Format: Tabloid Language: Spanish/ 15% English Average pages: 64 Coverage: Charlotte DMA Target: Hispanics Frequency: Weekly Publication Day: Tuesdays Single copy rate: Free Year Established: 2004 in FL Readership: + 60,000 Circulation: 16,000 copies per week Media Associations: NAHJ, NAHP Minority Owned: Yes Audit Company: CVC (Circulation Verification Council)
www.holanews.com Hola News is the only Charlotte Hispanic publication supported by four radio stations, a local TV channel, ongoing community events, and non-profit partnerships. An online version of the publication is available at www.holanews.com and features breaking news, current headlines, entertainment, technology and community updates. Hola News features compelling editorial content presented in clean, colorful and precise magazine quality design. Hola News delivers local, national and international news to the Hispanic community in their native language as well as in English for our bilingual readers. Hola News content now delivers more concise information, with emphasis on facts that help the community improve their lives and stay informed. Hola News distributes 16,000 full-color copies in the Charlotte area including Mecklenburg County and Charlotte Metro Areas, Union, Iredell, Cabarrus and Gaston Counties as well as Kannapolis, Rock Hill and Fort Mill, SC. Hola News connects our clients through multiple platforms such as print, social media, mobile apps and websites with content that engages and informs our audience.
CIRCULATION & COVERAGE OVERVIEW • 16,000 copies every week • Free street vending boxes and retail store locations are the primary means of distribution Controlled bulk distribution. • Over 400 distribution points strategically located throughout areas of high Hispanic penetration in 9 counties. • Readership is estimated at 3.3 readers per copy.
Mecklenburg, Union, Cabarrus, Catawba, Rowan, Gaston, Iredell, Lincoln, and York counties.
CONTENT
Providing Engaging Educational Resources Building Vitality for Families and Community
Community News In-depth coverage of the stories that affect the lives of Hispanics living in the area.
Local and International Sports Complete coverage of local, national and international sports, including soccer, football, baseball, basketball and more...
Immigration The most relevant and up-to-date information on immigration issues in the United States.
Health Health information that is generated from the county and state health departments.
Children Seeks to connect Latino kids with their native language through interactive activities and games that polish their Spanish speaking and writing skills.
Education All local information that involves education and Charlotte school system.
Technology Highlighting useful information, data, and the most advanced applications and inventions that can revolutionize our daily lives.
Culture and Entertainment Inside news from local promoters who sponsor VIP parties, concerts and other cultural events.
Food Giving center Stage to Hispanic entrepreneurs who have taken on the task of conquering and diversifying the food palates of the community.
SOCIAL MEDIA FB likes. Menu for FB posts. FB video posts Video pre roll: Integrated with news videos. Social Media tools provide opportunities to raise community awareness about your business, products and services. For specific campaigns, we use social media as digital overlay to extend the engagement of our audience. More than 46,000 Facebook likes on our Hola News Charlotte Facebook page! These platforms allow an easy and fast way to reach to our readers daily.
SPECS Acceptable Software in PC or MAC: Adobe CS17 or earlier Adobe Illustrator CSS 17 Adobe Photoshop CSS 17 Adobe Indesign CSS 17 Artwork submissions: diseno@norsanmedia.com Important: Images files must be 300 dpi in CMYK Acceptable Image Formats: Adobe Acrobat PDF (preferred format), jpg, tiff, or eps (please convert fonts to outlines or paths) must be 300 dpi Deadlines *Space reservations are due by 5:00 PM on the Thursday prior to publication * Camera-ready ads due by 5:00 PM on Friday prior to publication * Send camera-ready ads to diseno@norsanmedia.com
OUR PLATFORMS RADIO Norsan Media has multiple radio station formats giving your company the opportunity to successfully reach different cultural segments within the Hispanic market. EVENTS Norsan Media hosts a variety of events throughout the year in Charlotte, Greensboro, NC and Jacksonville, FL. Come out and join us for an unforgettable cultural experience to effectively connect your company to the Latino market.
NEWSPAPER For the past 5 years, HOLA News has been named one of the top 25 Hispanic newspapers in the southeast.
TELEVISION WCEE Channel 16 features exclusive locally produced news, community shows, and programming from the national Estrella TV network. WCEE is the first TV station in Charlotte that delivers national and local 100% Hispanic content. DIGITAL MEDIA U.S. Hispanics lead all demographic groups in the usage of digital media including: mobile, video, and social media usage. Norsan Media offers a rich selection of advertising opportunities across our digital and mobile marketing platforms.