Experience Center Qualifications

Experience Center Qualifications

About Us BRAND DESIGN Identity and Logo Design Brand Applications Media Integration Change Management Naming and Positioning

“A mind that is stretched by a new experience can never go back to its old dimensions.”

PLACEMAKING Experiential Graphics Public Art

The Experience Design group at HOK celebrates the culture and the people that make spaces unique. Together with our clients and architectural partners, we map out the journey and

Sponsorship

leverage brand strategy, so everyone can visualize your unique

Donor Recognition

personality. And we recommend a variety of media platforms

Exhibits

—seamlessly integrated with interiors and architecture—and intentionally selected for the most effective engagement, flow

— OLIVER WENDELL HOLMES JR

WAY F I N D I N G Signage Design and Standards Assessments ADA and Life Safety Master Plan Strategies Identification and Numbering D I G I TA L E X P E R I E N C E Interactive Content Immersive Environment Content Design VR and AR Visualization

and impact.

We are rooted in technical excellence, driven by imagination and focused on a solitary goal: to deliver solutions that inspire clients and communities.

BRAND DESIGN We are passionate about experiences and look for inspiration in our everyday encounters. Whether it is refreshing an existing identity, adopting new standards or developing a new identity from the ground up, we look for creative ways to tell your story.

PLACEMAKING HOK celebrates the culture and the people that make

#1 Best Brand Experience

by Transform Magazine #1 Graphics & Wayfinding

by FX International Interior Design Awards

spaces unique. We employ print and pixel, art and artifact, to create experiential environments that are on-brand and of-culture.

WAY F I N D I N G An effective solution requires visibility, legibility, sensitivity and flexibility—all without sacrificing creativity. From planning through implementation, we help get people where they want to go while presenting a meaningful interpretation of identity

D I G I TA L E X P E R I E N C E We collaborate with teams across markets and disciplines which enables us to provide project teams with broad exposure to current ideas, styles and sensibilities. We leverage cross-market strategies in the constant evolution of how we tell stories.

66 28 13 20

Years in the EGD Industry

Corporate Headquarters Designed

Market Sectors

Experiential Graphic Designers

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IBM Forum

L O C AT I O N :

LONDON, UNITED KINGDOM

SIZE:

17,500 SF

OPENED:

2012

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Microsoft Executive Briefing Center

L O C AT I O N :

REDMOND, WASHINGTON

SIZE:

50,000 SF

OPENED:

2014

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Autodesk L O C AT I O N :

SAN FRANCISCO, CALIFORNIA

SIZE:

35,0000 SF

BUDGET:

$12M

SERVICES:

INTEGRATED INTERIOR DESIGN

AWA R D S :

IIDA NORTHERN CALIFORNIA, “GIVE” HONOR AWARD FOR SUSTAINABILITY, 2009 AIA BIM AWARDS, HONORABLE MENTION, 2009 BEST NEW OR RENOVATED EXECUTIVE BRIEFING CENTER, ASSOCIATION OF BRIEFING PROGRAM MANAGERS, 2009

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Porsche Experience Center L O C AT I O N :

ATLANTA, GEORGIA

SIZE:

260,000 SF

SERVICES:

ARCHITECTURE, PROGRAMMING, INTERIOR DESIGN, LANDSCAPE ARCHITECTURE

Visitors can see historic Porsches undergoing renovations at the restoration center. In the design studio, customers can virtually create their dream cars with fully customizable options. Restaurant 356, named after the first production Porsche, offers diners frontrow seats and a balcony overlooking the test track.

HOK designed the three levels of contemporary, naturally illuminated office space, which features sitstand workstations, to encourage collaboration and creativity among staff. A 13,000-sq.-ft. business center features state-of-the-art conference rooms, event spaces and a driving simulator lab.

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BP Global Wells Institute L O C AT I O N :

HOUSTON, TEXAS

SERVICES:

EXPERIENTIAL GRAPHICS, STORYTELLING DISPLAYS, ARTIFACT DISPLAYS, FILM ON GLASS, SIGNAGE & WAYFINDING

Global Wells Institute’s Hands-On Learning Collection offers displays with physical artifacts. Students and visitors get an approachable, more hands-on feel to a museum exhibit. These displays are tied into the existing visual vocabulary of the center. Mobile carts transport kits into classrooms for study and then wheel out to storage until needed again. All displays are mobile and modular, able to morph and transport to future Global Wells Institute’s locations.

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Cargill Protein Headquarters L O C AT I O N :

WICHITA, KANSAS

SERVICES:

TOUR SCRIPTING, ART DIRECTION, EXPERIENTIAL GRAPHICS, SIGNAGE AND WAYFINDING, FILM ON GLASS, DIMENSIONAL INSTALLATIONS

Cargill Protein’s new headquarters celebrates the why behind Cargill’s mission. The theme “families feeding families” ties visitors to the protein process and the farmers, ranchers, chefs, scientists and engineers working together to nourish the world.

EXD helped to develop a tour path through the space with a corresponding story that would be told. Content is sourced locally and reference the landscape, animals, textures and details that are found in the supply chain. Hand-drawn sketches married with corporate brand guidelines create a regional expression that is both authentic and humble. In all, the experiential graphics create a holistic picture and authentic expression that is uniquely Cargill Protein.

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MASCO Headquarters L O C AT I O N :

LIVONIA, MICHIGAN

SERVICES:

STORYTELLING DISPLAYS, ARTIFACT DISPLAYS, CONTENT CURATION, FILM ON GLASS, SIGNAGE AND WAYFINDING, DIGITAL INTEGRATION

The exhibit at MASCO’s headquarters references the legacy, innovations, influences and milestones of MASCO’s history. The manufacturer’s products—used in the building—are celebrated. And the storyline continues into new imagined futures for the company. The media includes passive exhibits, broadcast video and physical artifacts.

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Kiewit Power Headquarters L O C AT I O N :

LENEXA, KANSAS

SERVICES:

EXPERIENTIAL GRAPHICS, STORYTELLING DISPLAYS, FILM ON GLASS, SIGNAGE AND WAYFINDING, DIGITAL INTEGRATION

HOK is working hand-in-hand with Kiewit’s communication team to enliven the space and create rich experiences aligned with the Kiewit brand. The designs, including a History Wall, are located at the client facing areas and offer timeless solutions with little maintenance.

The design focuses on the energy, history, processes and values that make up the Kiewit Corporation. The palette, tone on tone with highlights of yellow, references materials found on the work site. Linear elements emphasize energy usage.

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Hagerty L O C AT I O N :

MULTIPLE LOCATIONS

SERVICES:

STORYTELLING DISPLAYS, ARTIFACT DISPLAYS, CONTENT CURATION, EXPERIENTIAL GRAPHICS, FILM ON GLASS, SIGNAGE AND WAYFINDING, DIGITAL INTEGRATION

With a strong, unparalleled brand in the classic car marketplace, Hagerty wants more public facing spaces to align with their enterprise goals and event programs.

As demographics are shifting, the environmental graphics help connect visitors to Hagerty’s history and brand. Experience Design is leveraging Hagerty’s rich catalog of content, history and artifacts to bring the sensory experience of driving to life. The workplace designs focus on: •

The brand story

•

The driving experience

•

The exquisite details

•

The authentic lifestyle

The displays use both static and digital content and the placement of media is strategically located to reinforce the Hagerty story in unique, dynamic ways.

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BRAND DESIGN Identity and Logo Design Brand Applications Media Integration Change Management

Experience Design at HOK creates dynamic environments to build brands, celebrate cultures and tell stories. Our designers are rooted in technical excellence, driven by imagination and focused on a solitary goal:

Deliver solutions that inspire clients and communities.

Naming and Positioning PLACEMAKING Experiential Graphics Public Art Sponsorship Donor Recognition Exhibits WAY F I N D I N G Signage Design and Standards Assessments ADA and Life Safety Master Plan Strategies Identification and Numbering D I G I TA L E X P E R I E N C E Interactive Content Immersive Environment Content Design VR and AR Visualization

We shared our story and we are ready to tell yours.

JEFF LANCASTER Creative Director | Experience Design t +1 424 298 4633 jeff.lancaster@hok.com

DANIEL MEEKER Director | Experience Design t +1 312 254 5432 daniel.meeker@hok.com

EMILY PAYNE Regional Leader | Experience Design t +1 816 472 3219 emily.payne@hok.com

STEVE WILLIAMS Regional Leader | Experience Design t +1 713 407 7879 steve.williams@hok.com