Homeboy X Puma

HOMEBOY X PUMA

„199 I contacted Puma at ISPO and simply asked about a PUMA Oldschool,“ says Jürgen Wolf. „No one knew what I was talking about. Until they finally tracked down the oldest Puma employee at the booth, who, based on my quickly made drawing, identified it as a CLYDE. I asked if they could not remake this shoe for me in black, blue, green and red. 6 weeks later I got a call with an invitation from Puma headquarters, drove there and saw „my“ 4 shoes on an infinitely large meeting table, asked for an exclusive deal for 2 years and got it for my company Overlook. Cheekiness wins out, I thought to myself.“

„I just made it back then without asking anyone from Puma because no one would have known what to do with it anyway.“, said Jürgen Wolf.

The Homeboy x Puma Collab from 1993 is probably the oldest collaboration worldwide.