Cargill Protein Headquarters Case Study

Level 20

Cargill Protein Headquarters WICHITA, KANSAS

THE DESIGN CELEBRATES CARGILL’S FARM-TO-FORK ETHOS AND THEIR PRIDE IN FAMILIES FEEDING FAMILIES.

Services Messaging masterplan Tour scripting Custom illustrations Environmental graphics Art commissioning Custom installations Art direction

As the design team was beginning work on a new headquarters for Cargill Protein, the subsidiary was going through a rebrand from Cargill Meat Solutions. The signage and experiential graphics had to support this rebrand, and the group’s own unique personality, within the Cargill family.

Working collaboratively with interiors, architecture and landscape, the branded graphics and signage become inseparable from experience. The design theme “families feeding families” drove the approach and ties employees to others in the protein process, such as the farmers, ranchers, chefs, scientists and engineers.

Working with local artists and materials enhance the sense of place and connection with the Cargill Protein brand, like the rancher’s rope that is used to create an abstracted threedimensional landscape mural or the custom triptych of the rolling Flint Hills. Materials are sourced locally and reference the landscape, animals, textures, materials and details that are found in the supply chain.

The creative application of Cargill brand standards further connects the group to the larger Cargill brand for global consistency and local relevance. Hand-drawn sketches are married with corporate brand guidelines to create a regional expression that is both authentic and humble. Together, they create a holistic picture and authentic expression that is uniquely Cargill Protein.

Project

Protein Group Building 825 E Douglas Ave Witchita, KS 67202 Prepared For

LEVEL 3

LEVEL 1

Cargill

151 N Main St Wichita, KS 67202

Contract No: 16.70066.00

“I love coming here every day.”

That you are valued.

Cool + Competitive Team

Strength/ Industry Leader

Global Footprint.

Hellmuth, Obata + Kassabaum, Inc. 300 West 22nd Street Kansas City, MO 64108 USA t +1 816 472 3360 f +1 816 472 2100 All reproduction & intellectual property rights reserved © 2017

In Association with

Ruggles & Bohm

Civil Engineer 924 N Main Street Wichita, KS 67203

Thornton Tomasetti

Structural Engineer 2323 Grand Boulevard Kansas City, MO 64108

Henderson Engineers, Inc. MEPF Engineer 1801 Main Street, Suite 300 Kansas City, MO 64108

FSC, Inc.

Code Consultant 9225 Indian Creek Parkway, Suite 300 Overland Park, KS 66210

N

Key Plan

Professional Seals

“That we produce quality

Professional & Collaborative

Investment in our future.

protein products for local and global consumers in a safe, responsible, and sustainable way. We have fun while doing it.

People are rewarded for doing

“Where we’ve come from and where we’re going.”

No.

Description

Date

Energy!

Project

Protein Group Building 825 E Douglas Ave Witchita, KS 67202

good work.”

Prepared For

Cargill

151 N Main St Wichita, KS 67202

LEVEL 2

LEVEL 4 Contract No: 16.70066.00

Date of First Issue: Schematic Design - 3.15.17 Project No: 16.70066.00 Sheet Title

Inclusive & Diverse.

In Association with is 42 x 30.

Original drawing

Do not scale contents of this drawing.

LEVEL1

Sheet Number

Ruggles & Bohm

NOT FOR CONSTRUCTION

Civil Engineer 924 N Main Street Wichita, KS 67203

Thornton Tomasetti

Structural Engineer 2323 Grand Boulevard Kansas City, MO 64108

NOT F

Henderson Engineers, Inc. MEPF Engineer 1801 Main Street, Suite 300 Kansas City, MO 64108

FSC, Inc.

Code Consultant 9225 Indian Creek Parkway, Suite 300 Overland Park, KS 66210

Key Plan

N

“Families Feeding Families.”

All reproduction & intellectual property rights reserved © 2017

“We are about the environment.”

2017-03-21 1:34:04 PM

Team work

Feel welcome + want to come to work.

2017-03-21 1:33:15 PM

Hellmuth, Obata + Kassabaum, Inc. OVERALL 300 West 22nd Street PLAN Kansas City, MO 64108 USA t +1 816 472 3360 f +1 816 472 2100

Professional Seals

No.

Visioning

Description

Date

TOP BRANDING PRIORITIES Date of First Issue: Schematic Design - 3.15.17

Project No: 16.70066.00 Sheet Title

Staff Parking

2017-03-21 1:33:38 PM

Courtyard

1.LEVEL2 Welcome / Visitor Entry Original drawing is 42 x 30. Do not scale contents of this drawing.

2017-03-22 2:48:59 PM

Sheet Number

Staff Entry

Visitor Parking

Visitor Entry

NOT FOR CONSTRUCTION

2. Conf. Center/Hospitality 3. Work Cafe / Town Hall

LEVEL 1

4. Exterior Branding

Sensory Center Demonstration Kitchen

We regularly conduct Visioning Sessions with project stakeholders to fully explore a variety of ideas and inspiration. Through this, we created a Visioning Summary for Cargill Protein which served as a resource for the project moving forward. Here are snippets from this report, which clarified the message and story behind the new headquarters.

OVERALL PLAN

Conference Center

Collaboration Hub Stair Hospitality

Welcome

Trading

5. Courtyard 6. Collaboration Hub(s) 7. Trading Floor

LEVEL 3 Open Office

8. Open Office

Town Hall

Collaboration Hub

9. Sensory Center

Work Cafe Collab.

Hub

Stair

Collab.

Hub

NOT

Cargill Protein Group (Local)

Design Concept Vendors

Customers Core Audiences

Future Talent

Cargill (Global)

Community (Everybody Else)

Based on the visioning, an overall concept of "Our Family" was developed that highlights Cargill's heritage and communicates: - “Families Feeding Families” - “We are one Cargill” - Authentic Heritage/Legacy - Contributing to the Community - Values, Ethics, Trust & Transparency - The Protein Group Personality A corresponding mood board informed material choices and content.

Brand Expression and Tour Path

Transparent Process

Nourishing the World From Farm to Fork

Presentation Kitchen Celebrating the Local Region, Animals & People Sustainability Commitment

Protein Cares

HOK developed a theme for each area based on visitors touring the building and the corresponding story that will be told. Handdrawn sketches are married with corporate brand guidelines to create a regional expression of brand that is both authentic and humble.

Process HOK's Experience Design group works directly in renderings and 3D models to accurately portray the designs and coordinate with the interior designers. Here, the reception desk is designed with integration from all disciplines, with corresponding final images.

B ELEVATION SCALE: 3/8"=1'-0"

A ELEVATION SCALE: 3/8"=1'-0" 3'-2"

3'-2"

ELEVATION D MOCK SCALE: 3/16"=1'-0"

14'-6"

3'-2"

7'-1"

6'-8"

6'-8"

6'-8"

9'-0"

3'-2"

7'-1"

C ELEVATION SCALE: 3/8"=1'-0"

ELEVATION A CONTEXT SCALE: 3/16"=1'-0"

Great Hall and Conference Center As the client-facing gathering space and primary conference center, the Great Hall tells the story of Cargill Protein's farm-to-fork ethos. A triptych, with three images forming one large display, features an image from a photoshoot specifically shot to provide artwork for the space.

14'-6"

6'-8"

6'-8"

6'-8"

6'-8"

14'-6"

6'-8"

REFERENCE IMAGES

mic plates creating texture een paint colors on edges. cured to pole and captured and bottom of wall behind.

28'-2"

15'-0"

Central Stair

ELEVATION C MOCK SCALE: 1/2"=1'-0"

A 28-foot wide custom art display of ceramic plates symbolizes where Cargill Protein’s work meets the consumer—on the plate. It serves as the backdrop to the open central stair that connects all floors. The plates were commissioned from local ceramicist, Greg Lathrop and are all hand-thrown using local clay. A subtle green gradient in the glaze echoes the forms of the Flint Hills and slowly moves up the stair.

Sustainability Rooms At the far end of the conference center, three rooms honor Cargill’s commitment to sustainability.

These curated, themed spaces speak to animal, earth and legacy, with custom tables and millwork, unique environments and imagery that visualizes Cargill’s sustainability priorities.

1"

Trading Floor Born out of a work session in which one of Cargill’s employees mentioned how motivated he is by the hard work the company’s plant workers do, these images showcase Cargill’s plant employees. This imagery is intended to connect trading floor employees to the whole Protein process and celebrate fellow staff members who are often working behind the scenes.

ARTWORK DETAIL E

DETAIL E ARTWORK NOT TO SCALE

NOT TO SCALE

Digitally printed wallcovering

9'-11"

33'-6"

ELEVATION A MOCK SCALE: 3/8"=1'-0"

The café wall highlights Wichita landmarks and Cargill Protein’s pride for their home city with custom drawings by HOK, featuring iconic elements of the city including the Keeper of the Plains Statue, the Santa Fe Railroad Train, Wichita flag, regional plant life, and a vignette showing a Boeing plane flying over the city.

ELEVATION B MOCK SCALE: 3/8"=1'-0"

REFERENCE

9'-11"

Work Cafe

25'-6"

"[The building] is meant to inspire what we do every day, which is to nourish the world."

Tom Windish Cargill Food Distribution President

Daniel Meeker

Firmwide Director daniel.meeker@hok.com (312) 254–5432

Jeff Lancaster

Creative Director jeff.lancaster@hok.com (424) 298–4633

Emily Payne

Regional Leader emily.payne@hok.com (816) 472–3219

Steve Williams

Regional Leader steve.williams@hok.com (713) 407–7879