New Location: Meet Roberto Alamo, Owner HAR Miami

The path toward owning your own business is not always straight; it sometimes winds, and takes unexpected turns before ultimately leading you to the right business opportunity. That was the case for Roberto Alamo, 33, of Miami, Florida. His path toward owning an Honest Abe Roofing Franchise was unique, winding, and impressive. Roberto signed his Franchise Agreement on April 8th, and completed the Launch Process of his franchise a few weeks ago and is now open for business. He and his team still have a long road ahead of them, but under his leadership they’ll reach the type of success they’re seeking. To date, their location has generated just under $80,000. Not a bad first few weeks!

ROBERTO'S PATH - OWNING AN HONEST ABE ROOFING FRANCHISE

Roberto was born and raised in Venezuela and is fluent in both Spanish and English. Education was an important component of his life from an early age. He saw the value of getting a strong education for both his career, and his personal development. He was an accomplished student throughout his youth. Those accomplishments lead to his acceptance to one of Venezuela's most prestigious Engineering schools.

After graduating with a Bachelor of Science in Production Engineering from Unversidad Metropolitana (Caracas, Venezuela) in 2011, Alamo began a career as an Engineer in the Oil and Gas industry for a company that served multiple Latin American countries. During his tenure with that company he held multiple titles, which culminated with a stint as a Vice President of Corporate Development and Operations. It was in this role that he got his first taste of business ownership. Through sweat equity, he was given the opportunity to take over a new business unit for the company.

Under his direction, this new unit expanded international business, successfully entering 5 new countries and securing projects with new clients totaling $28 million in Columbia, Peru and Mexico. This established the company as the Latin-American geotechnical market leader within 2 years of its inception. He successfully led a team of 60 members to complete 3 offshore exploration projects, while also beating profit expectations by 20%. This success would be enough for most people, but not Roberto. He knew that he was meant for more.

In 2016, Alamo began studies at New York University in pursuit of his graduate degree in Business Administration. Once graduating with his MBA in 2018, he began work with American Express as a Strategy Senior Manager of Global Product Management. He designed and rolled out new B2B products for corporate payments and lending that is projected to lead to an increased transaction volume of $60 billion.

WHAT LEAD ROBERTO TO PURCHASE AN HONEST ABE ROOFING FRANCHISE?

Roberto clearly has a lot of strengths and could likely have started his own business from scratch. So, why did he choose to purchase a franchise? Well, we asked him the following questions during the presentation that he gave to our Franchise Approval Team prior to being awarded the franchise territory:

Why are you starting a business?

 Path to long-term financial independence.  Extreme ownership - controlling my own destiny.  Leveraging the competencies and experience the right way.  Provide customers with a great product and exceptional service.

Why Honest Abe Roofing?

 Compelling Business Model  Major Competitive advantage through financing and guarantee offering.  Deep know-how and support.  Fantastic interactions and feedback from existing franchisees.  Outstanding purchasing power and demand for roofing services.  Grow metal roofing penetration in Miami.

What do you believe will be your pathway to success?

 Build a team.  Marketing, marketing, marketing  Training.  Process Standardization and structure optimization.  Sales training and recruiting.

"Every existing franchisee I have spoken to has had nothing but great things to say about the level of support." - Roberto Alamo ON A PERSONAL NOTE

Roberto is married to Corina (pictured to the left), a successful digital marketer with experience at one of the top global advertising agencies. She supports this endeavor wholeheartedly (if she didn't, we wouldn't have approved him). They live in Miami and enjoy surfing, biking, boating and golfing.