3 minute read
Editorial and Marketing
Social Media
To promote this magazine I would use a lot of social media presence. This is because it reaches a large audience very quickly and can be very cheap to do. I would include snippets of articles, pictures and would use the story feature to interact with the audience. This would be in the form of the question box to ask readers for their feedback on the edition. This gives some insight into what the public are enjoying about the print. I would also make a TikTok account for the magazine which could show tutorials on how to use the products recommended in action. This would be a great pairing alongside the magazine to be able to read and see the products in use, especially for the readers that are not familiar with what we
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suggest.
In-store Marketing
The magazine would be sold in shops such as supermarkets, WHSmith and Waterstones. Some posters and leaflets would be made to be displayed and handed out in these shops to attract normal shoppers to the magazine. This could attract an audience that we not expected and people could be more interested in buying it impulsively in shops.
Email Marketing
A sign-up option would be available to customers by email where they could receive regular newsletters, previews of the latest editions and exclusive tips and tricks. This helps customers to get excited about upcoming editions and receive some extra information, creating a personal connection with the audience. This encourages customer loyalty and growth.
Subscription Services
As the magazine is in print form, I would offer a subscription service where customers can receive their editions by post as they are released. This saves them from shopping in-person and gives customers something to look forward to. It also puts readers into long-term commitments creating a larger income for the company.
Teen Vogue Analysis
Their tone is fairly casual and uses understandable language, to match their target audience. They make their articles exciting and on trend, keeping the feel to the magazine very fun and girly. Their style of article is a combination of a few; persuasive, descriptive and expository. They have sections for politics, news and fashion. They involve a lot of columns especially in their fashion and beauty section to promote certain products, including links. The voice of Teen Vogue is casual and chatty, as if you are listening to someone talk.
Their house style includes red accents, usually linking further articles on their website. They include lots of images but is a sister brand Vogue so is still kept professional. The font they use is the same as Vogue also.
If Teen Vogue was a person, it would be your rich friend that has anything you would need in her wardrobe. She is organised and composed, but can still provide any advice on any situation. She always knows what is going on in the world and will keep you on track sometimes.
To identify the tone, style and voice I simply read through multiple articles and picked up similarities between them all. I read them as if it was someone talking to me so I could start to hear personalities shine through. As for house style I looked at their language, layout and font styles which made them unique.
Marie Claire Analysis
Marie Claire’s tone is more professional and is writing to inform, especially in the trend style section. The house style includes accents on names and fairly technical grammar, short and snappy sentences at the start to build excitement. This is to attract their target audience which is 18-44 year old females. They capitalise all names including celebrities and brands and do not use any slang words. However, in an article regarding the BRIT Awards, Marie Claire has used italics when mentioning song names and TV shows. In another article about skincare, their structure changes to an informative, step to step like tutorial, showing that the layout of their articles varies regarding the topic spoken about. Their house style is quite simple and basic. They have links underlined which takes the reader straight to a new page, use italics when talking about certain things and include direct quotes. It still makes the reader feel like they are being spoken to and is not too serious. If Marie Claire was a person it would be your mum’s friend that you have called your auntie your whole life. She is mature and has good life experience to tell, but is also your best friend at heart.
