004510

$28.79

$23.03

$39.99

R7

Whole Grain Chicken Recipe Dehydrated Dog Food 7 lb

850012047223

$43.19

$34.55

$59.99

RR

Whole Grain Chicken Recipe Dehydrated Dog Food 10 lb

183413004534

$57.59

$46.07

$79.99

K4

Whole Grain Turkey Recipe Dehydrated Dog Food 4 lb

183413001144

$30.95

$24.76

$42.99

K7

Whole Grain Turkey Recipe Dehydrated Dog Food 7 lb

850012047230

$48.95

$39.16

$67.99

KR

Whole Grain Turkey Recipe Dehydrated Dog Food 10 lb

183413001137

$61.19

$48.95

$84.99

V4

Whole Grain Beef Recipe Dehydrated Dog Food 4 lb

183413000031

$32.39

$25.91

$44.99

V7

Whole Grain Beef Recipe Dehydrated Dog Food 7 lb

850012047247

$50.39

$40.31

$69.99

VR

Whole Grain Beef Recipe Dehydrated Dog Food 10 lb

183413000024

$64.79

$51.83

$89.99

WGF4

Whole Grain Fish & Oats Dehydrated Dog Food 4 lb

850001022828

$39.59

$31.67

$54.99

WGFR

Whole Grain Fish & Oats Dehydrated Dog Food 10 lb

850001022163

$79.19

$63.35

$109.99

GGCD4

Gourmet Grains Chicken & Duck Recipe Dehydrated Dog Food 4 lb

850012047377

$33.83

$27.06

$46.99

GGCDR

Gourmet Grains Chicken & Duck Recipe Dehydrated Dog Food 10 lb

850012047360

$68.39

$54.71

$94.99

GGTF4

Gourmet Grains Turkey & White Fish Recipe Dehydrated Dog Food 4 lb

850012047391

$35.99

$28.79

$49.99

GGTFR

Gourmet Grains Turkey & White Fish Recipe Dehydrated Dog Food 10 lb

850012047384

$71.99

$57.59

$99.99

GGBS4

Gourmet Grains Beef & Salmon Recipe Dehydrated Dog Food 4 lb

850012047414

$39.59

$31.67

$54.99

GGBSR

Gourmet Grains Beef & Salmon Recipe Dehydrated Dog Food 10 lb

850012047407

$75.59

$60.47

$104.99

*Valid August 14–31, 2023, limit one of each bundle per store. **To qualify for the open stock deal, you must purchase 4 or more unique bundles. Must purchase a minimum quantity of 12.

Excludes 1 lb bags of Whole Food Clusters, single serve packs and 2 lb boxes of dehydrated food and cat products.

Open stock d

ea continued... l

THE HONEST KITCHEN | accounts@thehonestkitchen.com | 866.437.9729 SUPERZOO 2023 - US

6

20% OFF DEHYDRATED FOOD & CLUSTERS OPEN STOCK DEAL ** – THE HONEST KITCHEN ORDER FORM ITEM

DESCRIPTION

UPC

SUGG WHSL

20% OFF

MSRP

T4

Grain Free Limited Ingredient Chicken Recipe Dehydrated Dog Food 4 lb

183413000772

$43.19

$34.55

$59.99

TR

Grain Free Limited Ingredient Chicken Recipe Dehydrated Dog Food 10 lb

183413000758

$79.19

$63.35

$109.99

M4

Grain Free Limited Ingredient Turkey Recipe Dehydrated Dog Food 4 lb

183413004916

$46.79

$37.43

$64.99

MR

Grain Free Limited Ingredient Turkey Recipe Dehydrated Dog Food 10 lb

183413004930

$86.39

$69.11

$119.99

HO4

Grain Free Limited Ingredient Beef Recipe Dehydrated Dog Food 4 lb

853089007169

$46.79

$37.43

$64.99

HOR

Grain Free Limited Ingredient Beef Recipe Dehydrated Dog Food 10 lb

853089007145

$89.99

$71.99

$124.99

B4

Grain Free Limited Ingredient Fish Recipe Dehydrated Dog Food 4 lb

183413004879

$53.99

$43.19

$74.99

BR

Grain Free Limited Ingredient Fish Recipe Dehydrated Dog Food 10 lb

183413004893

$107.99

$86.39

$149.99

SP4

Grain Free Limited Ingredient Duck Recipe Dehydrated Dog Food 4 lb

853089007091

$53.99

$43.19

$74.99

SPR

Grain Free Limited Ingredient Duck Recipe Dehydrated Dog Food 10 lb

853089007077

$104.39

$83.51

$144.99

WGVF3

Whole Grain, Veggie & Fruit Base Mix Dehydrated Dog Food 3 lb

850012047353

$21.59

$17.27

$29.99

WGVF7

Whole Grain, Veggie & Fruit Base Mix Dehydrated Dog Food 7 lb

850001022835

$45.35

$36.28

$62.99

PR3

Grain Free Fruit & Veggie Base Mix Dehydrated Dog Food 3 lb

183413000970

$25.19

$20.15

$34.99

PR7

Grain Free Fruit & Veggie Base Mix Dehydrated Dog Food 7 lb

183413000963

$50.39

$40.31

$69.99

KI3

Grain Free Veggie, Nut & Seed Base Mix Dehydrated Dog Food 3 lb

183413004169

$25.19

$20.15

$34.99

KI7

Grain Free Veggie, Nut & Seed Base Mix Dehydrated Dog Food 7 lb

183413004145

$50.39

$40.31

$69.99

QTY

Base Mix

Limited Ingredient

Dehydrated Food for Dogs

Grain Free

Whole Food Clusters for Dogs DCLUCHI5

Whole Food Clusters Dog Grain Free Chicken 5 lb

850001022033

$20.99

$16.79

$29.99

DCLUCHI20

Whole Food Clusters Dog Grain Free Chicken 20 lb

850001022026

$66.49

$53.19

$94.99

DCLUTUR5

Whole Food Clusters Dog Grain Free Turkey 5 lb

850001022071

$24.49

$19.59

$34.99

DCLUTUR20

Whole Food Clusters Dog Grain Free Turkey 20 lb

850001022064

$73.49

$58.79

$104.99

DCLUBEE5

Whole Food Clusters Dog Grain Free Beef 5 lb

850001022118

$24.49

$19.59

$34.99

DCLUBEE20

Whole Food Clusters Dog Grain Free Beef 20 lb

850001022101

$73.49

$58.79

$104.99

DCLUPGFC4

Whole Food Clusters Dog Puppy Grain Free Chicken 4 lb

855089008818

$20.99

$16.79

$29.99

DCLUPGFC20

Whole Food Clusters Dog Puppy Grain Free Chicken 20 lb

855089008825

$69.99

$55.99

$99.99

DCLUSGFC4

Whole Food Clusters Dog Small Breed Grain Free Chicken 4 lb

855089008849

$20.99

$16.79

$29.99

DCLUSGFC10

Whole Food Clusters Dog Small Breed Grain Free Chicken 10 lb

850001022149

$38.49

$30.79

$54.99

DCLUSGFB4

Whole Food Clusters Dog Small Breed Grain Free Beef 4 lb

850027768960

$24.49

$19.59

$34.99

DCLUSGFB10

Whole Food Clusters Dog Small Breed Grain Free Beef 10 lb

850027768977

$45.49

$36.39

$64.99

*Valid August 14–31, 2023, limit one of each bundle per store. **To qualify for the open stock deal, you must purchase 4 or more unique bundles. Must purchase a minimum quantity of 12.

Excludes 1 lb bags of Whole Food Clusters, single serve packs and 2 lb boxes of dehydrated food and cat products.

Open stock d

ea continued... l

THE HONEST KITCHEN | accounts@thehonestkitchen.com | 866.437.9729 SUPERZOO 2023 - US

7

20% OFF DEHYDRATED FOOD & CLUSTERS OPEN STOCK DEAL ** – THE HONEST KITCHEN ORDER FORM ITEM

DESCRIPTION

UPC

SUGG WHSL

20% OFF

MSRP

QTY

Whole Grain

Whole Food Clusters for Dogs DCLUWGC5

Whole Food Clusters Dog Whole Grain Chicken 5 lb

850001022651

$17.49

$13.99

$24.99

DCLUWGC20

Whole Food Clusters Dog Whole Grain Chicken 20 lb

850001022644

$62.99

$50.39

$89.99

DCLUWGB5

Whole Food Clusters Dog Whole Grain Beef & Oat 5 lb

850046988035

$24.49

$19.59

$34.99

DCLUWGB20

Whole Food Clusters Dog Whole Grain Beef & Oat 20 lb

850046988042

$80.49

$64.39

$114.99

DCLUPWGC4

Whole Food Clusters Dog Puppy Whole Grain Chicken 4 lb

850001022804

$17.49

$13.99

$24.99

DCLUPWGC20

Whole Food Clusters Dog Puppy Whole Grain Chicken 20 lb

850001022798

$66.49

$53.19

$94.99

DCLUSWGC4

Whole Food Clusters Dog Small Breed Whole Grain Chicken 4 lb

850001022859

$17.49

$13.99

$24.99

DCLUSWGC10

Whole Food Clusters Dog Small Breed Whole Grain Chicken 10 lb

850001022842

$34.99

$27.99

$49.99

*Valid August 14–31, 2023, limit one of each bundle per store. **To qualify for the open stock deal, you must purchase 4 or more unique bundles. Must purchase a minimum quantity of 12.

Excludes 1 lb bags of Whole Food Clusters, single serve packs and 2 lb boxes of dehydrated food and cat products.

OPEN STOCK TOTAL

THE HONEST KITCHEN | accounts@thehonestkitchen.com | 866.437.9729 SUPERZOO 2023 - US

8

INDEPENDENT PET SALES MAP

CARA NORDIN

BONNIE DIXON

JEFF WERNER

VP of Sales cnordin@thehonestkitchen.com 415–518–8758

Director of Sales, Canada bdixon@thehonestkitchen.com 647–323–4550

VP of Sales, East jwerner@thehonestkitchen.com 610–223–3151

BRIAN LEE

RACHAEL CARR

KAITLYN WESSEL

Regional Sales Manager NorCal, North NV, AK, WA, OR, ID, MT blee@thehonestkitchen.com 510-418-2004

Regional Sales Manager ON, QC, NS, NB, PEI, NFLD rcarr@thehonestkitchen.com 905-467-9042

Regional Sales Manager MN, IL, WI, IN, MO, ND, SD, IA kwessel@thehonestkitchen.com 630-433-1715

LETTY SAENZ

CAM PLUMLY

Regional Sales Manager Greater Los Angeles, Las Vegas, HI lsaenz@thehonestkitchen.com 909-223-1219

Regional Sales Manager OH, MI, KY cplumly@thehonestkitchen.com 614–824–8869

MIKE MAGER

BRIAN MCDONALD

Regional Sales Manager Orange County, San Diego, AZ mmager@thehonestkitchen.com 978-886-4956

PAIGE WOODRING Regional Sales Manager CO, NM, TX, UT, WY pwoodring@thehonestkitchen.com 970-380-9396

WEST

EAST

Regional Sales Manager Metro NY, Western NY, NJ, PA, DE, WV bmcdonald@thehonestkitchen.com 215-534-9499

PATTI HECKMAN Regional Sales Manager Upstate NY, CT, RI, MA, NH, VT, ME pheckman@thehonestkitchen.com 401-617-1819

ROXY MOORE Regional Sales Manager NE, KS, OK, LA, AR, MS, AL, TN, FL roxanne@thehonestkitchen.com 619–248–1414

DALE KNOLLINGER Regional Sales Manager VA, DC, NC, SC, MD, GA dknollinger@thehonestkitchen.com 740–296–9069

DISTRIBUTOR MAP

ADMC

Generation Pet

Sunburst

Affordable Pet Supply

Newco

Supreme

Aloha

PFX

Fauna Foods

Southeast Pet

UNFI (National distributor for natural grocery)

VT

WA

NH

ME ND

MT

MA

OR ID

NY

MN

SD

RI

WI

MI

WY

IL

CO

KS

DE

WV

OH

CA UT

IN

VA

KY

MO

NC

TN OK AZ

SC AR

NM

MS TX

AL

GA

LA

AK FL

HI

NJ

IA

NE NV

CT PA

MD

The Honest Kitchen US MAP Pricing - Effective January 2, 2023 1

THK Item ID #

4

8

9

Item UPC #

Case Qty

Item Size

10

13

Item Description

14

US MSRP

US MSRP (cases if applicable)

MAP

MAP (cases if applicable)

WHOLE FOOD CLUSTERS - WHOLE GRAIN DOG RECIPES DCLUWGC1

850001022675

6

1 lb

Whole Food Clusters Dog Whole Grain Chicken 1 lb Bag

$

6.99

$

6.85

-

-

DCLUWGC5

850001022651

6

5 lb

Whole Food Clusters Dog Whole Grain Chicken 5 lb Bag

$

24.99

$

24.49

-

-

DCLUWGC20

850001022644

1

20 lb

Whole Food Clusters Dog Whole Grain Chicken 20 lb Bag

$

89.99

$

88.19

-

-

DCLUWGB1

850046988028

6

1 lb

Whole Food Clusters Dog Whole Grain Beef & Oat 1 lb Bag

$

7.99

$

7.83

-

-

DCLUWGB5

850046988035

6

5 lb

Whole Food Clusters Dog Whole Grain Beef & Oat 5 lb Bag

$

34.99

$

34.29

-

-

DCLUWGB20

850046988042

1

20 lb

Whole Food Clusters Dog Whole Grain Beef & Oat 20 lb Bag

$

114.99

$

112.69

-

-

DCLUPWGC1

850012047544

6

1 lb

Whole Food Clusters Dog Puppy Whole Grain Chicken 1lb Bag

$

6.99

$

6.85

-

-

DCLUPWGC4

850001022804

8

4 lb

Whole Food Clusters Dog Puppy Whole Grain Chicken 4 lb Bag

$

24.99

$

24.49

-

-

DCLUPWGC20

850001022798

1

20 lb

Whole Food Clusters Dog Puppy Whole Grain Chicken 20 lb Bag

$

94.99

$

93.09

-

-

DCLUSWGC1

850001022873

6

1 lb

Whole Food Clusters Dog Small Breed Whole Grain Chicken 1 lb Bag

$

6.99

$

6.85

-

-

DCLUSWGC4

850001022859

8

4 lb

Whole Food Clusters Dog Small Breed Whole Grain Chicken 4 lb Bag

$

24.99

$

24.49

-

-

DCLUSWGC10

850001022842

1

10 lb

Whole Food Clusters Dog Small Breed Whole Grain Chicken 10 lb Bag

$

49.99

$

48.99

-

-

WHOLE FOOD CLUSTERS - GRAIN FREE DOG RECIPES DCLUCHI1

850001022040

6

1 lb

Whole Food Clusters Dog Grain Free Chicken 1 lb Bag

$

7.99

$

7.83

-

-

DCLUCHI5

850001022033

6

5 lb

Whole Food Clusters Dog Grain Free Chicken 5 lb Bag

$

29.99

$

29.39

-

-

DCLUCHI20

850001022026

1

20 lb

Whole Food Clusters Dog Grain Free Chicken 20 lb Bag

$

94.99

$

93.09

-

-

DCLUTUR1

850001022088

6

1 lb

Whole Food Clusters Dog Grain Free Turkey 1 lb Bag

$

7.99

$

7.83

-

-

DCLUTUR5

850001022071

6

5 lb

Whole Food Clusters Dog Grain Free Turkey 5 lb Bag

$

34.99

$

34.29

-

DCLUTUR20

850001022064

1

20 lb

Whole Food Clusters Dog Grain Free Turkey 20 lb Bag

$

104.99

$

102.89

-

-

DCLUBEE1

850001022125

6

1 lb

Whole Food Clusters Dog Grain Free Beef 1 lb Bag

$

7.99

$

7.83

-

-

DCLUBEE5

850001022118

6

5 lb

Whole Food Clusters Dog Grain Free Beef 5 lb Bag

$

34.99

$

34.29

-

-

DCLUBEE20

850001022101

1

20 lb

Whole Food Clusters Dog Grain Free Beef 20 lb Bag

$

104.99

$

102.89

-

-

DCLUPGFC1

850012047551

6

1 lb

Whole Food Clusters Dog Puppy Grain Free Chicken 1lb Bag

$

7.99

$

7.83

-

-

DCLUPGFC4

855089008818

8

4 lb

Whole Food Clusters Dog Puppy Grain Free Chicken 4 lb Bag

$

29.99

$

29.39

-

-

DCLUPGFC20

855089008825

1

20 lb

Whole Food Clusters Dog Puppy Grain Free Chicken 20 lb Bag

$

99.99

$

97.99

-

-

DCLUSGFC1

855089008832

6

1 lb

Whole Food Clusters Dog Small Breed Grain Free Chicken 1 lb Bag

$

7.99

$

7.83

-

-

DCLUSGFC4

855089008849

8

4 lb

Whole Food Clusters Dog Small Breed Grain Free Chicken 4 lb Bag

$

29.99

$

29.39

-

-

DCLUSGFC10

850001022149

1

10 lb

Whole Food Clusters Dog Small Breed Grain Free Chicken 10 lb Bag

$

54.99

$

53.89

-

-

DCLUSGFB4

850027768960

8

4 lb

Whole Food Clusters Dog Small Breed Grain Free Beef 4 lb Bag

$

34.99

$

34.29

-

-

DCLUSGFB10

850027768977

1

10 lb

Whole Food Clusters Dog Small Breed Grain Free Beef 10 lb Bag

$

64.99

$

63.69

-

-

WHOLE FOOD CLUSTERS - GRAIN FREE CAT RECIPES CCLUGFC1

850012047704

6

1 lb

Whole Food Clusters Cat Grain Free Chicken 1 lb Bag

$

8.99

$

8.81

-

-

CCLUGFC4

850012047698

8

4 lb

Whole Food Clusters Cat Grain Free Chicken 4 lb Bag

$

29.99

$

29.39

-

-

CCLUGFC10

850012047681

1

10 lb

Whole Food Clusters Cat Grain Free Chicken 10 lb Bag

$

69.99

$

68.59

-

-

CCLUGFT1

850012047735

6

1 lb

Whole Food Clusters Cat Grain Free Turkey & Chicken 1 lb Bag

$

8.99

$

8.81

-

-

CCLUGFT4

850012047728

8

4 lb

Whole Food Clusters Cat Grain Free Turkey & Chicken 4 lb Bag

$

29.99

$

29.39

-

-

CCLUGFT10

850012047711

1

10 lb

Whole Food Clusters Cat Grain Free Turkey & Chicken 10 lb Bag

$

69.99

$

68.59

-

-

CCLUGFCF1

850012047766

6

1 lb

Whole Food Clusters Cat Grain Free Chicken & Whitefish 1 lb Bag

$

8.99

$

8.81

-

-

CCLUGFCF4

850012047759

8

4 lb

Whole Food Clusters Cat Grain Free Chicken & Whitefish 4 lb Bag

$

29.99

$

29.39

-

-

CCLUGFCF10

850012047742

1

10 lb

Whole Food Clusters Cat Grain Free Chicken & Whitefish 10 lb Bag

$

69.99

$

68.59

-

-

DEHYDRATED - WHOLE GRAIN DOG RECIPES DDEHRRB

850027768847

6

15 oz

Whole Grain Chicken Recipe Dehydrated Dog Food 1.5 oz Single Serve Pack x 10

$

14.99

$

14.69

-

-

DDEHRSS

850027768830

-

1.5 oz

Whole Grain Chicken Recipe Dehydrated Dog Food 1.5 oz Single Serve Pack

$

1.49

$

-

-

-

DDEHWGCSS

853089007855

12

1.75 oz Whole Grain Chicken Recipe Dehydrated Dog Food 1.75 oz Single Serve Cup

$

2.29

$

2.24

-

-

R2

183413004497

6

$

26.99

$

26.45

-

-

2 lb

Whole Grain Chicken Recipe Dehydrated Dog Food 2 lb Box

R4

183413004510

6

4 lb

Whole Grain Chicken Recipe Dehydrated Dog Food 4 lb Box

$

39.99

$

39.19

-

-

R7

850012047223

6

7 lb

Whole Grain Chicken Recipe Dehydrated Dog Food 7 lb Box

$

59.99

$

58.79

-

-

Whole Grain Chicken Recipe Dehydrated Dog Food 10 lb Box

$

79.99

$

78.39

-

-

$

2.29

$

2.24

-

-

RR

183413004534

4

10 lb

DDEHWGTSS

853089007862

12

1.75 oz Whole Grain Turkey Recipe Dehydrated Dog Food 1.75 oz Single Serve Cup

K2

183413003872

6

2 lb

Whole Grain Turkey Recipe Dehydrated Dog Food 2 lb Box

$

28.99

$

28.41

-

-

K4

183413001144

6

4 lb

Whole Grain Turkey Recipe Dehydrated Dog Food 4 lb Box

$

42.99

$

42.13

-

-

K7

850012047230

6

7 lb

Whole Grain Turkey Recipe Dehydrated Dog Food 7 lb Box

$

67.99

$

66.63

-

-

KR

183413001137

4

10 lb

Whole Grain Turkey Recipe Dehydrated Dog Food 10 lb Box

$

84.99

$

83.29

-

-

DDEHVRB

850027768878

6

15 oz

Whole Grain Beef Recipe Dehydrated Dog Food 1.5 oz Single Serve Pack x 10

$

14.99

$

14.69

-

-

DDEHVSS

850027768861

-

1.5 oz

Whole Grain Beef Recipe Dehydrated Dog Food 1.5 oz Single Serve Pack

$

1.49

$

-

-

-

V2

853089007404

6

2 lb

Whole Grain Beef Recipe Dehydrated Dog Food 2 lb Box

$

29.99

$

29.39

-

-

V4

183413000031

6

4 lb

Whole Grain Beef Recipe Dehydrated Dog Food 4 lb Box

$

44.99

$

44.09

-

-

V7

850012047247

6

7 lb

Whole Grain Beef Recipe Dehydrated Dog Food 7 lb Box

$

69.99

$

68.59

-

-

Confidential

7/20/2023

Page 1

The Honest Kitchen US MAP Pricing - Effective January 2, 2023 1

THK Item ID #

4

8

9

Item UPC #

Case Qty

Item Size

10

13

Item Description

14

US MSRP

US MSRP (cases if applicable)

MAP

MAP (cases if applicable)

VR

183413000024

4

10 lb

Whole Grain Beef Recipe Dehydrated Dog Food 10 lb Box

$

89.99

$

88.19

-

-

WGF4

850001022828

6

4 lb

Whole Grain Fish & Oats Dehydrated Dog Food 4 lb Box

$

54.99

$

53.89

-

-

WGFR

850001022163

4

10 lb

Whole Grain Fish & Oats Dehydrated Dog Food 10 lb Box

$

109.99

$

107.79

-

-

6

15 oz

$

14.69

-

-

-

-

DEHYDRATED - GRAIN FREE DOG RECIPES DDEHFRB

850027768908

DDEHFSS

850027768892

DDEHGFCSS

853089007886

12

F2

183413003858

6

Grain Free Chicken Recipe Dehydrated Dog Food 1.5 oz Single Serve Pack x 10

$

14.99

Grain Free Chicken Recipe Dehydrated Dog Food 1.5 oz Single Serve Pack

$

1.49

1.75 oz Grain Free Chicken Recipe Dehydrated Dog Food 1.75 oz Single Serve Cup

$

2.29

$

2.24

-

-

$

29.99

$

29.39

-

-

2 lb

Grain Free Chicken Recipe Dehydrated Dog Food 2 lb Box

-

F4

183413000079

6

4 lb

Grain Free Chicken Recipe Dehydrated Dog Food 4 lb Box

$

54.99

$

53.89

-

-

F7

850012047193

6

7 lb

Grain Free Chicken Recipe Dehydrated Dog Food 7 lb Box

$

84.99

$

83.29

-

-

Grain Free Chicken Recipe Dehydrated Dog Food 10 lb Box

-

FR

183413000062

4

10 lb

DDEHGFTSS

853089007909

12

1.75 oz Grain Free Turkey Recipe Dehydrated Dog Food 1.75 oz Single Serve Cup

E2

183413003896

6

2 lb

$

104.99

$

102.89

-

$

2.29

$

2.24

-

-

Grain Free Turkey Recipe Dehydrated Dog Food 2 lb Box

$

32.99

$

32.33

-

-

E4

183413000116

6

4 lb

Grain Free Turkey Recipe Dehydrated Dog Food 4 lb Box

$

59.99

$

58.79

-

E7

850012047209

6

7 lb

Grain Free Turkey Recipe Dehydrated Dog Food 7 lb Box

$

89.99

$

88.19

-

-

ER

183413000109

4

10 lb

Grain Free Turkey Recipe Dehydrated Dog Food 10 lb Box

$

114.99

$

112.69

-

-

DDEHGFBSS

853089007923

12

1.75 oz Grain Free Beef Recipe Dehydrated Dog Food 1.75 oz Single Serve Cup

$

2.29

$

2.24

-

-

L2

183413003834

6

$

34.99

$

34.29

-

-

2 lb

Grain Free Beef Recipe Dehydrated Dog Food 2 lb Box

L4

183413002639

6

4 lb

Grain Free Beef Recipe Dehydrated Dog Food 4 lb Box

$

64.99

$

63.69

-

-

L7

850012047216

6

7 lb

Grain Free Beef Recipe Dehydrated Dog Food 7 lb Box

$

94.99

$

93.09

-

-

LR

183413002653

4

10 lb

Grain Free Beef Recipe Dehydrated Dog Food 10 lb Box

$

124.99

$

122.49

-

-

Z2

850027768663

6

2 lb

Grain Free Fish Recipe Dehydrated Dog Food 2 lb Box

$

37.99

$

37.23

-

-

Z4

183413001922

6

4 lb

Grain Free Fish Recipe Dehydrated Dog Food 4 lb Box

$

74.99

$

73.49

-

-

Z7

850027768649

6

7 lb

Grain Free Fish Recipe Dehydrated Dog Food 7 lb Box

$

109.99

$

107.79

-

-

ZR

183413001908

4

10 lb

Grain Free Fish Recipe Dehydrated Dog Food 10 lb Box

$

149.99

$

146.99

-

-

DEHYDRATED - LIMITED INGREDIENT DIET DOG RECIPES T4

183413000772

6

4 lb

Limited Ingredient Chicken Recipe Dehydrated Dog Food 4 lb Box

$

59.99

$

58.79

-

TR

183413000758

4

10 lb

Limited Ingredient Chicken Recipe Dehydrated Dog Food 10 lb Box

$

109.99

$

107.79

-

-

M4

183413004916

6

4 lb

Grain Free Limited Ingredient Turkey Recipe Dehydrated Dog Food 4 lb Box

$

64.99

$

63.69

-

-

MR

183413004930

4

10 lb

Grain Free Limited Ingredient Turkey Recipe Dehydrated Dog Food 10 lb Box

$

119.99

$

117.59

-

-

HO4

853089007169

6

4 lb

Grain Free Limited Ingredient Beef Recipe Dehydrated Dog Food 4 lb Box

$

64.99

$

63.69

-

-

HOR

853089007145

4

10 lb

Grain Free Limited Ingredient Beef Recipe Dehydrated Dog Food 10 lb Box

$

124.99

$

122.49

-

-

B4

183413004879

6

4 lb

Grain Free Limited Ingredient Fish Recipe Dehydrated Dog Food 4 lb Box

$

74.99

$

73.49

-

-

BR

183413004893

4

10 lb

Grain Free Limited Ingredient Fish Recipe Dehydrated Dog Food 10 lb Box

$

149.99

$

146.99

-

-

SP4

853089007091

6

4 lb

Grain Free Limited Ingredient Duck Recipe Dehydrated Dog Food 4 lb Box

$

74.99

$

73.49

-

-

SPR

853089007077

4

10 lb

Grain Free Limited Ingredient Duck Recipe Dehydrated Dog Food 10 lb Box

$

144.99

$

142.09

-

-

DEHYDRATED - GOURMET GRAIN DOG RECIPES GGCD4

850012047377

6

4 lb

Gourmet Grains Chicken & Duck Recipe Dehydrated Dog Food 4 lb Box

$

46.99

$

46.05

-

-

GGCDR

850012047360

4

10 lb

Gourmet Grains Chicken & Duck Recipe Dehydrated Dog Food 10 lb Box

$

94.99

$

93.09

-

-

GGTF4

850012047391

6

4 lb

Gourmet Grains Turkey & White Fish Recipe Dehydrated Dog Food 4 lb Box

$

49.99

$

48.99

-

-

GGTFR

850012047384

4

10 lb

Gourmet Grains Turkey & White Fish Recipe Dehydrated Dog Food 10 lb Box

$

99.99

$

97.99

-

-

GGBS4

850012047414

6

4 lb

Gourmet Grains Beef & Salmon Recipe Dehydrated Dog Food 4 lb Box

$

54.99

$

53.89

-

-

GGBSR

850012047407

4

10 lb

Gourmet Grains Beef & Salmon Recipe Dehydrated Dog Food 10 lb Box

$

104.99

$

102.89

-

-

DEHYDRATED - BASE MIX DOG RECIPES WGVF3

850012047353

6

3 lb

Whole Grain, Veggie & Fruit Base Mix Dehydrated Dog Food 3 lb Box

$

29.99

$

29.39

-

-

WGVF7

850001022835

4

7 lb

Whole Grain, Veggie & Fruit Base Mix Dehydrated Dog Food 7 lb Box

$

62.99

$

61.73

-

-

PR3

183413000970

6

3 lb

Grain Free Fruit & Veggie Base Mix Dehydrated Dog Food 3 lb Box

$

34.99

$

34.29

-

-

PR7

183413000963

4

7 lb

Grain Free Fruit & Veggie Base Mix Dehydrated Dog Food 7 lb Box

$

69.99

$

68.59

-

-

KI3

183413004169

6

3 lb

Grain Free Veggie, Nut & Seed Base Mix Dehydrated Dog Food 3 lb Box

$

34.99

$

34.29

-

-

KI7

183413004145

4

7 lb

Grain Free Veggie, Nut & Seed Base Mix Dehydrated Dog Food 7 lb Box

$

69.99

$

68.59

-

-

DEHYDRATED - GRAIN FREE CAT RECIPES CDEHGFCRB

850012047919

6

10 oz

Grain Free Chicken Recipe Dehydrated Cat Food 1 oz Single Serve Pack x 10

$

19.99

$

19.59

-

-

CDEHGFCSS

850012047926

-

1 oz

Grain Free Chicken Recipe Dehydrated Cat Food 1 oz Single Serve Pack

$

1.99

$

-

-

-

CDEHGFC2

850012047902

6

2 lb

Grain Free Chicken Recipe Dehydrated Cat Food 2 lb Box

$

31.99

$

31.35

-

-

CDEHGFC4

850012047896

6

4 lb

Grain Free Chicken Recipe Dehydrated Cat Food 4 lb Box

$

54.99

$

53.89

-

-

CDEHGFTRB

850012047957

6

10 oz

Grain Free Turkey Recipe Dehydrated Cat Food 1 oz Single Serve Pack x 10

$

19.99

$

19.59

-

-

CDEHGFTSS

850012047964

-

1 oz

Grain Free Turkey Recipe Dehydrated Cat Food 1 oz Single Serve Pack

$

1.99

$

-

-

-

CDEHGFT2

850012047940

6

2 lb

Grain Free Turkey Recipe Dehydrated Cat Food 2 lb Box

$

31.99

$

31.35

-

-

CDEHGFT4

850012047933

6

4 lb

Grain Free Turkey Recipe Dehydrated Cat Food 4 lb Box

$

54.99

$

53.89

-

-

Confidential

7/20/2023

Page 2

The Honest Kitchen US MAP Pricing - Effective January 2, 2023 1

4

8

9

Item UPC #

Case Qty

Item Size

CDEHGFCFRB

850012047995

6

10 oz

Grain Free Chicken & Whitefish Recipe Dehydrated Cat Food 1 oz Single Serve Pack x 10

$

19.99

$

19.59

-

-

CDEHGFCFSS

850027768007

-

1 oz

Grain Free Chicken & Whitefish Recipe Dehydrated Cat Food 1 oz Single Serve Pack

$

1.99

$

-

-

-

THK Item ID #

10

13

Item Description

14

US MSRP

MAP (cases if applicable)

US MSRP (cases if applicable)

MAP

CDEHGFCF2

850012047988

6

2 lb

Grain Free Chicken & Whitefish Recipe Dehydrated Cat Food 2 lb Box

$

31.99

$

31.35

-

-

CDEHGFCF4

850012047971

6

4 lb

Grain Free Chicken & Whitefish Recipe Dehydrated Cat Food 4 lb Box

$

54.99

$

53.89

-

-

WET - DOG RECIPES DWETPB11

850001022460

6

10.5 oz Butcher Block Pate Beef, Cheddar & Farm Veggies Pate 10.5 oz Carton

$

4.29

$

4.20

$

25.74

$

DWETPC11

850001022446

6

10.5 oz Butcher Block Pate Chicken & Super Greens Pate 10.5 oz Carton

$

4.29

$

4.20

$

25.74

$

25.20

DWETPD11

850012047537

6

10.5 oz Butcher Block Pate Turkey, Duck & Root Veggies Pate 10.5 oz Carton

$

4.29

$

4.20

$

25.74

$

25.20

25.20

DWETPL11

850012047520

6

10.5 oz Butcher Block Pate Beef, Lamb & Spring Veggies Pate 10.5 oz Carton

$

4.29

$

4.20

$

25.74

$

25.20

DWETPT11

850001022484

6

10.5 oz Butcher Block Pate Turkey & Autumn Veggies Pate 10.5 oz Carton

$

4.29

$

4.20

$

25.74

$

25.20

DWETSB11

850001022569

6

10.5 oz One Pot Stew Roasted Beef Stew with Kale, Sweet Potatoes & Carrots 10.5 oz Carton

$

4.29

$

4.20

$

25.74

$

25.20

DWETSC11

850001022545

6

10.5 oz One Pot Stew Slow Cooked Chicken Stew with Sweet Potato, Spinach & Apples 10.5 oz Carton

$

4.29

$

4.20

$

25.74

$

25.20

DWETSL11

850012047612

6

10.5 oz One Pot Stew Braised Beef & Lamb Stew with Green Beans & Sweet Potatoes 10.5 oz Carton

$

4.29

$

4.20

$

25.74

$

25.20

DWETSS11

850001022620

6

10.5 oz One Pot Stew Simmered Salmon & Chicken Stew with Broccoli & Brown Rice 10.5 oz Carton

$

4.29

$

4.20

$

25.74

$

25.20

DWETST11

850012047605

6

10.5 oz One Pot Stew Tender Turkey Stew with Quinoa, Carrots & Broccoli 10.5 oz Carton

$

4.29

$

4.20

$

25.74

$

25.20

WET - CAT RECIPES CWETMC6

850012047827

12

5.5 oz

Cat Minced Chicken Recipe in Bone Broth Gravy 5.5 oz Carton

$

3.29

$

3.22

$

39.48

$

38.64

CWETMCS6

850012047858

12

5.5 oz

Cat Minced Chicken & Salmon Recipe in Bone Broth Gravy 5.5 oz Carton

$

3.29

$

3.22

$

39.48

$

38.64

CWETMSC6

850012047865

12

5.5 oz

Cat Minced Salmon & Cod Recipe in Fish Broth Gravy 5.5 oz Carton

$

3.29

$

3.22

$

39.48

$

38.64

CWETMT6

850012047834

12

5.5 oz

Cat Minced Turkey Recipe in Bone Broth Gravy 5.5 oz Carton

$

3.29

$

3.22

$

39.48

$

38.64

CWETMTC6

850012047841

12

5.5 oz

Cat Minced Turkey, Chicken & Duck Recipe in Bone Broth Gravy 5.5 oz Carton

$

3.29

$

3.22

$

39.48

$

38.64

CWETPBC6

850012047797

12

5.5 oz

Cate Beef & Chicken Pate 5.5 oz Carton

$

3.29

$

3.22

$

39.48

$

38.64

CWETPC6

850012047773

12

5.5 oz

Cate Chicken Pate 5.5 oz Carton

$

3.29

$

3.22

$

39.48

$

38.64

CWETPSC6

850012047803

12

5.5 oz

Cate Salmon & Cod Pate 5.5 oz Carton

$

3.29

$

3.22

$

39.48

$

38.64

CWETPST6

850012047810

12

5.5 oz

Cate Salmon & Turkey Pate 5.5 oz Carton

$

3.29

$

3.22

$

39.48

$

38.64

CWETPT6

850012047780

12

5.5 oz

Cate Turkey Pate 5.5 oz Carton

$

3.29

$

3.22

$

39.48

$

38.64 41.04

TOPPERS & MEAL BOOSTERS - DOG DTOP99B6

855089008900

12

5.5 oz

99% Beef Meal Booster Wet Dog Food 5.5 oz Carton

$

3.49

$

3.42

$

41.88

$

DTOP99C6

855089008887

12

5.5 oz

99% Chicken Meal Booster Wet Dog Food 5.5 oz Carton

$

3.49

$

3.42

$

41.88

$

41.04

DTOP99S6

855089008917

12

5.5 oz

99% Salmon & Pollock Meal Booster Wet Dog Food 5.5 oz Carton

$

3.49

$

3.42

$

41.88

$

41.04

DTOP99T6

855089008894

12

5.5 oz

99% Turkey & Duck Meal Booster Wet Dog Food 5.5 oz Carton

$

3.49

$

3.42

$

41.88

$

41.04

DTOPBBS6

855089008177

12

5.5 oz

Bone Broth POUR OVERS Beef Stew Dog Food Topper 5.5 oz Carton

$

2.59

$

2.54

$

31.08

$

30.48

DTOPBCS6

855089008153

12

5.5 oz

Bone Broth POUR OVERS Chicken Stew Dog Food Topper 5.5 oz Carton

$

2.59

$

2.54

$

31.08

$

30.48

DTOPBTS6

855089008160

12

5.5 oz

Bone Broth POUR OVERS Turkey & Salmon Stew Dog Food Topper 5.5 oz Carton

$

2.59

$

2.54

$

31.08

$

30.48

DTOPPCS6

855089008122

12

5.5 oz

Pumpkin POUR OVERS Chicken & Pumpkin Stew Dog Food Topper 5.5 oz Carton

$

2.59

$

2.54

$

31.08

$

30.48

DTOPPSS6

855089008146

12

5.5 oz

Pumpkin POUR OVERS Salmon & Pumpkin Stew Dog Food Topper 5.5 oz Carton

$

2.59

$

2.54

$

31.08

$

30.48

DTOPPTS6

855089008139

12

5.5 oz

Pumpkin POUR OVERS Turkey & Pumpkin Stew Dog Food Topper 5.5 oz Carton

$

2.59

$

2.54

$

31.08

$

30.48

DTOPSCS6

855089008184

12

5.5 oz

Superfood POUR OVERS Chicken Stew with Spinach, Kale, & Broccoli Dog Food Topper 5.5 oz Carton

$

2.59

$

2.54

$

31.08

$

30.48

DTOPSLS6

855089008207

12

5.5 oz

Superfood POUR OVERS Lamb & Beef Stew with Spinach, Kale, & Broccoli Dog Food Topper 5.5 oz Carton

$

2.59

$

2.54

$

31.08

$

30.48

DTOPSTS6

855089008191

12

5.5 oz

Superfood POUR OVERS Turkey Stew with Spinach, Kale, & Broccoli Dog Food Topper 5.5 oz Carton

$

2.59

$

2.54

$

31.08

$

30.48

DTOPFHS6

850027768748

12

5.5 oz

Functional POUR OVERS Heart Support - Salmon Stew Dog Food Topper 5.5 oz Carton

$

3.29

$

3.22

$

39.48

$

38.64

DTOPFIB6

850027768724

12

5.5 oz

Functional POUR OVERS Immunity Support - Beef Stew Dog Food Topper 5.5 oz Carton

$

3.29

$

3.22

$

39.48

$

38.64

DTOPFJC6

850027768762

12

5.5 oz

Functional POUR OVERS Joint & Mobilty Support - Chicken Stew Dog Food Topper 5.5 oz Carton

$

3.29

$

3.22

$

39.48

$

38.64

DTOPFRC6

850027768786

12

5.5 oz

Functional POUR OVERS Revive & Recovery Support - Chicken Stew Dog Food Topper 5.5 oz Carton

$

3.29

$

3.22

$

39.48

$

38.64

DTOPFSS6

850027768809

12

5.5 oz

Functional POUR OVERS Skin & Coat Suport - Salmon Stew Dog Food Topper 5.5 oz Carton

$

3.29

$

3.22

$

39.48

$

38.64

TOPPERS & MEAL BOOSTERS - CAT CTOPMCD6

850027768045

12

5.5 oz

Mmmixers - Chicken & Duck Topper 5.5 oz Carton

$

3.29

$

3.22

$

39.48

$

38.64

CTOPMSP6

850027768052

12

5.5 oz

Mmmixers - Salmon & Pollock Topper 5.5 oz Carton

$

3.29

$

3.22

$

39.48

$

38.64

HYDRATION, SUPPLEMENTS, & BROTHS - DOG BSUPDBBRB

855089008979

6

1.4 oz

Daily Boosters Instant Beef Bone Broth with Turmeric 3.5 g Sachet x 12

$

9.99

$

9.79

-

-

BSUPDBBSS

855089008962

-

3.5 g

Daily Boosters Instant Beef Bone Broth with Turmeric 3.5 g Sachet

$

0.99

$

-

-

-

BSUPDBB4

855089008245

24

3.6 oz

Daily Boosters Instant Beef Bone Broth with Turmeric 3.6 oz Canister

$

12.99

$

12.73

-

-

BSUPDBT4

855089008252

24

3.6 oz

Daily Boosters Instant Turkey Bone Broth with Turmeric 3.6 oz Canister

$

12.99

$

12.73

-

-

BSUPDBGRB

850001022002

6

2.2 oz

Daily Boosters Instant Goat's Milk with Probiotics 5 g Sachet x 12

$

12.99

$

12.73

-

-

BSUPDBGSS

855089008993

-

5g

Daily Boosters Instant Goat's Milk with Probiotics 5 g Sachet

$

1.29

$

-

-

-

BSUPDBG5

855089008269

24

5.2 oz

Daily Boosters Instant Goat's Milk with Probiotics 5.2 oz Canister

$

16.99

$

16.65

-

-

BSUPPF3

855089008276

24

3.2 oz

Perfect Form Herbal Digestive Supplement 3.2 oz Canister

$

12.99

$

12.73

-

-

Confidential

7/20/2023

Page 3

The Honest Kitchen US MAP Pricing - Effective January 2, 2023 1

THK Item ID #

4

8

9

Item UPC #

Case Qty

Item Size

10

13

Item Description

14

US MSRP

US MSRP (cases if applicable)

MAP

MAP (cases if applicable)

HYDRATION, SUPPLEMENTS, & BROTHS - CAT CSUPDBGRB

850027768076

6

1.3 oz

Goat's Milk - Cat Blend 3 g Sachet x 12

$

10.99

$

10.77

-

-

CSUPDBGSS

850027768083

-

3g

Goat's Milk - Cat Blend 3 g Sachet

$

0.99

$

-

-

-

CSUPDBG5

850027768069

24

3.2 oz

Goat's Milk - Cat Blend 5.2 oz Canister

$

15.99

$

15.67

-

-

TREATS - DOG BEA3

183413003452

6

3.25 oz BEAMS OCEAN CHEWS - Wolffish Small 3.25 oz Pouch

$

17.99

$

17.63

-

-

BEA6

183413003445

6

6 oz

$

24.99

$

24.49

-

-

BEAMS OCEAN CHEWS - Wolffish Large 6 oz Pouch

DTRECS3

855089008764

6

2.75 oz BEAMS OCEAN CHEWS - Cod Small 2.75 oz Pouch

$

12.99

$

12.73

-

-

DTRECT6

855089008740

6

5.5 oz

$

18.99

$

18.61

-

-

BEAMS OCEAN CHEWS - Cod Large 5.5 oz Pouch

DTRECCB3

850001022187

6

3 oz

Superfood Cod Crisps - Cod & Blueberry 3 oz Pouch

$

14.99

$

14.69

-

-

DTRECCS3

850001022224

6

3 oz

Superfood Cod Crisps - Cod & Strawberry 3 oz Pouch

$

14.99

$

14.69

-

-

WIS3

183413003469

6

3 oz

WISHES Whitefish Filet Dog Treat 3 oz Pouch

$

15.99

$

15.67

-

-

DTREHBB4

850001022927

6

4 oz

Jerky Harvest Mini Bars - Beef Recipe With Carrots & Apples 4 oz Pouch

$

12.99

$

12.73

-

-

DTREHBC4

850001022910

6

4 oz

Jerky Harvest Mini Bars - Chicken Recipe With Apples & Blueberries 4 oz Pouch

$

12.99

$

12.73

-

DTRELCB4

850001022941

6

4 oz

Gourmet Barbecue Liver Chips - Beef Liver & Cheddar Recipe 4 oz Pouch

$

12.99

$

12.73

-

-

DTRELCC4

850001022934

6

4 oz

Gourmet Barbecue Liver Chips - Chicken Liver & Cheddar Recipe 4 oz Pouch

$

12.99

$

12.73

-

-

DTREMLB4

850001022422

6

4 oz

Surf & Turf Meaty Littles - Beef & Salmon Recipe 4 oz Pouch

$

12.99

$

12.73

-

-

DTREMLC4

850001022408

6

4 oz

Surf & Turf Meaty Littles - Chicken & Salmon Recipe 4 oz Pouch

$

12.99

$

12.73

-

-

DCOOBBC8

850012047063

6

8 oz

Bone Broth Bites - Roasted with Beef Bone Broth & Carrots 8 oz Pouch

$

10.99

$

10.77

-

-

DCOOBCC8

850012047049

6

8 oz

Bone Broth Bites - Roasted with Chicken Bone Broth & Carrots 8 oz Pouch

$

10.99

$

10.77

-

-

DCOOBTP8

850012047056

6

8 oz

Bone Broth Bites - Roasted with Turkey Bone Broth & Pumpkin 8 oz Pouch

$

10.99

$

10.77

-

-

DCOOGBB8

850012047018

6

8 oz

Goat's Milk N' Cookies - Slow Baked with Blueberries & Vanilla 8 oz Pouch

$

10.99

$

10.77

-

-

DCOOGPB8

850012047025

6

8 oz

Goat's Milk N' Cookies - Slow Baked with Peanut Butter & Honey 8 oz Pouch

$

10.99

$

10.77

-

-

DCOOGPU8

850012047032

6

8 oz

Goat's Milk N' Cookies - Slow-Baked with Pumpkin 8 oz Pouch

$

10.99

$

10.77

-

-

DCOOPBB8

850012047087

6

8 oz

Parmesan Pecks - Beef, Parmesan & Blueberry Recipe 8 oz Pouch

$

10.99

$

10.77

-

-

DCOOPCC8

850012047070

6

8 oz

Parmesan Pecks - Chicken, Parmesan & Cranberry Recipe 8 oz Pouch

$

10.99

$

10.77

-

-

DCOOPDC8

850012047094

6

8 oz

Parmesan Pecks - Duck, Parmesan & Cherry Recipe 8 oz Pouch

$

10.99

$

10.77

-

-

TREATS - CAT CTRESC2

850027768038

6

1.5 oz

Smittens Heart-Shaped Whitefish Treats 1.5 oz Pouch

$

8.99

$

8.81

-

-

CTRESH2

850027768014

6

2 oz

Smittens Round Herring Treats 2 oz Pouch

$

8.99

$

8.81

-

-

CTRESHC2

850027768021

6

2 oz

Smittens Round Herring & Cranberry Treats 2 oz Pouch

$

8.99

$

8.81

-

-

Grain Free Recipe Dehydrated Cat Food Variety Pack Single Serve Pack x 10

$

19.99

$

19.59

-

-

$

13.99

$

13.71

-

-

VARIETY PACKS CDEHGFVSS10

850027768496

6

10 oz

DWETPVA32

850001022897

6

31.5 oz Butcher Block Pate Variety 3-Pack

DWETSVA32

850001022996

6

31.5 oz One Pot Stew Variety 3-Pack

$

13.99

$

13.71

-

-

CWETMVA44

850012047889

6

44 oz

Cat Minced in Gravy Variety 8-Pack

$

24.99

$

24.49

-

-

Cate Variety 8-Pack

CWETPVA44

850012047872

6

44 oz

$

24.99

$

24.49

-

-

DTOP99VA17

855089008795

12

16.5 oz 99% Meat Meal Booster Variety 3-Pack

$

11.99

$

11.75

-

-

DTOPBVA17

855089008221

12

16.5 oz Bone Broth POUR OVERS Variety 3-Pack

$

8.99

$

8.81

-

-

DTOPPVA17

855089008214

12

16.5 oz Pumpkin POUR OVERS Variety 3-Pack

$

8.99

$

8.81

-

-

DTOPSVA17

855089008238

12

16.5 oz Superfood POUR OVERS Variety 3-Pack

$

8.99

$

8.81

-

-

9781623367480

24

Dog Obsessed The Honest Kitchen's Complete Guide to a Happier, Healthier Life for the Pup You Love Paperb $

22.99

$

22.53

-

-

OTHER LPDO

Confidential

-

7/20/2023

Page 4