Franchise Brochure

LUXURY WELCOME TO A WORLD OF

®

F R A N C H I S E

AN EXCLUSIVE

OPPORTUNITY

Does the ideal business exist really? If you were to imagine the ideal business, what would it look like?

Profitable - Every business needs to be profitable to sustain itself. But the ideal business would have the potential to go far beyond just profitable and yield all the income you desire.

Prestigious - When you meet someone and present your card will their eyebrows raise when they realize who you are and what you represent?

Luxurious - There’s always money at the top – good times or bad. Your ideal business would cater to the segment of the market that enjoys a luxurious lifestyle regardless of market conditions.

Simple - Some businesses have so many working parts it’s hard to find the people or the time necessary to scale the operation. The ideal business should be easy enough to be run by others with minimal management.

Exclusive - Your business would have a protected area so you can fully leverage the tangible and intangible qualities of the business and build a valuable asset.

Fun - You should enjoy getting up everyday and going to work. Imagine a business where everyday is spent working with and socializing with other successful business owners.

Imagine Home & Design®

We are offering exclusive territories to individuals and companies with backgrounds most likely to mesh with the requirements of running a Home & Design® business. If approved, candidates may reserve their exclusive territories pending their review and approval of the actual franchise offering documents.

Depending on the market, a total investment can be as low as $150,000*. This would include franchise fees, start-up costs, and working capital necessary to develop your Home & Design® business.

For more information call 800.432.0463 or email info@homeanddesign.net * Ask about financing options

QUESTIONS

F R E Q U E N T LY AS K E D

DO I OWN MY BUSINESS?

Yes! Franchises are individually owned and operated. Most business owners find it more expedient to use a proven operating system, doing business under a unified brand, and being part of a bigger whole. Owning and operating a franchise is being in business for yourself but not by yourself.

DOES A FRANCHISE ENSURE SUCCESS?

No. Like any business, success depends on hard work and a dedicated owner. Generally franchisees are more likely to be successful over independent business start-ups. It stands to reason that the chances of success are higher replicating a proven model with a established track record than starting from scratch with an unproven operational model.

WHAT’S THE IMPORTANCE OF THE NAME?

It’s very difficult to launch a new venture. People want to wait and see if you will deliver. Will you offer quality service? Will you stand behind your word? Entering a market with a brand name synonymous with success, luxury, quality, and service allows you to jump-start your business.

H OW H A R D I S I T TO O P E R AT E T H E B U S I N E SS?

A Home & Design® franchise is relatively simple to operate. Compared to other types of businesses that require significantly larger capital outlays, a major capital investment, and 24/7 operational management, a very successful Home & Design® business can be run by a single franchisee, a few local vendors, and corporate support.

WHO WILL I BE WORKING WITH?

Home & Design® caters solely to companies with products and services that appeal to luxury home owners. These companies make up a very small sphere of like-minded business owners tied to the luxury home market.

As a business owner yourself, you will develop a camaraderie with your clients. Business development becomes more like making new friends.

W H AT K I N D O F H O U R S W I L L I B E WO R K I N G ?

In selecting a business, the amount of time necessary to run the business has to be weighed against the lifestyle you seek. What good is it to earn a lot of money but not have any time to enjoy the fruits of your labors?

Home & Design® customers are in businesses themselves. Hours are basically 9 a.m. to 5 p.m., five days a week. Of course there will be a lot of fun after-hour networking events you’ll want to participate in.

DO I HAVE TO BUY FROM YOU?

A substantial benefit of joining our system is the buying power we have as a group. Our vendors have proven their ability to deliver the quality we demand and provide us with volume pricing. We do not mark up printing so each franchisee enjoys the absolute best pricing.

DO I HAVE TO BE A GRAPHIC DESIGNER?

No. A working knowledge of graphic design is very helpful, but you will do no graphic design or physical production of Home & Design®.

Ads are submitted camera ready either by an ad agency or a client’s graphic design professional. If one of your clients doesn’t have a designer, you will have one or two in your market you can recommend. The editorial pages and the entire magazine can be produced through our corporate production facility, further saving you time and money.

ISN’T EVERYONE FOCUSED ON THE INTERNET?

Everyone knows the internet is important. It’s a multi-channel world and the internet is obviously one of those channels. But in reality most companies don’t have the resources to compete against major players online – they don’t have content to attract followers; they don’t have the means to effectively market; and they just don’t understand the realities of SEO. Everything that is printed in Home & Design® is replicated multiple times on our website and in our social media. Beyond marketing and advanced optimization of our site, we have the unique advantage of our magazines to drive traffic. Advertisers get far more internet exposure by advertising with Home & Design® than they ever could on their own.

WHERE CAN I BUY A COPY?

Home & Design® is available on newsstands around the world. We are able to leverage this international exposure to reach more potential clients for your advertisers. Every newsstand copy promotes our individual editions, our website, and our social media.

WHAT IS NETWORK SYNERGY?

You will become part of a success-minded team of publishing professionals. There are multiple opportunities to glean ideas and best practices from corporate support and the group in general.

From networking events and forums sponsored by the franchisor, you will develop personal relationships with others that have your same objective – building a successful Home & Design® business.

WHAT KIND OF TRAINING DO I GET?

Initial training at our corporate headquarters covers all aspects of launching and running your own successful Home & Design® business. We also have field support that will come to your local market periodically. Since we prefer to work with successful advertising sales executives with proven track records, training and support is focused on marketing, growing your business, and system proficiency.

DO I GET ON-GOING SUPPORT?

You never have to go it alone. Corporate provides all the support necessary for you to successfully run your own business. Ongoing support includes training, business development, collateral materials, and best business practices.

HOW EXPENSIVE IS ALL THIS?

Unlike other businesses, Home & Design® doesn’t require an office, expensive equipment, extensive marketing, or a huge payroll to get started. Your initial franchise fee covers all the start-up materials you need to launch your first edition. The goal is to be profitable your first issue, but good business practices states you should have one year’s personal expenses available.

WHAT’S MY PROFIT POTENTIAL?

Your profit potential is entirely up to you. It is your business and it’s your hard work and commitment to success that will ultimately determine your profitability. All that said, a successful publishing company can be extremely lucrative. A relatively small Home & Design® business can rival the income of businesses requiring a much bigger investment in money, time, energy, facility, and staff. You’ll have access to the P&Ls of existing publications to help you determine your potential.

WHAT IS A ROYALTY?

When you purchase a franchise, the franchisor charges a fee or royalty for the continued use their name, proprietary systems, vendor network, training, support, etc. Royalties are ongoing and different from the initial franchise fee. Our royalty is 7.5% of advertising based on your market’s rates.

WHAT IS A REVERSE ROYALTY?

As the Home & Design® franchise network grows, national advertisers will want regional and national exposure.

Every ad sold to national clients that appears in your magazine will earn you the same royalty you are paying for ads you sell. This unique income opportunity lowers your net royalty expenses and raises your bottom line.

For more information call 800.432.0463 or email info@homeanddesign.net