WELCOME TO YOUR MEMBERSHIP
YOUR MEMBERSHIP, OUR SERVICES
Make the most of your HOLBA membership with our services and benefits to support your business.
Who we are
Heart of London Business Alliance (HOLBA) is a not-for-profit membership organisation, funded through an annual levy, representing 700 businesses in London’s West End.
Our purpose is to mobilise the business community to tackle current challenges, drive future prosperity and realise the area’s full potential as a place for culture, heritage and commerce.
What we do
Our projects and member services are delivered across five distinct pillars, delivering a programme of services, projects, countless benefits and a healthy return on investment for our members.
SERVICES
TO SUPPORT YOUR BUSINESS
Safer streets
Access 24/7 security
Our rapid response 24/7 private security team, My Local Bobby, helps keep the area safe.
Join our business community radio
Stay updated on safety issues in real time.
Use ALERT
Tap into crime and anti-social behaviour intelligence.
Sign up for Best Bar
None accreditation
Recognising high operational standards.
SERVICES
Cleaning, waste & sustainability
Daily street cleaning
Our 7-day-a-week cleaning programme includes bin washing, pavement hot and cold flushing, audits and a fast response janitor service.
Save on waste collection
Receive up to 20% off waste and recycling services while reducing the area’s traffic and improving air quality.
Use our sustainability toolkit
Access practical and actionable steps to save you money and achieve net-zero goals.
Join the business
sustainability network
Bi-monthly meetings to share ideas and tackle challenges to reach net-zero.
Keeping
informed
Join monthly member meetings
Stay updated on security and operational issues.
Attend Pub Watch
Meet the police and local council at quarterly briefings for licensed venues.
Access training
Our programme of training keeps your business and staff one step ahead.
Use the resource directory
Our online directory signposts to grants, training, and campaign toolkits.
CSR
& community
Volunteer locally
Connect with established community charities.
Support The Connection at St Martin’s HOLBA’s outreach partner, helping people off the streets and into stable housing.
Insights & the public realm
Sign up to receive area intelligence reports
Access data and insights on footfall, visitor spend, audience demographics, real estate trends and economic insights.
Get planning and licensing support
Seek advice on applications.
Shaping policy
Have your say
Input into consultation responses to influence and drive tangible positive change in the West End.
Join our public affairs steering group
Stay ahead of policy changes that impact your business.
TO PROMOTE YOUR BUSINESS
Marketing support
Leverage consumer marketing
Promote your business with digital campaigns and PR through HOLBA’s consumer channels.
Join promotional campaigns
Submit offers and participate in press and influencer tours.
Spotlight your business
Appear in our listings and itineraries featuring the best of the West End.
Sign up for our call for content
Receive this weekly email to never miss an opportunity.
Target West End employees
Promote offers via our Heart of London Club app.
List your venue
Feature your event space in our online directory.
Stay up to date
Attend area marketing briefings to gain campaign insights and opportunities.
Staying connected
Use our media connections
Become an industry spokesperson.
Join the conversation
Gain expert insights by joining our panel discussions or topical steering groups on sustainability, public affairs or placeshaping.
Extend your network
Attend receptions at top West End venues and connect with members via the HOLBA network.
To find out more about any of the services, email
FOR YOUR EMPLOYEES
West End perks
Download the Heart of London Club app
Access exclusive discounts, competitions and experiences, through our privilege scheme.
Explore the West End Events, exhibitions and activities are all on the doorstep, promoted and delivered by our cultural initiative Art of London, as well as our consumer channels Discover Leicester Square and London West End.
