Product Brochure

THE HONEST DIFFERENCE

IT ALL STARTED IN MY KITCHEN

Back in 2002, I hadn’t meant to start a pet food company. My first dog, Mosi, had frequent ear infections and skin problems. I knew that improving his diet could play a big role in helping him feel better. But there was nothing on the market that offered a healthy, whole food solution and was easy to prepare. So I decided to make a food myself using 100% human grade, dehydrated ingredients.

When I saw amazing results in Mosi, I realized that other pets could benefit, too. That’s when it all started evolving into a company. Over 20 years later, we have a full line of products for dogs and cats that spans all sorts of pet and owner needs. We’re excited to share the new innovations that we’ve spent the last few years perfecting.

As we’ve grown, we’ve been able to bring the highest quality standards of people food to foods made for pets. We’ve also extended our positive impact well beyond the bowl, becoming a Certified B Corporation.

Our persistent efforts to raise the bar on pet food is what we call “The Honest Difference.” It means everything to us, and once your pet gets a taste, we believe it will mean everything to you, too.

POSTINS The Honest Kitchen Founder & Chief Integrity Officer

WE'RE NOW A CERTIFIED B CORPORATION!

RAISING THE BAR ON PET FOOD

Back in 2002, we were the world’s first human grade pet food company. We knew this distinction was important as it meant providing superior quality and nutrition. We've been making human grade pet food for over twenty years, and we check all the boxes you're looking for.

Human grade

Natural with added vitamins, minerals & trace nutrients

Thoughtfully sourced meats, fish & produce

Whole food ingredients

Made in the USA with US & globally sourced ingredients

NO meat meals, fillers, artificial preservatives or GMO ingredients

Picky pet approved

HUMAN GRADE VS FEED GRADE us them

THE 1ST EVER HUMAN GRADE PET FOOD —

Follows human food safety standards, which include 100+ safety requirements

Guaranteed to use non-GMO ingredients verified as human-edible

1,000+

FEED GRADE PET FOODS —

Follows livestock feed safety standards, which include a minimum of 15 safety requirements

Can use ingredients rejected for human consumption, including feed grade by-products and fillers

Only uses highestquality, thoughtfully sourced protein, like wild caught fish and cage free turkey

Minimally processed using production methods like cold pressing, roasting and gentle dehydration

Able to use protein not safe for human consumption, including ‘4D’ meats (dying, dead, diseased or downed)

Highly processed using production methods that may include extrusion, which uses extreme heat and pressure

DEHYDRATED FOOD

YOU THINK “DIFFERENT.” YOUR PET THINKS “DELICIOUS.”

When our fruits and veggies are ripe, they’re washed and finely diced to make sure they’re really easy to digest. Warm air, below 104°F, is used to gently blow away the moisture. Our leafy greens are steam sterilized between 165°F and 180°F to reduce pathogens. Our meats, eggs and fish are gently steamed between 140°F and 165°F, which eliminates pathogens. The moisture is then carefully evaporated through dehydration. Potatoes and grains are flash-heated to help break down the cellulose and aid in digestion. The end result? An artificial preservative-free food that tastes delicious and is easy to prepare.

THE BENEFITS OF DEHYDRATION

100% human grade

Minimally processed

Shelf stable (no refrigeration)

Ready in 3 minutes

Less than half the cost of fresh*

*Based on a 30 lb active dog eating a grain free chicken recipe based on US MSRP as of January 2023.

Serving Tips

1 Serve alone as a complete & balanced meal.

2 Use as a topper.

3 Use in enrichment feeding — try freezing in lick mats or in puzzle/dispenser toys.

WHOLE FOOD CLUSTERS

THE WORLD’S FIRST 100% HUMAN GRADE DRY FOOD FOR PETS

We believe that clean ingredients with minimal processing provide pets with the best nutrition possible. Created with a veterinary nutritionist, these 100% human grade clusters are made with thoughtfully sourced protein, veggies, salmon oil and probiotics in perfect proportions for your pet. Every batch is made in our human grade facility with lots of love and no compromises.

REAL, WHOLE FOODS

We start by mixing 100% human grade batches of fresh meat & produce.

COLD PRESSED

Then we cold press them into pure & delicious Whole Food Clusters.

ROASTED & DEHYDRATED

Each cluster is roasted & gently dehydrated for maximum nutrients.

HUMAN GRADE CLUSTERS —

Thoughtfully-sourced protein is the #1 ingredient (no meat meals, ever!)

Cold-pressed, roasted & dehydrated

Healthy produce, whole grains & no GMO or artificial ingredients

Made in a human food facility with 100+ safety standards

FEED GRADE KIBBLE —

Rendered meat meals & 4D meats (dead, diseased, dying or downed)

Processed with high heat and pressure

Fillers, by-products and artificial ingredients

Made with feedgrade standards for livestock

TRANSITIONING TO AN HONEST DIET

To help avoid digestive trouble, it’s important to gradually switch a pet’s food over the course of 5 to 7 days.*

DAY 1–2

75% old food

25% Honest Kitchen

DAY 3–4

50% old food

50% Honest Kitchen

DAY 5–6

25% old food

75% Honest Kitchen

100% Honest Kitchen

*For sensitive dogs or cats, gradually switch over the course of 7 to 10 days.

A QUICK GUIDE — ROTATIONAL FEEDING

Pets, just like people, appreciate and benefit from a diet full of variety! Eating the same food day after day may lead to mealtime boredom, a lack of nutrient variety and an increased risk of food sensitivities.

BENEFITS OF ROTATIONAL FEEDING

PROVIDES A VARIETY OF NUTRIENTS

Changing foods regularly offers a wider variety of nutrients, including amino acids, essential fatty acids, vitamins, minerals and antioxidants.

KEEPS MEALTIME EXCITING

For habitually picky eaters, this may keep them from becoming bored or disinterested in their food down the road! After all, variety is the spice of life!

MAY HELP AVOID FOOD SENSITIVITIES

When you add new foods into your pet’s diet, you increase the range of nutrients they eat, which may reduce the risk of developing food sensitivities later in life.

TIPS ON HOW TO START

1 GO SLOW

Transition between foods over 7 days. As your pet gets used to new recipes, you should be able to transition a little quicker!

2

SWITCH IT UP

Try new proteins, formats and ingredients to offer the most nutritional variety.

3 REPEAT

Keep it going and have fun with toppers, mix-ins and more! Find a rotation schedule that fits you and your pet’s needs.

PICKY PET APPROVED.

MADE WITH THOUGHTFULLY SOURCED MEAT, FISH & PRODUCE.

DEHYDRATED FOOD

GOURMET GRAINS RECIPES

LIMITED INGREDIENT RECIPES

GOURMET GRAINS

CHICKEN & DUCK RECIPE

4 lb | 10 lb

LIMITED INGREDIENT

CHICKEN RECIPE

4 lb | 10 lb

GOURMET GRAINS

BEEF & SALMON RECIPE

4 lb | 10 lb

LIMITED INGREDIENT

BEEF RECIPE

4 lb | 10 lb

GOURMET GRAINS

TURKEY & FISH RECIPE

4 lb | 10 lb

LIMITED INGREDIENT

TURKEY RECIPE

4 lb | 10 lb

LIMITED INGREDIENT

FISH RECIPE

4 lb | 10 lb

LIMITED INGREDIENT

DUCK RECIPE

4 lb | 10 lb

WHOLE FOOD CLUSTERS

COMPLETE & BALANCED

GRAIN FREE RECIPES

NO MEAT MEALS, GRAINS, WHEAT, CORN OR SOY

GRAIN FREE CHICKEN RECIPE

1 lb | 5 lb | 20 lb

GRAIN FREE BEEF RECIPE

1 lb | 5 lb | 20 lb

GRAIN FREE TURKEY RECIPE

1 lb | 5 lb | 20 lb

GRAIN FREE CHICKEN RECIPE FOR PUPPIES

With double the probiotics guaranteed for digestive system development 1 lb | 4 lb | 20 lb

GRAIN FREE CHICKEN RECIPE FOR SMALL BREEDS

With an extra boost of L-carnitine & omega fatty acids

1 lb | 4 lb | 10 lb

GRAIN FREE BEEF RECIPE FOR PUPPIES

With an extra boost of L-carnitine & omega fatty acids 4 lb | 10 lb

WHOLE GRAIN RECIPES

NO PEAS, LENTILS, POTATOES, WHEAT, CORN OR SOY WHOLE

WHOLE GRAIN CHICKEN RECIPE FOR PUPPIES

With double the probiotics guaranteed for digestive system development 1 lb | 4 lb | 20 lb

WHOLE GRAIN CHICKEN RECIPE FOR SMALL BREEDS

With an extra boost of L-carnitine & omega fatty acids

1 lb | 4 lb | 10 lb

WET FOOD

COMPLETE & BALANCED

Available in 10.5 oz boxes

BUTCHER BLOCK PÂTÉ™

FLAVOR-PACKED BLEND OF WHOLE MUSCLE MEATS, LIVERS &

CHICKEN & SUPER GREEN PÂTÉ

BEEF, CHEDDAR & FARM VEGGIES PÂTÉ

TURKEY & AUTUMN VEGGIES PÂTÉ

BEEF, LAMB & SPRING VEGGIES PÂTÉ

ONE POT STEWS

SLOW COOKED CUTS OF WHOLE MUSCLE MEATS IN A RICH & HEARTY BONE BROTH REDUCTION

SLOW COOKED CHICKEN STEW

ROASTED BEEF STEW

TENDER TURKEY STEW

BRAISED BEEF & LAMB STEW

SIMMERED SALMON & CHICKEN STEW

TOPPERS

BOOST TASTE & NUTRITION

Available in 5.5 oz easy-to-pour boxes

POUR OVERS®

BONE BROTH POUR OVERS

A TASTY BOOST OF PROTEIN

CHICKEN STEW BEEF STEW

TURKEY & SALMON STEW

PUMPKIN POUR OVERS

SUPPORTS HEALTHY DIGESTION

CHICKEN & PUMPKIN STEW

TURKEY & PUMPKIN STEW

SUPERFOODS POUR OVERS

HEALTHY GREEN ANTIOXIDANT GOODNESS

SALMON & PUMPKIN STEW

CHICKEN STEW

TURKEY STEW

LAMB & BEEF STEW

Hip & ChickenJointStew

HIP & JOINT: CHICKEN STEW

IMMUNE SUPPORT: BEEF STEW

SKIN & COAT: SALMON STEW

HEART HEALTH: TURKEY BROTH & SALMON STEW

REVIVE & RESTORE: CHICKEN & PUMPKIN STEW

99% MEAT BOOSTERS

BOOST TASTE & PROTEIN

99% CHICKEN

99% BEEF

99% TURKEY & DUCK

99% FISH

SNACKS

A VARIETY OF TREATS FOR EVERY OCCASION

COOKIES SMALL BATCH & SLOW BAKED

Available in 8 oz resealable pouches

GOAT’S MILK N’ COOKIES

CRUNCHY PROBIOTIC SNACKS

PEANUT BUTTER & HONEY

BLUEBERRIES & VANILLA

PARMESAN PECKS®

TASTY MINI TREATS

CHICKEN, PARMESAN & CRANBERRY

BEEF, PARMESAN & BLUEBERRY

BONE BROTH BITES

SAVORY PROTEIN COOKIES

PUMPKIN & CINNAMON

DUCK, PARMESAN & CHERRY

CHICKEN BONE BROTH, CARROTS & PARSLEY

BEEF BONE BROTH, SWEET POTATOES & PARSLEY

TURKEY BONE BROTH, PUMPKIN & PARSLEY

Pecks easily snap in half for smaller dogs!

MEATY TREATS HIGH PROTEIN & UBER CRAVEABLE Available in 4 oz resealable pouches

SURF & TURF MEATY LITTLES™ FOR PUPPIES, SMALL BREED & TRAINING

CHICKEN & SALMON RECIPE

BEEF & SALMON RECIPE

JERKY HARVEST MINI BARS™ MEATY, WHOLE FOOD SNACK BITES

CHICKEN RECIPE with apples, blueberries and a hint of ginger

BEEF RECIPE with carrots, apples and a hint of thyme

FISH TREATS A GIFT OF GOODNESS FROM THE SEA

OCEAN CHEWS® HEALTHY, NATURAL RAWHIDE ALTERNATIVE

PURELY ONE ONE-INGREDIENT WONDERS

CRISPY COD

100% WHITE FISH FILETS 3 oz

SUPERFOOD COD CRISPS

CRISPY PROTEIN-PACKED SNACKS

BOOSTS & SUPPLEMENTS

DAILY BOOSTERS DELICIOUS,

DEHYDRATED FOOD

COMPLETE & BALANCED

Available in 10x 1 oz, 2 lb & 4 lb boxes

GRAIN FREE RECIPES

CHICKEN RECIPE CHICKEN & FISH RECIPE

Just add water for an easy homemade meal

WHOLE FOOD CLUSTERS

COMPLETE & BALANCED

Available in 1 lb, 4 lb & 10 lb bags

GRAIN FREE RECIPES

TURKEY RECIPE

CHICKEN RECIPE CHICKEN & FISH RECIPE

TURKEY & CHICKEN RECIPE

WET FOOD

COMPLETE & BALANCED

Available in 5.5 oz easy-to-pour boxes

CÂTÉ™

FLAVOR PACKED BLEND OF WHOLE MUSCLE MEATS, LIVERS & WHOLE FOODS IN A SMOOTH, GOURMET PÂTÉ

CHICKEN RECIPE

RECIPE

RECIPE

SALMON & COD RECIPE

BEEF & CHICKEN RECIPE

VARIETY PACK 8x 5.5 oz

TURKEY

SALMON & TURKEY

MINCED GRAIN FREE, PROTEIN-PACKED MINCED BITS IN BONE BROTH GRAVY

SALMON RECIPE

DUCK RECIPE

SNACKS, TOPPERS & HYDRATION

SMITTENS®

SIMPLY DEHYDRATED, LIMITED INGREDIENT TREATS

MMMIXERS™

LIMITED INGREDIENT PROTEIN TOPPERS TO BOOST TASTE & NUTRITION

GOAT’S MILK

A TASTY BOOST OF PROBIOTICS TO HELP SUPPORT DIGESTIVE HEALTH & HYDRATION

Over 1.5 billion active probiotics!

RECIPES AT A GLANCE

For Adults & Seniors

Contains: White Potatoes

Legumes

Flaxseed Eggs

DEHYDRATED FOOD

RECIPES AT A GLANCE

WHOLE FOOD CLUSTERS

Contains: White Potatoes

Legumes

Flaxseed Eggs

WET FOOD

WHOLE FOOD