Product Brochure

HEALTHY. HIGH QUALITY. HUMAN GRADE.

2024 PRODUCT BROCHURE

IT ALL STARTED IN MY KITCHEN Back in 2002, I hadn’t meant to start a pet food company.

My first dog, Mosi, had frequent ear infections and skin problems. I knew that improving his diet could play a big role in helping him feel better. But there was nothing on the market that offered a healthy, whole food solution and was easy to prepare. So I decided to make a food myself using 100% human grade, dehydrated ingredients.

When I saw amazing results in Mosi, I realized that other pets could benefit, too. That’s when it all started evolving into a company. Over 20 years later, we have a full line of products for dogs and cats that spans all sorts of pet and owner needs. We’re excited to share the new innovations that we’ve spent the last few years perfecting.

As we’ve grown, we’ve been able to bring the highest quality standards of people food to foods made for pets.

We’ve also extended our positive impact well beyond the bowl, becoming a Certified B Corporation.

Our persistent efforts to raise the bar on pet food is what we call “The Honest Difference.” It means everything to us, and once your pet gets a taste, we believe it will mean everything to you, too.

LUCY POSTINS The Honest Kitchen Founder & Chief Integrity Officer

Contents RAISING THE BAR ON PET FOOD

4

HUMAN GRADE VS FEED GRADE

5

A MORE THOUGHTFUL PROCESS

6

TRANSITIONING TO AN HONEST DIET

10

ROTATIONAL FEEDING

11

DOG PRODUCTS

12

Dehydrated Food

13

Whole Food Clusters

16

Wet Food

18

Toppers

19

Snacks

21

Boosts & Supplements

23

CAT PRODUCTS

24

Dehydrated Food

25

Whole Food Clusters

25

Wet Food

26

Snacks & Hydration

28

RECIPES AT A GLANCE

30

WE'RE NOW A CERTIFIED B CORPORATION!

RAISING THE BAR ON PET FOOD Back in 2002, we were the world’s first human grade pet food company. We knew this distinction was important as it meant providing superior quality and nutrition. We've been making human grade pet food for over twenty years, and we check all the boxes you're looking for.

Human grade Healthy, whole food ingredients you recognize Thoughtfully sourced meats, fish & produce Made in the USA with US & globally sourced ingredients No meat meals, fillers, artificial preservatives or GMO ingredients Picky pet approved Natural with added vitamins, minerals & trace nutrient 4 | RAISING THE BAR ON PET FOOD

HUMAN GRADE VS FEED GRADE them

us THE 1ST EVER HUMAN GRADE PET FOOD —

1,000+ FEED GRADE PET FOODS —

Follows human food safety standards, which include 100+ safety requirements

Follows livestock feed safety standards, which include a minimum of 15 safety requirements

Uses non-GMO ingredients verified as human-edible

Can use ingredients rejected for human consumption, including feed grade by-products and fillers

Only uses highestquality, thoughtfully sourced protein, like wild caught fish and cage free turkey

Minimally processed using production methods like cold pressing, roasting and gentle dehydration

Able to use protein not safe for human consumption, including ‘4D’ meats (dying, dead, diseased or downed) Highly processed using production methods that may include extrusion, which uses extreme heat and pressure

HUMAN GRADE VS FEED GRADE | 5

DEHYDRATED FOOD A HOME-COOKED MEAL YOU DON’T HAVE TO COOK We use the same high quality, human grade ingredients as fresh dog food and just gently dehydrated them for more convenience. The end result is a healthy, homemade meal that smells and tastes just like real food (because it is)!

6 | A MORE THOUGHTFUL PROCESS

BEFORE

AFTER

THE BENEFITS OF DEHYDRATION 100% human grade Minimally processed Shelf stable (no refrigeration) Ready in 3 minutes Less than half the cost of fresh* *Based on a 30 lb active dog eating a grain free chicken recipe based on US MSRP as of January 2023.

Serving Tips 1 Serve alone as a complete & balanced meal.

2 Use as a topper.

3 Use in enrichment feeding — try freezing in lick mats or in puzzle/dispenser toys.

A MORE THOUGHTFUL PROCESS | 7

WHOLE FOOD CLUSTERS THE WORLD’S FIRST 100% HUMAN GRADE DRY FOOD FOR PETS

Made with whole food ingredients you’d recognize and created with a veterinary nutritionist, these 100% whole food clusters allow you to feed your pet a healthy, highquality meal in a scoop and serve format. Every batch is made in our human grade facility with lots of love and no compromises.

REAL, WHOLE FOODS We start by mixing 100% human grade batches of fresh meat & produce.

COLD PRESSED Then we cold press them into pure & delicious Whole Food Clusters.

ROASTED & DEHYDRATED Each cluster is roasted & gently dehydrated for maximum nutrients.

8 | A MORE THOUGHTFUL PROCESS

HUMAN GRADE CLUSTERS —

FEED GRADE KIBBLE —

Thoughtfully-sourced protein is the #1 ingredient (no meat meals, ever!)

Rendered meat meals & 4D meats (dead, diseased, dying or downed)

Cold-pressed, roasted & dehydrated

Processed with high heat and pressure

Healthy produce, whole grains & no GMO or artificial ingredients

Fillers, by-products and artificial ingredients

Made in a human food facility with 100+ safety standards

Made with feedgrade standards for livestock

A MORE THOUGHTFUL PROCESS | 9

TRANSITIONING TO AN HONEST DIET To help avoid digestive trouble, it’s important to gradually switch a pet’s food over the course of 5 to 7 days.*

DAY 1–2 75% old food 25% Honest Kitchen

DAY 3–4 50% old food 50% Honest Kitchen

DAY 5–6 25% old food 75% Honest Kitchen

DAY 7 100% Honest Kitchen

*For sensitive dogs or cats, gradually switch over the course of 7 to 10 days.

10 | TRANSITIONING TO AN HONEST DIET

A QUICK GUIDE —

ROTATIONAL FEEDING Pets, just like people, appreciate and benefit from a diet full of variety! Eating the same food day after day may lead to mealtime boredom, a lack of nutrient variety and an increased risk of food sensitivities.

BENEFITS OF ROTATIONAL FEEDING PROVIDES A VARIETY OF NUTRIENTS Changing foods regularly offers a wider variety of nutrients, including amino acids, essential fatty acids, vitamins, minerals and antioxidants.

KEEPS MEALTIME EXCITING For habitually picky eaters, this may keep them from becoming bored or disinterested in their food down the road! After all, variety is the spice of life!

MAY HELP AVOID FOOD SENSITIVITIES When you add new foods into your pet’s diet, you increase the range of nutrients they eat, which may reduce the risk of developing food sensitivities later in life.

TIPS ON HOW TO START 1

GO SLOW Transition between foods over 7 days. As your pet gets used to new recipes, you should be able to transition a little quicker!

2

SWITCH IT UP Try new proteins, formats and ingredients to offer the most nutritional variety.

3

REPEAT Keep it going and have fun with toppers, mix-ins and more! Find a rotation schedule that fits you and your pet’s needs.

ROTATIONAL FEEDING | 11

DOG PRODUCTS

PICKY PET APPROVED.

MADE WITH THOUGHTFULLY SOURCED MEAT, FISH & PRODUCE.

DEHYDRATED FOOD COMPLETE & BALANCED

GRAIN FREE RECIPES

WHOLE GRAIN RECIPES

GRAIN FREE CHICKEN RECIPE

WHOLE GRAIN CHICKEN RECIPE

1.5 oz | 2 lb | 4 lb | 7 lb | 10 lb

1.5 oz | 2 lb | 4 lb | 7 lb | 10 lb

GRAIN FREE BEEF RECIPE

WHOLE GRAIN BEEF RECIPE

2 lb | 4 lb | 7 lb | 10 lb

1.5 oz | 2 lb | 4 lb | 7 lb | 10 lb

GRAIN FREE TURKEY RECIPE

WHOLE GRAIN TURKEY RECIPE

2 lb | 4 lb | 7 lb | 10 lb

2 lb | 4 lb | 7 lb | 10 lb

GRAIN FREE FISH RECIPE

WHOLE GRAIN FISH RECIPE

2 lb | 4 lb | 7 lb | 10 lb

4 lb | 10 lb

JUST ADD WATER DOG PRODUCTS | 13

GOURMET GRAINS RECIPES

LIMITED INGREDIENT RECIPES

GOURMET GRAINS CHICKEN & DUCK RECIPE

LIMITED INGREDIENT CHICKEN RECIPE

4 lb | 10 lb

4 lb | 10 lb

GOURMET GRAINS BEEF & SALMON RECIPE

LIMITED INGREDIENT BEEF RECIPE

4 lb | 10 lb

4 lb | 10 lb

GOURMET GRAINS TURKEY & FISH RECIPE

LIMITED INGREDIENT TURKEY RECIPE

4 lb | 10 lb

4 lb | 10 lb

LIMITED INGREDIENT FISH RECIPE 4 lb | 10 lb

LIMITED INGREDIENT DUCK RECIPE 4 lb | 10 lb 14 | DOG PRODUCTS

JUST ADD WATER

BASE MIXES JUST ADD WATER & PROTEIN!

GRAIN FREE VEGGIE, NUT & SEED BASE MIX

WHOLE GRAIN GRAINS, VEGGIE & FRUIT BASE MIX

3 lb | 7 lb

3 lb | 7 lb

Great forrs & home cookeders! raw fee GRAIN FREE FRUIT & VEGGIE BASE MIX 3 lb | 7 lb

DOG PRODUCTS | 15

WHOLE FOOD CLUSTERS COMPLETE & BALANCED

GRAIN FREE RECIPES NO MEAT MEALS, GRAINS, WHEAT, CORN OR SOY

GRAIN FREE CHICKEN RECIPE

GRAIN FREE BEEF RECIPE

1 lb | 5 lb | 20 lb

1 lb | 5 lb | 20 lb

GRAIN FREE TURKEY RECIPE

GRAIN FREE CHICKEN RECIPE FOR PUPPIES

1 lb | 5 lb | 20 lb

With double the probiotics guaranteed for digestive system development 1 lb | 4 lb | 20 lb

New!

GRAIN FREE CHICKEN RECIPE FOR SMALL BREEDS

GRAIN FREE BEEF RECIPE FOR PUPPIES

With an extra boost of L-carnitine & omega fatty acids 1 lb | 4 lb | 10 lb

With an extra boost of L-carnitine & omega fatty acids 4 lb | 10 lb

16 | DOG PRODUCTS

WHOLE GRAIN RECIPES NO PEAS, LENTILS, POTATOES, WHEAT, CORN OR SOY

New recipe!

WHOLE GRAIN CHICKEN RECIPE

WHOLE GRAIN BEEF RECIPE

1 lb | 5 lb | 20 lb

1 lb | 5 lb | 20 lb

WHOLE GRAIN CHICKEN RECIPE FOR PUPPIES

WHOLE GRAIN CHICKEN RECIPE FOR SMALL BREEDS

With double the probiotics guaranteed for digestive system development 1 lb | 4 lb | 20 lb

With an extra boost of L-carnitine & omega fatty acids 1 lb | 4 lb | 10 lb

DOG PRODUCTS | 17

WET FOOD COMPLETE & BALANCED Available in 10.5 oz boxes

BUTCHER BLOCK PÂTÉ® FLAVOR-PACKED BLEND OF WHOLE MUSCLE MEATS, LIVERS & WHOLE FOODS

CHICKEN & SUPER GREEN PÂTÉ

BEEF, CHEDDAR & FARM VEGGIES PÂTÉ

TURKEY & AUTUMN VEGGIES PÂTÉ

BEEF, LAMB & SPRING VEGGIES PÂTÉ

ONE POT STEWS SLOW COOKED CUTS OF WHOLE MUSCLE MEATS IN A RICH & HEARTY BONE BROTH REDUCTION

SLOW COOKED CHICKEN STEW

ROASTED BEEF STEW

BRAISED BEEF & LAMB STEW

SIMMERED SALMON & CHICKEN STEW

18 | DOG PRODUCTS

TENDER TURKEY STEW

Chicken & Pumpkin Stew

TOPPERS

BOOST TASTE & NUTRITION Available in 5.5 oz easy-to-pour boxes

POUR OVERS

®

BONE BROTH POUR OVERS A TASTY BOOST OF PROTEIN

CHICKEN STEW

BEEF STEW

TURKEY & SALMON STEW

PUMPKIN POUR OVERS SUPPORTS HEALTHY DIGESTION

CHICKEN & PUMPKIN STEW

TURKEY & PUMPKIN STEW

SALMON & PUMPKIN STEW

SUPERFOODS POUR OVERS HEALTHY GREEN ANTIOXIDANT GOODNESS

CHICKEN STEW

TURKEY STEW

LAMB & BEEF STEW

DOG PRODUCTS | 19

Hip & Joint Chicken Stew FUNCTIONAL POUR OVERS ADDED NUTRIENTS TO HELP SUPPORT OVERALL HEALTH

HIP & JOINT: CHICKEN STEW

IMMUNE SUPPORT: BEEF STEW

HEART HEALTH: TURKEY BROTH & SALMON STEW

REVIVE & RESTORE: CHICKEN & PUMPKIN STEW

SKIN & COAT: SALMON STEW

99% MEAT BOOSTERS BOOST TASTE & PROTEIN

99% CHICKEN

99% FISH

20 | DOG PRODUCTS

99% BEEF

99% TURKEY & DUCK

SNACKS

A VARIETY OF TREATS FOR EVERY OCCASION

COOKIES SMALL BATCH & SLOW BAKED Available in 8 oz resealable pouches

GOAT’S MILK N’ COOKIES CRUNCHY PROBIOTIC SNACKS

PEANUT BUTTER & HONEY

BLUEBERRIES & VANILLA

PUMPKIN & CINNAMON

PARMESAN PECKS® TASTY MINI TREATS

CHICKEN, PARMESAN & CRANBERRY

BEEF, PARMESAN & BLUEBERRY

DUCK, PARMESAN & CHERRY

BONE BROTH BITES SAVORY PROTEIN COOKIES

CHICKEN BONE BROTH, CARROTS & PARSLEY

BEEF BONE BROTH, SWEET POTATOES & PARSLEY

TURKEY BONE BROTH, PUMPKIN & PARSLEY

Pecks easily snap in half for smaller dogs!

DOG PRODUCTS | 21

FISH TREATS A GIFT OF GOODNESS FROM THE SEA

OCEAN CHEWS®

PURELY ONE

HEALTHY, NATURAL RAWHIDE ALTERNATIVE

ONE-INGREDIENT WONDERS

CRISPY COD FISH SKINS

HEARTY WOLFFISH SKINS

100% WHITE FISH FILETS

2.75 oz | 5.5 oz

3 oz | 6 oz

3 oz

SUPERFOOD COD CRISPS CRISPY PROTEIN-PACKED SNACKS

COD & STRAWBERRIES

COD & BLUEBERRIES 3 oz

3 oz

MEATY TREATS HIGH PROTEIN & UBER CRAVEABLE Available in 4 oz resealable pouches

SURF & TURF MEATY LITTLES® FOR PUPPIES, SMALL BREED & TRAINING

CHICKEN & SALMON RECIPE

22 | DOG PRODUCTS

BEEF & SALMON RECIPE

JERKY HARVEST MINI BARS®

GOURMET BBQ LIVER CHIPS

MEATY SNACK BITES

SNAPPABLE PROTEIN ROUNDS

CHICKEN RECIPE

CHICKEN LIVER & CHEDDAR RECIPE

with apples, blueberries and a hint of ginger

BEEF RECIPE

BEEF LIVER & CHEDDAR RECIPE

with carrots, apples and a hint of thyme

BOOSTS & SUPPLEMENTS NOURISH & HYDRATE

DAILY BOOSTERS & SUPPLEMENTS DELICIOUS, NOURISHING DRINKS WITH NUTRITIONAL BENEFITS

BEEF BONE BROTH

TURKEY BONE BROTH GOAT’S MILK

0.12 oz | 3.6 oz

3.6 oz

0.18 oz | 5.2 oz

PERFECT FORM® DIGESTIVE SUPPLEMENT 3.2 oz

JUST ADD WATER DOG PRODUCTS | 23

CAT PRODUCTS

CAT APPROVED TASTE. Human approved nutrition.

Your cats will love it because it’s oh-so-delicious.

You’ll love it because it’s oh-so-good for them, too.

DEHYDRATED FOOD COMPLETE & BALANCED Available in 10x 1 oz, 2 lb & 4 lb boxes

GRAIN FREE RECIPES

CHICKEN RECIPE

CHICKEN & FISH RECIPE

TURKEY RECIPE

Just add water for an easy homemade meal

WHOLE FOOD CLUSTERS COMPLETE & BALANCED Available in 1 lb, 4 lb & 10 lb bags

GRAIN FREE RECIPES

CHICKEN RECIPE

CHICKEN & FISH RECIPE

TURKEY & CHICKEN RECIPE

JUST ADD WATER CAT PRODUCTS | 25

WET FOOD COMPLETE & BALANCED

CÂTÉ® FLAVOR PACKED BLEND OF WHOLE MUSCLE MEATS, LIVERS & WHOLE FOODS IN A SMOOTH, GOURMET PÂTÉ

CHICKEN RECIPE

TURKEY RECIPE

2.8 oz | 5.5 oz

2.8 oz | 5.5 oz

SALMON & COD RECIPE

BEEF & CHICKEN RECIPE

2.8 oz | 5.5 oz

2.8 oz | 5.5 oz

VARIETY PACK 8x 2.8 oz 26 | CAT PRODUCTS

New single serve size!

MINCED GRAIN FREE, PROTEIN-PACKED MINCED BITS IN BONE BROTH GRAVY

CHICKEN RECIPE

TURKEY RECIPE

2.8 oz | 5.5 oz

2.8 oz | 5.5 oz

SALMON & COD RECIPE

TURKEY, CHICKEN & DUCK RECIPE

2.8 oz | 5.5 oz

2.8 oz | 5.5 oz

VARIETY PACK 8x 2.8 oz CAT PRODUCTS | 27

SNACKS & HYDRATION SMITTENS® SIMPLY DEHYDRATED, LIMITED INGREDIENT TREATS

WHITE FISH RECIPE 1.5 oz

28 | CAT PRODUCTS

JUST ADD WATER

GOAT’S MILK A TASTY BOOST OF PROBIOTICS TO HELP SUPPORT DIGESTIVE HEALTH & HYDRATION

Over 1.5 billion active probiotics!

GOAT’S MILK 0.1 oz | 5.2 oz

CAT PRODUCTS | 29

RECIPES AT A GLANCE COMPLETE & BALANCED RECIPES FOR DOGS

DEHYD

Beef Recipe

Turkey Recipe

Fish Recipe

Chicken Recipe

Beef Recipe

Turkey Recipe

WHOLE GRAIN

Chicken Recipe

GRAIN FREE

Protein

24%

31%

29%

32%

24.5%

22.5%

22%

Fat

14%

14%

18%

8.5%

14%

8.5%

15%

Calories

446/ cup

514/ cup

488/ cup

437/ cup

485/ cup

441/ cup

470/ cup

Sodium

0.19%

0.37%

0.30%

0.28%

0.29%

0.19%

0.13%

For Puppies

For Adults & Seniors

Contains:

White Potatoes

Legumes

Flaxseed

Eggs

30 | RECIPES AT A GLANCE

0

DRATED FOOD

Chicken & Duck Recipe

Beef & Salmon Recipe

Turkey & White Fish Recipe

Chicken Recipe

Beef Recipe

Turkey Recipe

Fish Recipe

Duck Recipe

LIMITED INGREDIENT

Fish & Oat Recipe

GOURMET GRAINS

28%

30%

30%

28%

26%

25%

24.5%

34%

24%

9%

16%

15%

18%

16%

7.2%

18.5%

14%

14%

391/ cup

449/ cup

423/ cup

445/ cup

516/ cup

445/ cup

516/ cup

468/ cup

506/ cup

0.19%

0.32%

0.33%

0.30%

0.37%

0.28%

0.13%

0.34%

0.34%

RECIPES AT A GLANCE | 31

RECIPES AT A GLANCE COMPLETE & BALANCED RECIPES FOR DOGS

WHOLE FOOD CLUSTERS

Beef Recipe

Turkey Recipe

Chicken Recipe for Puppies

Chicken Recipe for Small Breeds

Beef Recipe for Small Breeds

Chicken & Oat Recipe

Beef & Oat Recipe

Chicken & Oat Recipe for Puppies

WHOLE GRAIN

Chicken Recipe

GRAIN FREE

26%

26%

26%

27%

26.5%

26%

24%

23%

25%

14.5% 14.5%

14.5%

16%

15.5%

17%

14.5%

16%

16%

422/ cup

427/ cup

423/ cup

463/ cup

460/ cup

455/ cup

428/ cup

419/ cup

467/ cup

Sodium 0.48% 0.36%

0.3%

0.39% 0.38% 0.4%

0.12%

0.5%

0.37%

Protein

Fat

Calories

For Puppies

For Adults & Seniors

Contains:

White Potatoes

Legumes

Flaxseed

Eggs

32 | RECIPES AT A GLANCE

Chicken & Super Greens Pâté Beef, Cheddar & Farm Veggies Pâté Turkey & Autumn Veggies Pâté Beef, Lamb & Spring Veggies Pâté Turkey, Duck & Root Veggies Pâté Slow Cooked Chicken Stew Roasted Beef Stew

Tender Turkey Stew Braised Beef & Lamb Stew Simmered Salmon & Chicken Stew

Chicken & Oat Recipe for Small Breeds

WET FOOD

BUTCHER BLOCK PÂTÉ® ONE POT STEWS

24.5% 10.5% 12% 10.5% 12.5% 10.5% 9% 8% 8% 7% 10%

15.5% 7% 4% 5.5% 5% 5% 2% 5% 2% 6% 3%

462/ cup

369/ box

274/ box

366/ box

298/ box

343/ box

194/ box

328/ box

268/ box

276/ box

231/ box

0.36% 0.15%

0.13%

0.12%

0.13%

0.13% 0.06% 0.23% 0.09% 0.07% 0.09%

RECIPES AT A GLANCE | 33

RECIPES AT A GLANCE COMPLETE & BALANCED RECIPES FOR CATS

Grain Free Chicken & Fish Recipe

Grain Free Turkey Recipe

Grain Free Chicken Recipe

Grain Free Chicken & Fish Recipe

Grain Free Turkey & Chicken Recipe

WHOLE FOOD CLUSTERS

Grain Free Chicken Recipe

DEHYDRATED FOOD

Protein

42%

42%

40%

35%

35%

33%

10

Moisture

5%

5%

5%

8%

8%

8%

78

Calories

512/ cup

512/ cup

512/ cup

450/ cup

450/ cup

450/ cup

17 5.5 o

Contains:

Chicken

White Potatoes

Legumes

34 | RECIPES AT A GLANCE

Grain Free Chicken Recipe

Grain Free Turkey Recipe

Grain Free Salmon & Cod Recipe

Grain Free Beef & Chicken Recipe

Grain Free Chicken Recipe

Grain Free Turkey Recipe

Grain Free Salmon & Cod Recipe

Grain Free Turkey, Chicken & Duck Recipe

WET FOOD

CÂTÉ® MINCED

0% 11% 12% 10% 10% 9.5% 10% 10%

8%

78%

78%

78%

82%

82%

82%

82%

71/ 188/ 146/ 187/ 166/ 157/ 137/ 167/ oz box 5.5 oz box 5.5 oz box 5.5 oz box 5.5 oz box 5.5 oz box 5.5 oz box 5.5 oz box

RECIPES AT A GLANCE | 35

Don't be a stranger!

Call us at 866.437.9729 | Text us at 619.547.1115 Email us at questions@thehonestkitchen.com fb.com/thehonestkitchen @honestkitchen

THK Product Flier/Brochure | 0624