WE’RE PROS AT HELPING PROS.
. A New PRO Brand & Statement to our PRO Customers We are excited to share our new PRO brand with you and to outline how you can leverage it to Grow the PRO in your stores. Our new PRO brand makes a statement to our PRO Customers and our competitors that we are in the PRO business. The look and feel is strong, authentic and gritty – characteristics of our valuable PRO customer. We have created a brand stance – ‘WE’RE PROS AT HELPING PROS’, which sends a clear message that our PRO associates have the knowledge and commitment to serve their PRO customers at the highest level. A Revitalized Top Notch Rewards Program Our new PRO brand will be used across all of our PRO Marketing efforts, including a new Top Notch Rewards logo. The Top Notch Rewards program is being improved in multiple ways to help you Know & Grow your PRO Customers. For stores on the program, there is a brand new CRM Email program to grow your PRO sales – along with a revolution of Marketing elements that are designed to recognize and reward your valuable PRO customers. For stores not yet on the program, this is another opportunity for you to consider joining. There is no better time than now, as there are many opportunities for you to benefit from leveraging the program. A New Beginning for PRO Strategy Efforts On the following pages, we will outline details of a full In-Store Signage package, a new PRO Apparel program and share all the details on the new PRO Brand and Marketing program. This new program is tailored specifically for Building Centre locations and HH stores that have a large established Contractor business. Share this information and engage with them. We welcome your feedback as we look to Grow the PRO!
Michael Gawtrey Director, Loyalty – PRO & Consumer
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PRO RENTALS PROGRAM
PRO STORE BRANDING
CONNECTING WITH PROS PRO APPAREL TOP NOTCH REWARDS
PRO EMAIL
PRO DIGITAL FLYER
Key Pieces to Growing the PRO
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WE’RE PROS AT HELPING PROS.
WE’RE PROS AT HELPING PROS.
SIGN UP FOR PRO EMAILS!
SIGN UP FOR PRO EMAILS!
homehardware.ca/joinpro
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Message frequency may vary. Reply HELP for help. Reply STOP to cancel. Message & Data rates may apply. For more details visit: homehardware.ca/txt For additional information, email contactus@homehardware.ca
PRO STORE BRANDING
homehardware.ca/joinpro
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Exclusive PRO Only Offers
Exclusive PRO Only Offers
PRO Grade Brands and Products
PRO Newsletters
PRO Grade Tool Reviews
PRO Tips and Articles
And So Much More, Sign up Today!
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PRO Newsletters PRO Tips and Articles PRO Grade Brands and Products PRO Grade Tool Reviews
WE’RE PROS AT HELPING PROS.
And So Much More, Sign up Today! Message frequency may vary. Reply HELP for help. Reply STOP to cancel. Message & Data rates may apply. For more details visit: homehardware.ca/txt For additional information, email contactus@homehardware.ca
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AVAILABLE THROUGH THE SALES MARKETING PORTAL https://teamcober.com/ HHSalesMarketing/ UserContentStart.aspx
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Floor-stand Sign PRO Desk Mat Insert Feature End Signs PRO Quoting Folders Exterior Banner Contractor Desk Overhead Sign Teardrop Flags
2020-03-11 1:47 AM
Available through Store Design Contact: storedesign@homehardware.ca
PRO STORE BRANDING
CUSTOMIZATION AVAILABLE *Only available on pickup truck and box truck*
BOX TRUCK DECAL
PICKUP TRUCK DECAL
TRUCK DECAL
PYLON SIGN
We are proud to introduce the new selection of PRO apparel for your Staff. Whether your staff are at the contractor desk or out working in the yard, these selections will show your customers that “WE’RE PROS AT HELPING PROS.”
APPAREL
Order Yours Today! www.hhmarketingapparel.ca For Login information and the How to Guide, visit Connect (Departments > PRO Marketing > PRO Contractor Apparel). • All pricing includes embroidered HH PRO Logo. • Pricing does not include applicable taxes or shipping. • Payment options will be cheque or Credit Card. • Invoices paid by Credit Card will be subject to a 3% transaction fee. • Custom branding available. Pricing is extra.
Stores wishing to order from the new PRO Apparel program must do so for PRO staff only, who serve customers at the PRO Desk or in an Outside Sales role. Non-PRO staff should continue wearing the HH branded red apparel.
CUSTOMIZATION AVAILABLE Pricing extra, customization only available on select items.
POLO SHIRT
DRESS SHIRT
BALL CAP
BLACK BRAND: ADIDAS®
BLACK BRAND: DEVON & JONES
BLACK BRAND: AJM
WE’RE PROS AT HELPING PROS
WE’RE PROS AT HELPING PROS (ON BACK)
QUARTER ZIP PULLOVER FLEECE
ROUGEMONT HYBRID INSULATED JACKET
DUCK LOGGER PANT
BLACK BRAND: DEVON & JONES
BLACK BRAND: ELEVATE
BLACK BRAND: DICKIES®
YOUR NAME (Pricing Extra)
www.hhmarketingapparel.ca PDF version & How-To Guide available on Connect Connect (Departments > Pro Marketing > Pro Apparel)
PRO DIGITAL FLYER / EMAIL
NEW PRO Digital Flyers and E-Offers will be deployed monthly throughout the year. They will have exclusive pricing available only to your contractor customers. There will be 10 to 12 PRO grade items per flyer specifically selected for PRO customers.
Digital Flyer (Now 2 Pages) Published the first Thursday of every month. Runs for 2 weeks. Includes select PRO grade products.
E-Offers Deployed the Wednesday before the Digital Flyer and the following Wednesday. 2 E-Offers per Digital Flyer. Features the HOT BUY and select Digital Flyer Products.
AVAILABLE ON
https://www.homehardware.ca/en/flyer
Email Registration: https://pc.en.homehardware.ca/registration.aspx Email Collection Tool: Contact Stephanie.McLaughlin@homehardware.ca Connect (Flyer Central > Email Offers/Pro Digital Flyer > HBC/HHBC Flyers)
Top Notch Rewards is a customer retention program, designed for Home Hardware stores, where Dealers reward their PROS for their purchasing loyalty. Members earn 1 point per $20 that they purchase on account. The cost of the points issued is only 0.825%. Top Notch points can be redeemed for virtually anything!
TOP NOTCH REWARDS
Top Notch Stores Outperform Non-Top Notch +3.6% 5 year growth rate, delivering nearly $300 Million in increased Building Supply Purchases
PRO Customers Love Top Notch 92% of TNR Members are Satisfied or Very Satisfied
Growth in Building Supply Purchases Top 25% Stores » +44% (76% TNR) Bottom 25% Stores » +8.4% (19% TNR)
Rewards Drive Bootsteps Back Into Your Stores 2X TNR Members who redeem spend more than Non-TNR Members
“ We would recommend Top Notch to any HBC or HHBC. We have found it improves our receivables, increases customer loyalty and our contractors love the rewards they receive!” John Kuepfer, Wellesley Home Centre
HOW WE COMMUNICATE WITH MEMBERS (VIA EMAIL) TOP NOTCH REWARDS Welcome to TOP NOTCH Rewards Member Number: M 00000 Member Company: XXXX XXXX Store: Home Hardware Building Centre
WELCOME MESSAGE
Dear (member name goes here) Welcome to TOP NOTCH Rewards! Your welcome kit is in the mail, you should receive it in a few days. Your Kit includes details about the program as well as a reward catalogue. And that’s just a sample of what we have available. With TOP NOTCH Rewards, you can get almost anything you want!
ELIGIBLE TO REDEEM
If you have questions at any time, please feel free to contact us at 1-800-468-8116 or email info@topnotchrewards.ca Sincerely, The TOP NOTCH Rewards Team Copyright © 2020 TOP NOTCH Rewards, All rights reserved. You are receiving this email because your enrollment in TOP NOTCH Rewards has been received and approved. Our mailing address is: TOP NOTCH Rewards P.O. Box 329, Stn. Main Stouffville, ON L4A 7Z6
TOP NOTCH REWARDS
Add us to your address book Want to change how you receive these emails? You can update your preferences or unsubscribe from this list.
REACH A KEY POINT LEVEL
T
The Blade
a newsletter for TOP NOTCH Reward Members
July 2020 Edition
an Ju
YOU A
YOU ARE NEEDED HERE We explore the ins and outs of cottage building. LEARN MORE
We ex o
WE H
WE HAVE GIFT CARDS
FIRST REDEMPTION
In stock and ready to ship ORDER NOW 24” 1036-014
Docket: 0-0000 Customer: HH
Initial:
In sto
48” 1036-013
2277 2997
FatMax® Level
Savings available in-store until March 18th, 2020. Cash & carry pricing.
homehardware.ca
CASE OF 1500 Performs in climates below -18˚C
SAVE
10
$
18V RED Lithium Battery
Was $59.99
4997
With fuel gauge. 5350-772
SAVE
25
$
Was $84.99
5997
8
$ 97 Pack
‘J’ Clamps 1/2”. 3211-401
SAVE
25%
75
$
QUAD® MAX Sealant Flexible. Assorted colours. 280 mL.
PACK OF 10
Seville Bath Tub High gloss acrylic. Left or right hand. 60” x 30”.
2030-859, 2036-425/431 to 443
3214-750/751
Was $10.49
Was $499.99
777
BULK PACK
6
$ 47
42497
Each
Each
SAVE
Pack
Duplex Receptacles 15A, 125V. Ivory or white.
2
1
Stratus Entrance Knobset ANSI/BHMA Grade 3. Satin nickel finish. 2328-587
2
1377
RED
Just by using your TOP NOTCH Points
30%
1
Was $18.49
REDEEM FOR A TRIP
3665-108/117
SAVE
25%
Flex Glue® Adhesive Rubberized, waterproof. White. 300 mL. 2010-026
Corona Entrance Knobset Stainless steel finish. 2328-589 Was $49.99
34
97 Set
Just by usi
00000
REDEEM NOW
SAVE
GREAT PRICE
EN1
7497
EVENT# 7404
MONTHLY STATEMENT
PACK OF 100
BULK PACK Hot Dipped Galvanized Nails 3-1/4” x .120. 1285-610
Case
SAVE
Mighty Mini Air Mover™
500 cfm, 3 speeds, 3 operating positions. Easy access plug-in for connecting multiple units. Stackable. 3853-901
70
$
Was $219.99
14997 Kit
Fall Protection Safety Harness Kit Fully CSA approved. Includes rope grab, roof anchor with nails, 50’ snap hook lifeline and harness, with storage pail. 1110-940
SAVE UPTO
$
50
Froth-Pak™ 620 Sealant Spray Foam Kit Seals up duct work, pipes, electrical and more. Bonds to masonry, metal, drywall and more. 2030-996/997/998
6997-31997 Was $79.99 - $369.99 Kit
Kit
Contractors only. Present this ad in-store for offer. All products may not be available in all locations. May require special order in some stores, please allow time for delivery.
RED
REDEEM IN STORE
THE BLADE
Use your points to redeem in store
Use your
REDEEM NOW
Redeem for virtually anything! A loyalty program specifically suited to meet the needs of PROS. The Blade Newsletter is published bi-monthly to inform Members of Home Hardware’s TOP NOTCH Rewards Program. This newsletter is available online at www.topnotchrewards.ca . If you require additional information about TOP NOTCH Rewards contact TOP NOTCH Central at 1-800-468-8116.
Contractor Services
In total, over 100,000 emails will be sent to TNR members each year. Connect (Department > Pro Marketing > Top Notch Rewards)
Redeem fo A loyalty p to meet th
The Blade Newslette Hardware’s TOP NO at www.topnotchrew TOP NOTCH Reward
C
CONNECTING WITH PROS
Homehardware.ca What is new? o New look with new PRO Branding o Refreshed content View the updated web page below: https://www.homehardware.ca/ hh-pro-contractor-services
PRO Shows are a marketing tool that brings Dealers, their Staff, and their professional customers together to mingle in a social and interactive environment. Food and beverages are provided as well as the chance for everyone to chat with Home’s suppliers. PRO Shows include exciting contests, a chance to win great prizes and valuable giveaways. There are informative seminars that will help our PROS learn what’s new in the industry. These shows offer a fun and productive night for all involved! Connect (Department > Pro Marketing > Contractor Shows)
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What is New? o PRO-Approved Rental Equipment Guide, on Connect o Updated Rental Section on HHSL Website
PRO RENTALS PROGRAM
Why Should I Join? o Manual rental contract o Ready to rent tags o Rental price lists o Customizable flyers o Job site signs o Custom store equipment stickers o Rental training o Rental only vendors such as Hilti, Honda and now John Deere o Canadian Rental Association discounted membership
NO Membership Fees and NO Mandatory Investment. Join today and take part in this ever-growing industry.
How To Join Contact promarketing@homehardware.ca for details or view Connect (Department > Rentals Program).
“ 50% of our rental revenue comes from our PRO Customers – every PRO customer we have rents from us and because of Rentals we constantly gain New PRO customers. They truly appreciate that we have the tools they need to get the job done.” Stew Horton, Brady Home Building Centre
QUESTIONS? COMMENTS? PRO Marketing promarketing@homehardware.ca
Store Design storedesign@homehardware.ca
PRO on Connect Connect (Departments > Pro Program)
PRO Apparel www.hhmarketingapparel.ca Connect (Departments > Pro Marketing > Pro Apparel)
Sales Marketing Portal https://teamcober.com/ HHSalesMarketing/ UserContentStart.aspx
Pro Digital Flyer/Email Connect (Flyer Central > Email Offers/Pro Digital Flyer > HBC/ HHBC Flyers)
Top Notch Rewards Connect (Departments > Pro Marketing > Top Notch Rewards) PRO Shows Connect (Departments > Pro Marketing > Contractor Shows) PRO Approved Rentals Connect (Departments > Rentals Program)