The Advantage Golden Gate Sotheby's Spring 2020

THE ADVANTAGE

MAXIMIZE THE VALUE OF YOUR HOME WITH THE RIGHT REPRESENTATION

WE PROVIDE LUXURY SERVICE AT EVERY PRICE POINT

At Golden Gate Sotheby’s International Realty, we are local experts with a global reach, showcasing your property to the widest audience to achieve the highest price. High-touch, service-minded, and technology-driven; our representation goes above and beyond all others.

Discover the difference with us.

WE ARE # 1 OUR BROKERAGE IS THE TOP SOTHEBY’S INTERNATIONAL REALTY AFFILIATE IN NORTHERN CALIFORNIA We serve all ten counties of the San Francisco Bay Area with 500+ connected agents.

Alameda Contra Costa Marin Napa San Francisco San Mateo Santa Clara Santa Cruz Solano Sonoma

#

1 GLOBAL MEDIA WEB TRAFFIC: THERE’S NO COMPETITION

40M

34.5M

SothebysRealty.com (SIR.com) web traffic reaches buyers around the globe.

Our unique users far exceed other

30M

luxury and local competitors.

10M

Sotheby’s International Realty

20M

34 Million+ ANNUAL UNIQUE USERS

13M

7M

3.4M 1.2M

240K

Source: data from similarweb.com

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1 IN VIDEO

IT’S ALL ABOUT THE VIEWS Sotheby’s International Realty’s video channel is #1 globally with 90 Million views (and counting) and over 250,000 subscribers.

90 M

60M

40M

20M

Sotheby’s International Realty

80M

SILVER CREATOR AWARD PRESENTED TO

Sotheby’s International Realty for passing 100,000 subscribers

17 M

6.4 M

4M

3.6 M

3.3 M 660K

Data as of 2019

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TRUSTED TO SELL YOUR MOST VALUED ASSET Sotheby’s Auction House has over 200 years of history selling our clients’ treasures.

Our association with the brand ensures stellar representation, brings cachet to your property and allows us access to affluent buyers around the world.

Our listings achieve maximum sale price.

OUR BAY AREA ELITE AGENT NETWORK

PRIVATE REGIONAL MARKETING TO 500+ TOP AGENTS

We are beyond selective.

Our regional network of top agents work together, giving you direct access to qualified buyers around the San Francisco Bay Area for off-market listings.

UNDERSTANDING YOU

OUR RELATIONSHIP STARTS WITH LISTENING AND SUPPORT

We ask you the right questions to determine how to best serve you. Our listing process is the first step in your tailor-made experience. Our distinguished and professional agents have a powerful support system serving you.

Cutting-edge Technology and Tools Robust Marketing and Advertising Experienced Leadership and Management Training and Risk Management In House Legal Counsel

ADDING VALUE WE PREPARE YOUR PROPERTY FOR ITS BEST DEBUT We know what appeals to buyers and where to invest time and money for maximum return. We have experience and expertise working with trusted vendors to prepare and present your property in its best light.

Improvements Repairs Inspections Staging

NEXT LEVEL CONCIERGE “CASH-FREE” PROPERTY PREPARATION Our team of licensed and insured vendors help to prepare your property for its best debut to market. Our streamlined program goes above and beyond all others.

BRIDGE LOANS Our bridge loan program offers many buy-before-selling advantages, helping you move on and move forward faster.

PROFESSIONAL PHOTOGRAPHY BUYERS FORM THEIR FIRST IMPRESSION IN 6 SECONDS

Our websites are designed to best display our professional high resolution photography for every listing.

99

Market Peak $789,250 May 2007 Subprime bubble bursts

9Y ea rs

Gr ow th

Market Trough $321,110 Feb 2009

Dotcom bubble peaks

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

High $1,050,000 May 2018

THE ART OF PRICING Market reports and updates by renowned economist and real estate researchers, Rosen Consulting Group, provide an understanding of current trends and pricing contexts.

Our Comparative Market Analysis (CMA) research of comparable properties and market trends enables us to evaluate multiple pricing strategies for your consideration. We help you navigate the pros and cons of those choices.

2016

2017

2018

2019

O F F - M A R K E T

L I S T I N G S

ALAMO

$3,925,000

B E LV E D E R E

$5,200,000

KENTFIELD

$7,350,000

KENTFIELD

B E LV E D E R E

$5,925,000

BER KELEY

$3,625,000

L O S A LT O S

$7,200,000

N A PA

PROMOTING YOUR PROPERTY “OFF-MARKET” $10,500,000

$4,100,000

THERE ARE MULTIPLE STRATEGIES AND OPTIONS FOR LAUNCHING YOUR LISTING OFF THE MLS TO TEST DEMAND AND SOLICIT ACTIVE BUYER BIDDING

Private Listings on Our Elite Agent Network Exclusive Coming Soon Listings Pre-MLS Listings on Public Websites Where Permissible

LOCAL MARKETING YOUR PROPERTY RECEIVES MAXIMUM LOCAL EXPOSURE

Enhanced Multiple Listing Service (MLS) Local Print/Digital Media Email Marketing Print Advertising Branded Brochures Prestigious Signs Property Websites

REGIONAL MARKETING FROM VIDEO TO DIGITAL TO PRINT, OUR PROPERTY ADVERTISING REACHES MORE THAN OUR COMPETITION Our SF Bay Area YouTube channel has the largest audience for video views.

2.2 Million LOCAL PROPERTY VIEWS BayAreaPropertyVideos.com

90 Million GLOBAL PROPERTY VIEWS YouTube.com/SothebysRealty

GoldenGateSIR.com GATEWAY Magazine BayAreaPropertyVideos.com Elite Agent Network SFGate.com MercuryNews.com Local and Regional Print Media

SOCIAL & MOBILE MARKETING MOBILE SAVVY MARKETING IN THE HANDS— AND DEVICES—OF BUYERS

Ask your agent about our Mobile App Robust Social Media Marketing Private Social Media Networks

GLOBAL MARKETING OUR PREMIUM GLOBAL PARTNERSHIPS DRIVE TRAFFIC TO SIR.COM

SIR.COM PROMOTES YOUR PROPERTY ON EXCLUSIVE AND TOP MEDIA PARTNER SITES

+YOUR LISTING ON OVER 100 LOCAL BROKERAGE SITES

ATTRACTING BUYERS OUR UNIQUE AND EXTENSIVE CHANNELS, PARTNERSHIPS, TECHNOLOGY AND MARKET RESEARCH CONNECTS TO HOMEBUYERS Detailed Buyer’s Guide In-depth Market Reports Listing Alerts - Off Market, International, Local Lifestyle Property Search - on sir.com Open Homes Alerts Lender and Title Company Relationships

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1 IN INNOVATION

SOTHEBY’S INTERNATIONAL REALTY LEADS THE INDUSTRY IN TECHNOLOGY: 3D, VIRTUAL REALITY, AUGMENTED REALITY, ARTIFICIAL INTELLIGENCE, LEAD GENERATION Video Syndication and Distribution Apple TV Exclusive Matterport Syndication Curate - Augmented Reality and Virtual Staging

OUR TECHNOLOGY SUITE OF POWERFUL PLATFORMS AND TOOLS; WORKING TOGETHER AND WORKING FOR YOU

DISTINGUISHED GLOBAL REFERRAL NETWORK

WE CAN FIND QUALIFIED BUYERS OR QUALITY AGENTS FOR YOUR NEXT PURCHASE FROM AROUND THE GLOBE

COMPARE OUR GLOBAL REACH COMPETITORS’ INTERNATIONAL OFFICES: COMPASS: 0

KELLER WILLIAMS: 41

VANGUARD: 0

RED OAK: 0

22,700

SALES ASSOCIATES

1,000 OFFICES

72 COUNTRIES

ALL WORKING FOR YOU

INTERO: 0

DELEON REALTY: 0

THE GRUBB CO.: 0

SERENO GROUP: 0

DISCOVER THE DIFFERENCE WITH US

GoldenGateSIR.com