BESPOKE
TABLE OF CONTENTS
I. OVERVIEW
II. FACILITIES
Baltimore Connecticut
III. BESPOKE FABRIC
Fabric Level 01
Fabric Level 02
Fabric Level 03
IV. BESPOKE WALLCOVERING
Wallcovering Level 01
Wallcovering Level 02
Wallcovering Level 03
V. BESPOKE EMBROIDERY
Embroidery Level 01
Embroidery Level 02
Embroidery Level 03
VI. BESPOKE RUGS
Rugs Level 01
Rugs Level 02
Rugs Level 03
VII. CONTACT PAGE
OVERVIEW
Holland & Sherry Interiors offers an unparalleled breadth of customization, ensuring every product can be tailored to align seamlessly with a client’s vision. From subtle refinements, such as altering a colorway within an existing pattern to perfectly complement a scheme, to the development of entirely new designs, the possibilities are virtually limitless.
The following pages illustrate examples of customization across three levels within the most sought-after product categories. These examples demonstrate the versatility and artistry of the collection, showcasing how thoughtful adjustments or complete innovations can transform a concept into a one-of-a-kind creation.
FACILITIES
Holland & Sherry’s state-of-the-art facilities unite every stage of design, production, and fulfillment. From weaving, dyeing, and custom sampling to the creation of in-house wallcoverings, rugs, and the coordination of logistics, each location operates with precision and care to uphold the company’s legacy of quality and craftsmanship.
Holland & Sherry’s facilities support 18 showrooms worldwide, with additional locations to come. This integrated structure allows the brand to maintain exacting standards, ensure creative control, and deliver the highest level of service to designers across the globe.
The following pages highlight two of Holland & Sherry’s cornerstone facilities in the United States — the Baltimore Facility in Owings Mills, Maryland, and the Elizabeth Eakins Studio in Norwalk, Connecticut — each representing a distinct expression of the brand’s commitment to artistry, innovation, and enduring excellence.
BALTIMORE
Owings Mills, Maryland — A Center for Design, Craft, and Fulfillment
• Established in 2018
• 35,000 sq ft state-of-the-art facility
• Integrated creative, operational, and logistics teams
• Supporting 18+ Holland & Sherry showrooms worldwide
Located just outside of Baltimore, the Holland & Sherry facility in Owings Mills brings together every stage of the Interiors division’s creative process — from concept to completion. The site houses the fabric design team, hand-painted and digital wallpaper studio, warehousing and distribution center, and in-house sampling department, providing a seamless link between artistry, production, and delivery.
Within this purpose-built environment, innovation and precision intersect. Designers develop and test new collections; artists craft bespoke wallcoverings using traditional hand-painting techniques; and operational specialists oversee sampling, inventory, and worldwide distribution. Every product passes through rigorous quality control to uphold the standards of excellence that have defined Holland & Sherry since 1836.
CAPABILITIES
Owings Mills, Maryland — A Center for Design, Craft, and Fulfillment
Design & Development
Fabric and wallcovering design, testing, and color development
Hand-painted wallpaper studio producing original and custom works
Collaboration with global mills and artisans for bespoke collections
Sampling & Presentation
Precision cutting, overlocking, pinking, and header finishing
Custom memo and showroom display production
Sample storage and replenishment tracking
Warehousing & Distribution
Temperature-controlled storage
Integrated inventory management and stock analysis
Order fulfillment and CFA processing with daily tracking
Worldwide distribution through Holland & Sherry showrooms
Partner Services
Comprehensive support for private-label and collaborative collections
Purchasing management, logistics coordination, and reporting
Wholesale development and marketing collaboration
ELIZABETH EAKINS STUDIO
Norwalk, Connecticut — Master Weaving, Color, and Craftsmanship
• Established in 1978
• Fully integrated weaving, dyeing, finishing, and showroom facility
• Master artisans with decades of technical expertise
• Emphasis on local, custom, and sustainable production
For more than four decades, the Elizabeth Eakins Studio has represented the art of American weaving at the highest level. The studio in Norwalk, CT brings together a complete ecosystem of design, production, and craftsmanship under one roof, where each rug is received and/or conceived, then inspected and finished by hand.
Visitors to the Norwalk studio experience both the showroom and the working weaving floor, witnessing artisans at the loom and dyers in the color laboratory—an authentic expression of local, made-to-order production. Each rug is woven from custom dyed fibers and yarns which are then finished, and inspected inch by inch to meet exacting standards of quality.
This fully integrated facility includes in-house sampling, product development, dyeing, weaving, finishing, and fulfillment, offering exceptional quality control over every stage of the process.
CAPABILITIES
Norwalk, Connecticut — Master Weaving, Color, and Craftsmanship
Sampling
Rug sample production and fulfillment
Production
Product design and color development
Wool dyeing with master dyers on site
Rug weaving on traditional looms
Rug finishing and mending
Rug cleaning, latex-backing, and fiber-shielding
Comprehensive rug quality control
Rug fulfillment and shipping
Showroom
Dedicated rug showroom for designers and clients
Expert guidance and rug sales directly from the studio floor
Operations & Management
Centralized operations and management team
Full oversight of production schedules, quality assurance, and logistics
BESPOKE FABRIC
Within the fabric department, customization is a cornerstone of the design process. Patterns, textures, and colorways can be adjusted to suit a precise palette, while scale and repeat may be refined to achieve perfect balance within a space. For projects requiring a more distinctive approach, entirely new fabrics can be conceived and woven to specification, combining selected fibers, weaves, and finishes into a truly original textile.
These capabilities allow designers to move beyond the boundaries of the standard collection, ensuring that each fabric, whether a subtle variation or a completely bespoke creation, reflects the individuality of the project it serves with the enduring promise of Holland & Sherry quality.
FABRIC LEVEL 01
SCOPE | Custom color to existing pattern
The client requested a custom color of a standard collection product, Island Fox DE12858. Shown here is the original sample alongside the color options developed by Holland & Sherry to better reflect the client’s vision.
FABRIC LEVEL 02
SCOPE | Custom color and style modification to existing pattern
The client requested Holland & Sherry’s Baudelaire design in both a custom color, unique plaid line style and a heavier weight. The top image presents the original from the collection, while the bottom showcases the bespoke fabric created exclusively for the client.
FABRIC LEVEL 03
SCOPE | Fully custom fabric development for National Museum of Women in the Arts
Created exclusively for the National Museum of Women in the Arts, this fully bespoke jacquard was designed to meet the client’s specific vision to complement the Museum’s architectural details. Woven at the proper weight for wall mounting and engineered to meet local fire codes, the fabric takes inspiration from a decorative archway within the museum. The design team translated its scale and ornamentation into a textile that echoes the architectural detail with precision and artistry.
BESPOKE WALLCOVERING
The Holland & Sherry Wallcovering Studio is curated and agile. With small minimums, endless colors, and sophisticated techniques, the studio creates luxurious and durable bespoke papers. The creative team can take an idea and an application and quickly turn it into an original design through a myriad of innovative techniques.
The result is completely custom and completely unique.
The range of capabilities across the Holland & Sherry wallcovering collections allows the creative team to approach your custom projects with ease. The vertically integrated studio and team of experienced artists gives Holland & Sherry the flexibility to bring your vision to life. Whether it is a simple color modification or creating a sweeping mural installation, the wallpaper team does more than just handle custom projects, they love them. In most cases, the minimum order requirements remain the same, and there is no additional upcharge for customization, apart from a strikeoff fee.
WALLCOVERING
LEVEL 01
SCOPE | Custom color to an existing wallpaper for Kacy Ellis Design
Holland & Sherry’s Wallcovering Studio hand-mixes all paint colors in-house, allowing for effortless customization to match any desired shade. Clients may send a paint swatch, fabric sample, or other physical material, and the atelier will create a coordinating paint color with precision. Here, the client requested a custom color of Medina, an existing design, from the Holland & Sherry collection.
The vision for the wallpaper was to establish a striking backdrop within the dining niche. Its depth creates a sense of intimacy, while providing contrast that highlights the sculptural chandelier and circular mirror as focal points. By grounding the space and balancing the room’s lighter tones, the wallpaper introduces a refined sense of artistry and visual impact.
WALLCOVERING
LEVEL 02
SCOPE | Custom ground of existing Kurama Wallpaper for Martin Young Design
A bespoke grasscloth ground was chosen in place of the standard ground from the collection, offering a richer depth and more precise color to fulfill the client’s vision.
WALLCOVERING
LEVEL 03
SCOPE | Custom hand-painted crackle wallpaper for Chandra Lee Payne
A custom crackle-textured wallpaper was created to achieve a unique, artistic finish that adds depth and character while maintaining cost-effectiveness and durability. The final product was comprised of seven hand-painted layers.
BESPOKE EMBROIDERY
At the heart of Holland & Sherry’s embroidery atelier lies a world of endless possibility, where artistry and customization meet. Here, master artisans transform thread into narrative, creating pieces that are tailored entirely to a designer’s vision.
Whether it begins with a sketch, a swatch of color, or a spark of inspiration, the atelier brings ideas to life with the highest level of precision and care. Every stitch reflects decades of expertise, proprietary techniques, and a devotion to detail that elevates embroidery into something truly couture. From subtle embellishments to fully bespoke designs, the atelier offers clients the opportunity to create embroidery that is as personal as it is exquisite — works of craftsmanship that become a signature layer within an interior.
EMBROIDERY
LEVEL 01
SCOPE | Custom color to an existing embroidery design for Cameron Drinkwater Interiors
For the master bedroom, Cameron Drinkwater Interiors selected a pattern from the Holland & Sherry Embroidery Atelier’s collection and customized the colors to create a headboard that resonates with the room’s design language. The chosen embroidery reflects the style and forms found throughout the space, achieving a cohesive balance.
The Atelier’s core collection was designed with this flexibility in mind — versatile patterns that can be tailored to harmonize seamlessly with any interior.
EMBROIDERY LEVEL 02
SCOPE | Custom scale and color of an existing design on the sofa and pillows for R. Hughes.
The Holland & Sherry Embroidery Atelier tailored every aspect of the Daria pattern to complement the curves of this sofa, demonstrating the collection’s ability to adapt to any furniture form. Motifs carried through to the cushions highlight both the versatility and the bespoke possibilities of the Atelier’s work.
EMBROIDERY
LEVEL 03
SCOPE | Fully custom embroidery on sofa for Eric Hilton Ltd.
For a luxury Park Avenue apartment, interior designer Eric Hilton created a fully custom sofa brought to life through the artistry of the Holland & Sherry Embroidery Atelier. The design, inspired by a 19th-century French vase and reinterpreted with a modern touch, was tailored to echo the sofa’s playful curves, uniting form and embellishment in perfect harmony.
BESPOKE RUGS
At Holland & Sherry, the art of customization extends seamlessly into the world of rugs. Each creation is a canvas for craftsmanship and imagination.
The custom rug program offers an extensive range of handmade qualities woven from the finest natural fibers. Starting from in-house collections, designs can be adapted in color, scale, knot quality, or material composition to suit any project or budget. Beyond adaptation, fully bespoke creations can be realized from sketches, artworks, or textile patterns, transformed into one-of-a-kind rugs through the collaboration of skilled artisans and the design team.
Every stage of the process is guided with care, ensuring each rug is refined until it perfectly reflects the vision of the space. These pieces are crafted not only to complement interiors but to endure as heirlooms — bespoke works that carry forward Holland & Sherry’s legacy of quality and artistry.
RUGS LEVEL 01
SCOPE | Custom color to an existing pattern for Mary Beth Wagner Interiors.
Inspired by a painting that hung in the room, the rug became a canvas where art and interior converged. The ribbon motif was reimagined in shades of soft pink, pulling directly from the artwork to establish a grounding hue. This delicate thread of color set the tone for a design that is both whimsical and eclectic, harmonizing with the spirit of the space while anchoring it in warmth and personality.
RUGS
LEVEL 02
SCOPE | Custom adaptation of an 11/11 Persian Knot rug to a Hand-Tufted construction for Kathleen Walsh Interiors.
Each Holland & Sherry rug can be customized to suit a project’s needs. Scale, fiber content, and construction may be modified to achieve the desired aesthetic or to meet specific budget or lead-time requirements. For this design, Tectonic was adapted from an 11/11 Persian Knot to a Hand-Tufted construction — a choice that provided a shorter lead time and more accessible price point. This adjustment, while maintaining the spirit of the original, naturally creates subtle variations in texture and appearance.
RUGS LEVEL 03
SCOPE
Fully custom rug design for Alex Dauley.
A completely bespoke rug, hand-tufted in wool and silk with carved detailing. Designed in collaboration with Alex Dauley, the piece was developed from concept to completion to embody the fluid landscape of life — its calm and movement, connection and continuity.
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